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    Direct Selling: in This Method, Coca Cola Supplies Various Products To Retailers. These May Be

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    krish lopez
    Coca-Cola is one of the largest beverage companies in the world with products available in every country. It has maintained its core beliefs while growing into a global industry with many products. The company uses a large distribution system to reach customers even in remote locations. This extensive distribution system allows Coca-Cola to expand its brand into new areas. The company is able to tap opportunities in any economy by developing strategies and products tailored for each market. Coca-Cola targets the mass market using undifferentiated, niche, and competitive positioning strategies. It has advantages in operations, costs, marketing channels, and product portfolio diversity through outsourcing and economies of scale.

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    Direct Selling: in This Method, Coca Cola Supplies Various Products To Retailers. These May Be

    Uploaded by

    krish lopez
    28 views1 page
    Coca-Cola is one of the largest beverage companies in the world with products available in every country. It has maintained its core beliefs while growing into a global industry with many products. The company uses a large distribution system to reach customers even in remote locations. This extensive distribution system allows Coca-Cola to expand its brand into new areas. The company is able to tap opportunities in any economy by developing strategies and products tailored for each market. Coca-Cola targets the mass market using undifferentiated, niche, and competitive positioning strategies. It has advantages in operations, costs, marketing channels, and product portfolio diversity through outsourcing and economies of scale.

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    Marketing

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    Coca-Cola is one of the largest beverage companies in the world with products available in every country. It has maintained its core beliefs while growing into a global industry with many products. The company uses a large distribution system to reach customers even in remote locations. This extensive distribution system allows Coca-Cola to expand its brand into new areas. The company is able to tap opportunities in any economy by developing strategies and products tailored for each market. Coca-Cola targets the mass market using undifferentiated, niche, and competitive positioning strategies. It has advantages in operations, costs, marketing channels, and product portfolio diversity through outsourcing and economies of scale.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views1 page

    Direct Selling: in This Method, Coca Cola Supplies Various Products To Retailers. These May Be

    Uploaded by

    krish lopez
    Coca-Cola is one of the largest beverage companies in the world with products available in every country. It has maintained its core beliefs while growing into a global industry with many products. The company uses a large distribution system to reach customers even in remote locations. This extensive distribution system allows Coca-Cola to expand its brand into new areas. The company is able to tap opportunities in any economy by developing strategies and products tailored for each market. Coca-Cola targets the mass market using undifferentiated, niche, and competitive positioning strategies. It has advantages in operations, costs, marketing channels, and product portfolio diversity through outsourcing and economies of scale.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Coca-Cola is likewise one of the best and Its beverage drinks are accessible in each

    nation.Coca-Cola has never digressed from its immortal and essential beliefs. Despite the fact
    that it has developed into a gigantic worldwide industry with numerous items, the organization
    has remained on target. The company uses a large distribution system to avail its product to the
    customer situated even at the remote location. With the help of such an extensive distribution
    system, the company is able to propagate its brand in the untouched territories.The company
    has a unique ability to tap the opportunities provided in any economy. This is done by
    developing the various strategies and products tailored made for the market under consideration

    The brand does not target a particular segment but the marketing strategy is adapted by developing
    new products. There is a use of undifferentiated and mass marketing strategies along with niche
    marketing for certain Coca cola products. It makes use of competitive positioning strategy. It has a
    competitive advantage with relation to operations, cost control, channel marketing and brand
    portfolio. It's product portfolio is diversified with outsourcing operations and economies of scale.
    There is a wide portfolio offered to the customers and participative marketing is used for creating
    shared values for the stakeholders. It focuses on innovative and creative marketing campaigns for
    diversifying its product and differentiating it from its customers. Mass Market is targeted by Coca
    cola. Across numerous decades and large numbers of showcasing efforts, Coca-Cola's
    promoting technique has stayed steady in imparting one in number and convincing message:
    delight. Suffering, straightforward mottos, for example, "Appreciate," "You Can't Beat the
    Feeling," and "Joy" just never leave style and are effectively interpreted over the globe.

    Distribution Channels at Coca Cola:

    They follows two types of distribution channels:

    Direct selling: In this method , coca cola supplies various products to retailers. These may be
    stores, restaurants, cinema halls etc. the company relies on self transport facilities to deliver the
    products. direct selling brings in only a small part of the revenue.
    Indirect selling: Major part of revenue comes from this channel. coca cola gets into partnership
    with various distributor agencies. The company supplies products to these distributors, who then
    make them available to retailers.
    The firm's distribution system is one of the most well planned and executed compared to all
    other drinks of the same category. It has such an impact on consumers and is so successful
    that even wholesalers and distributors need the product for their business’ success. Coke’s
    position on consumer’s mind makes it essential to retailers and wholesalers. They have
    achieved their goal due to this high visibility, and to the availability of their products all over the
    world, even remote places. The innovation they made in the distribution channel is outstanding.
    Coca-Cola’s vending machines are also a way the brand stays true to its identity of sharing
    happiness and even with coke hug machines.

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