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Color Interaction

A report on colour interaction, explaining how colours interact with humans to create different feelings subconsciously

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puru sharma
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0% found this document useful (0 votes)
328 views39 pages

Color Interaction

A report on colour interaction, explaining how colours interact with humans to create different feelings subconsciously

Uploaded by

puru sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COLOR INTERACTION

COLOR CONTRAST

Designing with color means controlling color contrast. How


do colors interact with each other to make an effective de-
sign?

Color can be used to imply harmony or discord, flatness or


depth. It can convey emotion or a lack thereof. Every color
has its own special character. This character can be modi-
fied through alterations of saturation and value, but the most
surprising and effective manipulations of color can be seen
when colors interact with each other.

This document is a brief introduction to the seven varieties of


color contrast as outlined by the Bauhaus teacher and color
theorist Johannes Itten (1888-1967).
VARIETIES OF COLOR CONTRAST

CONTRAST OF HUE

CONTRAST OF VALUE

CONTRAST OF TEMPERATURE (COLD-WARM COLORS)

COMPLEMENTARY CONTRAST

SIMULTANEOUS CONTRAST

CONTRAST OF SATURATION

CONTRAST OF EXTENSION
Colors exert an influence on each other. A color’s expressive char-
acter can be changed by placing it in a context with other colors.
The example below shows how the nature of red-orange can be
altered by surrounding it with other saturated hues. See the follow-
ing page for the same illustration using yellow.
Contrast of Hue
This is really what it sounds like. The difference between colors in
their most saturated state.

The greatest amount of Hue contrast is between the three additive


primaries. Any other combinations have a comparatively decreased
contrast

BLUE-
GREEN RED

BLUE VIOLET
Contrast of Hue (examples)

Henri Matisse

Henri Matisse
Contrast of Value

Each color in its most saturated state has its own value. If we look
at the hue circle it is clear that some hues are lighter or darker
than others. Value plays an important role in the way that colors
interact.
YELLOW
YELLOW-GREEN YELLOW-ORANGE

GREEN RED-ORANGE

BLUE-GREEN RED

CYAN MAGENTA

BLUE VIOLET
BLUE-VIOLET
Contrast of Value

“Equality of light and dark relates colors to each other, tying or bracketing
them together. Light-dark contrast between them is extinguished. This is an
invaluable resource of
artistic design.”
– Johannes Itten

This illustration places


the 12 hues in relation
to their relative value
(found in the value
scale on the leftr) A
fully saturated hue
can have an entirely
different impact than
another hue which
has been modified to
match its value.
Contrast of Value

E
NG
EN

RA
T
RE

GE
EN

LE
-G

-O
AN
RE

A
IO

NT
OW

OW

OW
OR
-G

-V

ET
N

GE
AN
EE

UE

UE

UE
LL

LL

LL
OL

D-
D
MA
GR

CY
YE

YE

YE
BL

BL

BL

RE

RE
VI
The Black dot repre-
sents the hue’s place-
ment next to its relative
value.

Look at the difference


in character between
the fully saturated yel-
low and the red which
has been tinted to
match its value. Look
at the fully saturated
blue and its equivalent
yellow orange
Contrast of Value (examples)

Andy Warhol

Caravaggio
Contrast of Value (examples)

Paul Klee
Contrast of Temperature (cold-warm)

Colors are said to be either warm or cool. Generally yellow to violet in the
hue circle are assumed to be warm colors while yellow-green to blue violet
are thought to be cool colors. It is more accurate to
say that colors are cool or warm in relation to each
other. See the examples at right of temperature con-
trast within a range of red and a range of green.
The vertical axis of the Hue circle contains Yellow & Blue
Violet, the extremes of value contrast. The Horizontal
axis contains the extremes of temperature contrast: Red
& Blue-Green
Temperature Modulation Red

Temperature
Extremes

Temperature Modulation Blue-Green


Contrast of Temperature (cold-warm) (examples)

Andy Warhol

A Cool Yellow and a Warm Violet

Andy Warhol

A cool red (magenta) and a warm red


Contrast of Temperature (cold-warm) (examples)

Claude Monet
Contrast of Temperature (cold-warm) (examples)

Claude Monet Claude Monet


Complementary Contrast

Every hue has a compliment. It exists across the hue circle, but, as we
have seen, it also exists as an afterimage of that color. While the compli-
ment of a color appears as the color’s opposite, they also exert a kind of
balance.
The pairs of colors and compliments in the hue circle have very different
effects. Note the variations of value, saturation and temperature con-
trasts between the primaries and their compliments.
Complementary Contrast (examples)

Ernst Ludwig Kirchner

Henri Matisse
Simultaneous Contrast
“Simultaneous contrast results from the fact that for any given color the
eye simultaneously requires the complementary color, and generates it
spontaneously if it is not already present. By virtue of this fact, the fun-
damental principle of color harmony implies the rule of complementaries.

The simultaneously generated complementary occurs as a sensation in


the eye of the beholder, and is not objectively present. It cannot be pho-
tographed. Simultaneous contrast may with reason be placed on a par
with successive contrast.”
- Johannes Itten

web link: Color Illusions


click on the applet link
Simultaneous Contrast
Simultaneous contrast is when one color is made to look like two. When
one color surrounds another it effects that color by mixing in its after-image

The gray square on the left shifts towards blue violet (yellow’s compliment)
and the gray square on the right shifts towards yellow (blue violet’s compli-
ment). There is a hue shift and also a value shift which makes the gray on
the left seem darker and the gray on the right lighter.
The gray square on the left shifts
towards the dark color blue-violet
(yellow’s compliment)

The gray square on the right shifts


towards the light color yellow
(blue violet’s compliment)
Simultaneous Contrast
The two grays are identical. The shift in hue and value is purely perceptual.
Simultaneous Contrast
Simultaneous contrast can be affected by shifts in Hue, value and saturation.
Hue - The center color appears to change in hue

Value - The center color appears to change in value

Saturation - The center color appears to change in saturation


Simultaneous Contrast
Simultaneous contrast can be affected by shifts in Hue, value and saturation.
Simultaneous Contrast

Joseph Albers Joseph Albers


Contrast of Saturation

Increasing or decreasing saturation can be an effective way to


contrast colors in a composition. Pure colors that are mixed with
gray will yield desaturated colors, colors can also be diluted by
adding white, black, or the color’s compliment. Contrast of satu-
ration is most easily seen when the variations are executed in a
single hue (see below), the examples that follow show contrast of
saturation with a number of different hues.
Contrast of Saturation (examples)

Ad Reinhardt Paul Klee


Contrast of Saturation (examples)

Paul Klee Joseph Albers


Contrast of Saturation (examples)

Joseph Albers

Andy Warhol
Contrast of Extension
This is contrast of the size and intensity of color shapes, the contrast of
proportion. Factors of extension are the proportional size of the color areas
and the intensity of the colors. Hue, value and saturation are all important
in determining the proportional strength of different color areas.

What is the visual impact of a pure color?


Goethe devised a numeric ratio for the visual
balance of the primary and secondary colors.
His goal was to find the proportions by which
the colors could be organized so that no one
color would dominate the others. The Hue cir-
cle at right (using the traditional primaries) is
a visual representation of these proportions.
The sizes of the color areas are based on a
combination of the color’s value and satura-
tion. Yellow, therefore is the strongest and
receives a smaller portion of the circle while
violet being much darker is the largest area.
Balancing areas of colors in this way ac-
tually minimizes the contrast of extension
since it creates harmony.
Contrast of Extension

The proportion of yellow to


violet allows for the perception
that the yellow shape is in front
of the violet shape.
Equal measures of red and green

The proportion of yellow in this


illustration encourages the per-
A small area of red can have a ception that the violet is a frame
great visual impact on a large in front of the yellow shape.
field of green.
Contrast of Extension (examples)

Piet Mondrian

Ellsworth Kelly
Contrast of Extension

Henri Matisse
Successive Contrast
Successive contrast occurs when a color is viewed on one
background and then another in rapid succession.

BACK NEXT
BACK
Simultaneous Contrast: Chromaticity

Created on 12 June 1997.


Last modified on 5 August 2000.

Simultaneous Contrast: Chromaticity


Your browser does not appear to be capable of running Java applets.

● Introduction
● Applet instructions
● Discussion

● Main illusion index


● Next stop: full tour -:- influence of context

Introduction
The term simultaneous contrast is often used to describe variations in luminance between objects and
their surroundings, but simultaneous contrast effects can also be demonstrated for differences in
chromaticity (referred to more informally as hue, or, more informally still, colour) alone. This can be
demonstrated, often very convincingly, with a pattern in which two large X characters are drawn in the
same colour on backgrounds of differing hue. The colour of the X's is in fact a perceptually equal
mixture of the two surrounds. When the colours of the backgrounds are equiluminous, a reverse ground
effect occurs in which each X is perceived as being the colour of the opposite background.

The demonstration applet allows you to explore this effect by adjusting the luminance of each
background in the pattern. You can also use it to determine how robust the illusion is with a couple of
controls that aim to destroy or interfere with it.

The interactive demonstration


When the applet window first appears you will see two large X characters, one drawn against a yellow
background and the other against a gray background. Depending on the characteristics of your display
(and to some extent the ambient lighting) you may need to adjust the luminance of one or both
backgrounds in order to achieve the colour reversal effect. The Yellow and Gray sliders can be used for

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Simultaneous Contrast: Chromaticity

this purpose. In most cases you will find that the gray slider must be set to the left of the yellow slider
for the effect to occur. You should set the gray slider just left of center, then move the yellow slider from
that position towards the right until it appears reasonable to describe the left X as gray and the right X as
yellow. (Some fine tuning is in order at this point to achieve the strongest possible effect.)

When showing this illusion to an audience, it has proven effective to quietly set the yellow and gray
sliders with neither explanation nor introduction to the effect. Then state the claim that the two X's are
the same colour and ask the audience to tell you whether they believe you. (This is of course a trick
question, as explained in the discussion section below.)

If enough people are willing to agree that the colours of the X's are apparently different, you can then
use the remaining controls to test the strength of that perception. The Thickness slider simply adjusts the
thickness of the X characters. (The original author of this page has not found this control to be
particularly useful, but your mileage may vary.) Selecting the Connected switch usually elicits the first
"Ahh" from the audience as it becomes possible to trace the pattern from a point where it is apparently
yellow to one where it is apparently gray. The White top switch replaces the backgrounds in the top half
of the pattern with white on both sides. This is usually sufficient to destroy the illusion, although you
may be able to cause it to return by focusing your attention solely on the bottom half of the pattern.

As for all demo applets, the Dismiss button at the bottom of the applet window will remove the window
from the screen. Selecting the APPLET link at the top of this page will then return it to the screen just as
you left it.

Discussion
Although this illusion is very simple, it deals directly with a very important issue in Computer Graphics
and Human-Computer Interaction. Namely, are the two X's the same colour? The pixels of both X
characters are generated by storing identical colour values in the frame buffer. In this sense they
certainly are the same colour. On the other hand, what does "colour" really mean? We know to describe
the left hand background as "yellow" because we have learned to attach that label to the perceptual
experience it evokes. In this sense, we describe the left X as gray and the right X as yellow (assuming
that the illusory effect has been achieved) because those are the labels we have learned to associate with
the perceptual experience each X provides. In this sense, the two are definitely not the same colour.

At this point you may find yourself thinking that it is still more sensible to say that the two X's are in
fact the same colour. The fact that they appear to be different is, after all, only an illusion. To do this,
however, is to elevate the importance of the frame buffer to a level greater than that of the observer. It is
humans who give names to colours based on what they perceive. If it looks yellow, then it is yellow,
regardless of what its tri-stimulus values may be. Ideally, when human and computer disagree, it should
be the computer that compensates for the predictable properties of the human visual system, not the

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Simultaneous Contrast: Chromaticity

observer that must adapt to the rigid behaviour of the machine.

It may never be possible to incorporate all of the visual system's subtleties into rendering algorithms, if
only because these properties differ somewhat from one observer to another. On the other hand,
anticipating the larger and more predictable effects should not be difficult.

Scott Flinn([email protected])

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