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    Tata Group: Strategic Management (1820328)

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    Tarunvir Kukreja
    Tata Group is one of the largest private sector organizations in India, operating in various industries including steel, luxury hotels, and utilities. The document outlines several strategic management strategies employed by Tata Group, including blue ocean strategy, research and development strategy, sustainability strategy, divestment strategy, business level strategy, operations strategy, product differentiation strategy, and turnaround strategy. Examples provided include Tata Nano capturing uncontested market space using blue ocean strategy, investments in R&D creating high-performance rail steel, and divestment of Tata oil plants to focus on core businesses.

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    Tata Group: Strategic Management (1820328)

    Uploaded by

    Tarunvir Kukreja
    26 views3 pages
    Tata Group is one of the largest private sector organizations in India, operating in various industries including steel, luxury hotels, and utilities. The document outlines several strategic management strategies employed by Tata Group, including blue ocean strategy, research and development strategy, sustainability strategy, divestment strategy, business level strategy, operations strategy, product differentiation strategy, and turnaround strategy. Examples provided include Tata Nano capturing uncontested market space using blue ocean strategy, investments in R&D creating high-performance rail steel, and divestment of Tata oil plants to focus on core businesses.

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    STRATEGIC MANAGEMENT

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    Tata Group is one of the largest private sector organizations in India, operating in various industries including steel, luxury hotels, and utilities. The document outlines several strategic management strategies employed by Tata Group, including blue ocean strategy, research and development strategy, sustainability strategy, divestment strategy, business level strategy, operations strategy, product differentiation strategy, and turnaround strategy. Examples provided include Tata Nano capturing uncontested market space using blue ocean strategy, investments in R&D creating high-performance rail steel, and divestment of Tata oil plants to focus on core businesses.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    26 views3 pages

    Tata Group: Strategic Management (1820328)

    Uploaded by

    Tarunvir Kukreja
    Tata Group is one of the largest private sector organizations in India, operating in various industries including steel, luxury hotels, and utilities. The document outlines several strategic management strategies employed by Tata Group, including blue ocean strategy, research and development strategy, sustainability strategy, divestment strategy, business level strategy, operations strategy, product differentiation strategy, and turnaround strategy. Examples provided include Tata Nano capturing uncontested market space using blue ocean strategy, investments in R&D creating high-performance rail steel, and divestment of Tata oil plants to focus on core businesses.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    STRATEGIC MANAGEMENT (1820328)

    TATA GROUP

    TATA is one of the prestigious and the largest private sector organization in India. It has a large
    number of different dimensions among which it provides its products and services. They are
    pioneers in the field of steel, luxury hotels and are also likewise having their own biggest private
    force utility.

    Strategies of TATA Group

     Blue Ocean Strategy- This technique gives a new perspective on the definition and
    execution of a strategy that assists with making new demand for the product and catch the
    uncontested market space which makes the opposition irrelevant. TATA Nano was a
    huge accomplishment in the market at which pulled in attracting large number of media
    consideration than some other vehicle and got in excess of 200 thousand requests in only
    2 weeks.

     Research and development Strategy- An innovative and creative high level corporate
    strategy , embraced by the corporates in developing and improving new product and
    services .Tata group has invested a large amount of money in Research and Development
    activities .Example: The High-performance rail steel created by Tata Steel Europe which
    has saved huge amount of money .

     Sustainability strategy- Pollution prevention and Resource recovery are the two main
    sustainable strategies at Tata Motors. Pollution prevention is a proactive strategy that
    uses resources like zero discharge slime ponds and oil catchments pit to eliminate wastes
    in iron mines. Resource recovery strategy adopted by Tata has helped preservation
    strategies like reusing motor oil for different testing cycles. Tata also reuses 69% wood
    packaging which in turn eliminates the use of fresh wood.
     Divestment strategy- It is a part of recovery or rebuilding plan which includes sale or
    liquidation of a segment of a business or a significant division. TATA oil plant was
    offered to Hindustan Unilever's as soaps and detergents were not the core business of
    Tata.

     Business level strategy - A business-level strategy is a set of competitive practices and


    procedures to convey an incentive to the customers and simultaneously a competitive
    advantage. Tata embraced this strategy and delivered the leave expensive vehicle in the
    world, Tata Nano. In other event, Tata chemicals substances rendered Tata swach water
    purifier- the least expensive water purifier in the market.

     Operations strategy-It is a general business strategy planned to maximize the


    effectiveness of the product and limit their expense. Upgrading process equipment of
    Tata chemicals- Haldia plant has cut down the procedure by 40%.

     Product Differentiation strategy- It is a marketing technique that strives to differentiate


    its product from that of others. It helps the customers to choose why one should purchase
    the organization’s product and what makes their product exceptional. Implementing this
    strategy, Tata Motors introduced safari and aria to recover its lost share. . It has
    additionally set to offer a utility vehicle at various value focuses.

     Turnaround strategy- It is a conservation methodology where the emphasis is laid on


    upgrading the inside effectiveness of a falling or a loss-making venture. Tata Power Delhi
    Distribution changed a loss making government organization into a profitable business
    through improved system innovation and better customer support.

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