WILLIAM’S

COMMERICAL
GREENHOUSE
BUSINESS

PLAN

NAME: MR.EUSTACE WILLIAMS

ADDRESS:

CONTACT NUMBER: 592-622-0672

Confidentiality Agreement

JANUARY 2020
The undersigned reader acknowledges that the information provided by William’s Commercial

Shadehouse. In this business plan is confidential; therefore, reader agrees not to disclose it without the

express written permission of William’s Commercial Shadehouse.

It is acknowledged by reader that information to be furnished in this business plan is in all respects

confidential in nature, other than information which is in the public domain through other means and

that any disclosure or use of same by reader may cause serious harm or damage to William’s

Commercial Shadehouse..

Upon request, this document is to be immediately returned to William’s Commercial Shadehouse.

___________________

Signature

___________________

Name

___________________

Date

This is a business plan. It does not imply an offering of securities.

JANUARY 2020
Table of Contents

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Executive Summary

William’s Commercial Shadehouse is planning to establish a medium scale commercial shadehouse

facility. William’s Commercial Shadehouse is a registered business with the national deeds registry.

William’s Commercial Shadehouse is located at Bamia, this is along the Linden to Georgetown

highway. William’s Commercial Shadehouse is currently cultivating (4) four acres of land which sandy

and loam soil type. Mr. Eustace plans to development this plot to produce a variety of high quality of

fresh cash crops on a continuously basis.

William’s Commercial shadehouse will be involved in the cultivation of crops such as; cucumbers,

shallots, tomatoes, lettuce, parsley, broccoli, and eggplant as well as the packchoys that are used for stir

fries. We will also be involved in greenhouse vegetable production.

In the nearest future, hopefully within the first five years of officially running William’s Commercial

Shadehouse we will start our food processing and packaging plant and also start distributing our produce

to other parts of the country while looking for export opportunities.

William’s Commercial shadehouse currently has (2) two 25ft*55ft structures, (2) 25ft*25ft structures,

and (1) one 32ft*60ft structures. In addition, Mr. Williams also has a Layer operation on site which

bring in daily cash flows. Mr. William is seeking a loan of ($8,000,000) eight million dollars this will

be used to erect (6) six 25ft * 150ft shadehouses, installation of an irrigation system, Solar system,

Generator, Brush cutter, Mist Blower, Tiller and Black Tanks.

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Objectives

The objective of William’s Commercial Shadehouse for this business plan is to outline and clear and

begin production of (220) Two Hundred and Twenty Thousand Acres of farm land for the following:

 Construction of a farm house and living quarters 20ft*30ft.

 Purchasing or rent machinery and equipment for Land Clearing

 Hiring employees.

 Preparation of detail planting schedule

 Allocate duties and targets to employees with dead lines

 Source fixed market niche and enter contractual agreement to lock in market

 Advertising and marketing fresh cut farm produce

Mission

The mission of William’s Commercial Shadehouse. is to establish an organic farming scheme

business capable of servicing the local community by creating jobs and producing healthy, high-

quality products that customers will benefit from.

Keys to Success

The key to success for William’s Commercial Shadehouse will be to produce healthy, high-quality

products with minimum waste while providing customers with service that is superior to the

competition.

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Entity Summary

William’s Commercial Shadehouse is a farming operation that provides the local community with

organically grown vegetables, and fruits. The entity will establish a customer base at the local

farmers' markets and expand operations through super markets and other venues. The entity's

products may be acquired at various local point-of-sale markets, they may be picked-up at the

business location or they may be freshly delivered to the customers.

Entity Ownership

William’s Commercial Shadehouse is operating as a co-operative society with a limited liability

located 86 Amelia’s Ward Self Help Housing Scheme Linden area. William’s Commercial

Shadehouse. is managed by a board of directors which comprised of eight (8) members, Mr. Clyde

Mc bean is the Chairman, Mr. Lennox Stanley Treasurer and Ms. Shemeka Campbell as the

secretary. Each of the eight directors hold equal stake in the company. More so, Skyline

Agricultural Scheme will be managed by a separate foreman and will report to the board.

All members of the Skyline has over 5 years of experience in the agriculture. Most of the members

were born and raised on the family farm this has given them a more desire for the formulation of this

society, Skyline Co-operative seeks to start an organic farming operation. Throughout the last

several years, however, members has been actively involved with organic farming and the marketing

and distribution of organically grown products and would like to be involved with organic farming

on a full-time basis.

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Start-up Summary

William’s Commercial Shadehouse is requesting permission to legally begin production (220) Two

Hundred and twenty acres of land along the Mabura Hill road

William’s Commercial Shadehouse. is a commercial farming operation that offers customers

organically grown Fruits and Vegetables.

Market Analysis Summary

Organic farming is the form of agriculture that utilizes techniques such as crop rotation, green

manure, composting and biological pest control to maintain soil productivity and control pests on a

farm. Organic farming excludes or strictly limits the use of synthetic fertilizers, pesticides and plant

growth regulators.

Reduce price premiums are important for the profitability of commercial organic farmers, and so

many sales directly to consumers in farmers' markets. While organic farms have lower yields,

organic methods require no synthetic fertilizer and pesticides. The decreased costs on these

expenses, along with the premiums which consumers pay for organic products, create higher profits

for organic farmers. Organic farms have been consistently found to be as or more profitable than

conventional farms with premiums included, but without premiums profitability is mixed depending

on the efficiency and management of the farming facility.

William’s Commercial Shadehouse is a Co-operative society -run business that exercises care and

diligence in managing operating expenses while providing a variety of healthy products that

customers will enjoy and consider an exceptional value.

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Market Segmentation

William’s Commercial Shadehouse. is located in Linden (population 29,298 in 2002 Census). The

nearest large city within an hour drive of Georgetown which has a population (200,500 in 2002

Census).

Linden has over 1,000 households, there are in excess of another 100 households in the various

communities within four miles of the city and there are over 2000 household units in Georgetown.

The median household income for residents in Linden is over $36,000 per month

Target Market Segment Strategy

William’s Commercial Shadehouse. will establish a customer base at the various local farmers'

markets and proceed to solicit customers through internet marketing. The website will include

pictures of the farm as well as a brief description of the products and services offered by the entity.

The entity's products may be acquired at the various local point-of-sale markets, they may be picked-

up at the business location or they may be freshly delivered to the customers.

Competition and Buying Patterns

The competition for William’s Commercial Shadehouse. consists of several large farms using

traditional chemicals and pesticides in their operations. The higher yields and lower prices are

factors to consider for the entity to compete in the market. Although costs for organically produced

products are lower, the increasing trend of consumers and the premium pricing for healthier, more

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nutritious products will permit William’s Commercial Shadehouse. to operate successfully in the

local target area.

Strategy and Implementation Summary

As soon as William’s Commercial Shadehouse. has accumulated sufficient produce to sell, the

entity will establish a customer base at local point of sale farmers' markets. After this objective has

been met, and the entity adequately meets the demand within the immediate local target market area,

William’s Commercial Shadehouse. intends to expand operations. It is the intention of William’s

Commercial Shadehouse. to be the first entity in the area to supply organic produce to the growing

trend of consumers seeking healthier eating alternatives

SWOT Analysis

William’s Commercial Shadehouse. is the only farm using organic farming methods in the area.

The entity is a relatively large operation and faces competition from many larger traditional farms in

the area that use chemicals and pesticides. William’s Commercial Shadehouse. should be able to

take advantage of the trend of consumers towards healthier eating habits with the products it offers.

Strengths

As a small operation, William’s Commercial Shadehouse. can take advantage of increased

consumer awareness in the value of organic farming and food products. As the only producer of

organic products in the area, the entity will be able to satisfy the needs of the growing trend of

consumers in the local area searching for healthier organic products.

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Weaknesses

One of the weaknesses of William’s Commercial Shadehouse is the location. There will be a

difficulty in accessing transportation in moving produce long the trail if the highway is not

completed.

Security of the company’s assets in the remote area.

Opportunities

Currently there are no other organic farming operations in the area. Although there are several large

farms, they all rely on traditional farming methods using chemicals and pesticides to produce their

products.

William’s Commercial Shadehouse is establishing itself to take advantage of the growing trend

among consumers towards living a healthier lifestyle. Consumers are willing to pay a premium for

the products that offer these advantages and William’s Commercial Shadehouse. is supplying the

products that meet the needs of the market demand.

Threats

The most significant threat to William’s Commercial Shadehouse. is unforeseen disease among

Crops or contamination of the products they sell. Other potential threats may come in the form of

government restrictions and regulations, especially if William’s Commercial Shadehouse. grows

and expands in size to warrant closer scrutiny of the entity's operations. Another significant threat for

the entity is the traditional farming operations that service the local target market area.

Due to the large size of the operation there is a high chances of praedial larceny

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Competitive Edge

The competitive edge for William’s Commercial Shadehouse. is the fact that it is the only entity in

the local area to offer healthy, organically grown and raised products. The various competing farms

in the area are all traditionally run operations that utilize chemicals and pesticides.

Marketing Strategy

As soon as William’s Commercial Shadehouse. has grown and raised sufficient products, the entity

will begin to establish a customer base at local point of sale farmers' markets. After this objective has

been met, and the entity sufficiently meets the demand within the immediate local target market

area, William’s Commercial Shadehouse. intends to expand operations. Expansion of the

operations may include offering the entity's fresh organic products at local grocery markets,

soliciting local restaurants and eating establishments that prefer to offer customers healthy organic

alternatives, approaching various local businesses to consider offering healthy organic products at

their outings and functions and targeting an expanded market area through internet sales of the

entity's products.

Sales Strategy

William’s Commercial Shadehouse will build and establish a customer base with point of sale sites

at various farmers' markets throughout the local area. In an effort to insure customers are satisfied

with the freshness of their products, William’s Commercial Shadehouse. offers customers the

option to have their purchase freshly delivered or they may pick up their purchase directly from the

business location if they do not wish to carry their purchase with them from the point of sale

locations.

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Sales Forecast

Initially, William’s Commercial Shadehouse. will require a period of time to raise and cultivate the

products the entity intends to market. Vegetables will need to be planted and have time to grow

before they are harvested for market. During Year 2 and after the entity has established a customer

base, William’s Commercial Shadehouse. is expected to be operating at full capacity. This will

permit the entity to expand the business to include various other venues to market their products.

Management Summary

Members are the principal owners/operators of William’s Commercial Shadehouse. . Members will

be responsible for oversight of the organic farming operations which will initially be worked by

trusted employees.

Personnel Plan

William’s Commercial Shadehouse. is a commercial operation that will initially employ one (1)

foreman one (1) Tractor operator three (3) Planter/ field staff. More so, Skyline Co-operative will

employ one additional employee to run the operation. Once the entity begins to operate at full

capacity in Year 0033, William’s Commercial Shadehouse. will hire additional personnel. The cost

of these employees is directly associated with the preparation of the products the entity sells and are

accounted for as Cost of Sales expenses.

Financial Plan

The financial plan for William’s Commercial Shadehouse. is to obtain funding of $9,000,000

through a mixture of loan and grant funding and will utilize these funds to open and establish an

organic farming operation. The business will depend on obtaining the requested funding to make the

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farm successful. Upon receiving the requested funds, after the start-up expenses, William’s

Commercial Shadehouse will immediately begin the massive land clearing exercise and market the

timber harvested from the clearing exercise. More so, William’s Commercial Shadehouse intends to

construct a 20ft*30ft farm house on the lot of land. William’s Commercial Shadehouse plans to

plant over 1000 Coconuts trees, over 1000 cherries trees, over 1000 papa trees. The society also

plans to plant a wide range of cash crops and non-traditional crops. The farming business is subject

to a growth and maturity period, a sufficient cash reserve will be maintained from the requested

funds by William’s Commercial Shadehouse. to sustain the business until the entity is able to

harvest sellable product. As illustrated in the cash flow tables that follow, once the entity is able to

begin generating revenues from the organic products that William’s Commercial Shadehouse.

offers, there will be an adequate cash flow to sustain the operations and become a successful

business.

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