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Introduction To Mass Communication: Mr. Shaukat Ali

This document introduces mass communication and its origins. It defines communication as the movement of a message from a sender to a receiver through a channel. It then categorizes communication into intrapersonal, interpersonal, organizational, group, and mass communication. The document notes that the printing press, invented by Johannes Gutenberg in the 15th century, was important for the development of mass communication. It also lists some reasons for the need of communication, such as survival, cooperation, relationships, persuasion, power, social needs, and information sharing.

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41 views8 pages

Introduction To Mass Communication: Mr. Shaukat Ali

This document introduces mass communication and its origins. It defines communication as the movement of a message from a sender to a receiver through a channel. It then categorizes communication into intrapersonal, interpersonal, organizational, group, and mass communication. The document notes that the printing press, invented by Johannes Gutenberg in the 15th century, was important for the development of mass communication. It also lists some reasons for the need of communication, such as survival, cooperation, relationships, persuasion, power, social needs, and information sharing.

Uploaded by

bc200200813 JUNAID ARSHAD
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPS, PDF, TXT or read online on Scribd
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Introduction to Mass

Communication

Lecture 01
Mr. Shaukat Ali
Origin of Mass Communication
 Communication

Layman’s definition:
Communication is the movement of a
message from one point (sender) to
another point (receiver) through a channel.
Categorization of Communication

 Intra personal Communication


 Inter personal Communication
 Organizational Communication
 Group Communication
 Mass Communication
 Communication Latin word
“communis”, means “common”.
 Printing Press  Johannes Gottenberg,
15th century

 Block Printing
Why need communication?
 Survival
 Co-operation
 Relationship
 Persuasion & Influence
 Power
 Socialneeds
 Information
Mass Communication
Terminologies

 Absolute Ethics – the code of ethics that


cannot be compromised, ignored or
avoided.

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