POLYTECHNIC COLLEGE OF DAVAO DEL SUR, INC.

Mac Arthur Highway, Kiagot, Digos City

High School Department
ENGLISH-10
WEEK 2

What’s inside?
This second week module contains Technical and Operational definition, information
advertising and the Greek myth “Icarus and Daedalus”.

OBJECTIVES:

The Learner:

A. Define and give examples of the technical and operational definition.z

B. Differentiate technical and operational definition through a Venn diagram.
C. Create an example of informative ad through drawing.
D. Explain how the elements specific to a selection build its theme.

I. TECHNICAL AND OPERATIONAL DEFINITION

A technical definition

 Is a definition in technical communication describing or explaining technical

terminology.

 Technical definitions are used to introduce the vocabulary which makes

communication in a particular field succinct and unambiguous.

 Is a description of how something was designed to work by its inventor, its

engineers or its computer programmers.

For example, the iliac crest from medical terminology is the top ridge of the hip
bone.

An operational definition

 is the articulation of operationalization used in defining the terms of a process

needed to determine the nature of an item or phenomenon and its properties
 such as duration, quantity, extension in space, chemical composition, etc.

  is a description of how something actually works in the real world, by real users

who are paying customers.

An example of operational definition of the term weight of an object,

operationalized to a degree:
"weight is the numbers that appear when that object is placed on a weighing
scale". 

EXPLAINATION:

A technical definition is a definition in the technical sense, while an operational

definition includes information from the real world. So, a technical definition might be an
automobile is a machine with four wheels and includes details of the automobile that
make it function. While an operational definition would be an automobile is a car or
truck that gets you around from place to place and caries cargo or passengers, and
makes it easier to live in the city or countryside.

II. INFORMATIONAL ADVERTISING

 When it comes to informative advertising, this form of advertising

highlights how your product’s features and benefits solve your
customers’ problems, as well as compares your product to your
competitors' product.
 Informative advertising is commonly used to drive "primary demand"
for new product and service categories. It is also used for introducing
new products and services into existing categories.
 Although this type of advertising relies on facts and figures to trigger a
desired action, the ad’s message is usually framed in a compelling
way.
 Informative advertising uses techniques that, instead of focusing on a
clever way to convince customers to buy a product or service, chooses
to rely solely on the strength of product features to encourage
consumers to make purchases.

EXAMPLE:

A great example of an informative advertisement that has been

 executed properly is the Miller Lite add regarding how its calories and
carbs are much lower than the average light beer, specifically Bud
Light. In this advertisement, Miller Lite stated that they have 96 calories
and 3.2 grams of carbs in their beers, whereas Bud Light has 110
calories and 6.6 grams of carbs in their beers. These numbers are not
very far off, but by showing that Miller Lite is ultimately better for you, it
was hard for audience members to try and argue the situation. This
advertisement is not only informing the public of the benefits
associated with drinking their specific brand of beer, but also is
showing the public statistics in order to persuade people who are
concerned about what they consume, to switch to Miller Lite.
Another example in a print media:
Motorola

The brand teamed up with Wired to promote the Moto X's customization. People could
change the color of the phone by pushing buttons.
III. THE GREATEST GREEK MYTHS

ICARUS & DAEDALUS

Nick Pontikis

A myth is an ancient story created to explain natural events. Gods, goddesses,

and heroes are among the characters in myths. In addition to explaining events in
nature, some myths also present a lesson on how to live, or serve as a warning to
follow the rules of the society.

Daedalus -- his name means "skilled worker" -- was a famous architect, inventor, and
master craftsman known for having created many objects that figure prominently in
various myths. He had a beloved son named Icarus.

Among the many inventions and creations crafted by Daedalus were the wooden cow
he constructed for the queen Pasiphae, the Labyrinth of the Minotaur at Knossos on the
island of Crete, artificial wings for himself and his son Icarus, and he was even said to
have invented images.

The infamous Labyrinth was so cunningly crafted that Daedalus himself could barely
find his way out after constructing it. With countless winding passages and turns that
opened into one another, the Labyrinth appeared to have neither beginning nor end.
Daedalus built the maze to imprison the Minotaur, half man - half bull.
His homeland was Athens but his parentage is uncertain. Alcippe, Merope and Iphinoe
are all mentioned at different times as being his mother. His father's identity was never
precisely established but many claim that it was Metion, son of Erectheus.

For a short time, his apprentice was his sister's son Perdix. But Daedalus was so proud
of his achievements that he could not bear the idea of a rival. His sister had placed her
son Perdix under his charge to be taught the mechanical arts.

Perdix was an apt scholar and showed striking evidence of ingenuity. Walking on the
seashore, he picked up the spine of a fish. According to Ovid, imitating it, he took a
piece of iron and notched it on the edge, and thus invented the saw.

Perdix also put two pieces of iron together, connecting them at one end with a rivet, and
sharpening the other ends, and made a pair of compasses.

Daedalus was so envious of his nephew's accomplishments that he seized an

opportunity to toss him from the hill of the Acropolis. As he was plunging to his death,
however, the goddess Athena turned Perdix into a partridge to save him.

Other sources claim instead that his apprentice was his nephew Talos. They say that it
was Talos, at the age of twelve, who displayed a skill that nearly rivaled his mentor's.
Daedalus, fearing that the boy would surpass him in talent, murdered the boy by tossing
him from the Acropolis of Athens.

He was then tried at the Areiopagus, which was the ancient Greek court, and banished
from his home city of Athens. He fled to the island of Crete, where he began to work at
the court of King Minos and Queen Pasiphae, in the magnificent palace of Knossos.

It is said that Daedalus was the first to conceive masts and sails for ships for the navy of
Minos, helping Crete become a naval power. The statues he carved were so exquisite,
they looked as if they were alive. It is said that they would have escaped were it not for
the chain that bound them to the palace wall.

Daedelus also constructed a wooden cow for the queen to hide in to satisfy her
amorous longings for a white bull sent by Poseidon, and by which she became pregnant
with the Minotaur. Long story.

When the dreadful Minotaur was born, Daedalus built the Labyrinth to contain the
monstrous half-man, half-bull. For years Minos demanded a tribute of youths from
Athens to feed the creature as punishment for the accidental killing of his son while he
was visiting Athens.

Eventually, the Athenian hero Theseus came to Crete to attempt to slay the Minotaur.
Princess Ariadne, daughter of king Minos and queen Pasiphae, fell in love with Theseus
and asked Daedalus to help him.

Daedalus gave her a flaxen thread for Theseus to tie to the door of the Labyrinth as he
entered, and by which he could find his way out after killing the monster, simply by
following the thread back. Theseus succeeded, and escaped Crete with Ariadne.

Minos, enraged at the loss of his daughter, not to mention the killing of his pet Minotaur,
shut Daedalus and his son Icarus into the Labyrinth, knowing that Theseus could not
have accomplished the deed without inside help.

Daedalus managed to get out of the Labyrinth - after all, he had built it and knew his
way around. Daedalus decided that he and his son Icarus had to leave Crete and get
away from Minos, before he brought them harm.

However, Minos controlled the sea around Crete:  the king kept strict watch on all
vessels, permitting none to sail without being carefully searched by his soldiers.

Since Minos controlled the land and sea routes,  and there was no route of escape
there. Daedalus realized that the only way out was by air.  But only the gods could fly!

To escape, Daedalus built wings for himself and Icarus, fashioned with feathers held
together with wax. Daedalus tried the wings on himself first and was satisfied that his
plan would work.

Before taking off from the island, Daedalus warned his son to follow closely behind him.
He sternly cautioned Icarus not to fly too close to the sun, as it would melt his wings,
and not too close to the sea, as it would dampen them and make it hard to fly.

They successfully flew from Crete, but Icarus grew exhilarated by the thrill of flying and
began getting careless. The father and son passed the islands of Samos, Delos and
Lebynthos, and the further away from Crete they flew, the more cocky became Icarus.

Forgetting his father's stern advice, Icarus flew too close to the sun god Helios, pulling
the sun behind his chariot high in the sky.

The wax holding together his wings softened and melted from the heat and, try as he
might, Icarus could not prevent the feathers from falling off his body. Furiously he
flapped his arms, but soon no feathers at all were left and he fell to his death, drowning
in the sea, as his helpless father with anguish watched his son perish.

His father cried, bitterly lamenting his own arts, and called the land near the place
where Icarus fell into the ocean Icaria in memory of his child. The Icarian Sea, where he
fell, was forever named after him and it is said that the great hero Heracles (Hercules),
who was passing by, gave him proper burial.

Daedalus grieved for his dead son and then continued to Sicily, where he came to stay
at the court of Cocalus in a place called Camicus. On the island's south coast Daedalus
built a temple to Apollo, and hung up his wings, as an offering to the Olympian god.

But vengeful King Minos wasn't quite done -- he then went in pursuit of Daedalus,
hoping to locate and trick the great inventor into revealing himself.

At each city he visited, Minos offered a reward to whomever could thread a spiral
seashell, a seemingly impossible task. Eventually, Minos came to Camicus in Sicily and
presented the contest at Cocalus' court.

Cocalus knew of Daedalus' talents, and gave the shell to him. The clever Daedalus tied
the string to an ant, place the ant at one end of the shell, and allowed the ant to walk
through the spiral chambers until it came out the other end.

When Minos saw that someone had solved the puzzle, he demanded that Cocalus
surrender Daedalus, for he insisted that only he would have been inventive enough to
solve the task. King Cocalus promised to do so, but he persuaded Minos to first take a
bath and stay for some entertainment.

Minos agreed, and was consequently murdered by Cocalus' daughters, who had been
totally impressed by the toys and gifts which Daedalus had bestowed upon them and
did not want any harm to come to him.

In some versions of the myth, Daedalus himself poured boiling water on Minos and
killed him.

Daedalus eventually left Camicus, much to the dismay of king Cocalus and his
daughters, and ended up in Sardinia with a group led by Iolaus, who was a nephew of
Heracles.
References:
Learner’s Material English Grade 10
https://www.quora.com/What-is-the-difference-between-operational-definition-and-
technical-definition#:~:text=An%20operational%20definition%20is%20a,engineers
%20or%20its%20computer%20programmers.

Prepared by: MRS. MICHELLE M. DUMAGAN, LPT

Subject Teacher

Checked by : MRS. ROSA A. ZOZOBRADO, MAED, MAECON

High School Principal
 POLYTECHNIC COLLEGE OF DAVAO DEL SUR, INC.
Mac Arthur Highway, Kiagot, Digos City
High School Department
ENGLISH-10
WEEK 2

NAME:_________________________________________________________

GENERAL INSTRUCTION:

This paper contains exercises about the module given. Read carefully each
instruction before answering. Avoid erasures or alteration of answer. Return
this to the teacher on ______________________________. Thank you.

I. TECHNICAL AND OPERATIONAL DEFINITION

Instruction: Give at least three (3) words and give its technical and operational
definition.

1.
Technical:

Operational:

2.
Technical:
Operational:

3.
Technical:

Operational:
I.II VENN DIAGRAM
Instruction: Differentiate the differences and similarities of technical and operational
definition using a Venn diagram.

Technical Operational
 II. ICARUS & DAEDALUS
ESSAY
Instructions: Read carefully the questions and answer it based on the story Icarus and
Daedalus.

Criteria:
Content-3
Correctness-1
Grammar-1
5 points

TASK I.I FACTS AND DETAILS

1. Who hires Daedalus?

2. What does Daedalus design to hold the Minotaur?

3. What does Daedalus invent to help him and Icarus escape from the
Labyrinth?

4. What does he warn Icarus not to do?

5. What happens to Icarus?

Task II.II WHAT’S GOING ON?

1. Why did Minos imprison Daedalus in the Labyrinth?

2. Why did Minos think that, if Daedalus can’t find his way out, “so much the
better”?

3. Minos tells Icarus that the plan is dangerous. Why does he want them to
take this risk?

4. Why did Daedalus leave his wings on the altar of Apollo? Why wouldn’t he
want to fly some more?
 5. Do you think Daedalus’s plan is a good one? Explain your answer.

Task II.III FACT OR NOT

Instructions: Tell whether the statement is a fact or not. Draw WINGS before each number
if the statement is a fact and SUN if wrong.

1. Daedalus was an inventor.

2. King Minos wanted to kill the Minotaur.

3. It would be easy to find your way out of the Labyrinth.

4. Icarus design his own wings.

5. The wings were made of chicken feathers.

 III.

Instructions: Make your own Information Ad through drawing. You are free to draw
whatever products you like. The rubric shall be used for evaluating your work. Use
the bond paper attached in this worksheet.

Acceptable/Unacceptabble
Concept Concept surprises and delights the Yes/No Concept is predictable or obvious.
audience. Concept is aligned with the Information in the creative brief (target
creative brief (i.e., fits the target market, market, product, etc.) does not appear
product, positioning) to have been taken into consideration in
developing the concept. Audience may
not understand the concept, or concept
seems unrelated to the product.
Design & Design and choice of visual components Yes/No Brand logo may be missing, obscured, or
Visuals (including type) all support and convey the altered. Viewer may be confused about
concept. Principles of design (balance, the message due to unclear hierarchy,
contrast, dominance, etc.) are all used to or inappropriate choices of visuals, color,
convey a clear message to the audience. All type, or other elements.
three ads in the series are clearly different,
yet visually unified.
Copy Words are imaginative, well-crafted and Yes/No Tone may be inappropriate to audience.
tailored to the product. Each word is Copy may sound like it is trying to sell
necessary. Headline, subhead, and body something or trying to explain the visuals.
copy all work together to convey a message Copy may be too verbose, or too cryptic
that complements the visuals. to convey the message. Copy may
try to convey too many ideas at once.
Proofreading errors, awkward wording,
incorrect uses of idiomatic, language
interfere with the impact of the ods.
Risk-taking & Author clearly and judiciously incorporates Yes/No Minimal evidence that writer considered
response to feedback into drafts. Substantial feedback in revisions, or minimal risk-
feedback development of project from week to week taking. Adjustments and revisions may
shows evidence of risk-taking, while be mechanical (“I did exactly what the
maintaining an awareness of the teacher told me to do.”)
assignment parameters.