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Impact of Cinema On Shopping Trend in A Mall

Cinema has a great impact on shopping trends in malls. While stores were once the main attraction, malls now focus on leisure and entertainment activities like dining, movies, and plays to attract customers who see malls as places for fun with family and friends. Marketers recognize that consumers want activities and relaxation in addition to shopping. Specifically, the document focuses on how cinema is a major draw for the Ocean Mall in Pakistan, as movies are popular there and help differentiate it from other malls. A survey will analyze the impact of cinema on shopping trends at this mall.

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Umme Sumaiya
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96 views1 page

Impact of Cinema On Shopping Trend in A Mall

Cinema has a great impact on shopping trends in malls. While stores were once the main attraction, malls now focus on leisure and entertainment activities like dining, movies, and plays to attract customers who see malls as places for fun with family and friends. Marketers recognize that consumers want activities and relaxation in addition to shopping. Specifically, the document focuses on how cinema is a major draw for the Ocean Mall in Pakistan, as movies are popular there and help differentiate it from other malls. A survey will analyze the impact of cinema on shopping trends at this mall.

Uploaded by

Umme Sumaiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Impact of Cinema on Shopping Trend in a Mall

In 21st century the cinema has a great impact on shopping trend. The times, when a good mall

was only characterized by a wide selection of stores, are long gone. Although, the variety of

stores will always be an important criterion in terms of shopping space, an increasingly

significant role is played by leisure opportunities and entertainment – people are provided with

the possibilities to dine, go to the cinema or theatre. The marketers realize the different consumer

needs regarding the shopping mall’s activities. Consumer comes in mall for the fun activities and

relaxation, they spend their time with family, friends. There are various activities in the mall like

occasional celebration, special events, different indoor games e.g. video game, kids play area,

outdoor games, celebrity endorsement , cinema etc. these thing create new possibilities of

spending free time for the whole family and also that attract the people towards the mall.

The most common activity of ocean mall is cinema because of the revival of cinema in Pakistan

there are numbers of films which are available on cinema and people are more attracted towards

movies. The most common uniqueness’ of ocean mall is cinema and it’s differentiating them

from other malls. The magic of cinema in the cinema is connected to two unique conditions – the

sharing of an experience in an audience and the contemplation of images projected on a scale

beyond the perspective of normal perception. So that’s why we are targeted the cinema and our

survey is to analyze and determine the impact of cinema on shopping mall trends.

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