India: The story of how women are subjected to violence in Indian factories

"The story of how women are subjected to violence

in Indian factories", 2 January 2019
In December 2018, HER respect published new data
on the extent of violence against women in Indian
factories...The study surveyed 11,500 women and
men working in the factories and their
managers...The data highlight the challenges of
gender-based violence and sexual harassment within
Indian society...
It identifies several factors that drive violence against
women whether at home or in the workplace. These
include, “the dominant gender norms that reinforce
the unequal relationship between women and
men.”...[Another] factor is a “general acceptance of
harassment and violence against women in the
workplace” and the perception that “violence as the
most accessible and effective way to achieve
production targets.” These derive from and are
driven by societal attitudes but also a fundamental
lack of managerial skills...
The study...suggests that businesses can and must
play a major role in changing these attitudes in relation to violence against women or towards
sexual harassment. One way would be to ensure that businesses invest in adequate training for all
workers and managers who might come into contact with issues of violence against women and
sexual harassment. Businesses must also ensure that the managers they appoint have the
necessary managerial skills or undergo such training to be able to conduct their work. Finaly,
businesses should ensure that they have adequate procedures in place to allow women who are
subject to violence or sexual harassment at work to report this treatment without fear of reprisal
so that it receives an adequate and timely response. Businesses can play an important role to
combat gender.

Done by .. K.NANI SHARAN

.. Prasad
PRETTY UGLY

I'm very ugly

so, don’t try to convince me that
I am a very beautiful person
because at the end of the day
I hate myself in every single way
and I am not going to lie to myself by saying
there is beauty inside of me that matters
so, rest assured I will remind myself
that I am a worthless, terrible person
and nothing you say will make me believe
I still deserve love
because no matter what
I am not good enough to be loved
and I am in no position to believe that
beauty does exist within me
because whenever I look in the mirror,
I always think
am I as ugly as people say?
(now read bottom to top)

VICTOR HARSHA
2nd CSE-A
18Q71A0504
Why me?

If you have to ask why me…?

when you're feeling really blue,
when the world has turned against you
And you don't know what to do,
when it pours colossal raindrops
And the road's a winding mess,
And you're feeling more confused
Than you ever could express,
When the saddened sun won't shine,
When the stars will not algin,
The covers pulled
Above your head,
When life is something
That you dread
And you have to ask Why me?
Then when the world seems right and true
When rain has left a gentle dew,
When you feel happy being you,
Please ask yourself why me? then too,

-K. Sai Kumar

18Q71A0531
2nd {CSE-A}
 “GIRL POWER”

"You have what it takes to be a victorious, independent , fearless women.” goes a quote proving
to be successful, independent and live her life in her own way nevertheless to a man.

It is a woman who bears a child in her womb and gives birth to a new life. Women are hearted,
moreover, audacious. Women as a mother gives you birth, guides as a teacher, shares your pain
as a sister, makes you happy and nurtures you as a soulmate, genial like your daughter.
Besides, there are profuse crimes and misdeeds happening now and then in our society towards
women. Women are not meant to be commented, bullied or bondage to others. Don’t take
women for granted, she can do more than what you could. Equally, she deals with patience and
magnanimity.
“Their bodies might be frail not minds.”

However, time has changed and its great to hear and see women actively participating in ample
aspects. Women are equally treated with men. They are given numerous opportunities to step
forward.
They are the prime ministers, astronauts, teachers, engineers, doctors and etc. Women has the
power either to create or destroy the world.
“Barkha Dutt” is one of the most experienced and known face of Indian Journalism. She is the
group editor of NDTV. Barkha emerged as a prominent figure after her front line war reporting
on the kargil conflict between India and Pakistan in 1999. she received the padmashri award.
Barkha Dutt set a great example to the society. Barkha Dutt is very brave and gusty.
I wrap up by saying, respect women, it is our first and foremost thing. “She would rather walk
alone in darkness than following someone else’s shadow.”

T. MOULIKA
CSE
st
1 year,B.tech
The culture of India refers collectively to the thousands of distinct and unique cultures of all
religions and communities. There are various languages, religions, food, dance, music present in
this culture which are different from place to place within the country. Indian origin
religions Hinduism, Jainism, Buddhism, and Sikhism, all of which are based on the concept
of Dharma and karma . India is one of the most religiously and ethnically diverse nations in the
world, with some of the most deeply religious societies and cultures. India, being a multi-
cultural, multi-ethnic and multi-religious society, celebrates holidays and festivals of various
religions.

Indian food is as diverse as India. Indian cuisines include various ingredients, with a wide range
of food preparation styles, cooking techniques. From vegetarian to meat Indian cuisine is
invariably complex. Traditional clothing in India is different from different parts of the country.
It includes local culture and climatic conditions. On special occasions, marriage ceremonies and
festivals, women wear colourful garments with various ornaments made with gold, silver or
other regional stones and gems. 

Bindi is an essential part of a Hindu woman's make up. some consider the bindi which was worn
on forehead as an auspicious mark. Traditionally, the red bindi was worn by married Hindu
women, and coloured bindi was worn by single women. Literary records suggest India had
interacted in languages of other ancient civilisations. Sanskrit had a great impact on the
languages and literature of India. Present days Hindi is the most spoken language in India. while
coming to epics the MAHABHARATHA and RAMAYANA are the well known epics in India.

Indian dance include eight classical dance such as bharatanatyam, kuchipudi, kathak, kathakali,
odissi, mohiniattam, manipuri and sattriya. These are famous among various states within the
country. India's diversity has inspired many writers to pen their perceptions of the country's
culture, and we INDIANS always believe in "UNITY IN DIVERSITY" . JAI HIND. 

Written by 
Ch. Sai Surya Tejaswini
4th CSE A
16Q71A0522
FASHION

We live in a world where people are judged by their external appearance. It is a world where
what you wear determines who you are. Some time back, while out shopping, I happened to
overhear a conversation. “Is this good on me? Does it make me look cool enough?”
That is what inspired me to write this article.

Fashion is an ever changing trend that will be completely different from the year before. With
such changes, the whole concept and people’s mindset regarding fashion will move to a whole
new level. Hence it is pointless to compare the previous generation’s and our generation’s
attitude towards fashion. It’s obvious that such changes happen. Of course, taking care of one’s
appearance and wanting to look good is very much appreciable and it does upgrade our
confidence. However not all dress to please oneself. Majority of us use fashion as an excuse to
blend in with the cool crowd. The following are some of the interesting assumptions present
nowadays.

“If you aren’t wearing the happening clothes nor have the right accessories you are not cool.
“ If you don’t have a good sense of fashion, you o b v i o u s l y must not be rich. Thus you aren’t
part of t h e “It” crowd.”

Students are judged simply by what they wear, all the way down to how they act.

Once such a presumption is made, there is really nothing that can be done to change it. Many
struggle with finding themselves because of this. It’s this constant yearning for popularity that
more than 90% students strive for. Though it is a nice feeling to have, many approach or go
about it in wrong ways thereby diminishing their confidence, not realizing that they are trying to
be mediocre copies of someone else when they can be themselves and be accepted for it. They
wonder who they are, what their purpose is in life and where they belong. Such can ruin and scar
their young lives.

“You will have a more interesting life, if you wear impressive clothes “

Nikhil kola
18Q71A0418
2nd ECE
1) The Word "Hindi" came from the Persian word "Hind" that means-the land of the Indus river.
2) The Royal Bengal tiger's roar can petrify you. The roaring can be heard from up to 2KM
distance at night.
3) Usian bolt, he is one of nine athletes to win world championships at the youth junior and
senior level.
4) Niagara waterfall is actually still in its youth. It is just 12,000 years old which is about 1
microsecond in geological time.
5) The statue of liberty functioned as a lighthouse for 16 years before it was just a monument. It
provided light up to 24 miles.
6) The average male gets bored of a shopping trip after 26 minutes.
7) Bananas are curved because they grow towards the sun.
8) The Jagannath temple in Puri is internationally famous for running the largest kitchen in the
world.
9) Amazon.com was earlier known as cadara.com
10) Dreams carry more weight and meaning than our conscious thoughts while awake. 70% of
your dreams contain secret messages.

---------------------------------------------------------------------
By
K.Preetham Reddy
2nd CSE-B
18Q71A0557
 Alcohol and Other Drugs

DRUGS HAVE THE POTENTIAL TO BOTH HELP & HARM.

When people use drugs, they are manipulating the pleasure and reward system in their brain to
achieve some benefit or at least a perceived benefit. (Our brains are wired to associate the life-
sustaining activities, eating, sleeping. Drugs tap into that wiring and modify our feelings of
pleasure, as well as our movement, emotion, thinking and motivation).
Some drugs can have two to ten times, the impact of natural behaviours in triggering our
pleasure and reward centre. This intense response encourages repeated use of a drug.
Unfortunately repeated use especially and high doses is often associated with significant harm.
Some harms relate to using too much of a drug at one time, and tend to be immediate. (e.g.
inquiry or death as result of being drunk or high when driving or doing other activities that
require concentration, balance and good judgement).
Other harms to relate the chronic conditions (e.g. heart disease and cancer) that emerge from
long term usage. These vary depending on characteristics of the drug itself (or) the way they are
used. So, for example, much of the chronic harm related to tobacco is not form the drug
(nicotine) but it is from inhaling smoke over a long time.
If the brain is repeatedly exposed to a drug, it may go through changes in order to restore
balance. But these changes may have other consequences as well. The brain may not respond as
well to certain stimuli, so that natural sources of reward no longer provide any significant
pleasure and the person begins to feel flat, lifeless and depressed. As a result, they need to take
drugs just to feel normal, and sometimes they need to take larger and larger amounts.
Sometimes it’s hard to understand the good, bad and ugly sides of your use of alcohol and other
drugs useless you write out the pros and cons (positive things and negative things) of each side.
Nobody starts at the end. Nobody just starts smoking a pack of cigarettes a day or begins packing
back a six pack of beer in one go or makes the use of a substance a regular habit right away.
Despite stories in the media and drug education classes about people “getting hooked” on the
crack or crystal meth after using it just one time, most people use a drug many times before
becoming physically or psychologically dependent on it. Yes, a person may like how a drug
made them feel the first time they used it and then choose to use it again. But that’s not the same
thing as being dependent or addicted.
Most of the time, people experiment with a substance for the heck of it, or because they heard it
could help them in some way. They don’t necessarily mean for it to become part of their
lifestyle. But it happen anyway for a variety of environmental, social and individual reasons.
“THE MORE YOU USE DRUG, THE LESS YOU LIVE”.
BY S SAI KIRAN (19Q71A0343) MECHANICAL 1ST YEAR.
CHRONO PHARMACOTHERAPY

The study on the individualization of pharmacotherapy has been carried out aiming at further
improvement of pharmacotherapy. Intra individual variability as well as inter individual
variability should be considered to aim at further improvement of rational pharmacotherapy,
because many drugs vary in potency and or toxicity associated with the rhythmicity of
biochemical, physiological and behavioral processes.
This has been accepted by the medical community that for the treatment of nocturnal
asthma, allergic rhinitis, arthritis, myocardial infarction, congestive heart failure, stroke, and
peptic ulcer disease; however, many drugs are still given without regard to the time of day.
Identification of a rhythmic marker for selecting dosing time will lead to improved progress and
discusion of chronopharmacotherapy.
In all living organisms, one of the most indispensable biological functions is the circadian
clock (suprachiasmatic nuclei; SCN), which acts like a multifunction timer to regulate
homeostatic systems such as sleep and activity, hormone levels, appetite, and other bodily
functions with 24 hr cycles. Recently, clock genes were identified as the genes that ultimately
control a vast array of 24 hr rhythms in physiology and behavior. The knowledge of clock genes
should be applied in clinical practice. Therefore, I introduce the regulatory system of biological
rhythm from viewpoints of clock genes and the possibility of pharmacotherapy based on clock
genes.
The chronotherapy of a medication may be accomplished by the appropriate timing of
conventionally formulated tablets and capsules, and a special drug delivery system to
synchronize drug concentrations to rhythms in disease activity. Chronotherapy is especially
relevant in the following cases. The risk and/or intensity of the symptoms of disease vary
predictably over time as exemplified by allergic rhinitis, arthritis, asthma, myocardial infarction,
congestive heart failure, stroke, and peptic ulcer disease. The therapeutic-to-toxicity ratio of a
medication varies predictably according to chronobiological determinants as exemplified by
antitumor medications. The pharmacokinetics and pharmacodynamics of a medication vary
depending on biological rhythms. The goal of pharmacotherapy is hormonal substitution to
mimic the rhythmic variation of hormone levels in healthy individuals. Also on the horizon are
drugs to fix broken biological clocks, perhaps a factor in all illness in the opinion of some
physicians.
By T. V. S. GEETHIKA, PharmD
4th yr
COVID 19
The current outbreak of the novel coronavirus SARSCoV-2 (coronavirus disease 2019;
previously 2019nCoV), epi-centred in Hubei Province of the People’s Republic of China, has
spread to many other countries. On 30 January 2020, the WHO Emergency Committee declared
a global health emergency based on growing case notification rates at Chinese and international
locations.
Coronaviruses are enveloped, positive single-stranded large RNA viruses that infect
humans, but also a wide range of animals. Coronaviruses were first described in 1966 by Tyrell
and Bynoe, who cultivated the viruses from patients with common cold. Four subfamilies,
namely alpha-, beta-, gamma- and deltacoronaviruses exist. While alpha- and beta-coronaviruses
apparently originate from mammals, in particular from bats, gamma- and delta-viruses originate
from pigs and birds. The genome size varies between 26 kb and 32 kb. Among the seven
subtypes of coronaviruses that can infect humans, the beta-coronaviruses may cause severe
disease and fatalities, whereas alpha-coronaviruses cause asymptomatic or mildly symptomatic
infections.
The initial clinical sign of the SARS-CoV-2-related disease COVID-19 which allowed
case detection was pneumonia. More recent reports also describe gastrointestinal symptoms and
asymptomatic infections, especially among young children. Observations so far suggest a mean
incubation period of five days and a median incubation period of 3 days (range: 0–24 days). The
proportion of individuals infected by SARS-CoV-2 who remain asymptomatic throughout the
course of infection has not yet been definitely assessed. In symptomatic patients, the clinical
manifestations of the disease usually start after less than a week, consisting of fever, cough, nasal
congestion, fatigue and other signs of upper respiratory tract infections. The infection can
progress to severe disease with dyspnoea and severe chest symptoms corresponding to
pneumonia in approximately 75% of patients, as seen by computed tomography on admission.
Pneumonia mostly occurs in the second or third week of a symptomatic infection. Prominent
signs of viral pneumonia include decreased oxygen saturation, blood gas deviations, changes
visible through chest X-rays and other imaging techniques, with ground glass abnormalities,
patchy consolidation, alveolar exudates and interlobular involvement, eventually indicating
deterioration. Lymphopenia appears to be common, and inflammatory markers (C-reactive
protein and proinflammatory cytokines) are elevated.
Artificial intelligence predicts that drugs associated with AP2-associated protein kinase 1
(AAK1) disrupting these proteins may inhibit viral entry into the target cells. Baricitinib, used in
the treatment of rheumatoid arthritis, is an AAK1 and Janus kinase inhibitor and suggested for
controlling viral replication. Moreover, one in vitro and a clinical study indicate that remdesivir,
an adenosine analogue that acts as a viral protein inhibitor, has improved the condition in one
patient. Chloroquine, by increasing the endosomal pH required for virus-cell fusion, has the
potential of blocking viral infection and was shown to affect activation of p38 mitogen-activated
protein kinase (MAPK), which is involved in replication of HCoV-229E. A combination of the
antiretroviral drugs lopinavir and ritonavir significantly improved the clinical condition of
SARS-CoV patients and might be an option in COVID-19 infections. Further possibilities
include leronlimab, a humanised monoclonal antibody (CCR5 antagonist), and galidesivir, a
nucleoside RNA polymerase inhibitor, both of which have shown survival benefits in several
deadly virus infections and are being considered as potential treatment candidates. Repurposing
these available drugs for immediate use in treatment in SARS-CoV-2 infections could improve
the currently available clinical management. Clinical trials presently registered at
ClinicalTrials.gov focus on the efficacy of remdesivir, immunoglobulins, arbidol hydrochloride
combined with interferon atomisation, ASC09F+Oseltamivir, ritonavir plus oseltamivir,
lopinavir plus ritonavir, mesenchymal stem cell treatment, darunavir plus cobicistat,
hydroxychloroquine, methylprednisolone and washed microbiota transplantation.
By T. V. S. GEETHIKA,
PharmD 4th yr
 Arunima Mohanty
16Q71A0510
4th CSE –A
CH.SAI KUMAR mechanical 3rd year A section 18Q75A0322
 ROBOTIC SURGERY
GLORY MATTAPALLI PHARM-D 4TH YEAR

WHAT IS ROBOTIC SURGERY ?

 It is a minimally invasive surgery that has caused a change in the route of access and has
significantly changed the surgical treatment process
 In this, views of organs being worked on are transmitted from tiny cameras inserted into
the body
HOW DO THEY WORK ? CLASSIFICATION :-
The innovated robots work with There are three different kinds of robotic
surgery systems:
 Digital imaging technology
 Optical engineering  Supervisory-controlled systems
 Improved video display  Tele surgical systems
 Shared-control systems
BACKGROUND AND HISTORY :- DO YOU KNOW ?
 1985 – PUMA 560 to place a needle for  ROBODOC– first surgical robot
brain biopsy approved by FDA
 1988 – PROBOT developed at imperial
college London  In 2006, - first unmanned surgery took
 1992 – ROBODOC from integrated place in Italy
surgical system for hip replacement
APPLICATIONS :-
CURRENT SURGICAL ROBOTS :-
 Cardiac surgery
 DA VINCI surgical system  GI Tract surgery
 ZEUS surgical system  Gynaecology
 AESOP robotic system  Neurosurgery
 Urology
ADVANTAGES :-  Radiosurgery
 Tiny incisions  Orthopaedics
 Faster recovery time  Paediatrics
 Less post-operative pain DISADVANTAGES :-
 Less scarring
 Smaller risk of Infections  Question of safety
 Less loss of blood  The cost
 Surgeon tire less
 Return to normal activities in 1 to 2
weeks
ROLE OF MARKETING MANAGEMENT
by
MAHESH- 19q71e0059 and N.RAMA KRISHNA-19q71e0060
i mba
1. Introduction

The heart of any business success lies in its marketing techniques. The most perspective of
your business depends on successful marketing. Marketing management simplifies the
activities and functions which are involved in the distribution of goods and services.
According to Philip Kotler, “Marketing management is the analysis, planning,
implementation and control of programs designed to bring about desired exchanges with
target markets for the purpose of achieving organizational objectives.”
In short word, marketing management is a process by which a product or service is
introduced and promoted to potential customers. The process covers advertising, public
relations, promotions, and sales. It represents the “road map” to accomplish greater results,
such as sales growth, brand recognition, higher market percolation, and much more.
The Importance of Marketing Management in Business
a.  Introduce new products, b. Boost your Sale, c. Increase Company Reputation,
d. Source of New Ideas

Marketing is important because it helps you sell your products or services. The bottom line of
any business is to make money and marketing is an essential channel to reach that end goal.
Creativs explained that without marketing many businesses wouldn't exist
because marketing is ultimately what drives sales.

6 key reasons why marketing is so important for any modern business.

i. It informs, ii. It equalizes, iii. It sustains, iv. It engages, v. It sells, vi. It grows.

Marketing plays an important role in establishing relationships between customers and

the organizations offering to the market. It gives us the confidence to want to try a new
product in the market as opposed to situations where the products enter the market without
publicity.
.
Marketing Management identifies market opportunities and comes out with appropriate
strategies for exploring those opportunities profitably.

It has to implement marketing programme and evaluate continuously the effectiveness of

marketing-mix. It has to remove the deficiencies observed in the actual execution of
marketing plans, policies, and procedures. It looks after the marketing system of the
enterprise.

Marketing management smoothen the process of exchange of ownership of goods and

services from seller to the buyer. Marketing management, like all other areas of management
comprises of the function of planning, organising, directing coordinating and controlling.