Mahonri Academy and Science High School

EXPLORING THE EXPERIENCES OF DIGITAL NATIVE ENTREPRENEURS

PARTICIPATING IN ONLINE BUSINESS

A research presented to

Mahonri Academy and Science High School

in partial fulfillment for the requirements in

Practical Research 1

Submitted by

Adano, Mary Claire B.

Cuajao, Joshua Edrei S.

De Ocampo, Johanna Joy D.

Manabat, Sophia C.

Sagal, Honeylit V.

Tumaliuan, Andrea Isabel B.

A.Y. 2018-2019
Mahonri Academy and Science High School
 Mahonri Academy and Science High School

Theoretical Framework………………………………………………………5

Conceptual Framework……………………………………………………...7

Operational Definition of Variables…………………………………………8

Scope and Delimitation……………………………………………………...9

CHAPTER II: REVIEW OF RELATED LITERATURE…………………………10

Experience and Perception of Entrepreneurs and Customers towards

Online Business………………………………………………………….…10

Digital Natives in Business………………………………………………...15

Experiences and Entrepreneurs’ Perceptions…………………………...16

Entrepreneurs’ Attitude…………………………………………………….19

Digital Business……………………………………………………………..20

Synthesis…………………………………………………………………….22

CHAPTER III: RESEARCH DESIGN AND METHODOLOGY………………..23

Methods and Technique Used…………………………………………….23

Research Locale…………………………………………………………....24

Population and Sample of the Study…………………..…………………24

Instruments of the Study……………………………...……………………25

Data Gathering Procedure…………………………………………………26

Data Processing Procedure……………………………………………….26

CHAPTER IV: PRESENTATION, ANALYSIS AND INTERPERETATION OF

DATA………………………………………………………………………………...28

Research Findings………………………………………………………….28

Background of the Study…………………………………………………..29

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Presentation of Data………………………………………………………..29

SOP #1………………………………………………………………………29

SOP #2………………………………………………………………………30

SOP #3………………………………………………………………………30

CHAPTER V: SUMMARY OF FINDINGS, CONCLUSIONS AND

RECOMMENDATIONS……………………………………………………………34

Summary of Findings………………………………………………………34

Conclusions…………………………………………………………………34

Recommendations………………………………………………………….35

BIBLIOGRAPHY……………………………………………………………………37

APPENDICES………………………………………………………………………54

CURRICULUM VITAE……………………………………………………………..72

APPENDICES

A. Letter to Conduct the Study……………………………………………….54

B. Letter to the Participants…………………………………………………...55

C. Instruments………………………………………………………………….56

D. Tallied Data and Treated Data…………………………………………….57

E. Coded Data………………………………………………………………….59

F. Curriculum Vitae…………………………………………………………….72
 Mahonri Academy and Science High School

LIST OF FIGURES

Figures

Figure 1: Theoretical Framework……………………..……………………………5

Figure 2: Conceptual Framework…………………………………………………..7

Tables

Table 1: SOP 1……………………………………………………………………...29

Table 2: SOP 2……………………………………………………………………...30

Table 3: SOP 3……………………………………………………………………...30

Mahonri Academy and Science High School
 Mahonri Academy and Science High School

ACKNOWLDEGEMENT
We, the researchers, would like to express our deep and sincere

gratitude to those people who helped us and those who contributed in making

this study.

I want to offer this endeavor to our Almighty God for the wisdom He

bestowed upon us, who gives us the strength, knowledge, and determination

in making this research successful.

To Mr. Rudolf R. Calimag, for giving us the opportunity to experience

making a research and providing guidance throughout this research. He has

taught us the methodology to be used and to present the research works as

clearly as possible. We are extremely grateful for what he has offered us.

To our dear participants, the Digital Native Entrepreneurs who

participated with us and gave the honest response during the collection of

data to achieve the objective of the study.

To Ms. Judy C. Quindo, who spend time checking our grammatical

errors. Despite from being busy, she made her time in validating the

translation of the responses of the participants.

To our family and friends, who give us endless support and finish

conducting the study. Specifically, to our family for the moral and spiritual

support especially in giving the financial aspect in order to complete the study.
 Mahonri Academy and Science High School

DEDICATION

The researchers respectfully dedicate this study to the selected Digital

Native Entrepreneurs in Mabuhay Homes 2000. It may give them a

comprehensive knowledge about online business and what are the struggles

they might face. The main purpose of this study is to help the Entrepreneurs to

nurture their ideas and give them a comprehensive knowledge about being

engage in technology to use in their businesses. The researchers also

dedicate this to the future researchers who may be dealing with the same

variables included in the study.

M.C.B.A.

J.E.S.C.

J.J.D.D

S.C.M

H.V.S

A.I.B.T
 Mahonri Academy and Science High School

ABSTRACT

Title: Exploring the Experiences of Digital Native Entrepreneurs Participating

in Online Business.
Researchers: Adano, Mary Claire B., Cuajao, Joshua Edrei, De Ocampo
Johanna Joy J., Manabat, Sophia C., Sagal, Honeylit V., Tumaliuan,
Andrea Isabel B.
Adviser: Rudolf Calimag, MAEd.
School: Mahonri Academy and Science High School
Subject Area: Investigation, Qualitative Research
Year: 2020
Online Business could be a new way of selling the merchandise

or service through the utilization of internet. This current research was

administrated to understand the experiences of digital native

entrepreneurs participating in online business. it absolutely was evident

that technology opens lots of opportunities like online business that's very

beneficial to everyone. This was thanks to the gathered data of the

researchers through the utilization of semi-structured interview.

it absolutely was revealed during this study that selected Digital Native

Entrepreneurs in Mabuhay Homes 2000 are believed that using

technology in business may help every Entrepreneurs to market their

products online in a simplest way and to be able for them to become

popular to people.

Keywords: online business, digital native entrepreneurs, semi structured-

naturalistic interview

Type of Research: Basic Qualitative Research

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CHAPTER I

PROBLEM AND ITS BACKGROUND

This chapter presents the introduction of the study, significance of

the study, statement of the problem, theoretical framework, conceptual

framework, operational definition of variables and scope and delimitation.

The researchers handle these components in order to explicate essentially

the rationale and the essence of the entire study.

INTRODUCTION
Technology has been existed since the first time of a person.

However, it's not just like the technology that's used today. Technology has

been developing over the years. Developers still innovate and build new

technologies for the development of one’s life. Technology is useful to

everyone because it should use in education, agriculture and business.

Furthermore, business owners use technology so as to level up their

business. in line with Vojinovic (2019) stated that tiny and medium business

handles technology aid enhances the business’ performance and remain

competitive.

Technologies are employed by the business owners so as to expand

their abilities and to help their customers. Business owners have the vision to

understand what the buyers want and to come back up with ways to fulfill

them. However, they have technology so as to perform a number of these

goals. it's challenging for a business to attain competitive advantage without

using technology (Ramey, 2012).

 Mahonri Academy and Science High School

Business owners use technology as a part of their marketing

strategies so as to realize style of customers. The advancement of

technology and online selling are beneficial to entrepreneurs because it'll

make their work easier and quickly than traditional selling. Business owners

also use any social media platforms or develop applications that may assist

them to have interaction their customers in buying their products.

Technology isn't only touching on gadgets but also it's the employment

of internet. Because of invention of internet, entrepreneurs are able to start

their business through online. These entrepreneurs are able to gain a good

range of consumers because the products they're selling can see anytime

and anywhere by the buyers.

According to Sharrocks (2018), online business or electric business is

finished entirely online. Goods and services are advertised, viewed,

purchased and delivery is standardized once the order had been placed and

purchased. Often his quite business never touches or sees the products by

the shoppers because it was handed over and shipped by the manufacturer

of wholesaler.

There are digital natives who are using technology for the expansion

of their business and these entrepreneurs are able to assist their customers

from different places or countries. The employment of technology in

business could be a big help for them because it'll make things easier even

in delivering products worldwide. However, buyers should have lot of

patience in expecting the items they bought online.

 Mahonri Academy and Science High School

Furthermore, these entrepreneurs aren't only selling product day to

day but they also experience many things while running their business.

Experience is that the process of getting things that happens to anyone.

during a business, it includes the struggles encountered by the digital native

entrepreneurs involving in online business.

In addition, customers have more trust with the normal business than

online business because there are many scammers all-round the internet.

Experience isn't only the instances happened during the vending of products

and also the service rendered but it's also the worth proposition. Folks that

claim to sell experiences infrequently recognize what it takes to actually to

try to do so. (Paranjape, 2019).

The researchers aim to reveal the experiences of digital native

entrepreneurs engage in online business. The researchers have chosen the

digital native entrepreneurs as their participants as they're those who

experiences lots of things while participating in online business. The

researchers also choose Mabuhay Homes 2000 so as to assist the

entrepreneurs in improving for his or her business.

This study aims know the circumstances of the digital native

entrepreneurs participating in online business. It focuses on the events faced

by the digital native entrepreneurs. This study also will discuss the marketing

strategies of the digital native entrepreneurs as this study will provide an

avenue to other entrepreneurs specifically digital native entrepreneurs in

starting their own online business. Because the researchers aim to

 Mahonri Academy and Science High School

understand their perspective, the researchers also aim to specify a call of

action of whether these experiences are to be almost like the opposite digital

native entrepreneurs.

SIGNIFICANCE OF THE STUDY

This study aims to determine the experiences of digital native

entrepreneurs participating in online business. The findings of the study

may benefit the following:

Entrepreneurs. The study may benefit the entrepreneurs because

they are the focus of the study. It may provide them range of knowledge

about the experiences of digital native entrepreneurs participating in online

business.

Digital Natives. The study may benefit them to recognize the

importance of online business. This may serve as an avenue as this study

may contribute them an overview to the study in starting an online business.

Researchers. This study may benefit the researchers themselves

to discover the experiences encountered by the entrepreneurs with the

use of technology engaging in online business.

Future Researchers. This study may serve as a pathway to the

future researchers as this study may provide them a background to the

topic. It may also serve as a reference in testing the validity of related

findings and to implement further improvement.

 Mahonri Academy and Science High School

STATEMENT OF THE PROBLEM

This study aims to discover the experiences of digital native

entrepreneurs participating in online business. It seeks to answer the

following questions:

1. What are the things encountered by the digital native entrepreneurs

participating in online business?

2. How does the digital native entrepreneurs endure the struggles they

experienced?

3. How does technology influence the business of the digital native

entrepreneurs?

THEORETICAL FRAMEWORK

Digital native Engage with

entrepreneurs modern technology

Customers trust
through online
business

Figure 1.1

The impact of user characteristics on online trust formulated by

Christian Pieter Hoffman, Christoph Lutz and Miriam Meckel (2014) is the

theoretical foundation of this study. Previous research shows that online

confidence may be influenced by user features such as web experience and

demographics.
 Mahonri Academy and Science High School

The researchers will explore the moderating effect of user

characteristics on online trust based on social cognitive theory. According

to the survey of German internet users, they differentiate it by age, web

experience and education. They call it as digital natives, digital

immigrants and naturalized digitals.

According to the survey of UK, digital natives are seen as the cause

of large changes in people’s ability to engage with technology. The theory

provides evidence that generation is only one of the predictors of advance

interaction with the internet. It says that by gaining skills and experience in

engaging with information and communication technologies. It is possible

for the adults to become digital natives, especially in the field of learning.

In the 21st century, students entering universities were defined

differently as digital natives, the millennial generation, or the net generation.

Other researchers discovered that significant researcher has taken place

around the world to evaluate the expertise, abilities, understanding and

intentions for which this group of people makes technology for them. This

theory says that it begins with a description and analysis of survey that

examined the knowledge, skills and understanding of students entering first-

year undergraduate studies at the University of Hong Kong. It follows by a

discussion of the potential impact this has for the design of learning

environments on higher education.

Based on a research, this generation is believed to have unique

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characteristics and learning methods. It elaborates the perspective of the

department’s first-year English language student and letters in the use of

technology. Students were asked about their exposure and attitudes to a

wide

range of existing and emerging technologies using a questioner designed to

determine their digital nativity level. The results indicate that many students in

the first year are extremely tech-savvy. Nevertheless, there is considerable

variation in the experience of each student on the use of technologies and

resources.

The results are presented using the Digital Natives Theory of Prensky,

n.d., and the effects of using technology to support higher education teaching

and learning. The data published suggest that the students used intensively

for a variety of emerging technologies. Many respondents also said they

were using the tools and technology to help their research.

CONCEPTUAL FRAMEWORK

Figure 2.2
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The figure above explicates the simplified process on how the

researchers come- up to the reliable and accurate result of the study. First,

the researchers purposively select the participants that can surely respond to

the objective of the study. The researchers chose the entrepreneurs

participating in online business. Second, the researchers will use naturalistic

interview and axial and open coding to reveal the desired themes.

As soon as the results are going to reveal, the researchers need to

interpret the data collected to determine what are the experiences of digital

native entrepreneurs participating in online business.

OPERATIONAL DEFINITION OF VARIABLES

In this study, the key of terms is to define to expand the idea about

how terms are used in this study. It is not directly basing on its actual

definition from the dictionary.

Digital Immigrants. These are people who needs to adjust from digital

era with using advanced technology.

Digital Native. These are people who is familiar in using advanced

technology and called as millennial because they are digital natives that is

considered they are adept in operating technologies.

Digital Native Entrepreneurs. Business owners who use technologies

in order for the customers to catch the interest and buy their products.

Naturalized Digitals. These people can adopt to the environment

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despite from what era they are born. They may be a digital immigrant at first

and eventually, they can adjust themselves in using technology.

Online Business. It is a type of business that is done over the

internet. This is where the digital native entrepreneurs sell their products.

It includes posting in any social media platforms and online selling

applications.

SCOPE AND DELIMITATION

SCOPE
This study will uncover the experiences of selected digital native

entrepreneurs in Mabuhay Homes 2000 towards participating in online

business. The researchers purposively selected digital native entrepreneurs

are the participants of this study because the researchers observed that they

are spending more time online. Moreover, this study included digital native

entrepreneurs because they are the participants who need to uncover their

experiences.

LIMITATION

This study was limited to the experiences of purposively selected digital

native entrepreneurs in Mabuhay Homes 2000 towards participating in online

business. Thus, topics and variables which are not related to the topic will not

be discussed; this study aims to uncover the experiences of digital native

entrepreneurs who are participating in online businesses.

 Mahonri Academy and Science High School

CHAPTER II

REVIEW OR RELATED LITERATURE

This chapter shows the related studies, literatures and journals

collected by the researchers. The review of related literature widens the

thoughts and ideas of the study.

Experience and Perception of towards Online Business

These are the related literature and studies that were gathered by the

researchers. It contains the experiences of shoppers and entrepreneurs and

consumers’ perception toward online business.

According to Hajjli (2014) social media is providing new opportunities to

consumers to interact in social interaction on the web, consumers use social

media, like online communities to come up with content and to network with

other users. Social media has role within the development of e-commerce into

social come. Female are more into online shopping than male, online

businesses start to arise. Some people favor to shop online specially the

digital natives but “age thirty-five and above favor to shop traditionally because

they're less aware on technology.” (Gupta, 2015)

Furthermore, a study revealed that “online business offers such

entrepreneurs the chance to interrupt out of the highly competitive sectors

which they're traditionally associated.” (Anwar and Daniel, 2016)

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Additionally, the employment of social media for business

development could be a good marketing strategy to grow or still function the

business. (Moray, 2017)

Moreover, supported the study of Gupta (2015), shopping may be

online or offline. She stated that the perception of price, quality, service and

threat strong affect perceived value and get intents within the offline and

online network. Furthermore, through the existence of technology,

businessmen come up with a brand new marketing strategy using social

media and online. There are many of us who are spending lots of your time on

internet, so online advertisement is extremely effective marketing strategy

(Sivanessan, 2017).

In addition, the study conducted by Lenjo (2017) suggested that despite

a narrow understanding of an entrepreneur’s opportunities in an exceedingly

Purchase Power Parity, it's supported by the government’s business

protection plans and is sustainable as an innovative venture thanks to its use

of recent technology applications and it isn’t about stockholders making

billions of dollars. It isn’t about corporate ownership. Social media is about

ordinary people taking the control of the planet around them and finding

creative new ways to bring their collective voices together to induce what they

need.

The use of social media is useful to business owners. Hence, they'll

attract more customers in buying their own products. Cox (2012) stated that
 Mahonri Academy and Science High School

it's essential to perceive the employment of social media in small businesses

because this may assist them to possess a bigger number of shoppers, it'll be

convenient for them so as to possess an improved communication and

establish a decent relationship with the shoppers.

Furthermore, in line with the report by Manglinog (2018), online

shopping is continuously growing within the Philippines. A conducted study

showed that 9 out of 10 Filipinos preferred online shopping. It also revealed

that convenience, lower prices and special promotions are the first reasons

why Filipinos choose online shopping.

Furthermore, online shopping incorporates a compelling role in

recognizing the satisfaction of the shoppers. There are factors namely

convenience, low prices and wider selection of products (Hamza and

Saidalavi, 2014). Moreover, a study about the fluent online shopping

experience by Mosteller, Donthu and Eroglum (2014) revealed that the

perceptual fluency has been positive impacts on consumer’s cognitive and

affective process within the context of online shopping. It also stated that

perceptual fluency assists the consumers to differentiate the presentation of

online information as handful to soak up, view their thoughts and feelings

linked with the net task as more enjoyable and fewer effortful, it'll bring them to

possess a positive assessment to the stopping out comes.

However, Savander (2015) explained that monetization could be a lng

process, it doesn't use shortcuts. Savander concluded that circumstances

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affect when internet ventured are ready to transfer from growth to

monetization. It contains the company’s resources, quality of the merchandise,

general market and industrial peers. in line with the study of Ghazali et al.

(2012), social media are still not widely used and trusted among small

business entrepreneurs in some countries because anyone who can enter, will

enter .The knowledge are often change which will affect the on to a business.

Furthermore, this study centers round the comprehension of social

conduct publically supporting networks with the knowledge from both plural

subject hypothesis (Gilbert, 2014) and dusty trust hypothesis (Morgan and

Chase, 2014). With the ascent and expansion of internet based life, new

developing large scale manufacturing strategies, as an example, publicly

supporting has significantly changed the way within which individuals

participate and group. In any case, drawing in holding a fundamental number

of donors is usually viewed because the first and also the most vital necessity

for the achievement of crowdsourcing.

A study by Lee, Ma, Wang and Zhou (2013) revealed that research

ethnic business has been growing quickly in the previous years, yet the status

of ethnic enterprise writing has got a little attention. They discovered the

center research subjects in the ethnic business enterprise writing in 1999-

2008. Contemporary ethnic business contemplates accumulated barely any

key research topics and their exploration foci change residence inquire about

on enclave financial aspects, ethnic undertakings and social embedded to look

into on migrant business people, settler systems and transitional business

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people. It suggests that future research should consider including different

databases to cover increasingly ethnic business enterprise related

examination.

Social media has a good impact to the business, Hence, it opens a door to

businesses because of it enhance the better relationship between the

entrepreneurs and customers within the industry and improved the better

communication with the customers across the countries (Nair, 2017).

Synthesis

These studies were supported by the related studies about online

business. Online shopping is a manner of selling stuffs through the use of

online. There are lots of strategies that an entrepreneur can use in order to

have a large number of customers through online business. Additionally, the

researchers observe that online shopping is widely used by the current

generation. The trust from the customer is highly essential for the

entrepreneurs when it comes to the quality of their products.

It also shows that online business is more convenient than the

traditional business because of the easy access of the customers. They can

compare the prices of the same products of actual and online products.

However, many customers are still disappointed with the online business

because their expectations did not achieve by the sellers.

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Digital Natives in Business

These are the related literatures that were collected by the researchers.

These literatures discuss the contributions of having digital natives in

business.

As stated by Mak and Shippers (2014), digital natives refer to the

people who are adept or familiar in using technology since their early

childhood. It is also stated that most of the digital natives own a phone and a

computer and spend their time in surfing the internet. Authors said that they

are attached to it since they use their electric gadgets continuously.

Furthermore, Redsicker (2012), “digital natives have influence, money

and decision-making power. They are used in sharing their opinions and

impressions of the companies and products even if that is negative or

positive.” Moreover, Entrepreneurship Development Centre London or EDCL

(2014) stated that it will be beneficial to an individual to specifically the young

generation needs to develop their digital skills because this will help them

acquire the digital skills needed in entrepreneurial field.

In addition, S. Snyder and M. Snyder (2019) explicate that the digital

natives are open minded when it comes to politics and different generation by

far. Hence, they are devoted in online, building digital networks and gathering

information about it.

According to Nintex (2017), digital natives are not only good at

operating technology but they also recognize how people’s lives are directly
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affected by digital innovations. Thus, enterprises discovered many things form

digital native companies in order to prosper in the modern world.

Synthesis

Digital natives have big impact on the field of business. Mostly, people

who grew up in an era where technology is arising. Since they are familiar with

the use of technology, they use that opportunity to build a business that can

help their fellow digital natives to buy products without hassle.

In addition, through the use of their skills and knowledge with regards to

technology, they can start a business with a low capital.

Experiences and entrepreneurs’ perception

This topic deliberates the experiences and their perceptions regarding

business. It centers the decision making of the entrepreneurs in order to

satisfy their customers with their product.

In the study of Nguyen (2018), if you have more experience as an

entrepreneur, you make more investment than a beginner entrepreneur. In

that viewpoint, you'll not recognize new opportunities because you're just

relying on them. Furthermore, Tangier & Sefiani (2013), stated that

understanding the success of small business from the perspective of

entrepreneurs is a complicated and difficult challenge.

Moreover, based on the study Pawar (2014), the consumers undertake

a detailed evaluation to get a knowledge because of many brands who have

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different quality as well as price. After you evaluate, combine all the

information for making a final purchase decision.

In addition, the researchers aim to provide a guide of normal and best

practices regarding educational plan substance and techniques for showing

business on the tertiary level, and to investigate how they connect with

rehearses prescribed by the pioneering learning field of research, so as to add

to extricating best practice. (Y. Gangi & F. Sirelkhatim, 2015).

However, In the study by Chen, Su-Chang (2012), collinearity test

changed into performed on impartial variables, consisting of personality traits,

entrepreneurship and entrepreneurial attitude, tolerance and VIF, and located

that they were all within the proper level. Since entrepreneurship and

entrepreneurial attitude isn't completely innate and they can be cultivated by

way of education.

Furthermore, the increment of purchaser observation on web based

shopping can prompt an expansion of procurement behavior. The specialists

propose to lead an examination contrasting the old age gatherings and more

youthful buyers in their recognition and buy conduct towards web based

shopping so the more extensive inclusion can be accomplished by the online

shops and consequently limit business openings (Altaque et.al, 2016).

This study centers around the connection between the promoting

methodologies of cost initiative and separation on firm execution explicitly

clients' satisfaction. This study utilized both subjective and quantitative

technique in gathering of data. Findings show that the IEC-EA items are
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valuable (28.1%), high caliber (12.5%), powerful (9.4%) and dependable

(6.2%) shows not exactly 50% of the customers were fulfilled items. Moreover,

the delineation of items as incapable (21.9%), inconsistent, low quality and

overrate each at 6.2% shows the error on the client satisfaction (Wang’ondu,

2016).

Synthesis

The gathered related studies and literature shows that digital natives

are important in business. They bring can attract more customers because

they are familiar in using the technologies. Hence, it is easy for them to deal

with the customers and this will benefit the entrepreneurs, specifically the

digital natives, and the customer to have a better service.

Digital natives have their own perspective when it comes to business

field. They are one of the reasons why the companies lead to success. They

can manipulate a lot of things in business world especially dealing with the

technologies and internet.

Entrepreneur’s Attitude

This topic discusses certain factors that influence the attitude and

behavior of the entrepreneurs. It is stated below what are some specific

factors that affect the entrepreneur’s behavior and attitude.

According to the study of Chen and Su-Chang (2012) they state that

entrepreneurship and entrepreneurial attitude is not totally innate. Meaning, it's

not nature to us, it can be cultivated by education.

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"External pressures and entrepreneur’s attitudes are the most

important predictors of environmental proactivity both for small and micro

firms." (Corsini, Gusmerottia, Iraldo, Passetti & Testa, 2015) Meaning, there

are external forces that can affect you as an individual and the two are the

most important factor for small and micro firms.

A book published by Schuster (2019) explained that behavioral

differences between managers and entrepreneurs contribute to the

comprehending regarding entrepreneurial marketing and the acceptance of

technology.

According to Sheth, Jain and Schultz (2019) that the consumers’

behavior depends on the 4P’s. This includes the product, price, place and

promotion. These factors are combined that distinguish the consumer’s

behavior buying products.

Synthesis

Altogether, there are a lot of factors that affects in entrepreneur’s’

attitude, it may be in online and traditional business. It is not only through

products that can identify the customers’ satisfaction in buying their products.

It also tells that customers’ satisfaction also depend on how the sellers assist

them.

Lastly, consumers are likely to buy products to the kind of

entrepreneurs who are friendly since they are easy to talk with the

clarifications or information of the product. Thus, entrepreneurs who are

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grumpy don’t have enough customers because the customers don’t want to

communicate with them with that attitude.

Digital Business

These are the related literatures that were gathered by the researchers.

These literatures tackle the importance of digital business because of the

continuous innovation of technology.

Szajda (2013) stated that digital business is now essential in business

community because technology is now being part of the business as this helps

the entrepreneurs to produce, store and analyze important information in order

to achieve the competitive advance over peers. Digital business is beneficial

to business itself because it helps the business to establish bridges between

people. It affects basis of business functionally and regulate on how the

business is handles nowadays.

Moreover, entrepreneurs should be engaged with the new technology

because being left on technology causes entrepreneurs to relevance wherein

it shows that technologies will assist them to invest in large companies.

Technology will benefit the entrepreneurs to gain competitive edge over large

companies. In that way, entrepreneurs are able to look for new opportunities

for their business and keep up with larger companies (Muhammed, 2018).

Furthermore, Lopez (2014) rationalized that digital business is

collaboration between people and things. It is when things begin to cooperate

amongst themselves as well as people and business. With digital business,

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things will be an instrument for the entrepreneurs. Hence, this will be a new

opportunity for the business.

Conferring to the article of Manila Standard (2019), entrepreneurs and

small business owners are starting to adopt the change with the new

technologies. Go Daddy Global Entrepreneurship Survey revealed that small

business owner who already runs a website is more sanguine. It also revealed

that sixty-six percent of them are supposed to grow by at least twenty-five

percent in the next three to five years. However, only fifty-three percent of

small business owners does not use website.

In addition, there are six steps in order to establish an effective digital

business as he stated that digital leaders should create the right mindset and

shared understanding, put the right leaders in place, launch a digital business

center of excellence, formulate to a digital strategy to respond to opportunities

and threats, find, develop and acquire digital business skills and lastly, create

new business capabilities. (Rossi, 2014)

General Synthesis

The researchers study focuses on the experiences of digital native

entrepreneurs who are participating in online business. It is a convenient way

to participate on the world of business. The popularity of online business

arises when the technology introduced.

Technology has been part of the development of the business. It has a

big part of the success of entrepreneurs that they are grateful about.

Entrepreneurs find a wherein they can connect to the world business. The
 Mahonri Academy and Science High School

researchers observed that current generation are spending more time when it

comes to usage of technology.

In addition, people that are born during the time of digital natives are

the best example in this modern generation that has been a lot of contributions

in allowing the society to develop more. The researchers are able to conduct a

study about the experience of digital native entrepreneurs.

Lastly, digital business is now taking over the business field in a way of

companies are making sure that they are keeping up with on how the business

should be handle and operate in this generation. It was explicated that digital

business is now a new strategy in order to have a better business.

 Mahonri Academy and Science High School

CHAPTER III

RESEARCH DESIGN AND METHODOLOGY

This chapter will discuss the procedures and methods that will be used

in gathering the essential data needed. This chapter contains the study’s

methodologies, research locale, population and sample, instruments, data

gathering procedure and data analysis.

METHODS AND TECHNIQUE USED

This study entitled Exploring the Experiences of Digital Native

Entrepreneurs participating in Online Business will use the basic qualitative

research wherein the researchers will investigate the experiences of the

participants. This method will be used in order to interpret the phenomena

occurring with the digital native entrepreneurs. Qualitative research is a

process of understanding based on the distinct methodological tradition that

discover a social or human problem. Using this type of research will allow the

researchers to create complex and holistic picture, state the detailed views of

participants and conduct the study in a natural setting (Creswell, 1997).

Furthermore, this study will use basic qualitative research design. This

approach was explained by Merriam (2009) as she stated that basic

qualitative research is a design that examines the experiences of the

participants and reveals value if the experiences or process. Hence, the

Researchers will use this design in order to evaluate and explain cautiously

the experiences of the participants engaging in online business.

 Mahonri Academy and Science High School

RESEARCH LOCALE

The researcher will conduct the study at Mabuhay Homes 2000 since

that is the scope of the researcher’s study. The said locale was chosen

because there are digital native entrepreneurs and also because of the

phenomena existing in the locale.

This study will be conducted in Mabuhay Homes 2000 since the chosen

participants live there. The researchers chose Mabuhay Homes 2000 in

Dasmariñas, Cavite because there are many entrepreneurs who are using

technologies and engaged in online business.

POPULATION AND SAMPLE OF THE STUDY

This study aims to discover the experiences of digital native

entrepreneurs in Mabuhay Homes 2000 participating in online business.

Particularly, this study will use the purposive sampling as the sampling

technique. Purposive sampling is a non-probability sample that the

participants are chosen based on the characteristics of the population and the

intentions of the study (Crossman, 2019). Furthermore, this study will include

the participants who are qualified with the criterion set by the researchers

below.

1. Entrepreneurs who use technology in business.

2. Entrepreneurs who participate in online business more than 3 months.

3. 3.Entrepreneurs who experience different circumstances in online

business.
 Mahonri Academy and Science High School

4. Entrepreneurs who are willing to participate.

INSTRUMENTS OF THE STUDY

In order to gather rich data that are needed in the entire study, the

researchers will employ interview in gathering primary data, specifically semi-

structured interviews. Semi-structured interview is a kind of interview that

contains prepared and unprepared questions. A definition given by Doyle

(2019), semi-structured interviews does not truly monitor the formalized list of

questions. The researchers will ask open-ended questions, making it more on

to discussion rather than a straightforward question and answer format.

Moreover, researcher will also use observation, specifically the

participant observation. Participant observation is a kind of observation that

lets the researchers involved themselves to their subject in order to order to

collect an ample amount of data from their participants (McLeod, 2015).

Additionally, researchers will use the mentioned instruments of the

study because it is applicable for the study to apply those instruments in order

to gather a sufficient data that will be collected from the participants.

DATA GATHERING PROCEDURE

First, the researchers will ask permission from the authorities before

proceeding to the collection of data from the participants. The researchers will

construct a semi-structure interview guide to collect an indispensable data for

the growth of the entire study.

 Mahonri Academy and Science High School

The next step is the research will conduct the study together with the

purposively chosen participants who will meet the set criterion. Subsequently,

the researchers will start the one-on-one semi-structured interview with the

participants where in the researcher will have a chance to ask the participants

about the following questions in order to get in-depth information. The

researchers will have an interview with the participant in a naturalistic manner

so the researchers are able to mobilize the genuineness of the data.

Lastly, when the data are done collecting, the researchers will focus on

the data analysis for the further investigation. The gathered data will be

examining by the researchers through open and axial coding.

DATA PROCESSING PROCEDURE

The researchers first gather data from the respondents and analyze the

perception of the participants to know what are the common experiences of

digital native entrepreneurs regarding their online business.

Secondly, the researchers combined all related experiences and

opinions regarding online business to fully understand the perceptions of the

respondents. In addition, the researchers will use open and axial coding in

order to understand all the perception of the participants regarding their

experiences on how they are convinced in using online business. According to

Creswell (2007) open Coding is generally the initial stage of Qualitative Data

Analysis. After completing the Open Coding, depending on the methodology

 Mahonri Academy and Science High School

we use, we can do Axial Coding and Selective Coding while axial coding is

primarily to designate the manner in which links are made in new ways.

Lastly, the researchers organize or developed group of meanings from

the participants’ statements in order to put the overall critics and all the

significant information regarding the importance of digital native entrepreneurs

in using social media in online business.

 Mahonri Academy and Science High School

CHAPTER IV

PRESENTATION, INTERPRETATION AND ANALYSIS OF DATA

This chapter presented the data gathered from the selected participants

and its interpretation and analysis. The main purpose of this chapter was to

give explicit answers to the following specific research questions: What are the

things encountered by the digital native entrepreneurs; how does the

entrepreneurs endured the struggles they experienced; and how does

technology influence the business of the digital native entrepreneurs.

RESEARCH FINDINGS

The research findings were determined from the unstructured

naturalistic interview conducted since that this present study utilized the Basic

Qualitative Research approach. This chapter correspondingly exemplified the

emerging themes that was discovered and analysed by the researchers

through open and axial coding. Furthermore, the iteration of mentioned data

was validated by some professionals or experts in order to ensure the

reliability and validity of the result of the study.

BACKGROUND OF THE STUDY

This study selected 3 (three) digital native entrepreneurs in Mabuhay

Homes 2000 as the participants of the study. They served as the subject of

the study since that significant phenomenon in exploring the experiences of

digital native entrepreneurs engaging in online business will be helpful in our

study.
 Mahonri Academy and Science High School

For some ethical considerations and for utmost confidentially, the

names of the selected participants were covered and not stated.

Presentation of Data

SOP #1. What are the things encountered by the digital native entrepreneurs?

THEME FREQUENCY
Online business is accepted in the community nowadays 3
The hardships of raising a business 3
The perception and feelings of online seller regarding the
3
process of delivering products
Conveying their perceptions in experiencing of doing
2
traditional business in terms of selling products
In the first theme, it clarifies that in this generation, online business is

verifiable in the community nowadays, and it is very convenient to use while

you are starting to have business with a small capital. The participant 1 told

the researchers that there are a lot of improvements that motivates her to start

a business and encouraging her to join groups. The participants 2 and 3

revealed that when they start their businesses it becomes popular, also it is

very in demand.

In the second theme, the experiences of these digital native

entrepreneurs shows the struggles and triumphs they face whenever they sell

online, on how they handle customers while doing their online businesses.

In the third and fourth theme, it was revealed the perceptions of every

respondents towards the process on how they are delivering their products

online and in traditional. It compares the use of online business and in

traditional business in terms of selling products.

 Mahonri Academy and Science High School

Based on the responses and data that the researchers have gathered

from the participants, commonalities on their perceptions about their struggles

as they start their own online business. It was revealed that 3 out of 3

participants of the study said that starting an online business is really difficult.

As when they are asked about having an online business would be easy,

Participant 1 responded that having an online business is not easy because

you need to take a risk.

It was revealed that the participants define the digital native entrepreneurs

should be motivated and willing to take their risk towards their businesses and

determining their difficulties they encounter.

SOP #2. How does the entrepreneurs endure the struggles they experienced?

THEME FREQUENCY
Not all digital native entrepreneurs battle with scam by the
3
entrepreneurs
Digital native entrepreneurs can identify who are the real
3
customers in their business
In the first theme, it rationalizes that not every digital native

entrepreneur is experiencing being scammed by the customer or pretending to

be real customer. Nonetheless, nothing bad happened in the business of the

entrepreneurs despite from the long-time of participating in online business.

However, participant 2 told the researcher that participant 2 was the one being

told as scammer.

In the second theme for the second statement of the problem, it

presents that the participants are smart when it comes to recognizing who are

willing to buy their products. Participant verbalized that a bogus buyer will not
 Mahonri Academy and Science High School

give his or her information that are needed when it comes to delivering of

products that are purchased by the buyer. Participant 2 and 3 reveal that a

bogus buyer interrogates a lot of questions or demands lot of things and will

not order or buy the product.

SOP #3. How does technology influence the business of the digital native

entrepreneurs?

THEME FREQUENCY
Technology recuperate the business of digital native
3
entrepreneurs
Technology makes the job easier of the digital native
3
entrepreneurs
The innovation of technology has a big role in business field 3
Technology makes the business accessible for the digital
3
native entrepreneurs
Technology has more advantages than disadvantages 3
In the first theme, the digital native entrepreneurs clarify the importance

of technology in business. All of the participants revealed that the technology

has a big impact in the society in terms of business. Also, it has a lot of

contributions in business not only in online but it can use technology in

traditional business. In using a technology in business may help every

entrepreneurs to promote their products.

In the second theme, it shows that the technology has a big impact in

terms of business. The job would be easier for the digital native entrepreneurs

of using technology. The participant 1 says that it is easier to everyone if all

technology is being developed today. The second participants clarifies that

technology in terms of business would be easier to find income. The last

 Mahonri Academy and Science High School

participant says that the technology can enhance the appearance of the

product.

In the third theme, the participant 1 reveals that innovation of

technology has a lot of contributions in the society in terms of creating a

business. The participant 2 says that in this generation, the technology has a

big help in the business of an entrepreneur and also, technology is very

helpful to those who wants to start a business in an easy way. The responds

of participant 3 reveals that usually in having an online business, you need to

buy the product before selling it.

In the fourth theme, it define that technology attains the innovation of

the society in terms of business. Based on the perception of participant 1 there

are a lot of change in the society with regards to technology. The participant 2

and 3 says that technology has a lot of contribution most especially to the

business owners. The work of business owners will be easier and convenient

because of the technology.

In the fifth theme, it reveals the advantages and disadvantages of

technology in terms of business. The perception of participant 1 revealed that

the technology is really an advantage. The participant didn’t see any

disadvantage of technology. Based on the respond of participants 2 and 3 the

advantage of technology is very helpful and convenient to use. They revealed

that the disadvantage of technology in terms of business, not all of the product

can sell unlike in traditional, the product can be seen actual.

 Mahonri Academy and Science High School

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

 Mahonri Academy and Science High School

This chapter presents the important details of the outcomes of the

study, the conclusions drawn from the studies and the recommendations

created by the researchers that may substantially benefit the future

researchers about the variable discussed.

SUMMARY OF FINDINGS

This study aimed to explore the experiences of digital native

entrepreneurs participating in online business in Mabuhay Homes 2000. The

researchers aimed to determine answers for the specific research questions.

The researchers utilized the Basic Qualitative Research Approach and

conducted a semi structured naturalistic interview. After the study was

conducted, significant findings were determined as follows:

SOP #1. What are the things encountered by the digital native entrepreneurs?

The selected respondents are the digital native entrepreneurs

participating in online business. The researchers were exploring the

experience of business owners on how they are being motivated starting a

business that would help them to get income in their everyday lifestyle.

The selected digital native entrepreneurs participating in online

business classify their hardships of raising a business. Every entrepreneur is

facing difficulties in starting up a business, so the researchers interviewed

these digital native entrepreneurs towards their triumphs and failures that they

faced during the time they are putting up a business in a small capital.

The selected digital native entrepreneurs participating in online

business have come through many challenges in their businesses. The

 Mahonri Academy and Science High School

researchers explore their perceptions and feelings all throughout the process

of delivery in their products. As they said they have experienced nervousness

at first when they are meeting customers.

The selected digital native entrepreneurs participating in online

business interviewed if they have experience handling a traditional business.

The participant 1 and 3 responded that they have experienced having a

traditional business before they have explored using online business.

SOP #2. How does the entrepreneurs endured the struggles they

experienced?

As we interviewed the selected digital native entrepreneurs, they said

that haven’t scammed by the customers even though they are selling online

for a long time.

These digital native entrepreneurs have the ability to determine what

type of customers they are talking to. They stated that what are they things to

be observed in order to know if the customers are really interested in buying

their products.

SOP #3. How does technology influence the business of the digital native

entrepreneurs?

The digital native entrepreneurs agree that the technology is important

to business because of technology. Technology is a big help for them because

it improves the entrepreneurs to have a good business because of technology.

 Mahonri Academy and Science High School

It shows that digital native entrepreneurs agree that the online business

becomes easier because of technology. The entrepreneurs are able to have

an income easily because of online business.

The digital native entrepreneurs believed that innovation of technology

has an impact in business field. The continuous innovation of technology

made they tasks of entrepreneurs be done easily.

The digital native entrepreneurs believed that they do not have to exert

a lot of effort when it comes to their business because technology makes it

easy for them. It is really convenient for them. For instance, they are able to

meet new people and have a good communication with them because of

technology.

The digital native entrepreneurs believed that technology is really

beneficial to anyone. The advantages and disadvantages of technology will

depend on a person on how she or she use it.

CONCLUSIONS

From the findings of the study that were organized, the following

conclusions were generated by the researchers:

1. Digital native entrepreneurs thought that online business is more

convenient than traditional business. They assumed that it is easier to buy

products from the suppliers depends on the orders of the customers than

buying products every week or month for the stock of the product.
 Mahonri Academy and Science High School

2. There are digital native entrepreneurs that have been engaging in online

business but do not struggle much from the scammers or bogus buyer

even though there are participating on online business for a long time.

3. Technology is indeed beneficial to everyone. Specifically, entrepreneurs or

business owners because it helps them to have more customers because

of technology.

RECOMMENDATIONS

The conclusion formed in this study encourages the researchers to

recommend the following matters which will serve as corrective measures and

for the furtherance of the experiences of digital native entrepreneurs. The

following recommendations will prove valuable for the improvement of the

experiences of digital native entrepreneurs participating on online business.

1. Entrepreneurs who are engaging in traditional business should try online

business. It will help them to determine the differences of two types of

selling products.

2. Digital natives should start an online business since they will be truly

benefited in online business because they are adept, I handling and

operating the technology. Additionally, it is also because they know the

behavior of the people who uses technology. They are able to handle the

attitudes of the customers when they are going to order.

3. Future researchers should continue conducting a study that focuses on

the importance of technology in business field for success. They should

 Mahonri Academy and Science High School

correlate this topic in different contexts for further authentication of the

students.
 Mahonri Academy and Science High School

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 Mahonri Academy and Science High School

APPENDIX A

MAHONRI ACADEMY AND SCIENCE HIGH SCHOOL

Phase 3, Mabuhay Homes 2000,

Paliparan II, Dasmariñas City, Cavite

February 13, 2020

ALICIA V. VISTA
School Principal
Mahonri Academy and Science High School

Warm Greetings!

We, the grade 11 ABM students from senior high school department of Mahonri academy and

science high school are conducting a research study entitled EXPLORING THE EXPERIENCES OF

DIGITAL NATIVE ENTREPRENEURS PARTICIPATING IN ONLINE BUSINESS in partial fulfillment of

the requirements of Practical Research 1.

In line with this, we are asking for your permission to allow us to conduct an in-depth interview

among the business owners of Mabuhay Homes 2000 in order to collect data that will be needed in our

study. All the obtained information will be kept in outmost confidentiality and would only use for academic

purposes. The names of the participants and the name of your school will not appear in any publication

resulting from this study unless agreed to.

Your approval to conduct this study will be greatly appreciated. Thank you!

Respectfully yours,
 Mahonri Academy and Science High School
Adano, Mary Claire B. Cuajao, Joahua Edrei. S De Ocampo, Johanna Joy D.

Researcher Researcher Researcher

Manabat, Sophia C. Sagal, Honeylit V. Tumaliuan, Andrea Isabel B.

Researcher Researcher Researcher

Noted by:

Mr. Rudolf Calimag Ms. Alicia V. Vista

Practical Research I Instructor School principal

APPENDIX B

MAHONRI ACADEMY AND SCIENCE HIGH SCHOOL

Phase 3, Mabuhay Homes 2000,

Paliparan II, Dasmariñas City, Cavite

Dear participants,

Warm Greetings!

We, the researchers are going to conduct an in-depth interview for you to answer. The

data that will be gathered will be a great help to the aim of the study, which is to discover the

experiences of digital native entrepreneurs participating in online business in Mabuhay Homes

2000 and provide actions that can be made based on the result of the study.

We will be pleasured if you the participants will answer the in-depth interview correctly

in order to achieve the aim of the study.

Your consideration will be greatly appreciated. Thank you and God Bless!

Respectfully yours,

Adano, Mary Claire B. Cuajao, Joahua Edrei. S De Ocampo, Johanna Joy D.

Researcher Researcher Researcher

Manabat, Sophia C. Sagal, Honeylit V. Tumaliuan, Andrea Isabel B.

 Mahonri Academy and Science High School
Researcher Researcher Researcher

Noted by:

Mr. Rudolf Calimag

Practical Research I Instructor

APPENDIX C

Instrument

SOP #1 What are the things encountered by the digital native

entrepreneurs participating in online business?
1. What motivates you to start this kind of business?
2. Did you think that having an online business would be easy?
3. What do you feel when you are going to meet your new customers
when you are going to give them their orders?
4. Did you try doing traditional business? If yes, what are the
difference/s in terms of selling products?
SOP #2 How does the digital native entrepreneurs endured the
struggles they experienced?
1. Did you encounter being scammed by the ‘customers’? What did
you do about it?
2. How can you say that it is a bogus buyer?
SOP #3 How does technology influence the business of the digital native

entrepreneurs?

1. Do you think that technology is important to business? Why?

2. What is the role of technology in acquiring and dissimulating knowledge

in business ethics?
3. Do you think that the innovation of technology is beneficial to business?
4. How can technology contribute to the entrepreneurs?
 Mahonri Academy and Science High School

5. What are the advantages and disadvantages in using technology in

your business?

APPENDIX D

Tallied data Treated data

SOP #1. What are the things encountered by the digital native entrepreneurs?

THEME FREQUENCY
Online business is accepted in the community nowadays 3
The hardships of raising a business 3
The perception and feelings of online seller regarding the
3
process of delivering products
Conveying their perceptions in experiencing of doing
2
traditional business in terms of selling products
SOP #2. How does the entrepreneurs endure the struggles they experienced?

THEME FREQUENCY
Not all digital native entrepreneurs battle with scam by the
3
entrepreneurs
Digital native entrepreneurs can identify who are the real
3
customers in their business
SOP #3. How does technology influence the business of the digital native

entrepreneurs?

THEME FREQUENCY
Technology recuperate the business of digital native
3
entrepreneurs
Technology makes the job easier of the digital native 3
 Mahonri Academy and Science High School

entrepreneurs
The innovation of technology has a big role in business field 3
Technology makes the business accessible for the digital
3
native entrepreneurs
Technology has more advantages than disadvantages 3

APPENDIX E

Coded data

SOP 1. What are the things encountered by the digital native entrepreneurs?
Question Participant Participant Participant
Codes Themes
s 1 2 3
What kasi nakita Ahm kasi Kase ano, - Online
motivates ko na nung una in demand Encouragin business
you to maganda niyan beh, siya tiyaka g me to join is
naman ito, nagsimula madali groups. accepted
start this
nung unang lang ako sa lang siyang in the
kind of araw na beauty gawin. -It becomes community
business nag post products popular. nowadays
? ako ng muna -Because,
ganyan tapos edi it is in -It is in
maraming syempre demand demand
nag bumenta and it is
improve na yung easy to do.
motivate beauty
ako na products
maganda tapos sabi
siya para ko, nakita
mag ko sa mga
umpisa na kaibigan,
ng may mga
business, kaibigan ko
na na
encourage nagoonline
ako na mag selling din
join sa mga sila.sabi ko
group. sabayan ko
kaya ng
-Because I ganito
found it yung
beautiful, products.
the first day
I posted -When I
 Mahonri Academy and Science High School

there are started to

improveme sell beauty
nt that products, it
motivates becomes
me it was popular.
good to Then I saw
start a my friends
business, started to
encouragin sell online
g me to join and I said
groups. to myself
that I
should also
sell just like
theirs.
Did you syempre Hindi, kasi Hindi, kasi - -The
think that hindi kasi, syempre katulad entreprene hardships
having an syempre nag online niyan yung urs will take of raising
susugal ka business mga the risk. a
online
din lalo na ka, friends ko, business.
business kapag yung kailangan nag start -
would be pag online may ako sa entreprene
easy? business puhunan facebook. urs need a
kasi ka, kasi Mga friend capital.
nandiyan hindi ko sa fb di
yung COD naman naman -It will not
talaga siya lahat ng lahat dun be easy.
kaya sa customer sa area ko
una medyo na ang lang may
mahirap pangit malalayo
siyang i naman so, alam
encourage yung ko na di
sa iba pero kukunin mo siya
okay muna yung magiging
naman kasi bayad, madali.
marami wala pa
namng yung item -No,
friends. diba, kaya because
kailangan just like my
-of course may friends, I
not puhunan started my
because, ka. Pero business in
you also nagsimula facebook.
need to lang My friends
take risk naman ako in
when you sa maliit na facebook is
 Mahonri Academy and Science High School

go online puhunanan not only in

business tapos ayon our area,
because na inikot there is
that's where ikot ko na. also in
COD really Hindi another
is so at first naman siya place and
it was a bit mahirap. it’s too far
hard to Mahirap so, I know
encourage lang it will not
others but minsan be easy.
it's okay kapag ano
because I may order
can have tapos
many ikacancel.
friends. Yung on
hand mo
na yung
item tapos
kapag
nakita nila,
“ay ayoko
na.” Wala
kang
magawa
kasi
kailangan
kunin mo
lugi ka na
don.

-No,
because
when you
want to
start to do
online
business,
you need a
capital. It is
not
appropriate
that you
will get the
payment
even if the
item is not
 Mahonri Academy and Science High School

on your
hand. I
started in a
low capital
then I just
rotated the
capital. It is
sometimes
hard when
they see
the item
and they
cancel the
order of the
item that
already on
your hand.
You cannot
do
anything
but get it.
On that
situation,
you are
already
loss.
What do syempre Kapag Sa una -You will be -The
you feel kakabahan nagmeet ano.., nervous. perception
when you ka lang kasi up ako, syempre and
unang kapag parang -I do not feelings of
are going
mamimeet lalaki, hindi kakabahaa meet up if online
to meet mo lang ako nag n ka baka do not seller
your new yung tao mimeet scam, pero know them regarding
customer pero yung i kapag hindi ano personally. the
s when prepresent ko kakilala. nasanay process of
you are mo naman Kapag mga narin delivering
going to yung babae naman. products.
products lang, basta
give them
mo hindi ka dito lang sa -At first, of
their naman matataong course
orders? kakabahan lugar. Hindi you’ll felt
don kasi ako nag nervousne
quality mimeet up ss, what if
naman sayong I’ll be scam
yung i kunwari, by that
prepresent punta kami customer,
 Mahonri Academy and Science High School

mo sa sa but now,
kanila. ganitong I’m
lugar (pag comfortabl
-Of course manila, e with it.
you will be shipping na
nervous sila)
because
you will -I do not
meet that meet up if I
person for do not
the first know them
time but the personally.
product that I only do
you will meet ups if
present, it is a
you’ll not woman
become and the
nervous place is
because crowded
you can and near. If
assure that they are
the product too far, I
that you will just
present is decided to
good shipped it.
quality.
Did you So tatlong Never pa Dati, pero -I tried, Conveying
try doing beses ata direct sa di pala akin three times their
traditional ako nag try online actually perception
na sari sari Ano, talaga. -I directly s in
business
store. balang Syempre tried online experienci
? If yes, araw gusto sa online di business. ng of
what are - I think I kong itry mo sure traditional
the tried three kasi pag yung mga -Before. In business
difference times to run nakalipat buyer mo online, you in terms of
/s in a sari sari na sa di mo alam are not sure selling
terms of store. bahay ng kung mga with your products.
mister ko, bogus lang buyers
selling
gusto ko ganyan
products? talaga ng unlike sa -In
nakakapag traditional traditional
od din syempre of course
naman alam nila they will
yung online ang know the
business magiging product.
minsan. product. Di
 Mahonri Academy and Science High School

Kasi lagi pa naman

kang ako na
kukuha ng bogus
stock hindi since, di
katulad sa naman ako
sari sari full time
store, talaga.
nandyan
lang sayo -Before,
hindi ka na but it’s not
pupunta actually
kung saan mine. Of
saan. course in
online, you
-Never, I are not
directly try sure with
online your
business, buyers,
but and you do
someday I not know if
want to try they are
it. just bogus
buyers.
Unlike in
traditional
of course
they will
know the
product. I
don’t
experience
having
bogus
buyers
since, I’m
not
fulltime.

SOP 2. How does the entrepreneurs endured the struggles they experienced?
Participan Participa
Questions Participant 3 Codes Themes
t1 nt 2
Did you wala pa Ay hindi Ichecheck -I never Not all
encounter naman pa ako ko muna encounter digital
 Mahonri Academy and Science High School

being akong na na ganon yung ed being native

scammed encounter siguro account scammed entreprene
by the na ganon yung syempre, . urs battle
kasi yung nababas usually with scam
‘customer
products a niyo sa naman -I will by the
s’? What ko hindi fb yung makikita mo check first entreprene
did you do naman mga kung ano the urs.
about it? under scam lang siya, account.
rated na siguro sa poser lang.
brand pagiging tiyaka
kumbaga online usually. Kasi
branded seller mo yung mga
talaga kasi nabobogus
siya kaya depende is yung mga
wala pa sa the COD eh akin
akong ma way itreat kasi
encounter mo yung payment first
na ganon. customer policy muna.
mo.
-I never -I will check
encounter -Not yet, first the
ed that I think account.
situation the one Usually you
because that you can see if it
my are is just a
products seeing in poser and
are under the fb is usually
rated scam but some of the
brand it for me, bogus
means scam buyers are
that it is depends using COD,
really on the for me,
branded way you payment
so I have treat your policy first.
never customer
encounter .
ed like
that.
How can Kapag Ay oo, Siguro -If the Digital
you say kulang pag kapag ano.. informatio native
that it is a kulang maramin mahirap din n they entreprene
yung mga g tanong kasi i- give are urs can
bogus
informatio ang distinguish not identify who
buyer? n na ending minsan ang sufficient. are the real
binibigay na sabi mga bogus customers
niya. ko buyer. -If it has in their
 Mahonri Academy and Science High School

Syempre padala Pero siguro many business.

halimbaw na niya mararamda questions.
a kapag yung man mo
medyo payment yun pag first -Has a lot
malayo maya time siyang of
yung maya nag order demand.
place, wala na. sayo at
kailang i Ngayon marami
ship na kapag siyang
siya. Pag may demand
kulang nagchac sayo.
yung mga hat sa Pinakamahir
informatio akin ap diyan
n na tapos syempre
binibigay and COD wala
niya, daming pa siyang
syempre tanong, bayad.
hindi mo di ko na
mapapad nirereply -I think it’s
al yun. an. hard to
Maaksay distinguish
-If the a lang the bogus
informatio oras ko. buyer
n they sometimes.
give are -If it has But, maybe
not many you would
sufficient questions feel it, if that
especially , then buyer is first
if it is when I time to order
needed to ask them in you and if
be ship, to send he/she has a
you the lot of
cannot payment, demands.
send it they are That’s the
without not hardest of
their full already course it is
informatio respondi COD and
n. ng. Now, there is no
when payment.
someone
chatting
me and
has
many
questions
, I did not
 Mahonri Academy and Science High School

waste my
time to
reply
their
chats.

SOP 3. How does technology influence the business of the digital native
entrepreneurs?
Participant Participant Participan
Questions Codes Themes
1 2 t3
Do you Oo malaki Oo lalo na Oo -Yes Technolog
think that talaga ang yung social naman, technolog y
technology naidudulot media. kasi y has a recuperate
ng Kasi doon malaki huge the
is
technolohi tayo ngayon impact. business
important ya ngayon makaconta ang of digital
to kasi kahit ct ng tao natutulon -Yes, native
business? nasa sa g ng especially entreprene
Why? bahay madaling technolog the social urs.
kalang paraan. y sa media
pwede mo Wala kang business
na ishare pantawag, di katulad -The
yung mga makakaga noon, technolog
pwede mit ka ng kailangan y has a lot
mong messenger mo pang of
ibenta para pang ilako ang contributio
mas text, mas tinda mo. n in
madali maganda Atleast business
talaga. yung data ngayon
connection kahit sino
- Yes lang pwede
technolog nakakacon Makita
y has a tact ka na. yung
huge product
impact -Yes, mo.
now especially
because the social -Yes of
even media course
though because, because,
you just at we can the
home, you contact technolog
can share people y has a lot
what you there in an of
can sell easy way. contributio
easily. If you don’t ns in
 Mahonri Academy and Science High School

have business
enough unlike
load, you before,
can use you need
messenger to
to text, it is promote
very your
convenient product to
you just anyone.
needed to At least
use data now,
connection anyone
and you can see
can your
contact product.
someone.
What are Mas easy Madali Mas -It is Technolog
the roles of siya para lang napapada easier to y makes
technology sa akin makahana li yung all if all the job
kasi yun p ng pera. trabaho technolog easier of
in
nga tulad Halimbawa ng mga y is being the digital
acquiring ng sinabi sa online online developed native
and ko mas selling, seller at today. entreprene
dissimulati mapapada madali minsan urs.
ng li lahat lalo kang mas nae- -Easy to
knowledge na kung makaconta enhance find
in business naiimprov ct sa tao. pa nga income.
e lahat ng Yun nga yung
ethics?
technolog mabilis ka itsura ng - The
y ngayon. makakaha product appearan
nap ng sa ce of the
- It is pagkakakit technologi product
easier for aan. es kesa can be
me noon. enhanced
because -It’s easy by
as I said, it to find -It is much technologi
is easier money, for easier to es
to example, do the
everyone in online work of
if all selling you online
technolog can easily sellers
y is being contact to and
developed a person. sometime
today. Just like I s mostly,
said it’s the
easy to appearan
 Mahonri Academy and Science High School

find ce of the
income. product
can be
enhanced
by
technologi
es unlike
before.
Do you malaki din Oo Oo, -Has a lot The
think that ang mga malaking syempre of innovation
the maiaamba tulong ang pag- contribute of
g ng technology nagbeben . technology
innovation
makabago sa ta ka di has a big
of ng business naman -Has a big role in
technology technolohi ng tao. pwedeng help in business
is ya ngayon Dati kasi picture business. field.
beneficial para sa hindi lang ang
to mga nag naman kailangan.
business? bubusines ganyan ka Pag
s na tulad high tech traditional
ko kasi ang kailangan
tulad sa panahon mo
mga dati. Eh talagang
transportat ngayon ipakita
ion madali puro yung
nalang naging product.
tulad nga high tech Usually
nung pag na eh kaya yan
mi meet malaking mamimili
up hindi tulong ka muna
ka talaga ang ng mga
masyadon technology product
g pupunta . mo bago
sa malayo ka mag
. -Yes, the meet ng
technology tao.
-There is has a big
also a lot help in the -Yes, of
of business course if
contributio of you are
n in someone. going to
today's It’s not that sell, it is
technolog high tech not just
y for the before but about
entrepren now, it is pictures.
eurs like high tech In
 Mahonri Academy and Science High School

me, just so traditional,

like the technology you need
transportat is very to show
ion, It’s helpful. the
easy when product.
you are Usually,
going to you are
meet a going to
customer, buy the
you don’t product
need to go before
too far. you are
selling.
How can Para sa Malaki ang Mas -A lot of Technolog
technology akin nacontribut napadali change. y makes
contribute Malaki e niya sa ang the
to the ang mga trabaho at -Has a lot business
entreprene pagbabag business mas of accessible
urs? o noon sa owners. convenien contributio for the
ngayon Yun nga t. n. digital
kasi yung nakakakilal native
teknolohiy a ka ng -The work -Easier entreprene
a natin ibang tao. will be and urs.
ngayon Mas easier convenien
one click madali and t to work.
na lang eh makipag convenien
One Click communic t.
mo lang ate sa
talagang isang tao
makakarat through
ing yung the use of
gusto technology
mong .
iparating.
-It has a lot
- for me of
It's been a contributio
lot of n in some
change business
lately owners.
because You can
of our meet a lot
technolog of people.
y now, for It’s easy to
just one communic
click you ate with
 Mahonri Academy and Science High School

can send someone

whatever through
you the use of
wanted to technology
convey. .
What are Sa akin Advatage Advantag - Technolog
the siguro niya ay e niya is Technolo y has more
advantage parang mas tulad gy is advantage
advantage madali, noong really an s than
s and
lang yung kanina ko advantag disadvanta
disadvanta talaga pakikpag pang e as if ges.
ges in yung communic sinasabi participant
using technolog ate. mas 1 didn't
technology y parang Disadvanta madali, sa see any
in your Wala ge yung sa disadvant disadvant
business? naman mga bata. age di age.
akong Maraming lahat ng
nakikita na bata ang pinopost -It’s very
disadvant napapabya ay mabilis easy to
age niya an ang mabenta. communic
lalo na sa pag-aaral Unlike sa ate but
akin kasi dahil sa traditional the
may baby kakalaro nakikita children
ako, kasi ng ng mga cannot
mas cellphone. customers focus on
marami mo yung their
siyang -In actual na study.
maitutulon advantage, product.
g para it is very - It is
saakin. easy to -The convenien
communic advantag t but not
-For me ate. e is like all your
the Disadvanta what I post will
technolog ge is the have said be sold.
y is really kids. The a while
an children ago. It is
advantage cannot convenien
, I didn't focus on t. The
see any their disadvant
disadvant studies. age, not
age, all of your
especially post will
to me be sold.
because I Unlike, in
have a traditional
baby and your
 Mahonri Academy and Science High School

it will be customers
more are
helpful in allowed to
me. look your
actual
product.

CURRICULUM VITAE

ADANO, MARY CLAIRE B.

Blk 8 Lot 1 Phase 3 Mabuhay Homes 2000

Paliparan II Dasmariñas City, Cavite

09089177240

[email protected]

___________________________________________________________

Personal Information:

Age: 16

Birthday: April 12, 2003

Gender: Female

Place of Birth: Dasmariñas, Cavite

Civil Status: Single

Religion: Catholic
 Mahonri Academy and Science High School

___________________________________________________________

Achievements as a High School Student:

 Graduated Junior High school – With Honor

 CDAPS Media Convergence 6th Place (2019)

___________________________________________________________

Educational Background:

Elementary: Mahonri Academy and Science High School

Secondary (Junior High): Mahonri Academy and Science High School

Secondary (Senior High): Mahonri Academy and Science High School

CURRICULUM VITAE

CUAJAO, JOSHUA EDREI S.

Blk 8 Lot 59 Phase 3 Mabuhay Homes 2000

Paliparan II Dasmarinas City, Cavite

09611455454

[email protected]

___________________________________________________________

Personal Information:

Age: 16

Birthday: July 16, 2003

Gender: Male

Place of Birth: Carmona, Cavite

Civil Status: Single

Religion: Catholic
 Mahonri Academy and Science High School

___________________________________________________________

Educational Background:

Elementary: Mahonri Academy and Science High School

Secondary (Junior High): Mahonri Academy and Science High School

Secondary (Senior High): Mahonri Academy and Science High School

CURRICULUM VITAE

DE OCAMPO, JOHANNA JOY D.

Blk 2 Lot 39 Mabuhay Homes 2000

Paliparan II Dasmariñas City, Cavite

0955-115-6727

[email protected]

___________________________________________________________

Personal Information:

Age: 18

Birthday: March 30, 2001

Gender: Female

Place of Birth: Cavite City

Civil Status: Single

Religion: Christian
 Mahonri Academy and Science High School

___________________________________________________________

Achievements as a High School Student:

 Best in Science at Mandaluyong Highschool

___________________________________________________________

Educational Background:

Elementary: Plainview Elementary School

Secondary (Junior High): Taguig Integrated School

Secondary (Senior High): Mahonri Acadamy and Science Highschool

CURRICULUM VITAE

MANABAT, SOPHIA C.

Blk 6 Lot 24 Phase 1 Alta Tierra Homes

Brgy. Olaes, General Mariano Alvarez, Cavite

0919-336-4705

[email protected]

___________________________________________________________

Personal Information

Age: 17 years’ old

Birthday: August 14, 2002

Gender: Female

Place of Birth: Molino Doctors’ Hospital

Civil Status: Single

Religion: Roman Catholic

 Mahonri Academy and Science High School

___________________________________________________________

Achievements as a High School Student:

 Graduated Junior High School – With Honor (2017-2019)

 CDAPS Media Convergence 6th Place (2019)

___________________________________________________________

Educational Background:

Elementary: Mahonri Academy and Science High School

Secondary (Junior High): Mahonri Academy and Science High School

Secondary (Senior High): Mahonri Academy and Science High School

CURRICULUM VITAE

SAGAL, HONEYLIT V.

Blk 7 Lot 257 Phase 3 Mabuhay Homes 2000

Paliparan II Dasmarinas City, Cavite

0908-289-8565

[email protected]

___________________________________________________________

Personal Information:

Age: 17

Birthday: February 18, 2003

Gender: Female

Place of Birth: Iligan City

Civil Status: Single

Religion: Catholic
 Mahonri Academy and Science High School

___________________________________________________________

Achievements as a High School Student:

 Graduated Junior High School – With Honor

______________________________________________________

Educational Background:

Elementary: Paliparan II Elementary School

Secondary (Junior High): Paliparan II Integrated High School

Secondary (Senior High): Mahonri Academy and Science High School

CURRICULUM VITAE

TUMALIUAN, ANDREA ISABEL B.

Blk 2 Lot 260 Phase 3 Mabuhay Homes 2000

Paliparan II Dasmarinas City, Cavite

0936-691-8136

[email protected]

___________________________________________________________

Personal Information:

Age: 17

Birthday: September 25, 2002

Gender: Female

Place of Birth: Manila

Civil Status: Single

Religion: Catholic
 Mahonri Academy and Science High School

___________________________________________________________

Achievements as a High School Student:

 Graduated Junior High School – With Honor (2017-2019)

___________________________________________________________

Educational Background:

Elementary: Mahonri Academy and Science High School

Secondary (Junior High): Mahonri Academy and Science High School

Secondary (Senior High): Mahonri Academy and Science High School