10 Media Pitches Proven To Get A Response

10 Media Pitches Proven To
Get a Response
Compiled in this document are some of the most
successful pitch angles from 5000+ customers who
have used our software to pitch press.
Need PR for your business? Let’s chat! Go to https://justreachout.io and click Book Demo
Our PR software and hands-on coaching from our
strategists help you send quality pitches to relevant
journalist and get featured in the press.
Here is what not to do, a real life email pitch which got
ignored by journalists:
Another example of what not do:
Great Media Pitch Example #1
Subject: Typo in your article
Hey <Insert First Name of Journalist>,
Respect your reporting a great deal, love the stories you put out. Crazy to think that there are more
people using mobile vs. desktop now. Saw that you have a few spelling mistakes in your recent article,
wanted to follow up:
"The project, which was was announced"
"The content will be uses for The New York Times”
Looking forward to your next stories. Which article are you working on next?
Thanks,
Your Name
Your URL
Your Email
Subject: Interactive Map of Weed Legalization in Canada
I was looking for some info about legalization of marijuana in Canada and came across your recent
article on the topic. You have some great data on history of legalization and current status for each
province as of now
Actually, I just put together an an interactive map with a map of Canada showing where it’s legal and
where it has not passed, I thought you might find it useful.
Let me know if you want to check it out?
Thanks,

Your Name
Your URL
Your Email
Subject: Re: <Insert title of the article>
Respect your writing a bunch, I'm an old acquaintance of insert name of publication for which this
person writes for, love your blog and tend to check it every other day. Saw something you'd dig,
wanted to pass it on... in relation to your post on webcams from Feb:
http://gizmodo.com/5888244/a-gumby+like-webcam-that-can-be-any-shape-you-need
I saw this little hacking guide/video on how to "actually look good on webcam" which was just
published, figured you'd dig, wanted to shoot this over:
http://wistia.com/blog/snazzy-on-webcam/
Curious to hear your thoughts about it, I thought they bring up pretty good points, no?
Thanks,
Your Name
Your URL
Your Email
Subject: Re: Loved your article about <insert the topic which they wrote about>

I've been following your blog for the past 3 years, so many great insights!
Your recent post about insert the topic which they wrote about really resonated with me. I followed
it step by step and I found it dramatically reduced my day to day stress levels.
You can read my post about it here: insert URL of your own post
If you're so inclined, I'd love for you to share it with your audience.
Thanks for sharing your can't-find-anywhere-else tips with the community.
Thanks,
Your Name
Your URL
Your Email
Good Media Pitch Example #4
(Responding to a HelpAReporter.com request)
(Read the full case study on this pitch here: http://justreachout.link/polar)
Subject: Juicy data about radical bias in dating preferences - interested?

Been following your articles for a while, great insights into social trends.
Your recent article about rising reports of people feeling lonely really resonated with me. I think with
the declining popularity of several institutions that traditionally <Add personal opinion here>
I also have a few juicy social trends to share with you. Our whizzes at OkCupids have been busy
crunching some numbers and our data paints a pretty sobering portrait of racial bias in online dating.
The highlights:
•Black women receive the lowest number of messages
•Asian and black men receive fewer messages than white men
•Most races still prefer to date within their race
Some interesting questions this poses:

•Are these patterns played out in real life dating choices?
•Or are online daters, who can so called window shop a lot of options, more selective?
Think this will be a good fit for your audience? Find attached an overview of the report.
Thanks,
Subject: Got a good story for your article about insert topic

Saw on Twitter you're writing an article about some topic.

I've got a good one for you. I actually slept in my car while I run around pitching investors.
My gamble (and slightly less frequent showers!) paid off. I secured a $100K lifeline, giving my
company enough runway to takeoff.
Happy to provide a few solid insights about how to decide if a big sacrifice like this is worth it.
If interested, I can provide the rest of the details.
Thanks,
Your Name
Your URL
Your Email
Subject: <insert title of the article>

I was searching for some articles about growth hacking tools today and I came across this page on
your blog: URL
I noticed that you linked to one of my favorite articles 35 Growth Hacking Tools, I reference this
post a lot.
Just wanted to give you a heads up that I published something similar. It's like this 35 Growth
Hacking Tools but more thorough and up to date, mine is 50 Growth Hacking Tools for Startup
Marketers (Insert URL):
I’d love to hear your feedback on it as you skim it. Also might be worth a mention on your page?
Either way, keep up the awesome work!
Cheers,
Subject: How our product plans to replace food
I've been following your articles for a while - very cutting cultural analyses. Loved your recent one
about eating insects as a substitute for meat protein - think all it needs is an image makeover to
overcome the ick factor.
Wanted you to introduce you to another food substitute we recently launched - in the form of a
nutritional drink. It provides 2600 healthy calories a day and makes eating super affordable and
convenient.
Step 1: blend with water or milk.

Step 2: Drink up and feel full.
For the average four member American family: $154.62 per month on Soylent versus $584 on
groceries.
Interesting angle to explore: Soylent's role in the life hacking movement.
If this is a good fit, let me know.

Thanks,
Subject: Re: <Insert title of the article>
I was just reading your article <insert title of the article> and thought <insert a controversial point
about an article and share your opinion, pique their curiosity a bit, ask them a question>.
BTW, I work at a company where we insert your one sentence pitch. We were recently featured/
talked about in insert a recent accomplishment. We have some news coming out feel free to insert a
few words about the news, would love to share more info with you. Let me know if you'd be
interested to hear more.
Thanks,
Your Name
Your URL
Your Email

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10 Media Pitches Proven To

Hey <Insert First Name of Journalist>,

"The project, which was was announced"

"The content will be uses for The New York Times”

Hey <Insert First Name of Journalist>,

Let me know if you want to check it out?

Hey <Insert First Name of Journalist>,

Thanks for sharing your can't-find-anywhere-else tips with the community.

Some interesting questions this poses:

Saw on Twitter you're writing an article about some topic.

If interested, I can provide the rest of the details.

Either way, keep up the awesome work!

Hey <Insert First Name of Journalist>,

Step 1: blend with water or milk.

Interesting angle to explore: Soylent's role in the life hacking movement.

If this is a good fit, let me know.

Subject: Re: <Insert title of the article>

Hey <Insert First Name of Journalist>,

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