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1. Times have changed a lot since people were a successful business model of eCommerce. The
world is now a global village and millions of people are now shopping and transacting online.
According to Emarketer, eCommerce has a market share of around $ 2 trillion in sales and is
expected to have a market share of about 4.479% of global retail sales by 2021 at $ 16 billion.
2. The best way to understand Amazon is through numbers. In 2018 Amazon generated an estimated
$ 258.22 billion in US retail e-commerce sales, compared to 30 that marked a 2017% increase.
3. To put Amazon's size into perspective - online shopping juggles hold 49.1% of the online retail
market and 5% of the entire (online and offline) US retail market. Amazon alone has a market
share of $ 175 billion, and 50% of Amazon's total sales on the US market come from third-party
vendors. So, yes, the cake is quite big and it is rapidly growing every year.
4. From the point of view of the Amazon FBA third-party vendor, this e-commerce business model
is simple: first, you send your products to the Amazon warehouse aka Fulfillment Center, then
your products are sorted and invented by Amazon workers - Only to be picked up when the
customer places an order, is packed in a box from their place on the shelves and shipped to the
customer's doorstep. The entire process is automated and taken care of by Amazon; All you have
to do is send the product to them, make a list, keep the product in stock and take care of the
marketing and promotional side of things.
5. Times have changed a lot since people were a successful business model of eCommerce. The
world is now a global village and millions of people are now shopping and transacting online.
According to Emarketer, eCommerce has a market share of around $ 2 trillion in sales and is
expected to have a market share of about 4.479% of global retail sales by 2021 at $ 16 billion.
6. Kishore Biyani is an Indian businessman. He is the founder and chief executive officer (CEO) of
Future Group and founder of retail businesses such as Pantaloon Retail and Big Bazaar.
7. According to Forbes magazine, he received a net worth of US $ 2.75 billion in 2017.
8. WhatsApp, a social messaging app that allows its users to connect with their family and friends
from any part of the world at any time, is becoming extremely popular among small online
vendors for selling their products. The most important reason behind the acceptance of this social
platform by online retailers is its popularity and large scale user base. In India, there are more
than 200 million people who are using WhatsApp to connect with their acquaintances. With a
single platform with such a huge audience, you can expect businesses and small retailers to grab
the opportunity to sell your goods through this messaging platform service.
9. As a retailer, Unilever made the right decision to seize the opportunity to sell things in India
through WhatsApp Messenger. To withdraw your choice, you should be aware of some unknown
statistical facts about the use of WhatsApp in India.
10. As we have mentioned earlier, there are more than 200 million people in India who use
WhatsApp for messaging. In addition, more than 90 smartphone users in India have WhatsApp
installed on their devices. There are more than 56% of internet users who use this social app
daily. India is the top country in the world to use WhatsApp video calling facility. These statistics
give you a great picture of the business opportunity that this social messaging platform provides.
11. The first step towards selling your products through WhatsApp is to sell your goods to people
you know and who are already on your contact list. This method will help you improve in making
sales pitch, negotiating etc. When you sell your items to people you know, you can expect real
feedback from their service and products that you care about to improve your service before
selling things to unknown audiences on social platforms can be kept in.

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