Satair Case Study
Satair Case Study
Customers benefit from prompt order fulfilment, technical support, efficient e-business
solutions and customized solutions.
b).Satair has more than 2,500 customers worldwide. The ten largest
customers accounted for approx. 25% of consolidated net turnover in 2005/06
and no single customer added more than 6% to the net turnover
c).Satair Group is the strong common back bone of its two channel brands in the
aviation after market working with a common management and organisational
structure, a common company culture, vision and mission as well as common
support functions and processes.
d).
Sales
2%
EMEA
ASIA/PACIFIC
40% North and South America
58%
e) from the year 2002 the compay has been enjoying an exponential growth in profit.
This means the business is profitable and the logistics system works just fine.
f). Limits to growth at any one location*Profits depend on ability to add outlets*Done
well, geographic expansion can increase profits dramatically*Done poorly, their
srategic expansion can undermine the company
Demand for products based on sales and marketing cycles – Consumer demand for
product lines must be predicted and identified early and planned into supply and
manufacturing.
New products require fast prototyping and development – Bringing a new product to
market demands a reliable, fast and high-quality supply chain.