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Competitive Situation

LAPTER uses various sales promotion and advertising techniques to promote its products, including discounted prices, free gifts, social media contests and giveaways, traditional advertising, online advertising, social media, direct mail, public relations, and sponsorship. It sells its products through its own stores and sellers, with prices ranging from $59 to $199 for printers and allowing installment plans or cash payments over 15 months. LAPTER has its own distribution channels and covers district areas through malls, but does not have its own transport facilities. It conducts market research through surveys of students, unemployed, and employed customers to understand usage patterns and needs. Its positioning focuses on quality, competitive prices, and meeting consumer demand.

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Janine Madriaga
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111 views2 pages

Competitive Situation

LAPTER uses various sales promotion and advertising techniques to promote its products, including discounted prices, free gifts, social media contests and giveaways, traditional advertising, online advertising, social media, direct mail, public relations, and sponsorship. It sells its products through its own stores and sellers, with prices ranging from $59 to $199 for printers and allowing installment plans or cash payments over 15 months. LAPTER has its own distribution channels and covers district areas through malls, but does not have its own transport facilities. It conducts market research through surveys of students, unemployed, and employed customers to understand usage patterns and needs. Its positioning focuses on quality, competitive prices, and meeting consumer demand.

Uploaded by

Janine Madriaga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PROMOTION

Sales Promotion
Occasionally, it gives special discounted price for its product. It also give free gifts like t-shirts, vouchers and
coupons, social media contest and giveaways.
Advertising
It gives advertisement using Traditional Advertising, Employing Online Advertising and Social Media,
Utilizing Direct Mail, Adopting Public Relations and Sponsorship, Engaging in Personal Selling.

Personal Selling
LAPTER do not arrange any kind of personal selling. It always sell in a store and a group of seller.
PRICE
Price list of LAPTER
ITEM PRICE
Canon Maxify MB2720 Wireless All-In-One Printer $130
Epson WorkForce Pro WF-4630 Wireless All-In-One Printer $180
HP Envy 4520 Wireless $59
Brother Business Smart MFC-J4420DW. $160
Epson EcoTank ET-2550 $199

Discounts
It gives discount for its retailers and dealers.
Payment Period
Installment and in Cash are allowed in payment period as long as the buyer has income. 15 months is the
longest time payment period.
PLACE
Channels
LAPTER has its own channel for distribute the products.
Distributor
LAPTER has own distribution channel for distributing the products.
Location
LAPTER covers district areas of our country including in malls to sell the products.
Transport
LAPTER has no own transport facility for it’s distributors. Distributors are responsible for taking the products
for their showrooms.
Marketing Research
Research is important for any to know about current market and predict future needs. Information is collected
through the student, unemployed, and employed customers.

Questions
Customers responses to ‘How often do you use laptop and printer’ question. Employed user- Most commonly
Teachers and Businessman/Woman buy laptop with printer because of personal use according to survey.
POSITIONING
The position will be achieved ng quality product, competitive price, and according to consumers demand and
delight costumers.
STATEGIES
Different companies’ offers different promotion to attract high customers because customers are more price
sensitive and low prices attracted them. LAPTER promotional strategies for attaining high market share is in
price. Our company start launch the products at high prices, but after some time it offers a promotional discount
that lower the prices and grasp the attention of the customers. Also to advertises the products effectively and
offer many discounts that enhance their sales volume and make it leader company in laptop industry. Our other
marketing strategy are through social media, magazines, and events.
Marketing Mix
LAPTER Marketing Mix is comprised of the following approaches to price , distribution, advertising and
promotion, and customer service.

COMPETITIVE SITUATION
Name Price Range
ASUS ₱13,000 - ₱57, 000
HP ₱19,000 - ₱62, 000
TOSHIBA ₱11, 000 - ₱92, 000
ACER ₱15, 000 - ₱160, 000
LENOVO APPLE ₱44,000 -128, 000

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