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Mechanical 7th Sem

The document provides course structure and syllabus details for the final year of a Mechanical Engineering program for admission batches 2015-2016 through 2017-2018. It outlines the 7th semester course structure which includes 12 credits of theory courses covering topics like mechanical vibrations, tribology, robotics and more. It also includes 6 credits of practical courses like a seminar and minor project. The 8th semester similarly includes 6 credits of theory and 9 credits of practical courses involving a major project. Honors and minor courses are also listed for 7th semester, covering subjects such as computational fluid dynamics, machine dynamics and design. Individual course codes, titles, credit details and syllabus outlines are provided for the 7th semester

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M. Prakash Reddy
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0% found this document useful (0 votes)
309 views15 pages

Mechanical 7th Sem

The document provides course structure and syllabus details for the final year of a Mechanical Engineering program for admission batches 2015-2016 through 2017-2018. It outlines the 7th semester course structure which includes 12 credits of theory courses covering topics like mechanical vibrations, tribology, robotics and more. It also includes 6 credits of practical courses like a seminar and minor project. The 8th semester similarly includes 6 credits of theory and 9 credits of practical courses involving a major project. Honors and minor courses are also listed for 7th semester, covering subjects such as computational fluid dynamics, machine dynamics and design. Individual course codes, titles, credit details and syllabus outlines are provided for the 7th semester

Uploaded by

M. Prakash Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Final Year Course Structure for Admission Batch 2015-16, 16-17, 17-18

Mechanical Engineering
Seventh Semester
Theory
Sl.
Category Course Code Course Title L-T-P Credit
No.
1 PE Mechanical Vibration/Tribology 3-0-0 3
Robotics/Simulation, Modeling
2 PE 3-0-0 3
& Control
IOT/Nano Science & Bio
3 OE 3-0-0 3
Technology/IPR
Soft Computing/Introduction to
Management &
4 OE 3-0-0 3
Function/Marketing
Management
Total Credit (Theory) 12
Practical
1 PSI Seminar 0-0-3 2
2 PSI Minor Project 0-0-6 4
Total Credit (Practical) 6
Total Semester Credit 18
Computational Fluid Dynamics/
1 Honour Finite Element Method 4-0-0 4
/ Automatic Control System
2 Minor Machine Dynamics and Design 4-0-0 4

Eighth Semester
Theory
Sl.
Category Course Code Course Title L-T-P Credit
No.
Fatigue Creep &
1 PE 3-0-0 3
Fracture/Mechatronics & MEMs
Entrepreneurship
Development/E-Commerce &
2 OE 3-0-0 3
ERP / Business Regulatory
Framework
Total Credit (Theory) 6
Practical
1 PSI Seminar 0-0-3 2
2 PSI Major Project 0-0-6 7
Total Credit (Practical) 9
Total Semester Credit 15
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester

SEVENTH SEMESTER
Theory / Practical / Sessional
Subject Code Subject Name Hours/ Credit University Internal
Week Theory Marks Evaluation
L/T
PME7J001/ Mechanical Vibration/ 3-0-0 3 100 50

PME7J002 Tribology

PME7J003/ Robotics/Simulation, Modeling & 3-0-0 3 100 50


PME7J004
Control

PCP7H007/ Internet of Things (IOT)/ 3-0-0 3 100 50

PCP7H008/ Nano Science & Bio Technology/

PCP7H009 Intellectual Property Rights (IPR)

PCP7H010/ Soft Computing/ 3-0-0 3 100 50

PCP7H011/ Introduction to Management & Function/

PCP7H012 Marketing Management

PME7N201 Seminar 0-0-1 2 - 100

PME7N202 Minor Project 0-0-2 4 - 200

TOTAL 18 900

Honours

PME7D011/ Computational Fluid Dynamics/ Finite 4-0-0 4 100 50


PME7D012/
Element Method / Automatic Control
PME7D013
System

Minors

PME7G001 Machine Dynamics and Design 4-0-0 4 100 50

*Those who taken the subject Marketing Management in 5th semester are not
allowed to avail in 7th Semester
73
Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PME7J001 MECHANICAL VIBRATION 3-0-0
MODULE – I [12]
1. INTRODUCTION & IMPORTANCE OF MECHANICAL VIBRATION:
Brief history of Mechanical Vibration, Types of Vibration, Simple Harmonic Motion (S.H.M.),
Principle of superposition applied to S.H.M., Beats, Fourier Analysis, Concept of degree of freedom
for different vibrating systems.
2. UNDAMPED FREE VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS: Modeling of Vibrating
Systems, Evaluation of natural frequency – differential equation, Energy & Rayleigh’s methods,
Equivalent systems.
3. DAMPED FREE VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS: Different types of damping,
Equivalent viscous damping, structural damping, Evaluation of damping using free and forced
Vibration technique, Concept of critical damping and its importance, study of vibration response of
viscous damped systems for cases of under damping, critical damping and over damping,
Logarithmic decrement.

MODULE – II [15]
4. FORCED VIBRATION OF SINGLE DEGREE FREEDOM SYSTEMS: Steady state solution with viscous
damping due to harmonic force, reciprocating and rotating unbalance mass, vibration isolation and
transmissibility due to harmonic force excitation and support motion. Vibration measuring
instruments – vibrometer and accelerometer. Whirling of shaft with single disc and withour
damping, Concept of critical speed and its effect on the rotating shaft.
5. UNDAMPED VIBRATION OF TWO DEGREE FREEDOM SYSTEMS: Free vibration of spring coupled
and mass coupled systems, Longitudial, Torsional and transverse vibration of two degree freedom
systems, influence coefficient technique, Un-damped vibration Absorber.

MODULE – III [13]


6. INTRODUCTION TO MULTI-DEGREE FREEDOM SYSTEMS: Normal mode vibration, Co-ordinate
coupling-close coupled and far coupled systems, Orthogonality of mode shapes, Methods of matrix
iteration, Holzer’s method and Stodola method. Torsinal vibration of two, three and multi-rotor
systems. Dunkerley’s lower bound approximate method.
7. CONTINOUS SYSTEMS: Vibration of strings, longitudinal vibration of rods, torsional vibration of
rods, transverse vibration of Euler-beams.

TEXT BOOKS:
1. Theory of vibration with Applications: W.T. Thomson and Marie Dillon Dahleh, Pearson
th
Education 5 ed. 2007.

2. Introductory Course on theory and Practice of Mechanical Vibrations. J.S. Rao & K. Gupta,
New Age International Publication, New Delhi, 2007.
REFERENCE BOOKS:
th
1. Mechanical Vibrations: S.S. Rao, Prarson Education Inc, 4 ed. 2003
2. Mechanical Vibrations: S. Graham Kelly, Schaum’s outline series, Tata McGraw Hill, Special
Indian ed., 2007
rd
3. Mechanical Vibrations: V.P. Singh, Dhanpat Rai & company Pvt. Ltd. 3 ed., 2006
73

4. Elements of vibration Analysis: Leonard Meirovitch, Tata McGraw Hill, Special Indian ed.,
2007
Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PME7J002 TRIBOLOGY 3-0-0
(PROFESSIONAL ELECTIVE)
MODULE - I (12 HOURS)
Introduction : Lubricant and lubrication, Types of bearings, properties and testing of lubricants,
Basic equations: Generalized Reynolds equation, Flow and Shear Stress, Energy equation, Equation
of state
Hydro dynamic lubrication :
Mechanism of pressure development and load carrying capacity, Plane-slider bearing, Idealized
slider bearing with a pivoted shoe, Step bearing, Idealized journal bearing. – infinitely long journal
bearing, Petroffs equation for a lightly loaded bearing, narrow bearing,

MODULE - II (11 HOURS)

Oil flow and thermal equilibrium - Heat balance of lubricants


Hydrostatic Bearing :
Principles, Component of hydrostatic lubrication , Hydrostatic circular thrust bearing , calculation
of pressure, load carrying capacity, flow rate , power loss in bearing due to friction.

MODULE - III (12 HOURS)


Concept of gas lubricated bearing
Concept of Elastohydrodynamic lubrication, Design and selection of antifiction bearing
Friction and wear of metals :
Theories of friction, surface contaminants, Effect of sliding speed on friction, classification and
mechanism of wear, Wear resistant materials.

TEXT BOOKS
1. Introduction to Tribology of Bearing , B.C .Majumdar , S. Chand & Co

REFERENCE BOOKS
1. Fundamentals of Tribiology , Basu S K., Sengupta A N., Ahuja B. B., , PHI 2006
2. Basic Lubrication theory, A. Cameron, John Wiley & sons
3. Lubrication Fundamentals, D.M.Pirro and A.A.Wessol, CRC Press
4. Theory and Practice of Lubrication for Engineers, Fuller, D., New York company 1998
5. Principles and Applications of Tribiology, Moore, Pergamaon press 1998
6. Tribiology in Industries, Srivastava S., S Chand and Company limited, Delhi 2002
7. Lubrication of bearings – Theoretical Principles and Design, Redzimovskay E I.,
Oxford press company 2000 73
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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester

PME7J003 ROBOTICS 3-0-0


MODULE – I
1. Fundamentals of Robotics: Evolution of robots and robotics, Definition of industrial robot, Laws
of Robotics, Classification, Robot Anatomy, Work volume and work envelope, Human arm
characteristics, Design and control issues, Manipulation and control, Resolution; accuracy and
repeatability, Robot configuration, Economic and social issues, Present and future application.
2. Mathematical modeling of a robot: Mapping between frames, Description of objects in space,
Transformation of vectors.
Direct Kinematic model: Mechanical Structure and notations, Description of links and joints,
Kinematic modeling of the manipulator, Denavit-Hartenberg Notation, Kinematic relationship
between adjacent links, Manipulator Transformation matrix.

MODULE – II
3. Inverse Kinematics: Manipulator workspace, Solvable of inverse kinematic model, Manipulator
Jacobian, Jacobian inverse, Jacobian singularity, Static analysis.
4. Dynamic modeling: Lagrangian mechanics, 2D- Dynamic model, Lagrange-Euler formulation,
Newton-Euler formulation.
5. Robot Sensors: Internal and external sensors, force sensors, Thermocouples, Performance
characteristic of a robot.

MODULE – III
6. Robot Actuators: Hydraulic and pneumatic actuators, Electrical actuators, Brushless permanent
magnet DC motor, Servomotor, Stepper motor, Micro actuator, Micro gripper, Micro motor, Drive
selection.
7. Trajectory Planning: Definition and planning tasks, Joint space planning, Cartesian space
planning.
8. Applications of Robotics: Capabilities of robots, Material handling, Machine loading and
unloading, Robot assembly, Inspection, Welding, Obstacle avoidance.

TEXT BOOKS:
1. Robotics and Control, R.K. Mittal and I.J. Nagrath, Tata McGraw Hill
2. Introduction to Robotics: Mechanics and control, John J Craig, PHI
3. Robotics Technology and Flexible Automation, S.R.Deb and S. Deb, TMH
REFERENCE BOOKS:
1. Introduction to Robotics, S. K. Saha, Tata McGraw Hill
2. Robotics: Control, Sensing, Vision and Intelligence, K.S.Fu, R.C.Gonzalez and C.S.G.Lee,
McGraw Hill
3. Robotics, Appuu Kuttan K.K., I.K. international
4. Robot Dynamics and Control, M.W.Spong and M. Vidyasagar , Wiley India.
5. Industrial Robotics Technology, programming and application, M.P.Groover, TMH.
6. Introduction to Robotics: Analysis, Systems, Applications, S.B.Niku, PHI
7. Robotics: Fundamental Concepts and Analysis, A. Ghosal, Oxford University Press
8. Fundamentals of Robotics: Analysis and Control, R. J. Schilling, PHI
9. Robotic Engineering: An Integrated Approach, R.D. KLAFTER, T. A. Chmielewski, and M.
73

Negin, PHI
10. Robot Technology: Fundamentals: J. G. Keramas, Cengage Learning
Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PME7J004 SIMULATION, MODELING AND CONTROL 3-0-0

MODULE I 14 HOURS
Basic simulation modeling, Discrete event simulation, Simulation of queuing and Monte Carlo
simulations.
inventory systems, Continuous, Discrete-continuous and Mon
Statistical models in simulation, Discrete and continuous distributions, Poisson process,
Empirical distribution, Generation of pseudo random numbers, Analysis of simulation data,
Parameter estimation, Goodness-of-fit tests, Multivariable time
series models.

MODULE II 12 HOURS
Overview of feedback control systems, Dynamics of mechanical systems, Differential equations
and state variable form, Models of electromechanical, Heat-and fluid flow models, Linearization
and scaling, Models from experimental data, Dynamic response using pole-zero locations, Time
domain specifications, Classical 3-term controllers and its digital implementation, Stability
analysis by Routh Criterion.

MODULES III 10 HOURS


Simulation of manufacturing and material handling systems, Goals and performance measures,
Modeling downtime and failures, Trace driven models, Case studies.

TEXT BOOKS :
1. Discrete-Event system simulation by Jerry Banks, J.S. Carson, B.L. Nelson and D.M. Nicol
(Pearson Publications).
2. Feedback control of dynamic systems by G.F. Franklin, J.D. Powell, A-Naeini, Pearson
Publications.
3. Simulation modeling and analysis by A.M. Law, W.D. Kelton, Tata McGrawHill Publications.

73
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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H007 IOT 3-0-0
Course description and objectives:
Students will be explored to the interconnection and integration of the physical world and the
cyber space. They are also able to design &develop IOT Devices.

Course Outcomes:
· Able to understand the application areas of IOT
· Able to realize the revolution of Internet in Mobile Devices, Cloud &Sensor Networks
· Able to understand building blocks of Internet of Things and characteristics.

Module I
Introduction & Concepts: Introduction to Internet of Things, Physical Design of IOT,
Logical Design of IOT, IOT Enabling Technologies, IOT Levels.
Domain Specific IOTs: Home Automation, Cities, Environment, Energy, Retail, Logistics,
Agriculture, Industry, Health & Life Style.

Module II
M2M & System Management with NETCONF-YANG: M2M, Difference between IOT
and M2M, SDN and NFV for IOT, Software defined Networking, Network Function
Virtualization, Need for IOT Systems Management, Simple Network Management Protocol,
Limitations of SNMP, Network Operator Requirements, NETCONF, YANG, IOT Systems
management with NETCONF-YANG.

Module III
Developing Internet of Things & Logical Design using Python: Introduction, IOT Design
Methodology, Installing Python, Python Data Types & Data Structures, Control Flow,
Functions, Modules, Packages, File Handling, Date/ Time Operations, Classes, Python
Packages

Module IV
IOT Physical Devices & Endpoints: What is an IOT Device, Exemplary Device, Board,
Linux on Raspberry Pi, Interfaces, and Programming& IOT Devices.

TEXT BOOKS:
1. VijayMadisetti, Arshdeep Bahga,” Internet of ThingsA Hands-On- Approach”,2014,
ISBN:978 0996025515

REFERENCE BOOKS:
1. AdrianMcEwen, “Designing the Internet of Things”, Wiley Publishers, 2013,
ISBN:978-1-118-43062-0
2. Daniel Kellmereit, “The Silent Intelligence: The Internet of Things”. 2013,
ISBN:0989973700
73
Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H008 Nano Science & Biotechnology 3-0-0
Module -1(6 Hours)
Fundamental and process of fabrication
The world of small dimensions, Nanoscale Properties (Electrical, Optical, Chemical,
Mechanical), Nanoscale visualization techniques , Electron microscopy (TEM, SEM, Cryo-SEM),
Scanning probe microscopy (AFM, STM), Diffraction techniques (XRD,synchrotron),Top-down
and Bottom-Up approach , nanoparticles (synthesis,properties and applications).

Module-2 (12 Hours)


Nano-Device and Components:
Structure of carbon nanotube, Classification and physical properties of CNT, Graphene:
structure, synthesis and properties, Nanophotonis (Photonic crystal in one, two and three
dimensions), Quantum dot, quantum wire, Nanofluidics: nanopores and Nano capillaries, Debye
length, Nanomechanics (elastic, thermal and kinetic material properties).

Module-3 (10 Hours)


Quantum Electronics:
Coulomb blockade in nano capacitors and quantum dot circuits. Single Electron Transistor
(SET), Quantum information and computing, Sprintonics devices and its classifications,
Structural and optical properties of nanomaterials, Molecular Electronics, NEMS, Optical and
Magnetic computer.

Module -4 (10 Hours)


Bio-Device and application
Bio-nanostructures (nanofibers, nanotubes, nanocellulose), Biological nanomachines
Ribosomes, Photosynthesis systems,Near-field Bioimaging, Nanoparticles for optical
diagnosticsand Targeted Therapy,Protein nanotechnology, DNA nanotechnology, Nano robot
and its application, Nanocapsule, Nanosomes, Medibots, Artifiial pancreas, Artificial
Muscle,Nanoclinic for Gene delivery and photodynamic therapy Nanoparticle in cancer,
Bionanomotors.

ADDITIONAL MODULE (Terminal Examination-Internal) (05 hr)


Nanotechnology safety and the environment,Impact of nanotechnology on society and industry,
Biosensors (fabrication, functionalization, applications), Current research on nanotechnology.

Books:

1. Rishal Singh, S.M. Gupta,Introduction to nanotechnologyOxford university press,(2016).


2. Paras N. Prasad, Nanophotonics, John Wiley & Sons, (2016).
3. C. M. Niemeyer, C. A. Mirkin, ―Nanobiotechnology: Concepts, Applications and
Perspectives, Wiley – VCH, (2004).
2. 4 T. Pradeep, ―Nano: The Essentials, McGraw – Hill education, (2007).
4. Challa, S.S.R. Kumar, Josef Hormes, CarolaLeuschaer, Nanofabrication Towards
Biomedical Applications, Techniques, Tools, Applications and Impact, Wiley – VCH,
73

(2005).
5. Nicholas A. Kotov, ―Nanoparticle Assemblies and Superstructures, CRC, (2006).
Page

6. David S Goodsell, “Bionanotechnology, John Wiley & Sons, (2004).


B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H009 IPR 3-0-0
Module I:

Introduction to Intellectual property: Introduction, types of intellectual property,


international organizations, agencies and treaties, importance of intellectual property
rights.
Trade Marks: Purpose and function of trade marks, acquisition of trade mark rights,
protectable matter, selecting and evaluating trade mark, trade mark registration processes.

Module II:
Law of copy rights: Fundamental of copy right law, originality of material, rights of
reproduction, rights to perform the work publicly, copy right ownership issues, copy right
registration, notice of copy right, international copy right law.
Law of patents: Foundation of patent law, patent searching process, ownership rights and
transfer

Module III:
Trade Secrets: Trade secrete law, determination of trade secrete status, liability for
misappropriations of trade secrets, protection for submission, trade screte litigation.
Unfair competitiion: Misappropriation right of publicity, False advertising.

Module IV:
New development of intellectual property: new developments in trade mark law; copy
right law, patent law, intellectual property audits.
International overview on intellectual property, international - trade mark law, copy right
law, international patent law, international development in trade secrets law.

TEXT BOOKS & REFERENCES:

1. Intellectual property right, Deborah, E. Bouchoux, cengage learning.


2. Intellectual property right - Unleashing the knowledge economy, prabuddha ganguli,
Tata Mc Graw Hill Publishing Company Ltd.
73
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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H010 SOFT COMPUTING 3-0-0

MODULE – I (8 hours)
Basic tools of soft Computing: Fuzzy logic, Neural Networks and Evolutionary Computing,
Approximations of Multivariate functions, Non – linear Error surface and optimization.

MODULE – II (8 hours)
Fuzzy Logic Systems: Basics of fuzzy logic theory, Crisp and fuzzy sets; Basic set
operations; Fuzzy relations, Composition of Fuzzy relations, Fuzzy inference, Zadeh’s
compositional rule of inference; Defuzzificaiton ; Fuzzy logic control; Mamdani and Takagi
and Sugeno architectures. Applications to pattern recognition.

MODULE—III (16 hrs)


Neural networks: Single layer networks, Perceptron; Activation functions; Adalinc- its
training and capabilities, weights learning, Multilayer perceptrons; error back propagation,
generalized delta rule; Radial basis function networks and least square training algorithm,
Kohenen self – organizing map and learning vector quantization networks; Recurrent
neural networks, Simulated annealing neural networks; Adaptive neuro-fuzzy information;
systems (ANFIS),

MODULE—IV (08 hrs)


Evolutionary Computing: Genetic algorithms: Basic concepts, encoding, fitness function,
reproduction. Differences of GA and traditional optimization methods. Basic genetic, basic
evolutionary programming concepts Applications, hybrid evolutionary algorithms.

Text Books
1) F. O. Karry and C. de Silva, “Soft Computing and Intelligent Systems Design – Theory,
Tools and Applications”. Pearson Education. (Printed in India).

Reference Books
1) J. S. R. Jang. C. T. SUN and E. Mizutani, “Neuro-fuzzy and soft-computing”. PHI Pvt.
Ltd., New Delhi.
2) Fredric M. Ham and Ivica Kostanic, “Principle of Neuro Computing for Science and
Engineering”, Tata McGraw Hill.
3) S. Haykins, “Neural networks: a comprehensive foundation”. Pearson Education,
India.
4) V. Keeman, “Learning and Soft computing”, Pearson Education, India.
5) R. C. Eberhart and Y. Shi, “Computational Intelligence Concepts to Implementation”.
Morgan Kaufmann Publishers (Indian Reprint).
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Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H011 INTRODUCTION TO MANAGEMENT AND FUNCTION 3-0-0

Module – I:Introduction
Introduction to Management: Concept, Definition, Functions; Levels of Management, Skills and
Roles of a Manager; Management Process, School of Management thoughts: Pre-Scientific, Classical,
Behavioral and Modern; Types of business organizations, merits and demerits, Public
Organizations.

Module – II:Planning

Nature & Elements of Planning, Planning Types, Steps, MBO, MBE, Planning Premises.Decision
making process,Decision Makingunder Risk and Uncertainty, Participation in Decision making,
Creativity in decision making

Module – III:Organizing and Staffing

Formal and Informal, Line and Staff Relationship, Centralization Vs. Decentralization, Basic issues in
Organizing, Work Specialization, Chain of Command, Delegation, Span of Management, Principles of
organizing; Organization Structure for Departmentalization.

Module – IV: Directing and Controlling: Process, Standards and Bench Marking; Control techniques,
Factors influencing control effectiveness, Co-ordination-Principles of Co-ordination; Inter-
Dependence.

Reference Books
1. Management Theory & Practice; SubbaRao P &HimaBindu, HPH

2. Principles and Practices of Management – Kaul, Vikas

3. Management, Robbins, Coulter &Vohra, Pearson.

4. Management: Text and Cases-VSP Rao, Excel Books

73
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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
PCP7H012 MARKETING MANAGEMENT 3-0-0

Objective of the Course: The course aims at introducing the basic concepts of marketing
to the undergraduate students in engineering. The learning shall help the students in better
designing, manufacturing and selling product/ service packages keeping competitive
market, customers and cost in view.

Module – I (10 hours)


Marketing Management: Concept, Process, Functions and relevance in the current context.
Marketing Environment: Elements of micro and macro environment Competition Analysis:
Factors contributing to competition, porter’s five forces model, Identifying and analyzing
competitors. Marketing Planning : Exploring Opportunity, Product –market selection,
Marketing Planning Process. Market Research and Information Systems: Research Process,
The Internet and World Wide Web based Information collection and processing, Database,
Data Warehouses and Data Mining, Global Market Research. Consumer Behavior: Factors
influencing consumer behavior, consumer decision process. Organizational buying
behavior.

Module II (10 hours)


Market Segmentation, Targeting and Positioning: Definition, Bases of segmenting consumer
and Industrial markets. Target Market strategies: Market Positioning. Market Demand
Forecasting: Key Terms, Forecasting Tools: Short term tools: Moving average and
Exponential smoothing methods, Long-term forecasting Tools: Time series analysis,
Econometrics methods, Qualitative tools : Buying Intention Survey, Sales Force Opinion and
Delphi Techniques. Product Planning : Product Life Cycle, New Product Development
Process, Branding Strategy, Positioning a Brand, Brand Equity, Packaging and Labeling,
Product-mix and Product Line, Planned Obsolescence.

Module – III (10 hours)


Pricing Decision: Objectives and Factors influencing pricing, Pricing method and strategies.
Integrated Marketing Communication(IMC)- Concept of IMC, the marketing communication
process, Promotion Mix, elements of promotion mix, Direct marketing. Channels of
Distributions: Types of intermediaries, functions of distribution channels, channel levels,
Designing Distribution Channels, Physical Distribution, Supply Chain Management (Basic
only). Trends in Marketing: Green Marketing, Customer Relationship Management,
Emarketing, Rural Marketing and Service Marketing (concepts only)

Text Book:
1. Etzel , Walker ,Stanton and Pandit, Marketing, 14/e, Tata McGraw Hill.
2. Saxena, “Marketing Management” Tata McGraw Hill, 4/e.

Reference
1. Grewal, Levy, ‘Marketing’ Tata McGraw Hill, special Indian edition.
74

2. Karunakaran “Marketing Management”, Himalaya Publishing House, 2010/e.


3. Kotler, Keller,Koshy and Jha, “Marketing Management”, 13/e, Pearson Education.
Page
B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
HONOR SUBJECT
PME7D011 COMPUTATIONAL FLUID DYNAMICS 4-0-0
MODULE-I (10 HRS.)
1. Basics of Computational Fluid Dynamics (CFD)- Introduction to One dimensional
computation: Finite difference methods (FDM)-Finite element method(FEM)-Finite volume
method(FVM). Solution of Discretised Equations:
2. The tri-diagonal matrix algorithm (Thomas Algorithm for one dimensional case) The Finite
Volume Method for Diffusion Problems-Introduction -Finite volume method for one-
dimensional steady state diffusion -Worked examples: one-dimensional steady state
diffusion

MODULE-II (12 HRS.)


1. The Finite Volume Method for Convection-Diffusion Problems – Introduction - Steady one-
dimensional convection and diffusion –
2. The central differencing scheme - Assessment of the central differencing scheme for
convection-diffusion problems - The upwind differencing scheme - Assessment of the
upwind differencing scheme - The hybrid differencing scheme - Assessment of the hybrid
differencing scheme - The power-law scheme - Higher order differencing schemes for
convection-diffusion problems - Quadratic upwind differencing scheme: the QUICK scheme .

MODULE-III (08 HRS.)


1. The Finite Volume Method for Unsteady Flows - Introduction - One-dimensional unsteady
heat conduction - Explicit scheme - Crank-Nicolson scheme - The fully implicit
scheme - Illustrative examples

MODULE-IV (08 HRS)


1. Implicit method for two- and three-dimensional problems - Discretisation of transient
convection-diffusion equation - Worked example of transient convection-diffusion using
QUICK differencing.

TEXT BOOK
1. Versteeg, H. K. , Malalasekera W , An Introduction to Computational Fluid Dynamics-
The Finite Volume Method, Longman Scientific & Technical.
2. Patenkar V. Subas, Numerical Heat Transfer & Fluid Flow, Taylor & Francis
3. Muralidhar, K. and Sundararajan, T., Computational Fluid Flow and Heat Transfer,
Norosa Publishing House, N. Delhi.

REFERENCE BOOKS
1. Ozisik, M. N. , Finite Difference Method, CRC Press.
2. Anderson, D. A. Jr, Computational Fluid Mechanics and Heat Transfer, McGraw-Hill
73
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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
HONOR SUBJECT
PME7D012 FINITE ELEMENT METHOD 4-0-0

MODULE – I (12 HOURS)


Review of 2-D and 3-D stress analyses, vibration, fluid flow and heat conduction problems. FEM
fundamental concepts, Variational principles, Rayleigh Ritz and Galerkin Methods.
Finite Element Modeling of one dimensional problems.
Finite Element Analysis of 2-D and 3-D framed structures.

MODULE – II (12 HOURS)


FEM formulation of 2-D and 3-D stress analysis problems.
Axisymmetric solids subjected to axisymmetric loadings.
Two-dimensional isoparametric elements and numerical integration.

MODULE – III (12 HOURS)


FE modeling of basic vibration problems
Finite element modeling of fluid flow and heat conduction problems
Computer programs: preprocessing and post processing.
Exposure to commercial FE codes such as ANSYS, NASTRAN and IDEAS etc.

TEXT BOOKS
1. Finite Elements in Engineering, T.R.Chandraputla and A.D.Belegundu, PHI
2. The Finite Element Method – Its Basis & Fundamentals, Zienkiewicz, Taylor and Zhu,
th
Elsevier, 6 Edn

REFERENCE
1. Introduction to Finite Element Method, C.Desai and J.F.Abel, CBS publishers
2. Introduction to Finite Element Method, J.N.Reddy, Tata McGraw Hill
3. Numerical Methods in Finite Element Analysis, K.J.Bathe and E.L.Wilson, PHI
4. Concepts & Applications of Finite Element Analysis,Cook, D.S.Malkus & M.E.Plesha, Wiley
5. The Finite Element Method in Engineering, S.S.Rao, Elsevier
6. A First Course in the Finite Element Method, D.L.Logan, Cengage Learning
7. Fundamentals of Finite Element Analysis, David V. Hutton, Tata McGraw Hill

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B.Tech (Mechanical Engineering) detail Syllabus for Admission Batch 2015-16 7thSemester
HONOR SUBJECT
PME7D013 AUTOMATIC CONTROL SYSTEM 4-0-0

MODULE I (10 HOURS)


Introduction: Basic concept of control system, Open loop and Close loop control systems. Control
System and components.

Laplace Transform: Laplace transformation, Laplace transforms theorems, inverse Laplace


transform.Mathematical model of physical systems: modeling of fluid systems and thermal systems
Liquid level systems, pneumatic systems, hydraulic systems, thermal systems. Feedback
Characteristics of control systems, Types of feedback, effects of different feedbacks on control
systems.

MODULE II (16 HOURS)


Time response analysis:

Standard input signals, Step, ramp, parabolic and impulse inputs. Time response of fist and second
order systems to input signals. Time response specifications, Steady state error and error constants
of different types of control systems.

Concept of stability , Necessary condition for stability, Routh’s stability criterion, application of
Routh’s criterion for linear feed back system, relative stability.

Root-locus analysis : Root locus concepts, rules for construction of root loci, root contours, systems
with transportation lead and lag.

MODULE III (16 HOURS)


Frequency response analysis : Bode diagrams, polar plots, Nyquist stability criterion, Stability
analysis, relative stability in frequency domain.

Controllers: Proportional, derivative and integral control actions, PD, PI and PID controllers and
their applications to feed back control systems.

Mathematical modeling of Dynamic systems in state space, state-space representation of


mechanical and electrical systems. State equation and transfer functions, Characterisic equation ,
Eigenvalue and eigenvector of state matrix. Design of control systems in state space.

BOOKS
1. Modern Control Engineering, K, Ogata
2. Automatic Control system, B. C. Kuo
3. Control Systems Engineering, L. J. Nagrath, M. Gopal
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