TELEMARKETING AND PROMOTIONAL

ACTIVITIES OF OUTLOOK MAGAZINES

A SUMMER INTERNSHIP REPORT

Submitted by

Anant Kumar Maurya

Registration No: 11806674

in partial fulfillment of Summer Internship for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Mittal School of Business

LOVELY PROFESSIONAL UNIVERSITY

Phagwara, Punjab
July
 CERTIFICATE

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 ACKNOWLEDGEMENT

Behind every achievement lies an unfathomable sea of gratitude to those who have
extended their support and without whom it would never have come into existence. To
them we say our words of gratitude.

I would take this opportunity to thank Mr. Muzaffar Ali, Assistant Manager at Outlook
Group and also our team leader for providing me the opportunity to be a part of his sales
Team and giving me assistance and guidance throughout this internship program.

I would like to express my deepest sense of gratitude to our faculty for giving me this
opportunity to undergo Summer Training at Outlook India Ltd. I would also like to
extend my heartfelt gratitude to them for their constant motivation and valuable insight,
guidance and facilities at all phases of the project.

Last but not least I am also thankful to the entire Summer Placement Team who helped us
in getting my Summer Placements at outlook.

Anant Kumar Maurya

MBA (2020 passing out batch)

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 EXECUTIVE SUMMARY

Outlook is part of the RAJAN RAHEJA GROUP which made its beginning in the
construction business and after building a huge presence in the realty market, the group
diversified laterally into manufacturing , financial services and media. The magazine
division of Outlook consists of OUTLOOK ENGLISH, OUTLOOK MONEY,
OUTLOOK TRAVELLER, OUTLOOK HINDI, OUTLOOK BUSINESS and
OUTLOOK LUXURY TRAVELLER.

The Outlook Group is one of the best publishing houses in India. Outlook is a well-
known brand which is appreciated all over the world. Outlook is owned by Mr. Rajan
Raheja and is being published in Delhi since 1995 by the Outlook Group with Mr. Vinod
Mehta as the editor in chief. Currently Mr. Rajesh Ramachandran is the editor in Chief.
Outlook has its branches in New Delhi, Kolkata, Bangalore, Mumbai, Chennai and
Hyderabad, with New Delhi being the head office of the Outlook Group. It is one of the
top magazine publishing company in India blessed with talented editorial team. The
magazine is known for its unbiased content and portfolio. Outlook English (weekly)
which is the flagship magazine of Outlook Group secured 7th most read English
magazine in India (Indian Readership Survey 2017).

Like its other peers, the company is also a victim of sudden trend change in the world.
The company is struggling to compete with its substitutes like TV, internet and
newspaper. The company incurred a huge loss of Rs 7.8 crore in FY2017. The company
have taken some actions like introducing digital magazine and increasing social media
presence. The company is going through some major flaws in its subscription department.
The problems like late delivery, repetitive calls and miss-commitment are degrading the
company’s goodwill in the market.
Internship is very essential for every MBA student as it gives a glimpse of corporate
culture to a student. In this internship at Outlook Publishing (India) Pvt. Ltd. we learnt
the practical application of the marketing approaches. The title of this internship was
“TELEMARKETING AND PROMOTIONAL ACTIVITIES OF OUTLOOK

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MAGAZINES”. The interns were responsible for bringing business for the company in
form of subscription sales. The company has provided all the basic digital infrastructure
to its intern so that they could work on that. Interns generate sales for the company
through cold calling, field visits and email marketing. The only thing which makes this
internship unique from others is its internship structure which allows an intern to think
and execute the task in the way he/she wants.

The interns at Outlook Group feel as they’re the integral part of the organization. The
interns are also rewarded with 10% commission on every sale they convert. Apart from
this, interns are supposed to address the customer’s grievances and resolve them. The
interns are exposed not only to just sales, but also marketing. This internship indeed
requires hard work and dedication as selling a product which isn’t a necessity is difficult.

The majority of non-subscriber has not actively rejected subscribing, but simply need
more convincing. In addition, gift subscription offers significant growth opportunities,
but consumer awareness of them appears to be relatively low and gifting process could be
made to be more of an “event” and to give the recipient more choice and freedom in their
little selection.

Moreover it was concluded that there are a lot of potential subscribers who need just a
little extra something to make them subscribe.

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 TABLE OF CONTENT

S. No Title Page No.

1. Executive Summary 4
2. Chapter 1: Introduction To The Project 7
3. Chapter 2: Industry Profile 9
4. Chapter 3: Company Profile 12
5 Chapter 4: Product Description 14
6. Chapter 5: Supply Chain 17
7. Chapter 6: 4 P’s Of Marketing 18
8. Chapter 7: Competition 19
9. Chapter 8: SWOT Analysis 22
10. Chapter 9: Marketing Strategies Adopted 24
11. Chapter 10: Learning From Internship 25
12. Chapter 11: Limitations 26
13. Chapter 12: Suggestions 27
14. Chapter 13: Conclusion 30
15. References & Bibliography 31
16. Annexure 32

CHAPTER 1: I NTRODUCTION TO THE PROJECT

Generating sales in any company is the most interesting and most difficult part. It
requires to analyze the consumer behavior so that we can make our services according to
their needs. We have to design our sales promotion strategies in such a way the maximum

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people are attracted by it. In our 45 days internship we have cold calling, field visits,
Email marketing, follow up and many things that include most of the above said
techniques and strategies which have made our product (OUTLOOK MAGAZINES) a
market leader.

We have products which cater to each and every segment of market e.g. Outlook English,
Outlook Money, Outlook Hindi, Outlook Business and Outlook Traveller.

Outlook group was started in 1995 since then it has established itself in the market of
print media. They have been also successful with different products they have launched
in addition to their basic magazine outlook English. Outlook also has a very dedicated
site which gives a very good insight into the outlook group.

The internship program at Outlook Magazines is properly designed. It includes all the
fundamental activities which brings business for the company. The activities which were
performed on daily basis and were the integral part of the internship program. These
includes-

 Cold calling: This includes contacting the customers (old & new) and selling them
subscription for the Outlook Magazines.

 Solving subscriber’s grievances: The problem faced by the existing subscribers

are being addressed and all attempts are made to resolve them.

 Data Analytics: This includes analysis of the 500’s of data every day and finding
the prospects out of it. This is an important activity as it gives a brief about the
subscribers buying patterns.

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  Drafting mails & quotations: This includes drafting mails to the customers and
prospects accordance to their requirement and also preparing quotations and
Performa invoice whenever required.

 Field Visits: Visiting the places where magazine could be sold like travel
agencies, 4/5-star hotels, showrooms and libraries.

CHAPTER 2: INDUSTRY PROFILE

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Print Media, as anyone can understand is one of the most important factors coming
through in the way a nation works. Newspapers, magazines, books etc. are ready by a lot
of people and are certainly one of the most trusted mediums of National and International
News.

India has a vast array of Print Media with Thousands of Magazines and Newspapers in
circulation. Top Notch Journalism, great reporting, press unity and a very strong network
is what makes Print Media so much of a success even today in the age of Television and
the Internet. It is also said that Print Media also helped literacy and undoubtedly the
General Knowledge of the average person in India.

The newspaper with the largest Circulation in India is Dainik Jagran, having near about
Two million readers. Next comes Times of India, an English newspaper, followed by
Dainik Bhaskar, another Hindi Newspaper.

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy
and is making high growth strides. The Indian M&E industry is on the cusp of a strong
phase of growth, backed by rising consumer demand and improving advertising revenues.
The industry has been largely driven by increasing digitization and higher internet usage
over the last decade. Internet has almost become a mainstream media for entertainment
for most of the people.

Indian media and entertainment (M&E) industry grew at a CAGR of 12.25 per cent from
2011-2017; and is expected to grow at a CAGR of 11.6 per cent to touch Rs 2,032 billion
(US$ 31.53 billion) by 2020 from Rs 1,308 billion (US$ 19.46 billion) in 2016.The
industry provides employment to 3.5-4 million people, including both direct and indirect
employment in FY 2017.

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The print industry accounted for the second largest share in M&E to reach Rs 303 billion
(US$ 4.66 billion) in 2017, with a CAGR of 7 per cent till 2020. The Print market is
expected to reach US$6.69 billion by 2021. Increasing income levels and evolving
lifestyles have led to robust growth in niche magazines segment.
India is one of the highest spending and fastest growing advertising market globally. The
Indian advertising industry is projected to be the second fastest growing advertising
market in Asia after China. At present, advertising revenue accounts for around 0.38 per
cent of India’s gross domestic product. Advertising expenditure in India is expected to
grow 13 per cent year-on-year to Rs 69,346 crore (US$ 10.71 billion) in 2018 and Rs
1.07 trillion (US$ 16.70 billion) by 2020. The Indian digital advertising industry is
expected to grow at a CAGR of 32 per cent to reach Rs 18,986 crore (US$ 2.93 billion)
by 2020. Print was the largest contributor, accounting for 38.11 per cent of the
advertising share in 2016 and is projected to be 40.7 per cent in 2017. Print media and
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television together contributed for 76.2 per cent of total revenue from advertising in
2016.

The Foreign Direct Investment (FDI) inflows in the Information and Broadcasting (I&B)
sector (including Print Media) in the period April 2000 – September 2017 stood at US$
6.86 billion, as per data released by Department of Industrial Policy and Promotion
(DIPP). FDI/NRI investment of up to 26 per cent in an Indian firm dealing with
publication of newspaper and periodicals. FDI/NRI investment of up to 26 per cent in
publications of Indian editions of foreign magazines. FDI/NRI investment of up to 100
per cent in publications of scientific and technical magazines/ specialty journals/
periodicals.
Indian Readership Survey:
MRUC (Media Research User Council) conduct a survey annually which is considered as
the most genuine in media industry. The survey is called as Indian Readership Survey,
which is done by MRUC and Nielson. The survey reveals the reading pattern of the
Indian on various /parameters like demographics and modes.
According to the recent survey IRS 2017, it was found that magazine readership in India
is increased by 75% from the year 2014 to 2017.

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 CHAPTER 3: COMPANY PROFILE

RAJAN RAHEJAGROUP

The Rajan Raheja Group is a diversified conglomerate which has interests in sectors such
as building materials (through Prism Cement, H&R Johnson (India) and RMC Ready-mix
(India)), automotive and industrial batteries (Exide Industries), cable T.V. (Hathway
Cable & Datacom and Asianet Satellite Communications), financial services (in life
insurance and asset management through joint ventures with ING), publishing
(OUTLOOK group), retail (Globus, H&R Johnson (India) TBK, Food world and Health
& Glow), real estate development, software, petrochemicals and hotels.

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OUTLOOK: In October 1995, group company Hathway Investments Private Limited
entered the print media. OUTLOOK, a weekly newsmagazine headed by Vinod Mehta,
galvanized a sluggish market reeling under the impact of satellite TV.

OUTLOOK quickly carved a significant niche for itself among discerning readers who
value its in-depth, investigative reporting as well as its stylish visual format. Known to be
fiercely independent, OUTLOOK has shaken the establishment on events ranging from
Kargil to Kashmir to cricket, sensitized the reading public to important issues like big
dams, education and gender, and provided an unremitting focus on South Asian
geopolitics.

Today, OUTLOOK is the preferred magazine of 1.5 million readers in India, and sells
more than 11.2 million copies over the year.

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 CHAPTER 4: PRODUCT DESCRIPTION
Outlook Weekly: Outlook, India’s most exciting weekly newsmagazine covers the
entire spectrum of issues from current affairs, business, sports, lifestyle, technology,
international affairs etc. Outlook gives you a holistic picture, insightful analysis and fresh
perspective galvanized a sluggish market reeling under the impact of satellite TV.
Outlook quickly carved a significant niche for itself among discerning readers who value
its in-depth, investigative reporting as well as its stylish visual format. Known to be
fiercely independent. Today, Outlook is the preferred magazine of 1.5 million readers in
India, and sells more than 11.2 million copies over the year.

Outlook Hindi: Outlook Hindi, a weekly newsmagazine, was launched in October

2002 to establish significant presence amongst the vast Hindi reading audience. The
product targets the evolved Hindi reader keeping their interests, realities & aspirations in
mind. Outlook Saptahik retains the core strengths of Outlook with objective, fiercely
impartial and bold journalism, while brandishing its own identity through a strong parallel
editorial. The magazine is empathetic to its target audience & is not a translation of its
English counterpart.

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Outlook Traveller: Outlook Traveller is India’s No. 1 Travel Magazine. This is
a monthly magazine which covers domestic & international tourism, getaways,
cuisines and holiday planning. Every month since June 2001 Ooutlook Traveller has
introduced readers to the wonders of unknown destinations while also encouraging
travellers to take a fresh look at familiar places. Whether people are planning a holiday,
or simply dreaming of one, Outlook Traveller continues to take them closer.

OUTLOOK BUSINESS: Another magazine by Outlook which covers the business

news, interviews of business tycoons, the new jobs in offerings. This magazine is most
preferred by Business Schools, business professionals, businessman etc. This is
fortnightly magazine by Outlook. OUTLOOK Business, in the true tradition of the
OUTLOOK group, has as its aim no less an objective than the complete rewrite of what
has been tried by the way of business journalism in the magazine space..

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Outlook Money: In July 1998, the Group launched "Intelligent Investor" re-christened
as "OUTLOOK MONEY" as of 30-Nov-2002, India's first personal finance magazine,
which offers sound strategies for the lay investor, especially the growing segment of
salaried middle and upper middle-class and self-employed professionals. Its message is
clear and simple: 'Invest well, borrow wisely, spend smartly'. Evidently, that message has
gone down well: the magazine sold upwards of 1, 00,000 copies a fortnight within a year.

CHAPTER 5: SUPPLY CHAIN

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The main proposition of outlook on which they compete with other brand is the
distribution channel. Copies were send to the press for publishing on Friday night and on
Saturday morning it was boarded from airport and send to all major hubs through metro’s
as well as tire 2 and tire 3 cities from where copies being distributed to vendor, news
stand, hawker. Moreover outlook has a hub in top ten metro cities where the magazine
are delivered directly to the individuals. Other than this they use postal authorities for
timely delivery of magazines. Metro cities include:
NORTH- Delhi, NCR, Chandigarh and Lucknow.
WEST- Ahmadabad, Mumbai, and Pune.
EAST- Calcutta.
SOUTH- Bangalore, Hyderabad and madras.
Based on the place where offices are located company simply uses courier delivery
services rather than postal services. Earlier outlook use to outsource courier services now
they had a contract for job outlook magazine. All magazine are delivered personally.
Other than this places like Kota, Jaipur, Manesar and Agra where there are no offices
magazine are delivered through local post if not delivered properly than it is being send
through UPC a registered services so that it reaches on time.

CHAPTER 6: 4 P’S OF MARKETING

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PRICE:-
The pricing is decided on analyzing the competitors pricing strategy. Even a slight
decrease in price account for high profit. The price of outlook magazine vary for Rs
25(outlook) to Rs 100(Marie Claire) depending on the money invest for each magazine
and seeing the target market. Subscription offer have to be a mode to save so they are a
value for money as it’s cheaper than individual magazine with a marked difference.

PRODUCT:-
The company defines each product according to various segments and is trying to cover
each segment. Magazine like MARIE CLAIRE aim women and girls of elite and middle
class. At the same time magazine like outlook money and outlook business aims at
corporate world and working class. Outlook saptahik is mainly for people with limited
access to English. Every product aims at a particular target market and age group.

PLACE:-
Place is selected according to the product keeping in mind its target market and the age
group. Magazine that have high probability to be sold among the elite class are target to
malls etc, whereas health and fashion magazine are targeted to saloons, fitness clubs and
spa. Travel magazine are generally targeted towards airports, car rentals etc. The place of
selling affects the sales tremendously.

PROMOTION:-
Outlook India adopts a promotional strategy that aims at organizing events in malls and
offering free subscription as gift. Hoarding, banner and new plan are a great way adopted
by outlook to promote their magazine. It aims at shelter, airport for its promotion and
advertising as mass crowd present in these areas.

CHAPTER 7: COMPETITION
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MARKET SHARE

OUTLOOK 25%
INDIA TODAY 32%
BUSINESS TODAY 12%
OTHERS 31%

MARKET SHARE

25%
31%

OUTLOOK
INDIA TODAY
BUSINESS TODAY
OTHERS
12% 32%

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 OUTLOOK Quarterly Sales
Apr - Jun Jul - Sep Oct - Dec Jan - Mar

22%
29%

13%
35%

Fig. 1

In fig. 1, OUTLOOK quarterly sales doughnut is being described and it is observed that
during 2nd quarter (Jul – Sep) and 4th quarter (Jan – Mar) maximum revenue is earned
reasons thereof are as follows:

1. In the middle of 1st and 2nd quarter, company appoints college interns, who are
really enthusiastic and focused towards their work. Secondly, company launches
Bonanza offers during this period.

2. During last quarter, every employee gives his/her best performance to achieve the
annual targets and company earns maximum profit through its Subscription &
Retail division’.

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 SOURCES OF FINANCING

SUBSCRIPTION DIVISION
20%

ADVERTISEMENT
45%

RETAIL DIVISION
30%

EVENT SPONSORSHIP
5%

Fig. 3

In fig. 3, it is clearly shown that Advertisement division gives 45% revenue followed by
Retail (30%), Subscription division (20%) and Events Sponsorship i.e. only 5%. Group
earns maximum revenue by publishing advertisement in their magazines, retail and
subscription division together gives good figures to the Group by circulating 1.5 million
copies. Similarly, small but effective division, Event sponsorship also contributes by
organizing Award ceremonies.

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 CHAPTER 8: SWOT ANALYSIS

STRENGTHS:

 Eleven different magazines which cover each and every segment of the market
and fulfill the needs of different age group belonging to different sectors.

 Exclusive photography and articles, OUTLOOK does not copy the content from
internet and paste in its magazines.

 Co - promoters of international magazines like - Marie Claire, GEO and News

week with reasonable prices.

 OUTLOOK has well organized and experienced man power, which approach
directly and indirectly as well, to the readers.

 OUTLOOK has set up its own strong distribution channel, which circulate 1.5
million copies in INDIA.

 OUTLOOK gives you multiple times address change flexibility and charge
nothing for the service.

 OUTLOOK is known for its range of magazines, subscription offers (also

available with internet edition) and on the spot delivery of the gifts which one
cannot ignore.

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WEAKNESSES: Slow Processing
 It takes four weeks in delivering first copy of the subscriber and two weeks in
case of address change.

 If gift is not delivered by the executive then OUTLOOK takes two months of time
in delivering the gift.

OPPORTUNITIES:
 OUTLOOK can increase its product line by launching three new magazines,
related to auto industry, magazine for beauty parlor’s exclusively and OUTLOOK
technology these three can increase the market share of OUTLOOK.

 OUTLOOK has an opportunity to promote its magazines at international level

with international edition.

THREATS:
 Strong competition - number of International Brands are coming to India and
competing for the market share by increasing the product line,

 Perception of readers’, OUTLOOK favors Congress party and does not write
anything against the party.

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 CHAPTER 9: MARKETING STRATEGIES ADOPTED

1. Mass impersonal selling methods (Advertising).

Pull Blend.

2. Face to face personal selling (Salesman ship).

Push Blend.

Both of these are closely related to the Channel of Distribution.

1. A Pull Blend is one in which mass impersonal, sales efforts are given the greatest
emphasis. The purpose of pull blends to pre-sell to the final consumers so that they
demand the product at the retail level of distribution.
The firm adopting this strategy would spend more on advertising and sales promotion
rather than in personal selling.

2. A Push Blend emphasizes personal selling. Naturally firms adopting this method
develop a strong sales force at both the distributor and the dealer level; this method
would tend to push the product through the channel of distribution.

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 CHAPTER 10: LEARNING FROM INTERNSHIP

This training proved to be highly beneficial for me as it trained me for future.

 It increased my practical knowledge and well equipped me with all the methods
and knowledge.

 I learned to deal with people and control my patience level which is a very
important ingredient in the dish of life. I faced all kinds of people and learned to adopt
myself in different situation.

 The training was very useful in studying the services, client’s satisfaction,
consumer behavior, company culture which is vital for us as we are the future managers
who will lead the world.

 It made me polish my internal qualities such as competitiveness, team spirit,

leadership, confidence etc. I adopted good convincing skills and characteristics to work in
different environment

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 CHAPTER 11: LIMITATIONS
.

 Sometimes magazine, gifts, etc were out of stock so many suspects

dropped the subscription.

 Sometimes magazines do not reach on time.

 Data analytics has not performed on the customer data. The result of it,
many customer contacts were repeating several time.

 Customer data is not satisfactory. Few of the customer had already taken
the magazines in previous month but their records are showing in Next
month data.

 Many times the issue arrived that the magazines are not delivered on
specific places.

 If magazines are not delivered then there is no money back plan for the
customer.

 Client’s perception about Outlook magazine and brand loyalty.

 In comparison to India Today, Outlook lags in its distribution channel

because India Today delivers its magazines within 2 weeks from the date
of subscription whereas Outlook takes 4-6 weeks.

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 CHAPTER 12: SUGGESTIONS

 Company should be emphasis on more effective advertisement.

 The most important task is that company should give its priority to coverage. If
the company could cover home towns, cities and villages then it will create their
more magazines readers.

 The company should enhance its awareness among many people by mobile road
shows: outdoor advertising in local and national newspapers as well as more type
of ads on prime time on television channels for different uses segments. So that
many people may come to know about the services of the magazines and can
become a subscriber of the company.

 The policy or company should be simple. And bring more transparency.

 The company should update marketing department in town offices for the benefit
of the subscribers as well for the company.

 Company should appoint some executives to make strong relationships with

customer.

 Follow Up is very crucial for any call and hence should be done very thoroughly
by the sales executive. As magazines is not a critical product for any organization
and have to be pushed for sales, hence if regular and thorough follow-up is not
done, the client may soon lose interest in the product and forget it. Hence, the
sales executive should try and maintain a relationship with the client and pursue
him with great interest.

 There should be a system of Daily Sales Report (DSR) to improve efficiency of

the sales executive. Since a sales executive goes on an average on 4-5 calls, there

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 should be a system wherein he is supposed to come back and record each and
every detail related to the call in a DSR.

 According to Indian Readership Survey 2017, there is a tremendous growth of

Regional magazine in India. These magazines have a huge popularity in their
respective regions. In fact, two regional magazine Vanitha (Malayalam) &
Ananda Vikatan (Tamil) have secured their position in top 20 most read magazine
in India where Vanitha itself has the readership of 61,26,000 which is 4 times than
that of Outlook English. If we see top 50 charts, it has ~10 regional magazines.

Outlook Publishing (India) Pvt. Ltd. should focus on introducing regional

magazines to gain more market share.

 While interacting with 1000’s of customer during this internship, it was found that
there is the possible demand for the magazines of exclusive segments like
Technology, architecture, sports etc. which are very rare i.e. very few options
available in Indian Market.

Outlook Publishing (India) Pvt. Ltd. should explore the possibility of expanding
its product portfolio to the new magazine segments.

 Like newspaper companies, Outlook group should focus more on its

advertisement revenue instead of subscription & circulation. During this
internship, it was observed that customer hesitate subscribing magazine as it is
costlier. In India, Magazines are still premium not necessity. Outlook is constantly
increasing its subscription prices every year which forces a new customer to think
before the purchase.

Outlook Group should reduce its subscription prices and focus more on increasing
its readership and advertisement revenue.

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 Subscription Price No. of Subscribers Readership Advertisement Rate
Revenue

 The company has a much unorganized structure when it comes to its subscription
sales. The customers are very irritated from the repetitive calls and the miss-
commitment done by the interns in the organization. Some of them even consider
it as harassment. The department is least bothered about the subscriber
grievances.

Outlook Group should look into functioning of its subscription department as they
are the ones who are representatives of the company and should focus more on
customer satisfaction instead of just sales.

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 CHAPTER 13: CONCLUSION

THE POTENTIAL FOR SUBSCRIPTION GROWTH

The majority of non-subscriber has not actively rejected subscribing, but simply
need more convincing.
In addition, gift subscription offer significant growth opportunities, but consumer
awareness of them appears to be relatively low and gifting process could be made
to be more of an “event” and to give the recipient more choice and freedom in
their little selection.
Moreover it was concluded that there are a lot of potential subscribers who need
just a little extra something to make them subscribe. These relatively inexpensive
premiums related to business are effective. They increase trial subscription, and
we can sell more efficiently.

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 REFERENCES & BIBLIOGRAPHY

Outlookindia.com

National Readership Survey

Indian Readership Survey

Books referred:

Marketing Management by Philip Kotler.

AMA Handbook for satisfaction by Alan Dutka.

Website visited:

www.ouitlookindia.com

en.wikipedia.org/wiki/outlook_(magazines)

www.outlookindia.com/archievecontents.asp

Slideshare.com

Scribd.com

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 ANNEXURE

OUTLOOK SUBSCRIPTION PROPOSAL

Dear Sir/Ma’am
Greetings from OUTLOOK GROUP!!!!!
I am Anant Kumar Maurya. This message is reference to subscription of OUTLOOK
MAGAZINE.

Outlook is one of the largest selling magazine in India with circulation of more than 1.5
million copies. Having user base around 5 lac.

We are dealing with 5 product line:

• OUTLOOK – Current Affairs

• MONEY – Finance & Stock Market

• HINDI – Current Affairs & Knowledge

• TRAVELLER – Sight-seeing

• BUSINESS – Corporate World

We will send the magazine through courier. And courier charges are totally free.
I appreciate for your taking the time to review our Proposal. Thanking you in
anticipation.
Expecting for a favorable reply.
Warm Regards
Anant Kumar Maurya

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