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    Bens HOPP Spreadsheet - Version 4.0

    Uploaded by

    Yash S
    This document provides information to evaluate potential products for private labeling and sale on Amazon. It includes examples of baby sound machines and dog brushes currently selling well on Amazon, with data on their retail prices, Amazon best seller rankings, keyword search volumes, and profitability calculations. The document establishes criteria for high-potential products such as having strong search volumes, low competition, potential for differentiation, and profit margins of 30% or more.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Bens HOPP Spreadsheet - Version 4.0

    Uploaded by

    Yash S
    42 views8 pages
    This document provides information to evaluate potential products for private labeling and sale on Amazon. It includes examples of baby sound machines and dog brushes currently selling well on Amazon, with data on their retail prices, Amazon best seller rankings, keyword search volumes, and profitability calculations. The document establishes criteria for high-potential products such as having strong search volumes, low competition, potential for differentiation, and profit margins of 30% or more.

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    This document provides information to evaluate potential products for private labeling and sale on Amazon. It includes examples of baby sound machines and dog brushes currently selling well on Amazon, with data on their retail prices, Amazon best seller rankings, keyword search volumes, and profitability calculations. The document establishes criteria for high-potential products such as having strong search volumes, low competition, potential for differentiation, and profit margins of 30% or more.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    42 views8 pages

    Bens HOPP Spreadsheet - Version 4.0

    Uploaded by

    Yash S
    This document provides information to evaluate potential products for private labeling and sale on Amazon. It includes examples of baby sound machines and dog brushes currently selling well on Amazon, with data on their retail prices, Amazon best seller rankings, keyword search volumes, and profitability calculations. The document establishes criteria for high-potential products such as having strong search volumes, low competition, potential for differentiation, and profit margins of 30% or more.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 8

    Product (Main KW)

    baby sound machine


    dog brush
    ASIN

    https://www.amazon.com/dp/B06XMRCC94/
    http://www.amazon.com/Grooming-Dramatically-Shedding-Minutes--DakPets/dp/B00CD0H1ZC/
    RETAIL PRICE

    59.99
    17.99
    AMAZON BEST SELLERS URL Price Keyword BSR Demand Test?

    baby sound machine https://www.a 59.99 baby sound machine Y (11)


    digital baby monitor http://www.amazon.com/gp/product/B007NG5UF4
    29.95 baby monitor Y (20)

    HIGH ODDS FORMULA


    BSR Demand Test = Are there 3 products in top 25 with BSR under 1500?
    BSR Depth Test = How many BSR's under 3000 in top 25? It passes test if there are 5 or more.
    Monthly Sales Depth = Are there at least 450 units/month (15 units/day) sales at posiiton #10 or lower?
    Review Activity Test? = Reviews are a strong sign of buying activity. Are there listings with at least 100+ reviews at position #10
    Keyword Volume Test = 5k/mo or greater for "Exact Phrase Match" (Ideal is OVER 10k/month)
    Competitive Score = Is this low, medium, or high competition? (Low = CPR 0-150, Medium = CPR 150-500, High = Over 500)
    Differentiate = Is it commodity item or can we find ways to differentiate?
    Profit = 30% initial, 40%+ with larger reorders
    BSR Depth Test? Monthly Sales Depth? Review Actviity? KW Test?

    Y (14) Y (1700/month) Y (3940) Y (7k)


    Y (25) Y (20 units/month) Y Y (3.7 k)

    100+ reviews at position #10 or lower?

    150-500, High = Over 500)


    Competitive Score? Can I Differentiate? Profit Margin? GO / NO GO DECISION

    Low (CPR 128-184) Y Y GO!!!


    Medium Y Y GO!!!
    FBA PROFIT CALCULATOR
    *Amazon Cost Calculator
    https://sellercentral.amazon.com/gp/fba/revenue-calculator/index.html/ref=xx_xx_cont_xx?ie=UTF8&lang=en_US

    Example1 - Per Unit Example2 - Per Unit


    Suggested Retail Price 15.99 Suggested Retail Price 22.95
    Inventory Cost 1.8 Inventory Cost 4
    Amazon Fulfillment Cost* 6.61 Amazon Fulfillment Cost* 6.46
    Shipping Costs $1.0 Shipping Costs $1.0
    Other Costs Other Costs
    Profit $6.6 Profit $11.5
    Margin % 41% Margin % 50%
    Example3 - Per Unit
    Suggested Retail 20.95
    Inventory Cost 2
    Amazon Fulfillme 5.84
    Shipping Costs $3.0
    Other Costs
    Profit $10.1
    Margin % 48%

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