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TBM L4 Design and Styling

The document discusses the history of design and its relationship to technology, business, and the market from the late 19th century to the late 20th century. It covers influential designers and movements like William Morris and the Arts and Crafts movement. It also covers early 20th century organizations that sought to improve industrial design quality like the Deutscher Werkbund. Figures like Peter Behrens and Frank Pick established strong corporate identities for companies through integrated design. Harley Earl helped popularize the annual model change at GM and drove automotive styling trends mid-century. The document features many examples of pioneering product designs that blended art, technology, and commercial goals.

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79 views28 pages

TBM L4 Design and Styling

The document discusses the history of design and its relationship to technology, business, and the market from the late 19th century to the late 20th century. It covers influential designers and movements like William Morris and the Arts and Crafts movement. It also covers early 20th century organizations that sought to improve industrial design quality like the Deutscher Werkbund. Figures like Peter Behrens and Frank Pick established strong corporate identities for companies through integrated design. Harley Earl helped popularize the annual model change at GM and drove automotive styling trends mid-century. The document features many examples of pioneering product designs that blended art, technology, and commercial goals.

Uploaded by

aaroncete14
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Technology, Business and the

Market
Design and Styling
William Morris (1834-1896)
artist, poet, utopian socialist
and designer who opposed
mass production techniques
and advocated craft based
production. A leading
member of the influential
British Arts and Crafts
movement.
Chair designed by Ernest
Gimson (1864-1919)
• Deutscher Werkbund (DWB established 1907)
• Inspired by the Arts and Crafts movement, it
sought to improve the quality of German design
in industry.
• Founded in Munich it brought together designers,
writers, architects and manufacturers.
• A central concern of the DWB was
standardization and the application of
progressive, modern design to mass produced
goods.
Berlin Turbine Factory 1908-9

Peter Behrens (1868-1940) artistic


consultant to the German electrical
manufacturer AEG from 1907-1914. The
first designer to project a corporate identity
for industry, designing buildings, products,
showrooms and publicity material .
Frank Pick (1878-1941) as
manager of London’s public
transport he used a
combination of architecture,
graphic design and commercial
art to establish a strong
corporate identity and a
recognisable brand
Studied engineering at
Stanford University before
joining his father’s coach-
building business. Originally
a designer of customised
cars for Hollywood
celebrities he joined GM in
in 1925 as a designer. The
1927 Cadillac La Salle was
the first mass produced car
designed by a stylist.

Harley J Earl (1893-1969)


• Earl became the first head of GM’s Art and Colour Section
in 1927 which later became the Styling Section. The
Section grew from a staff of 50 to more than 1,000 by the
time of his retirement in 1959.

• Earl was closely linked to the idea of the annual model


change of cars, using such styling features as massive
chrome radiator grilles, sweeping tail fins and brake light
clusters – all excessive and symbolic of the USA’s post-
Second World War material affluence.

• He also produced designs for concept or ‘dream’ cars –


too costly to produce but inspirational in terms of later
developments - such as the 1938 Buick Y Job. Became
vice-president of GM in 1940.
1948 Cadillac inspired by the P-38 Lightning bomber
1950 Le Sabre concept car

1959 Firebird concept car


1956 Corvette Stingray
‘The Great Wave off Kanagawa’ c.1830
Kenji Ekuan (1929- 2015 )
‘design is a source of life
enhancement’
Kikkoman sauce bottle, 1961
1978 EL-8145 calculator

1979 Sony Walkman

1980 35mm Olympus Trip


camera

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