Budoor ucb
Case Study 1)
1) A(loyalty status).
2) B (Undifferentiated).
3) correction answer is option C.
4) Market segmentation is critical because it helps an enterprise effectively target a market with
different tastes and needs. This helps the organization to better control its operational capital
and take sound strategic decisions in the long term. Common needs, desires and expectations
combine for market segmentation. By purchasing this category of products, an organization can
change its brand and marketing methods to suit its consumers' wishes.
5) Marketing can be described as a means to recognize and satisfy consumer expectations to
ensure businesses accomplish goals such as productivity, profitability or production. In order to
introduce a specific campaign approach in a given group a number of critical steps are needed in
the job strategy. Initially, organizations must analyze the current internal and external
circumstances. The policy, socio-cultural, economic and development environment in relation to
macro environments must be measured by businesses. This ignores the fact that the needs and
attitudes of consumers are different. Since consumer segmentation could be carried out, it could
be called irrelevant. You approach more than one market and generate a different ad mix for
each market by unique advertises. The customers benefit from this strategy, thinking about
their particular needs and their higher performance. If long-term longevity is to be sustained, a
customer satisfaction sense is a vital brand loyalty for a product. Focused marketing includes the
skill and implementation of a particular promotional campaign from one client category. This
strategy is intended not to distribute capital efficiently and strategically through several sectors,
but to foster competition in one market. Through concentrating on one region, you can grasp
the consumer base more effectively and therefore continue to fulfill its needs. However, it is
certainly not a good approach to rely on a single product, potentially for emerging entrants or
for consumers to adapt on a long-term basis. You will contact the consumer to ensure that your
needs are fulfilled.
Case study 2)
1) C (Customized engravings)
2) C ( Speciality)
3) A (Product line filling)
4) 4. Product characteristics, names, labeling, signage and supporting services will be products
of specific product choices. Choices of product quality require product performance,
characteristics and architecture. The use of a brand name and execution of a marketing plan
was part of branding decision. Health, production, simplicity and marketing are the key
advantages of packaging. Packaging choices also require labeling to describe, clarify and
potentially benefit the medication. Business models for increasing customer engagement,
loyalty and competitiveness are being developed by companies. Many businesses produce a
variety of goods until a single commodity is produced. A product line consists of a collection
of goods that suit the intent, purchasing consumers' demands or distribution networks. A
single retailer has compiled the variety of items and documentation sold to consumers.
5) Subjective, inseparable, contingent and perishable are four main characteristics of utilities.
That is immaterial. It is immaterial. Every functionality poses marketing criteria and
challenges. Marketing executives search for ways to optimize output measurable, boost
efficiency inseparable from goods, standardize the level of uncertainty and enhance
development and distribution versatility in the event of software failure. Customers and
employees rely on safer enterprises. They understand the consumer value chain, which links
profits and loyalty from service providers. To order to enable staff and internet media to
deliver commodities providers expertise, the Advertising Policy not only calls for external
media. Products have a range of essential characteristics that include a new outlook, a
distinct strategic approach and world-class experience. Professionals who are not really
knowledgeable of the land find it impossible to make creative decisions. In this way, in terms
of their importance in taking strategic decisions, we address the main features.
Intangibility:
Intangibility is a fundamental element which complicates the technical role of a brand
manager to influence and motivate customers. Goods with a comparable price, expectations
or customers should be specifically illustrated and tested before making buying decisions. It
makes distribution operations simpler. The intangibility complicates the immateriality of
utilities and the position of policy makers. When people are inspired, it is difficult to explain
and display, and the positive or critical opinions on programs are shared only after the
process has been completed. The customer can not access the services and can not identify
them. In the practical sense, it is not a genuine entity. There are emotional connotations.
Before they buy according to Carman and Uhl, the user of goods will see, touch, hear, smell
or taste them.
Case study 3)
1) Answer is option A.
2) Answer is B.
3) Answer is A.
4) The discovery and creation by the user of a new product brand begins with branding.
The profit is zero and the running expenses of the business are rising. The start was a
time of constant sales growth as the product was launched on the market. Because of
the high cost of drug introduction, profit is actually nonexistent. Development is a
moment when consumer growth and income are growing. Maturity marks a time of
low demand growth when most prospective customers take goods on board. Profits
are increased or reduced because higher marketing costs remove the product from the
competition. The decline happens as revenue drop and income decline. In order to
minimize or accumulate or eliminate rivalry, a growing company attempts to
revitalize or preserve a declining commodity.
5) To fulfill a dream of an innovative enterprise is always the biggest challenge for an
inventive businessman. This may sound almost easy to produce a material, and the
path to the creation of a final product never matches the tale of many significant
firms.
Idea generation: Many successful entrepreneurs stick to their goals, always looking
for positive progress to show the greatest benefit. When iterating on an existing
concept, many of the best innovations result in something new and creative.
Idea screening: A community of businesses is the Idea Committee, which reviews all
ideas very closely. You pick the right ideas and forget them. When choosing or
dismissing an idea the following questions are discussed: is it appropriate to introduce
the new concept?
Will the same distribution network market a new drug?
Can the new product be delivered by the equipment and plant?
Who's going to break the new product?
Unless the concerns are negative, the idea of a new product development will be
dismissed. This change is important to prevent product failure.
Concept testing:
The design research is completed after the proposal analysis. Tests are specially sold.
The company will find during this process: Does the consumer understand the
definition of the product or not?
The customer is searching for the latest product?
If the company acknowledges the product or not?
Here you can select a specific category of users. Details of the most recent product
are presented. And the newest product looks like it is told. Whether or not you want
the new deal is told. Application tests are then carried out to assess the reaction of
consumers to the new medicinal product. The market research is carried out as more
consumers like the drug.
Analysis of Business:
Research by companies is a significant step in innovative products development. Here
is an in-depth analysis. The company decides whether the latest idea for companies is
viable or not.
The consumer heard about the market research.
Is the new product financially viable or not?
What's the most recent model?
Will there be any market for the new drug?
Is that a question every day or season?
Are drug rivals still there?
What are net sales of the latest product?
Development of product:
At this stage, the company agreed to market a new product. Across all necessary
steps, the new medication will be developed and sold. The production department
prepares the medicine's performance. For the medication to be sold, marketing
arrangements shall be made. The Finance Department will fund the launch of the new
drug. The publicity team will schedule the new drug ads. All of this, however, is done
as a small marketing test.
Case study 4)
1) D is the best path.
2) The right reply is E.
3) D is the best path.
4) The following are the internal factors:
Market mix: Marketing experts use only one of the key elements of the
marketing mix. The other three are immediately affected by a change in one
aspect – growth, creation and delivery. A business can use discounted pricing
as a promotional tool in certain industries. Companies can increase prices to
build a competitive product line as a measured strategy. If a rate rise is
combined with a strong intervention plan, no program succeeds. An
organization that increases rates will add a more enticing bundle and begin a
new marketing campaign.
Product price: The commodity prices and values are closely related. Building
costs are the most significant factor. A corporation should aim to determine
the costs required for a product to be put on the market in view of competition
for goods and business productivity. Moreover, the products come and cover
the costs on the shelves. The customer receives them.
The product Distinguishing:
The label also has its characteristics depending on the nature of the drug. A
product for purchasers is combined with different qualities such as price, size,
design, attractive package etc. Customers typically pay higher prices for
current models, clothes, updated products etc.
Target of company:
An organization may have certain goals and pricing helps to achieve those
objectives. Organizations may aim to accomplish a range of value-driven
goals such as revenue efficiency, market share optimization, consumer price
maximization, stock amounts reduction, brand promotion, product quality etc.
Only near review of customer priorities will formulate pricing strategies.
5)
Global environment:
The microenvironment has five aspects: manufacturers, consumers, marketers,
financiers and market preferences.
Vendors: How are vegetables, cigarettes, utilities and other goods not shipped
to your gas station's vendors? Neither should be presented that has special
consequences for the project.
Customers: Customers can run a business. If nobody purchases it, you'd have
to lock your doors.
Macro environment: Population-related systemic considerations. The word
"culture" encompasses the state. Lastly, it is about the inquiry of men. Tall,
number, gender, gender, employment, etc. That's what it says. What appeals to
people? So in general, the needs of customers are why businesses work.
Persons are in other words the path to company success. The wide varied
world provides both opportunities and obstacles for companies. The study of
demographics is of particular interest to advertisers in times of rapid global
demographic growth and general population shifts. Another essential feature
of advertising is the growing aging structure of the global population.
Countries with considerably higher aging rates are available than they are in
future. For example, India has one of the youngest people in the world, and it
is anticipated that it will continue. It is estimated that India will be 28 years
old by 2020. In comparison, the economy of Europe and the US economies
have aged already. It leads to detrimental structural changes and challenges to
give young people, who also represent a rising number of elderly people.
Case Study 5)
1. Direct selling is the least effective way for Quynh and fans to attract new clients.
2. In a recent radio show, Fan and Quynh clarified easily the cleaning cycle of Sparkle and
the value for money that the customer gets. This is a typical appeal case.
3. The advertising covers any paying and non-personal presentation and marketing of
creativity, goods or services by a well-established sponsor. To encourage sales, short-
term rewards are required for a product or services to be bought or sold. Public relations
involve government through the constructive representation and the monitoring or
elimination of bad coverage, stories or events, so that the multiple stakeholders have
good ties. public relations include government Private sales involve the internal
involvement of the company's sales manager to create sales and customer relationships.
In order to provide you with easy reviews and create reliable client relationships, the
brand contact requires direct communications intentionally directed to specific clients.
4. The following are important steps for positive international business relations:
Identify the target audience:
The target market will also be specific for the same drug in different countries. For instance, such
environmental goods that are often used by groups of low-income in developing countries may
only be accessible by high-income groups in developed countries. In other cases, satisfaction of
demand varies from company to company.
The fastest method of commuting, for example, is by motorcycles in areas such as India; major
numbers of customers are small farmers, workers and students. In certain developing nations,
bicycles are used for leisure and exercise, and the target audience is also different.
Objectives for communication:
Link targets can also differ in certain cases. For eg, if the company is in the launching phases of
the industry, the touch may focus on consumer understanding and the primary demand produced.
In an environment where the commodity is in certain life cycle stages, marketing targets will be
limited.
Determining the message:
Any environmental factors such as cultural and legal concerns affect the choice of message
content, the form, type of message and the source of message. Differences in environmental
factors between countries may therefore require specific messages matching each user.
Budget decisions:
The question of whether to distribute the overall advertising budget to different elements of the
marketing mix is very important, however complicated.
5. The usual processes of a product life cycle are a product life cycle. The life cycle of the
product is divided into five separate phases including development, launch, expansion,
maturity and reduction of the product. Characteristics vary at each level and the mix of
ads (various promotional tactics) used at these stages also changes with the company's
needs as it completes the life cycle. Understanding a company's life cycle would allow
businesses and brand managers to draw up a marketing plan to best handle the process.
Development stage:
In the manufacturing process, the item may be an idea or even not for sale during the processing
era. In this method, the promotional plan begins to be developed, and instead of marketing
strategies the manufacturer discusses sales methods and planning on the basis of steps which are
to be used to advertise the product. This method includes methods of sensitizing potential clients
to the product by means of ads and exclusive promotions.
Introduction stage:
The medicine is the first step in the company's life cycle. Since the customer has yet to learn
about this new product, the initial phase usually entails low retail sales. In general, advertisement
costs are already high, as it takes a long time to make the public conscious. The campaign mix
involves strategies for creating a niche and increasing customer interest during this step of the
product growth process.
Growth stage:
The industry enters the production process of the product life cycle for the business and delivery
raising market awareness. Marketing tactics include how the company differentiates from other
goods on the brand during the production process. The promotion of the brand consists of telling
consumers whether one company differentiates them from the products offered by competitors
and is often called branding.
Maturity stage:
As competitiveness increases, the company reaches the growth stage of the product development
cycle. During the present stage of the marketing mix, customer loyalty is created with special
discounts and rewards that are common of consumers leaving competitive brands.
Decline stage:
The business joins the increasing life cycle process before demand for goods is completely
saturated. The combination of the product and marketing strategies are decreasing at this point.
When the company generates market satisfaction, it will retain its clients but does not buy new
customers. The aim of the new downturn campaign plan is usually to improve the company's
brand identity so that loyal customers' interests can remain in a positive light.
Case 6:
1. The answer is option b (daily advertisement on a cable television station.
2. The correct option is A (slice of life).
3. The answer is option E (public relations).
4. Each evaluation consists of many tests and techniques to assess the effectiveness of ads.
Forms differ depending on the calculated conditions. From the point of view of Philip
Kotler, we'll analyze initial groupings of tests for assessing the effectiveness of ads
(different strategies or approaches).
Pre-test and post-test:
Before pre-production, material must be reviewed before sent to specific outlets. After
processing, the sales message has a research effect after it has been released in several
newspapers.
Communication and sales effect test:
Link testing checks Message transmission (communications capacity). While Net-Effect
Analyses examine ad impacts on market share.
Laboratory and field test:
Naturally, laboratory work is performed in a controlled environment on a small scale. Responses
in the laboratory are requested. Instead, in the initial setting a field study is performed. It is close
to questioning what people think of brand advertising.
Experimental and survey test:
The study includes the measurement of the advertising effect by evaluating the target variable
(e.g. promotional efforts) and evaluating the impact of advertising on certain contingent
variables, including revenues, revenue, customer satisfaction etc. An experimental analysis is
possible in a laboratory or field study. The study involved a survey process to understand the
opinions of customers.
Message and media effect test:
The platform test test assesses the efficacy / suitability of one or more sources, while the
message check assesses clarity, purpose, honesty, commitment to work, etc.
5.Public relations describe the various methods used by a company to disseminate
information about its products, facilities or general images to its customers, employees,
stockholders, suppliers or other specific community members. The company and its
activities were organized in public relations in order to improve public sentiment. Also,
news reports, press conferences, interviews and civic outreach projects are part of the
public relations resources. While advertisement is analogous to the public relations
business – as it it attempts to inspire and cultivate customer interest of the products of the
client – the purpose of advertising is to raise profit and thereby increase public relations
visibility. Good public relations have the benefit of raising the disparity between how an
organization views itself and what those outside the business see it.
Two-way interaction is part of public relations between an agency and the audience. It needs to
be understood and the attitudes and actions of the societies on which an organisation is located
examined and perceived. Only then would there be a good public relations plan. Some small to
medium-sized companies want their own public relations operations, some require a Public
Relations Professional. On the other hand, the executives of slightly larger firms often bargain in
their public relations or advertising agencies to boost the company image. Nonetheless, the
decision is made, the owner of a corporation is primarily responsible for the external relations.
Case 7:
1. The answer is E (contextual advertisement)
2. The correct option is E (a brick-and-mortar company that established a Web community
for musicians)
3. Infringement of data could be the most challenging public policy problem currently
facing the telecom industry. Consumers often benefit from advertising in databases; they
get more offers that best suit their tastes. However, other adversaries believe that
advertisers become so conscious of the lives of their clients and are reluctant to use this
knowledge to disproportionately benefit their clients. They argue that the common use of
repositories affects customer privacy. There is also doubt over the privacy of customers.
Although they exchange personal data and interests with advertisers through digital and
social networks, they remain nervous. In these days of "big data," consumer names
surface in an increasingly overwhelming business archive, nearly every day as consumers
post information on social media, or send a message, access a website, insert an in-pocket
flyer, apply for a credit card, or order their goods online or telephonically. Direct
advertisers may use sophisticated large data modeling in these databases to "micro target"
their advertising activities. The majority of advertisers are highly qualified to accumulate
and analyze information online and offline. And specialists are often surprised by the
amount advertisers may understand.
4. Nobody knew that social networking could influence culture when it emerged first. It has
begun over 20 years as the six-degree domain and is a platform for people today to create
profiles and exchange information almost in the same way as on the website for social
networking.
In 2005, rapid growth took place and Flickr, Myspace and YouTube, among other related
websites, were entered in subsequent years. There were already millions of consumers on social
networking sites, and businesses would definitely see where consumers go. Businesses have
found a means of selling their goods and services in the same manner that everyday customers
using the networks.
Advantage:
The biggest advantage of the company's exposure for sites like Facebook was the vast number of
followers, which provides a massive amount of eyeballs. Not only in volume but also in
consistency, the data is open to advertisers. Over the years, the program has developed and
evaluated data collection and has increased population identification. Sites like Facebook provide
user segmentation and integration software providers to third party to businesses viewing their
SMM ads opportunities and potential users. As the shocking results of Cambridge Analytical
prove, this is an advantage but also an annoyance.
You can elect to carefully ignore your site so you may post in other sites. Will
take time to make your content understand and retweet. This is why the
commitment is committed to resources and energy to ensure the daily
publishing of visual posts.
