Business Plan

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 Business Plan Template

Business Name:

Name(s) and ID Number(s) of Owner(s):

Address:

Contact numbers:
Table of Contents:

1. Executive Summary

2. General Company Description

3. The Opportunity, Industry & Market

4. Strategy

5. Business Model

6. Team – Management & Organisation

7. Marketing Plan

8. Operational Plan

9. Financial Plan

10. Appendix
1.Executive Summary

A. Vision/Mission Statement
“The vision of the company is a sustainable Transport Company through sustainable Public
Transport”.
“The mission of the company is creating, revolutionizing the transportation scene
in Pakistan through providing a technology-based alternative to public transportation, a smart
solution that solves the transportation equation, leading to helping more commute and fare for
less, with ease and comfort”.

B. Company Summary
Peoples from different cities and also even own city people didn’t know which type of
transport travel in the city region. So, they spend more money and time-wasting to reach their
final destination.
So, in this project, we will design and develop a software application that provided facilities
of local transport track by a user of application if he/she does know how to visit different
places in the city in less budge without hiring a taxi.
The application provided the facility of local routes of the city and different stops of the city
regions with transport vehicle type their number and fare of the destination. So, they easily
travel to the city without wasting their money and time.

C. Products/Services
Our product entered the market as a simple app to connect drivers and riders. The product is
available on the play store. Peoples download and install on mobile. The service availability
is every day of the week and in a day from 5 AM to 10 PM.

D. Market Assessment

E. Strategic Implementation
F. Expected Outcomes

Vision/Mission Statement and Goals

A. Vision and Mission Statement

The vision/mission statements are clear summaries of where the business is headed. It
describes what the business produces, who products are produced for, and unique business
characteristics. It will reflect the values of the management team and the type of business
culture you are trying to create.

B. Goals and Objectives

What do you want your business to achieve? Be specific in terms of financial performance,
resource commitments (time and money) and risk.
When will various milestones be achieved?

C. Keys to Success
What do you need, or must happen, for you to succeed?

2. General Company Description

Name of the company

Local Transport System

Type of legal entity

Our company name is Local Transport System. The founders are Muqadar Ali and Sohail
Karim.

Ownership
We are having a partnership business, that all its matters are related to its financial initiators.
And principles will be in benefit of it’s of its promoters. According to rule, the profit and loss
will be equally distributed.

Significant assets

Company strengths and core competencies

3. The Opportunity, Industry & Market

The Opportunity
•Where is the gap in the market?

Identifying and solving transportation problems is one of the chief tasks confronting
governments in developing countries like Pakistan. Despite large expenditures on urban
transport systems, the current transportation problem in the country continues to
worsen because of bad planning.

•What has given rise to this gap?

Peoples from different cities and also even own city people didn’t know which type of
transport travel in the city region. So, they spend more money and time-wasting to
reach their final destination.
•How was this gap identified?

So, in this project, we will design and develop a software application that provided
facilities of local transport track by a user of application if he/she does know how to
visit different places in the city in less budge without hiring a taxi.

•How will the gap be filled?

The application provided the facility of local routes of the city and different stops of the city
regions with transport vehicle type their number and fare of the destination. So, they easily
travel in the city without wasting their money and time.

The Industry
•What are the barriers to entry in this industry?

Our business is positioning itself in a technology field that provides a connection between

ride demanding customers and suppliers. This market requires a higher amount of initial
capital and this capital requirement has risen the entry-level compares to other markets. Since
our business is facing legal issues around several areas and has been fined by some
government authorities, the market is still under controversies the new entrants would still be
very cautious about stepping into the business. Thus, at least for a short time, the threat from
new entrants will stay low. It is not easy for our business to stop followers imitation, which
means that it’s easy to be copied and other competitors could operate in the same way as our
business. Thus the threat of new entrants is low.

•How much power do the customers have?

The customers of our business are not permanent unless the customers become loyal to the
business because of their services or any other reason. Most of the customers of our business
are price sensitive, thus leaving our business and services at a disadvantage as they have to
compete based on price. In our business have high bargaining power.

•How much power do the suppliers have?

Our business has no vehicles to operate that. It depends on the supplier. In our business
suppliers are the car drivers. Our app provides the route detail supplier car to customers. In
this case, the supplier of our business has high bargaining power. Our business depends on
suppliers. If any bad happens through the supplier, it directly affects our business name.
•Are there substitute offerings for the product or service?

Other companies that are the same business model and provide conveniences and price to the
customer. But all competitors are in indirect competition with our business. These substitutes
are a big threat to our business operation. Customers might switch to our service just simply
because of the low price.

•Who are the competitors and how strong is the competitive rivalry?

Our business operates in the area of Islamabad and Rawalpindi. But we face the intense
competition of the market for business. In Islamabad and Rawalpindi our business face tough
competition with Uber, Careem, SWVl, etc in the market. These competitors compete in a
different way like customer service, convenience, reliability, etc. If we see the overall
competitiveness of our business in the market is the competitive rivalry is high.

•What are the major changes affecting the industry?

The Market
•What is the total size of the market?

•How fast is the market growing?

•What percentage share of the market will you have? (This is important only if you think you
will be a major factor in the market.)

•What are the major trends in target market – trends in consumer preferences, demographic
shifts, and product development?

4. Strategy [1-2 pages]

• The focus of the business: broad mass market or a specific niche?

• How the business will succeed in the market? How will you create a
unique and valuable position, involving a different set of activities?

• What is unique about the business? How is the offering different from
that of competitors?

• What is the value for the customers? Describe the value proposition for
the customer?
5. Business Model [1 page]

• The sources of revenue

• The major costs involved in generating the revenue

• The profitability of the business (revenue less costs)

• The investment required to get the business up and running (to get to
scale)

• The critical success factors and assumptions for making the profit model
work

6. Team – Management & Organisation [2 pages]

• A list the founders including their qualifications and experience

• A description of who will manage the business on a day-to-day basis.

What experience do these individuals bring to the business? What special or
distinctive competencies do they offer?

• An organizational chart if you have more than 10 employees, showing the

management hierarchy and responsibility for key functions.

7. Marketing Plan [2-3 pages]

• The product (or service) and why it is valuable to customers

• The focused and detailed description of the target market

• The positioning of the product or service – how it should be perceived by

customers

• The pricing strategy with specific price points at which the product or
service will be sold
• The sales and distribution channels that will be used to get the product or
service to the customer

•The promotion strategy including public relations activities, specific

promotions, advertising and intended viral marketing activities

8. Operational Plan [2 pages]

• A description of the operating cycle that describes what the organization

will do to deliver its service or create and sell its product

• A description of where all the necessary skills and materials will be

sourced

• What will be outsourced, what relationships are in place and how those
relationships will be managed

• The cash receipts and cash payment cycle of the business

9. Financial Plan [2-4 pages]

• Start-up expenses and capitalization: description and explanation of what

it will cost to launch the business and where you expect to get this money

• 12-month profit and loss projection (month-by-month) and a three-year

profit and loss projection (quarter-by-quarter)

• A 12-month cash-flow projection and a three-year cash-flow projection

(quarter-by-quarter)

• A projected balance sheet at start-up and at the end of years one to three

• A break-even calculation

10. Appendix
• Brochures and advertising materials

• Industry studies

• Blueprints and plans

• Maps and photos of location

• Magazine or other articles

• Detailed lists of equipment owned or to be purchased

• Copies of leases and contracts

• Letters of support from future customers

• Any other materials needed to support the assumptions in this plan

• Market research studies

• List of assets available as collateral for a loan

• Detailed financial calculations and projections