Philippine Christian University

SENIOR HIGH SCHOOL DEPARTMENT

Dasmariñas City, Cavite
S.Y. 2019-2020

MEDIA AND INFORMATION LITERACY

MEDIA AND INFORMATION LITERATE
INDIVIDUAL
(GRADE 12)
WEEK 4
MARCH 30 - APRIL 3, 2020

MODULE
Name: _____________________________________________
Strand &Section: ____________________________________

Prepared By:

Cuevas, Chabelita
Geneveo, Kevin
Pereña, Eunice
 MEDIA AND INFORMATION LITERATE
INDIVIDUAL

Learning Competencies:
1. The learners synthesize the overall impact of media and information on an
individual (personal, professional, educational, and others) and on the
society as a whole (economic, social, political, educational, and others).

Motivation:
Lola Techie
1. Have the learners watch the 3-minute video clip about senior citizens
who are technology savvy.
• Source: GMA News and Public Affairs (2013, June 28). SONA: Lola
Techie, hinikayat ang bang
may edad na tulad niya na maging tech savvy. Retrieved from
https://www.youtube.com/watch?
v=e7iUOIiB3Zo

2. Ask the learners to answer the following questions:

• How did the senior citizens in the video use technology and the
Internet in their daily lives?
________________________________________________________
________________________________________________________
____________________________________________________

•How did the government help the senior citizens become more media
and information literate?
________________________________________________________
________________________________________________________
__________________________________________________

• What makes senior citizens, or people in general, media and

information literate?
________________________________________________________
__________________________________________________

3. Does your grandparents or any senior citizen that you know personally,
and whether they are as “techie” as Lola Techie. Explain how.
________________________________________________________
________________________________________________________
________________________________________________________
________________________________________________________
Discussion:
I. MEDIA AND INFORMATION LITERATE
- Enables people to interpret and make informed judgements as
users of information and media, as well as to become skillful
creators and procedures of information and media messages in
their own right.

A. Improved Quality Of Life

There is no denying the extent of how the media and information

age has drastically improved the lives of people. Communication has
been made easier. Information has become widely accessible.
Conducting research has become more convenient. All these and
more are enjoyed by media literate individuals and prove just how
much the quality of life has improved thanks to media and information.

- People or the netizens can evaluate the information.

- Raise awareness
- Prevents foolishness
- Business/ Job opportunities
- Easy life
- Improved information literacy skills
- Enhance communication skills

B. Greater Political Participation

The media and the government have a long standing relationship in

the fields of public service. While the government serves the people by
 leading the nation towards progress, the media serve them by
informing public about subjects they need or they want. Through the
media reports of government activities and issues, the publics are
informed of the political affairs in the country and are further
encouraged to take a more active role in the government.

- Politically engaged
- Politically active
- Politically smart
- Politically concern
- Responsible citizen

C. Better Economic Opportunities

The media industry has grown in number on today’s information

age both in content and in the workforce. The open content
contribution nature of the new media has made it possible for
ordinary individuals to offer their materials for consumption often for
free, or at times for a cost. Online content is free but has gained
popularity, advertisers will offer to buy digital ad-space on a web
page.
Even Youtube, a free video host, pays video contributors if
their videos get enough views or of their channels have a high
subscriber rate. Paid content, on the other hand, creates direct
revenue. Free or not, media and information gives contributors
platform for earning additional income.
It is true that the influx of media offerings has led to the
creation of more jobs in the media. The convergence of various
media platforms has created hybrid mediums that require experts to
run. New jobs like social media managers or multimedia specialists
have been created because of this growth. Even IT based jobs
which were once rarities in the media are now a necessity. As
media and information grow, so does jobs that require media and
information literate individuals, and when jobs grow, so does the
economy. Employment or the lack thereof still persists as an
 economic problem in most developing countries like the Philippines.
The media industry in the age of information plays a vital catalyst
role to address that.

- Economically aware
- Knowledgeable
- Great chance of employment
- Great change of self-employment
- Have a nice choice of business
- Advertisements

D. Improved Learning Environment

Many believe that media and information have made

learning easy, accessible, and inexpensive. With these are true, the
improvement in the learning environment brought by media and
information goes beyond convenience, availability, and cost.
Learning in schools meant understanding –or at least
attempting to- subjects for the sake of passing and getting good
grades. One’s education is given importance because it is pre-
requisite to a good job which is then equated to a good life.
Traditional learning environments have caused people in general to
lose appetite for knowledge. Luckily, media and information have
cleansed society’s palate and have reinvented learning as a whole.
Media does not force feed information to unwilling receivers,
instead, media has made information sought after. The media also
made learning a choice instead of a necessary evil. After all, no one
is commanded “google” a topic or enrol in a certain online course,
people who do to choose to do it. Since the media is source
information and information age is characterized by the abundance
of data, media and information have been closely linked to the
improvement of the learning environment in the present age. A
 media and information literate individual take advantage of this
further his or her lifelong learning process.

- Easy way of learning

- Technology literate
- Increase educational interest
- Fun learning

E. More Cohesive Social Units

The concept of unit cohesion stems from a military concept of bond
soldiers have that makes them more effective in working together to
complete a mission. Media and information literate individuals are said
to be more cohesive social units than those who are not.

By keeping them informed, as well as connecting them in ways that

weren’t possible before, media and information literates become more
cohesive social units. This creates a bond that does not only have
relational implications but also creates social impacts.

The media is said to have the power to affect social change. While
this is true, it is not the media that does the heavy lifting to create
change in society, it is the individuals in the society who developed a
clamoring need for change because of media. The media may play a
hand towards a holistic development of the society, but without media
and information literate individuals sharing the same goal,
development would not occur.

- Socially active
- Easy communicating process
- Be able to identify different groups of people in a society
- Socially aware
- Raise of respect for cultural and linguistic diversity

F. Others
- Discover and explore beautiful places
 - Interest
- Job purposes

Name:
Grade level/Section:
Teacher:
Date:

ACTIVITY: Write an essay with a complete sentences and Three (3) paragraph.

What makes an individual a media and information literate?

______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
Name:
Grade level/Section:
Teacher:
Date:

Quiz no. 4:
Give two examples where you can apply each benefits of media and information literate
individual.

 Improved Quality of Life

1.
2.

 Greater Political Participation

3.
4.

 Better Economic Opportunities

5.
6.

 Improved Learning Environment

7.
8.

 More Cohesive Social Units

9.
10.