Final Paper2
Final Paper2
Final Paper2
January 2019
Introduction
of the mainstream media in print, broadcast and new media arena, several causes
headlines banner stories in 2017. Various people’s issues were registered to the
public through the corporate mass media in 2017. But such landings and media hits
vary on the content and messaging as they appeared on airwaves, social media
by corporations with their own vested interests. Nonetheless, the strong and ever-
widening pressure of the mass movement and people’s resistance obliged these
balance of being “news-worthy” and at the same time significant to the best interests
of the people. Here is one of the listed best reported people’s issues of 2017, based
from the impacts made and reached by these stories in various media and new
media platforms.
Kian Delos Santos and the war on drugs. The death and August 26 funeral
procession of the 17-year old Kian Delos Santos broke the silence on that time’s
almost 14,000 extrajudicial killing cases in Duterte’s drug war. Delos Santos’ case
became controversial after a CCTV showed him being dragged by police officers
conducting an anti-drug operation in Sta. Quiteria, Caloocan City last August 16. His
killing also sparked series of protests against drug war killings, outpour support from
Caloocan was all fired over allegations of crimes, brutality and abuses attributed to
police forces. The entire membership of the police force in Northern Metro Manila
was relieved of duty and undergone retraining and reorientation. Caloocan City has
been considered as the ‘epicenter of the Oplan Tokhang in the country. Aside from
this, Kian’s death also forced President Duterte to take his war on drugs away from
the Philippine National Police (PNP), albeit only a breather from media bad publicity,
and gave the ‘sole agency role’ to the Philippine Drug Enforcement Agency (PDEA)
on October 11.
Two months after, on December 5, the Palace ordered the PNP helm the drug
war once more, saying that PDEA lacks personnel. He further ordered the police,
military and other law enforcement agencies to provide ‘active support’ to PDEA.
Critics of the drug-related killings, human rights group and the Catholic Church
slammed the said order and braced for nights of drug war terror as Duterte kept on
saying in the past and up to the present he would eliminate all drug pushers and that
there were three million of them. Drug war toll, including what the PNP separated as
2018).
The respondents in this study were chosen by random sampling and they
Delos Santos?
3. What is the level of usefulness of the existing or available mass media to
4. What are the existing mass media available and known to the respondents
5. How often these mass media been using within the year?
7. What is/are the issue/s and/or problem/s experienced in using these mass
media?
Literature Review
launched as a key forum for articulating critical debates and developments in the
pioneering platform for the exchange of ideas and multiple perspectives, the journal
dialogue that is fully transnational and transdisciplinary in its scope. With a network
of ten regional editors around the world, the journal will offer a global source of
material on international media and cultural processes. Special features will include
communications and new media. This is why many organizations seem to be waiting
for the digital revolution to come. They know intellectually it’s going to impact them.
By then their competitor has seized the initiative and dominated them in digital. Until
they get the wake-up call that their competitor is first in search, has higher and more
qualified web traffic, gets better conversions, which lead to improved sales, lower
A consideration of the role of media is highly important for the whole concept
of globalization, but in theoretical debates these fields are largely ignored. The
blindingly obvious point that there is no globalization without media has not been
articulated or analyzed clearly enough. The role of media is often reduced either to
are unconnected to the media industries. Nevertheless, the two approaches are not
mutually exclusive, because the production of media and the experience of them are
However, very often the source is just one person distributing information via
beginning, the news was censored by the Americans. Later under the Americans,
the Philippines press was open and free-wheeling before being reigned in when
martial law was imposed under President Ferdinand Marcos in 1972. After Marcos
fled in 1986, the press threw off its shackles and returned to its aggressive reporting
methods.
While established under the ideals of a free press, the Filipino media has
journalists from nearby nations might envy the freedom of the Philippines' press, as
recent as 2001 Filipino journalists were killed for their aggressive stances. As further
testimony of the back-and-forth fight for a free press, President Gloria Arroyo has
said that a free press is the right of its practitioners and critical to the operation of a
democratic society. Later that same year, Arroyo instituted the media blackout on
reporting the actions of rebel forces. Clearly the battle for a truly free press continues
entities and their staffs in operation, the Philippines appears to have one of the better
Results of the survey revealed that the proportion of radio listeners suffered a
slight setback from 1989 to 1994. Nevertheless, radio still reasserted its supremacy
and books). Of 1994's 50.4 million Filipinos aged 10 years old and over,
approximately 8 out of 10 (80.8 percent) or 40.7 million were exposed to radio. This
was, however, 1 percentage point lower than the 81.8 percent (35.0 million out of
42.8 million) recorded five years earlier. See Tables A1 and A2.
In 1994, the proportion of radio listeners in urban areas was marked at 81.6
percent, 1.7 percentage points lower than the 79.9 percent posted in rural areas.
Moreover, the urban and rural proportions declined by 2.9 and 0.3 percentage
points, respectively, from their 1989 levels. The higher reduction in urban areas
caused the urban-rural disparity to close in by 2.6 percentage points from 4.3
highest among the 8 mass media forms) - from 48.0 percent in 1989 to 56.7 percent
in 1994. The increasing trend was reflected in both the urban (1.7 percentage points)
Philippine mass media are shaped by various factors, not least of them the
preferences of media consumers and the attempts of the media industry to cater to
them. These preferences, however, are not written in stone. They shift over time,
responding to changes in for example, culture and demography. The media industry
thinks the public wants and which the public consumes simply because it is there.
Consumer preferences in one market are also prone to the contagion of foreign
influence. A volatile political situation may alter consumer preferences overnight and
turn upside down the media industry’s most careful calculations about what
consumers want.
The history of the media in the Philippines is replete with examples of how
political movements and popular mobilization can raise market demand for
independent and critical reporting, thereby forcing changes in the editorial policies of
existing news organizations and creating openings for the entry of new media
products catering to the needs of a politicized market. In part this is because the
Philippine media have mostly been privately and run mainly as profit-oriented
enterprises with far less intervention from the state (except during the Martial Law
period) than in most other countries in Asia. By nature, commercially oriented media
companies are sensitive to market demand. They therefore weigh the benefits of
siding with unpopular governments with the potential loss of market share if they are
seen as too uncritical or too partisan in favor of these governments. They also have
to include in their calculations possible retribution from successor regimes if they are
corporate media’s hold not only on the market but also on the news agenda and
public opinion. In fact, it is this potential that keeps corporate media on their toes and
compels them to be more responsive to the market. In truth corporate media knows
that it is not just market that is at stake, but power over public opinion, the crafting of
public policy and the future of regimes. In the end, big media companies stand to
lose not just advertising revenue and audience share but also the power and the
prestige that come with owning a newspaper or a TV network. The fighting tradition
of the Philippine press, a legacy from anti-colonial movements dating back to the
19th century, has also created a risk-taking journalistic culture that is different from
(Guioguio, 2015).
As a media commentator Luis Teodoro (2001) wrote: “Despite themselves
and the environment which, after the election of Estrada in 1998, had been forced
upon them, the Philippine media played a positive role in providing the information
crucial to the ouster of Estrada and in the installation of a new government which
could preside over the renewal of a country battered by the incredible corruption and
incompetence the Estrada government. Media freedom and transparency and the
demands of professional performance were what made this possible despite the
Theoretical Framework
make sense of their social world.” (p.39) Mass Communication Theory. There have
been four eras of media theory. The first era, mass society and mass culture, is
characterized by urbanization and the penny press, which made profits by selling
newspapers for one penny to many of the “average” factory workers. This infuriated
elite and caused them to accuse media “of pandering to lower-class tastes,
fomenting political unrest, and subverting important culture norms.” (p.27) The
This idea stemmed from propaganda techniques used in Nazi Germany. Paul
to study political propaganda. Out of this grew limited-effects perspective, which was
the view of media as reinforcing existing social trends and strengthening rather than
threatening the status quo. (p.30) The third era of media theory occurred when
competing cultural perspectives challenged limited-effects theory. After World War II,
American influence was strong in Europe and academics were challenging the clout.
Neo-Marxism emerged as a social theory asserting that media enabled dominant
social elites to maintain their power. (p.34) British cultural studies trusted that media
could serve all people, however, reigning elite dominated the hegemonic worldview.
Framing theory, asserting that people use expectations of the social world to make
sense of that world, and the media literacy movement, calling for improvement in
incorporates political, economic, social, and cultural factors into the principles
theories that attempts to explain the social world at a specific time. Many of the
theories overlap because they are based on varying perspectives from different parts
of the world. For these reasons, international media are not categorized by mass
communication theories. However, they are important to know because they portray
theories because they are undeniably sizable and influential, which means that they
are indispensable, thus desired and regulated. Political Theories and the Media
believe that the government should have total control of media for the benefit of the
Many Eastern European countries such as Romania, Slovakia, and the Czech
Republic operated under the Soviet Theory ideology as it pertains to media. (Biagi,
gives total power of media to the government or ruler and is used to protect the
public and enhance government control. Britain once operated under Authoritarian
Theory in the mid 1800's however it is a dying ideology except in places where
freethinking, which believes that people are knowledgeable and therefore can
censorship. The United States operates under this political ideology for the most part
however; ideals have been challenged with the changes in media industries. (p.349)
Authoritarian and Libertarian views this includes accuracy, truth, and information
subject to content discussion and interpretation from the public or government. The
Responsibility Theory.
The nature of our system mirrors the market place model, which believes
supply and demand will give the public what they want, and the public sphere model,
which believes that government regulation is needed to protect the interest of the
people because business techniques will meet their needs. Developmental Theory is
a system of ideas used to describe media systems that are developing in a third
world nation and characteristically the media are incorporating social and economic
goals to the people. Media Imperialism Theory is a system of ideas based on media
values, and beliefs on to the people through media transactions. Many countries
operating under Developmental Theory are avidly seeking to keep out countries
operating under Media Imperialism Theory. For example, France has set up laws to
preserve their culture by not allowing all media from the United States to enter.
Likewise, many countries enjoy the media technology that the west brings but
not the culture. International Media Systems by Regions In 1956 the book, Four
Theories of the Press, by Fred S. Siebert, Theodore Peterson, and Wilbur Schramm
set out to categorize media systems according to four political theories. The fifth
theory, Developmental Theory, brings the categorization current and adds to the
original four theories, Soviet Media Theory, Authoritarian Theory, Libertarian Theory,
and Social Responsibility Theory. These five theories have been used to define
media systems all over the world. Not all media systems fit the principles for any one
theory perfectly but the five theories do cover most media systems worldwide.
Regions are divided by similar media systems. Types and distribution of media are
discussed in detail because of the unique ways each region adapts to particular
Controversies and issues arise when any one element is outweighing another
perceived equal balance and each region will interpret their balance of elements
differently. Therefore, impact of media on any one region is exclusive. Asia Asia
ranges from a mix of public and private media ownership to a government controlled
media monopoly. “Asia represents 49% of the regions mobile subscribers and
broadband markets. This massive presence is due to the fact that Asia has 56% of
the world population as well as 45% of the Internet Users, making Asia clearly a top
newspapers and magazines make up the bulk of Chinese media however; radio,
China has its challenges. One is the nature of the press, which is state-owned or
highly controlled. Although the media are getting more sophisticated, Chinese
journalists are still poorly trained and underpaid.” (Wilcox & Cameron, 2012, p.523)
All media outlets are government controlled and censored. Throughout history the
Chinese have experienced a waver between relaxed and strict government controls.
On June 4th 1989, the Tiananmen Square massacre took place in Beijing;
demonstrators were “seeking greater democracy and call for the resignations of
Chinese Communist Party leaders deemed too repressive.” (A&E, 2013) Chinese
troops opened fire on the crowd, mainly composed of students, killing hundreds.
The aftermath caused another wave of strict media controls. India. India has a
similar media system to that of Great Britain for colonization reasons. Many of the
television and radio stations still air British news and shows. India has however,
Bollywood, Mumbai proper, puts out roughly 800 films a year making it second only
article the economic impact fairs well “it might be easier to turn a profit in Mumbai
than in Los Angeles – the average Bollywood film costs only about $1.5 million to
make, versus $47.7 million for Hollywood. Marketing costs are also significantly
lower in India.”
developing country. Japan. Japan has more newspapers readers than any other
country in the world. (Biagi, 2005, p.359) Three of their most read newspapers are
more than 100 years old, Asahi Shimbun, Yomiuri Shimbun, and Mainichi Shimbun
and most of the newspapers and broadcast companies are privately owned. Japan’s
media system was updated after World War II and influenced by the United States
and Great Britain. Still some U.S. digital media companies are finding their way into
Japan’s Internet industry. For example, Yahoo! Japan handles more than half of the
populations search queries; Google is trying to cater to the Japanese audience with
little progress. “One problem was that Yahoo! Japan was the first Web- based
search engine in the country. A second problem was that Yahoo! had 35 percent
Research Design
particular situation play a vital part in the study results. Another characteristic of
as a paradigmatic basis of qualitative research are closely linked to the definition and
prevailing and the other supplementing). Qualitative and quantitative results should
complement each other to create a meaningful whole according to the object and
strategy which also enhances data credibility (Patton, 1990; Yin, 2003). Potential
data sources may include, but are not limited to: documentation, archival records,
data from these multiple sources are then converged in the analysis process rather
than handled individually. Each data source is one piece of the “puzzle,” with each
convergence adds strength to the findings as the various strands of data are braided
This study aims to, A. Evaluate the level of awareness of the respondents in
the existing or available mass media in their respective area. This is to assess their
knowledge, as very aware, highly aware, moderately aware, slightly aware, or not
aware. B. Evaluate the level of awareness of the respondents in the killing of Kian
Delos Santos. This is to assess the accessibility of these mass media, as very
aware, highly aware, moderately aware, slightly aware, or not aware. C. Determine
the level of usefulness in the existing or available mass media to the respondents in
knowing the information. This is to verify if the respondents find these mass media,
as very useful, highly useful, moderately useful, slightly useful, or not useful. D.
Identify the existing mass media available and known to the respondents, such as
internet. E. Test the level of usage of these mass media in their social life. This is to
assess if how many times these mass media are being used by the respondents, as
Caloocan.
Necessary Data
Out of 26, 309 populations resided in Barangay 185, Caloocan City (PSA,
2018), only 27 were chosen through random sampling. The 27 citizens in the City of
Analyzing Result
that they are very highly aware of the existing or available mass media in their
respective area. This is due to the fact that all of the existing mass media in the
world market, community and society are really available particularly in this kind of
area.
Almost all of them (96%) or 25 of the respondents revealed that they are very
highly aware and few of them (4%) or 2 of the respondents said that they are highly
aware on the news or case about the alleged Extrajudicial Killing of Kian Delos
Santos, one of the citizens in the City of Caloocan. The two respondents who
answered highly aware, qualified that they actually knew about the case, simply
because this was the case in their location of residence. However, they did not know
about the whole story, because they are confused from the articles in newspapers
and tabloids as compare to the reports in television and radio as well as in various
to them the existence of these various mass media. From there, they can be able to
know and access about current events happening in the entire country, particularly
Most of them (33%) or 9 of the respondents responded that said news was
answered television, were classified and belongs to the middle ages or those age
ranging 30-45 years old. Some of them (25%) or 6 of the respondents answered they
got the information from the internet, particularly the “Facebook”. These respondents
who answered internet, were obviously belongs to the age range 15-29 years old.
Some of them (25%) or 6 of the respondents replied that they knew the news
through radio reports. These respondents belong to the age 46-55 years old. And
newspaper is still the best for them and the easiest and classic way of mass media
instrument. They are actually our elders or those age range in 56-70 years old.
All of them (100%) or 27 of the respondents used the various mass media
recorded above daily. They actually allot time for them to be able to become updated
Half of them (50%) or 13 of the respondents answered these mass media are
very highly beneficial to them because it helps them become more careful and
cautious in all types of elements that surrounds them. The other half (50%) or the
problem they encountered while using these mass media is that the cost of it. For
instance, the bill of the electricity that may consume in watching television and radio,
the load in order to operate the internet and the payment for the newspaper. Other
factor like accessibility of these mass media are no longer a problem to them.
using those mass media only during necessary time. Although they are using it daily,
but only those hours when the news is being aired. The other half (50%) or 13 of the
respondents said that they solved the same issue by loading the internet and buying
newspaper occasionally.
The respondents suggest and recommend that the news before going to air
shall be verified its certainty and reviewed very well in order to have a reliable
delivery of news in the circulation of this society. They further request the owners of
these mass media to improve their signals and experience no interruption while
using the same. Lastly, they are appealing for good service provider as equivalent to
Conclusion
The study presented above explains that the mass media has an important
role to the society. Whether if it is about the political or the economic aspect of the
country, it played an important role in developing the history of the Philippines. The
best of the contemporary Philippine media are very good and remain a stronghold.
Public issues are widely discussed in print and broadcast media, and there is almost
no official control. Unlike most Asian countries, it is unheard of for the Philippine
government to successfully keep embarrassments and flaws out of the media. But
the damage had done by Marcos' martial law remains. By stripping down the press
that was built over the previous decades, the martial law weakened the
In our case, mass media has been playing a huge role in maintaining
democracy. During the time of former President Gloria Macapagal Arroyo, the media
became one the instrument in the exposure of corruption that let the Arroyo’s
administration down and had put the weight of public opinion against her. As a result,
she became one of the most unpopular presidents since the establishment of the
The mass media of the Philippines needs to understand that not all things are
about them. As much as possible they should play their ideal roles in solving the
problem, and not to add or create more issues. They should use their influence
properly and speak truthfully in spreading the news to the people. Sadly, some of the
media today are just only focused on the urban areas of the country. The regions
where the poorest Filipinos reside are rarely covered in the news, except when there
Looking outside the country, the mass media of Singapore is highly controlled
by their government. They have their own government body which is the Ministry of
Information, Communication, and Arts which governs their media and they were the
one who’s responsible for imposing and enforcing the laws over locally produced
media contents. Contrary to the Philippines, the Singapore media before they publish
news allows their government body concerned with media to filter all the news and
they will decide whether the news will make or break their countries reputation. If the
filtered news can cause a chaos or disrespect to the government this will not be
publish and will remain to the writer’s memory only. The Philippines’ can consider
this kind of strategy when it comes to creating laws on media in order for us to
develop our country’s political economy, to lessen chaos and will also serves as our
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