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Pardot Fields

The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

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Atif Hassan
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580 views4 pages

Pardot Fields

The document describes various fields related to prospects in Pardot, including the Pardot campaign, conversion date and object, first activity, created date, first referrer, needs score synced, URL, score, grade, hard bounced status, last activity, first referrer, and first referrer type. It also provides links to help pages about scoring categories and how to set up Salesforce to view Pardot scores.

Uploaded by

Atif Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Pardot Last Scored At

Scoring Categories are used for multi-product engagement scoring in Pardot and are
available to customers using Pardot Pro Edition and Pardot Ultimate Edition. Please
visit this page for more information on this feature and how to set up Salesforce
to view these scores: http://help.pardot.com/customer/portal/articles/2396977-
scoring-categories-overview

Pardot Campaign
The Pardot Campaign represents the first marketing touch with a prospect. It may be
a campaign associated with your web site, landing page, paid search initiative, or
any other marketing effort. Prospects may only be associated with one Pardot
campaign. This value can later be changed manually or via an Automation Rule.

Pardot Conversion Date


The date and time of the form, form handler, or landing page submission when a
Pardot tracked anonymous visitor first became a known prospect.

Pardot Conversion Object Name


This is the name of the object (form, form handler, landing page, or video form)
that converted an anonymous visitor into a named prospect.

Pardot Conversion Object Type


The type of object which converted an anonymous visitor into a named prospect
(form, form handler, landing page, or video form).

Pardot First Activity

Pardot Created Date


The Pardot created date represents the date and time at which the Prospect record
was created in Pardot. This will often differ from your Salesforce.com created
date.

Pardot First Referrer Query


If a Prospects first touch was the result of a search, the field holds the term
that was searched on.

Needs Score Synced


Scoring Categories are used for multi-product engagement scoring in Pardot and are
available to customers using Pardot Pro Edition and Pardot Ultimate Edition. Please
visit this page for more information on this feature and how to set up Salesforce
to view these scores: http://help.pardot.com/customer/portal/articles/2396977-
scoring-categories-overview

Pardot URL
This link takes you directly into the relevant prospect's profile within Pardot.
From there you can view his or her complete activity history. This URL is generated
within the Pardot system and cannot be edited in Salesforce.com.

Pardot Score
The Pardot score is based on implicit buying signals a lead demonstrates through
his or her activities and responses to your marketing efforts. The higher the
score, the more active the lead has been. A combination of score (implicit buying
signals) and grade (explicit factors) helps you prioritize your prospects. Score,
like grade, is calculated within the Pardot system and cannot be edited in
Salesforce.com.

Pardot Hard Bounced


Boolean that determines whether lead hard bounced.

Pardot Notes

Pardot Last Activity

Pardot Grade
The Pardot grade is based on how well a prospect fits your organization's ideal
customer profile. Explicit factors such as company size, industry, job title and
more help determine this value. A combination of grade (explicit) and score
(implicit) can be used to very effectively optimize the sales team's time. Grade,
like score, is calculated within the Pardot system and cannot be edited in
Salesforce.com.

Pardot First Referrer


The value of the referrer for the first tracked request made by a Prospect.

Pardot First Referrer Type


If a Prospects first touch was the result of a search, this field contains the type
of search conducted.

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