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Topic Press Relations in PR: Fundamentals of Public Relations MCM 401

This document outlines an assignment for a public relations fundamentals course. The assignment asks students to write a press release about a university continuing online classes following a 7-point formula. The formula includes the subject, organization, location, advantages, details, applications, and source. Students are also asked to identify the publics of the press release. Guidelines are provided on formatting, citation style, individual work, and relevant content for a high grade. Late assignments will not be accepted and files that cannot be opened will receive a grade of zero.

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bc200200813 JUNAID ARSHAD
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270 views3 pages

Topic Press Relations in PR: Fundamentals of Public Relations MCM 401

This document outlines an assignment for a public relations fundamentals course. The assignment asks students to write a press release about a university continuing online classes following a 7-point formula. The formula includes the subject, organization, location, advantages, details, applications, and source. Students are also asked to identify the publics of the press release. Guidelines are provided on formatting, citation style, individual work, and relevant content for a high grade. Late assignments will not be accepted and files that cannot be opened will receive a grade of zero.

Uploaded by

bc200200813 JUNAID ARSHAD
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Fundamentals of Public Relations MCM 401

Department of Mass Communication SEMESTER: SPRING 2020


Virtual University of Pakistan
Assignment No.1 MARKS:20

TOPIC

Press Relations in PR

Learning Objectives:

 To develop understanding of Press relations in PR.


 To learn about ingredients of writing a News Release.

Task 1: Suppose you are tasked by your organization for preparing a news release. Keeping
in mind the 7-point formula, write a press release regarding "Continuation of online classes by
a University". Marks: 15

Following components must be part of the News Release.

1. Subject - What is the story about?

2. Organization - What is the name of Organization?

3. Location - Where is the organization located?

4. Advantages - What is new? What are the benefits?

5. Details – What are the colors, sizes, prices, performance figures or other
details?

6. Applications – What are the uses & who are the users?

7. Source – Is this different from location, e.g. location might be where the work
is done, source will be the head office.

Task 2: Identify the Publics of the above Press Release. Marks: 5

FUNDAMENTALS OF PR VU
Learning Outcomes:

Students will be able to:

 Analyze the role of Press Relations in PR.


 Identify the steps involved in writing an effective Press Release.
 Develop creative skills for PR based on its Public.

Note: Copied material will be graded “Zero”.

Schedule
Opening Date and Time June 8, 2020 12:01 A.M. (Mid-Night)
Due Date and Time June 14, 2020 At 11:59 P.M. (Mid-Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience

Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.

DEADLINE:
 Make sure that you upload the solution file before the due date. No assignment will be
accepted through e-mail once the solution has been uploaded by the instructor.

Formatting Guidelines:
 Use the font style “Times New Roman” and font size “12”.
 It is advised to compose your document in MS-Word 2003.
 Use black and blue font colors only.

Solution Guidelines

 Use APA style for referencing and citation. For guidance search “APA reference style” in
Google and read various website containing information for better understanding or visit
http://linguistics.byu.edu/faculty/henrichsenl/apa/APA01.html
 Every student will work individually and has to write in the form of an analytical
assignment.

FUNDAMENTALS OF PR VU
 Give the answer according to question, there will be negative marking for
irrelevant material.
 For acquiring the relevant knowledge don’t rely only on handouts but watch the
video lectures and use other reference books also.

Rules for Marking:


Please note that your assignment will not be graded or graded as Zero (0) if:
 It has been submitted after due date
 The file you uploaded does not open or is corrupt

FUNDAMENTALS OF PR VU

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