Describe E-Commerce in Your Own Words? Explain How Does It Differ From E-Business? Where Does It Intersect With E-Business?
Describe E-Commerce in Your Own Words? Explain How Does It Differ From E-Business? Where Does It Intersect With E-Business?
Ecommerce technologies provide a number of unique features that have impacted the
conduct of business. These unique dimensions of e-commerce technologies suggest
many new possibilities for marketing and selling—a powerful set of interactive,
personalized, and rich messages are available for delivery to segmented, targeted
audiences. Some of the unique features of ecommerce technology are described
below:
a. Ubiquity
Because they are web-based, eCommerce technological features are available
anywhere you can connect to the Internet at any time, including homes, offices,
video game systems with an Internet connection and mobile phone devices.
Because ecommerce is ubiquitous, the market is able to extend its traditional
geographic boundaries and operating hours. An example includes the ability to
access the Internet wherever there is a Wi-Fi hotspot, such as a cafe or airport.
Moreover, individuals who have cell phones with data capabilities can access the
Internet without a Wi-Fi connection.
b. Global reach
Technologies within ecommerce seamlessly stretch across traditional cultural and
national boundaries and enable worldwide access. Pearson Education states that
instead of just offering goods and services to a population within a specific
boundary, businesses can market to and serve an international audience. The
Internet and multilingual Web sites, as well as the ability to translate a Web page,
allows international visitors all over the globe to access company Web sites,
purchase products and make business interactions.
c. Universal standards
Technologies within eCommerce seamlessly stretch across traditional cultural and
national boundaries and enable worldwide access. Pearson Education states that
instead of just offering goods and services to a population within a specific
boundary, businesses can market to and serve an international audience. The
Internet and multilingual Web sites, as well as the ability to translate a Web page,
allows international visitors all over the globe to access company Web sites,
purchase products and make business interactions.
d. Richness
Users can access and utilize text messages and visual and audio components to
send and receive information. Pearson Education states that such aspects provide a
rich informational experience in regards to marketing and the consumer
experience. An individual may see information richness on a company's blog if a
post contains a video related to a product and hyperlinks that allow him to look at
or purchase the product and send information about the post via text message or
email.
e. Interactivity
Technologies used in eCommerce require consumer interactions in order to make
an individual feel as though he is an active participant in the transaction process.
As a result, eCommerce technologies can adjust to each individual's experience.
For example, while shopping online, an individual is able to view different angles
of some items, add products into a virtual shopping cart, checkout by inputting his
payment information and then submit the order.
f. Information density
The use of eCommerce reduces the cost to store, process and communicate
information, according to Pearson Education. At the same time, accuracy and
timeliness increase; thus, making information accurate, inexpensive and plentiful.
For example, the online shopping process allows a company to receive personal,
shipping, billing and payment information from a customer all at once and sends
the customer's information to the appropriate departments in a matter of seconds.
h. Social technology
E-Commerce has played a huge role in Social Technology. Sites like Facebook,
Twitter, LinkedIn, Pinterest, Instagram, and so on, are not merely there for your
entertainment. They all collect information about you and as I mentioned above,
show you the kinds of ads and sites you would most likely be interested in based
on that information. Social technology has changed E-Commerce in many ways. It
has allowed people all over the world to start networking and share their interests,
which in turn has allowed companies to more selectively target their customer
bases.
3. Describe the three different stages in the evolution of e-commerce.
a. Innovation
Innovation took place from 1995–2000 and was characterized by excitement and
idealistic vision s of markets in which quality information was equally available to
both buyers and merchants. However, e-commerce did not fulfill these visions
during its early years.
b. consolidation
After 2000, e-commerce entered its second stage of development: consolidation.
In this stage, more traditional firms began to use the Web to enhance their existing
businesses. Less emphasis was placed on creating new brands.
c. reinvention
1. Security
The biggest drawback of e-commerce is the issue of security. People fear to provide
personal and financial information, even though several improvements have been made
in relation to data encryption. Certain websites do not have capabilities to conduct
authentic transactions. Fear of providing credit card information and risk of identity
limit the growth of e-commerce.
2. Lack of privacy
Many websites do not have high encryption for secure online transaction or to protect
online identity. Some websites illegally collect statistics on consumers without their
permission. Lack of privacy discourages people to use internet for conducting
commercial transactions,
3. Tax issue
Sales tax is another bigger issue when the buyer and seller are situated in different
locations. Computation of sales tax poses problems when the buyer and seller are in
different states. Another factor is that physical stores will lose business if web
purchases are free from tax.
4. Fear
People fear to operate in a paperless and faceless electronic world. Some of the
business organizations do not have physical existence, People do not know with
whom they are conducting commercial transactions. This aspect makes people to opt
physical stores for purchases.
5. Product suitability
People have to rely on electronic images to purchase products. Sometimes, when the
products are delivered, the product may not match with electronic images. Finally, it
may not suit the needs of the buyers. The lack of ‘touch and feel’ prevent people from
online shopping.
6. Cultural obstacles
E-commerce attracts customers from all over the world. Habits and culture of the
people differ from nation to nation. They also pose linguistic problems. Thus,
differences in culture create obstacles to both the business and the consumers.
9. Technical limitations
Some protocol is not standardized around the world. Certain software used by vendor
to show electronic images may not be a common one. It may not be possible to
browse through a particular page due to lack of standardized software. Insufficient
telecommunication bandwidth may also pose technical problems.
There is no doubt that customers now prefer ecommerce over traditional offline
retail shopping. There has been an ongoing debate since forever regarding the
advantages of one over the other. E-commerce websites have become popular and
the whole online world is a proof of it. Social media, news websites and search
engines are filled with advertisements of ecommerce website.
Customers now use the internet on a daily basis. E-commerce allows the customer
to make a particular purchase in just a few clicks. You can easily expand your
businesses from local to global by starting an ecommerce website. The following
points are the advantages of e-commerce website over traditional commerce.
1. No geographical limitation
When it comes to traditional commerce, you can only do business where you have
set up your physical store. This is not the case with E-commerce websites. For
them, the whole world is their playground if planned strategically. People from
one corner of the world can easily order a specific product from another corner of
the world with the few clicks.
3. Lower cost/investment
One of the best reasons to open an e-commerce website is because it requires a
low investment as compared to a physical store. Some of the ways to cut down
the price are by choosing the best marketing strategy for your e-commerce
website like: – organic search, pay per click or social media traffic, also the
number of employee and properties required to get the business up and running is
much less as compared to a physical store.