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    Creating Ideal Customer Profile

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    Marky Maligmat
    The document discusses creating an ideal customer profile by understanding customers' buying patterns, needs, and motivations. It emphasizes the importance of including psychographic information like habits, hobbies, spending patterns, and values in addition to demographic data. Together, demographics and psychographics provide a detailed picture of the target customer and insights into how to effectively market to them.

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    Creating Ideal Customer Profile

    Uploaded by

    Marky Maligmat
    166 views1 page
    The document discusses creating an ideal customer profile by understanding customers' buying patterns, needs, and motivations. It emphasizes the importance of including psychographic information like habits, hobbies, spending patterns, and values in addition to demographic data. Together, demographics and psychographics provide a detailed picture of the target customer and insights into how to effectively market to them.

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    The document discusses creating an ideal customer profile by understanding customers' buying patterns, needs, and motivations. It emphasizes the importance of including psychographic information like habits, hobbies, spending patterns, and values in addition to demographic data. Together, demographics and psychographics provide a detailed picture of the target customer and insights into how to effectively market to them.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    166 views1 page

    Creating Ideal Customer Profile

    Uploaded by

    Marky Maligmat
    The document discusses creating an ideal customer profile by understanding customers' buying patterns, needs, and motivations. It emphasizes the importance of including psychographic information like habits, hobbies, spending patterns, and values in addition to demographic data. Together, demographics and psychographics provide a detailed picture of the target customer and insights into how to effectively market to them.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    CREAT ING

    IDEAL
    CUSTO MER
    PROFI LE
    Your customers should be the driver behind every marketing decision
    you make. The process of creating a customer profile will help clearly
    define your customers' needs by understanding their buying patterns
    such as what, how and where they buy. And more importantly it
    uncovers their motivations for buying.

    As discussed in the video, an important part of creating your Ideal


    Customer Profile is including Psychographics. Let’s look at that in a little
    more detail.

    WHAT ARE
    PSYCHOG RAPHICS?
    Psychographic information could include your buyer's habits, hobbies,
    spending patterns and values. Demographics explain “who” your buyer
    is, while psychographics explain “why” they buy. Demographic
    information includes gender, age, income, marital status… you know, the
    dry facts.

    Effective target marketing only happens when both demographics and


    psychographics are understood. The combination of both sets of data,
    along with geographical insights, combine to form your buyer persona;
    a detailed picture of who you’d like to work with (or are currently
    working with).

    Based on an example of a nutritional weight-loss program you’re


    offering, here is what those 2 areas might look like.

    • Aged 45-65

    • Married, with children

    • Dealing with issues of weight gain and lack of


    energy
    DEMOGRAPH IC • Household income $100K+
    INFORMATIO N:
    • Concerned with health and appearance

    • Wants a healthy lifestyle, but doesn’t have much


    time

    • Enjoys going online in the evenings, big fan of


    Pinterest

    • Tends to favor quality over economy


    PSYCHOGRAP HIC
    INFORMATIO N: • Finds fulfillment in her career and family

    • Values time with a small group of friends

    Looking at the two lists above, it’s easy to see why you need both. Use
    demographics alone and you have only a very hazy outline of your
    audience. You understand her challenges, but not where to find her and
    what really moves her to action.

    Psychographics gives you so much more insight into creating the Ideal
    Customer Profile, making your email campaign that much more
    effective.

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