Scribd
Upload
214 views1 page

Copywriting Brief PDF

This document provides a template for a copywriting brief that outlines key information to guide the development of sales copy, including the client and project name, description of the product or service being promoted and where the copy will appear, the overall goal and desired action from readers, details on the target audience, the appropriate tone of voice, the main problem or pain point of readers that the copy should address, the key benefits of the solution being offered to solve that problem, important product features to highlight, and any evidence such as statistics, studies, or testimonials that can validate claims made in the copy.

Uploaded by

Aaliya Sayyad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
214 views1 page

Copywriting Brief PDF

This document provides a template for a copywriting brief that outlines key information to guide the development of sales copy, including the client and project name, description of the product or service being promoted and where the copy will appear, the overall goal and desired action from readers, details on the target audience, the appropriate tone of voice, the main problem or pain point of readers that the copy should address, the key benefits of the solution being offered to solve that problem, important product features to highlight, and any evidence such as statistics, studies, or testimonials that can validate claims made in the copy.

Uploaded by

Aaliya Sayyad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Worksheet 1: A Copywriting Brief

Name of client/project:

Description: What are you selling or promoting? Where will your sales copy appear?

Goal: What is the purpose of your sales copy? What do you want your readers to do?

Audience: Who are you writing to?

Tone of voice: How should you speak to your audience to make sure they hear you?

Problem: What is the biggest pain-point your readers have?

Benefits: How can you help your audience solve those problems?

Features: What are the main features of what you are promoting?

Evidence: Are there any statistics, studies or testimonials to back up your promise?

You might also like