Philippine Christian University

SENIOR HIGH SCHOOL DEPARTMENT

Dasmariñas City, Cavite
S.Y. 2019-2020

MEDIA AND INFORMATION LITERACY

PEOPLE MEDIA
(GRADE 12)
WEEK 5
APRIL 6 – 10, 2020

MODULE
Name: _____________________________________________
Strand &Section: ____________________________________

Prepared By:
Cuevas, Chabelita
Geneveo, Kevin
Pereńa, Eunice

PEOPLE MEDIA
Learning Competencies:
1. Cite studies to support theories on the positive and negative effects of
media and information on the individual and society.
2. Describe the different dimensions of people media.
3. Categorize different examples of people and state reasons for such
categorizations.

Formative Assessment:

“Who do you think are PEOPLE MEDIA?”

KEY TYPE. Write PAM for People As Media and PIM for People In Media.

_______1. SHS Teacher _______6. YouTubers

_______2. Independent Blogger _______7. Facebook User
_______3. Print Journalist _______8. Radio Commentator
_______4. Your Classmate _______9. News Reporter
_______5. Movie Director _______10. College Professor

Discussion:

People
Media
Refers to persons
People In that are involved in
the use, analysis,
Media and evaluation and
People As production of media
Media and information.

PEOPLE AS MEDIA
- People who are well-oriented to media sources and messages and able to
provide information as accurate and reliable as possible.

1. Opinion Leaders

Bill Gates (Business) John F. Kennedy (Political)

 Highly exposed to and actively using media.

 Source of viable interpretation of messages for lower-end media users.
 Opinions are accepted by a group.

The Two-step Flow Communication Model

(1944) Paul Lazarsfeld, Bernardd Berelson,
and Hazel Gaudet.

2. Citizen Journalism

 People without professional

journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own or
in collaboration with others.

3. Social Journalism
  Journalists are using
social media to make
their content available
to more people.

4. Crowdsourcing

 The practice of obtaining needed services, ideas, or content by soliciting

contributions from a large group of people and especially from the online
community.

Waze Tripadvisor

PEOPLE IN MEDIA

- Media practitioners
- Provide information coming from their expert knowledge or first – hand
experience of events.

TYPES OF JOURNALIST BY MEDIUM

 Print Journalists
  Photojournalists

Filipino photojournalist
wins award in UK for
young photographers
Filipino photojournalist
Ezra Acayan is one of this
year's winners of the Ian
Parry Scholarship, a
prestigious grant in
photojournalism given by
The Sunday Times in the United Kingdom.

 Broadcast Journalists

 Multimedia Journalists

Patricia Evangelista is a Manila-based trauma journalist

specializing in disaster, conflict, and development issues. She
is a multimedia and investigative reporter for Rappler, producing
longform narrative stories, analysis pieces, and short
documentaries.

Name:
Grade level/Section:
Teacher:
Date:

ACTIVITY: Answer these questions regarding the impact of citizen journalism and
social media.

CASE #1: Suspek sa Pagpatay sa Isang Siklista, Binigyan ng MPD Ng Hanggang 5

p.m. Para Sumuko
 Published on Jul. 27, 2016
By YouTube Channel: GMA News and Current Affairs
Retrieved on Mar. 15, 2020 from
https://www.youtube.com/watch?v=VE8GHioR1YU

 The video of the road rage turned into shooting incident in Quiapo became
viral after it was shared by Top Gear Philippines on Facebook.
 Top Gear wrongfully accused Mr. Nestor Punzalan as the suspect in the said
shooting incident.
 Mr. Nestor Punzalan and his wife deactivated their Facebook accounts after
receiving bashing and death threats. Mr. Punzalan even went to the police to
clear his name.
 Undeniably, social media was also instrumental in the arrest of the suspect
Vhon Tanto who later admitted his crime on national television.

Guide Questions:

1. How was Mr. Nestor Punzalan affected by being wrongfully accused in social
media as the suspect in the said shooting incident?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

2. What is the liability of Top Gear, other media outlets, and netizens who
wrongfully accused Mr. Nestor Punzalan as the suspect in the said shooting
incident?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

3. What role was played by citizen journalism and social media in this incident?
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

4. What positive and negative effects of media and information on individual and
society were evident in this incident?
 _______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________

5. What important lessons can we learn from this event as a social media user?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

Name:
Grade level/Section:
Teacher:
Date:

QUIZ: On the space provided before each number, Identify and write the terms being
described in each statements.
_______________1. These are individuals, organizations, groups of individuals
influencing public social, political and business.

_________________2. It refers to individuals that are involved in the use and production
of Media and Information.

_________________3. They provide information coming from their expert knowledge or

first hand experience.

_________________4. These personalities are regarded as a source of viable

interpretation and highly exposed in media.

_________________5. These are people who are without professional training in

journalism but can use different tools of modern technology and be able to collaborate
with others.

_________________6. The practice of obtaining needed services, ideas or content by

soliciting contributions from a large group of people.

_________________7. A type of journalism where media practitioners are able to use

social media to amplify the reach of their content.

_________________8. Individuals serve as channels of information.

_________________9. It is to obtain (information or input into a particular task or project)

by enlisting the services of a large number of people, either paid or unpaid, typically via
the Internet.

_________________10. These are storytellers who work across many dimensions. They
embrace the traditional tenets of journalism