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    Study On Factors Considered While Purchasing FMCG Products in Sagar Region Questionnaire

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    Kiran more
    The document is a questionnaire surveying factors considered when purchasing Amul ice cream in the Sagar region of India. It contains 25 questions regarding respondents' demographics, ice cream purchasing habits, preferences regarding Amul ice cream brands, flavors, and packaging. Key questions ask about brand recognition of Amul, factors influencing ice cream choices like price and availability, and satisfaction with Amul ice cream products. The goal is to study consumer preferences to inform marketing of Amul ice cream.

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    Study On Factors Considered While Purchasing FMCG Products in Sagar Region Questionnaire

    Uploaded by

    Kiran more
    41 views4 pages
    The document is a questionnaire surveying factors considered when purchasing Amul ice cream in the Sagar region of India. It contains 25 questions regarding respondents' demographics, ice cream purchasing habits, preferences regarding Amul ice cream brands, flavors, and packaging. Key questions ask about brand recognition of Amul, factors influencing ice cream choices like price and availability, and satisfaction with Amul ice cream products. The goal is to study consumer preferences to inform marketing of Amul ice cream.

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    aaaaaaaaQUESTIONNAIRE1232

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    The document is a questionnaire surveying factors considered when purchasing Amul ice cream in the Sagar region of India. It contains 25 questions regarding respondents' demographics, ice cream purchasing habits, preferences regarding Amul ice cream brands, flavors, and packaging. Key questions ask about brand recognition of Amul, factors influencing ice cream choices like price and availability, and satisfaction with Amul ice cream products. The goal is to study consumer preferences to inform marketing of Amul ice cream.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views4 pages

    Study On Factors Considered While Purchasing FMCG Products in Sagar Region Questionnaire

    Uploaded by

    Kiran more
    The document is a questionnaire surveying factors considered when purchasing Amul ice cream in the Sagar region of India. It contains 25 questions regarding respondents' demographics, ice cream purchasing habits, preferences regarding Amul ice cream brands, flavors, and packaging. Key questions ask about brand recognition of Amul, factors influencing ice cream choices like price and availability, and satisfaction with Amul ice cream products. The goal is to study consumer preferences to inform marketing of Amul ice cream.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    STUDY ON FACTORS CONSIDERED WHILE PURCHASING

    FMCG PRODUCTS IN SAGAR REGION


    QUESTIONNAIRE
    Survey On Amul Ice-Cream

    Dear Respondent,

    I’am a student of BBA 3rd semester, Department of Business Management, Dr. Harisingh
    Gour University, Sagar (M.P.)

    I undertake a project on “To study factors considered while purchasing Amul Ice-Cream. I
    request you to spare your valuable time to provide information. I ensure that information
    provided by you is used for academic purpose only.*Mark ( ) against your answer.

     Name

     Gender

    Male Female Others

     Address

     Ph. No. /Email Id:

     Age

    10-20 yrs 21-30 yrs 31-40 yrs 41 yrs and above

     Occupation

    7. Do you buy ice-cream?

    Yes No

    8. When you think of ice-cream, which brand comes in your mind ?

    Amu
    Kwality walls

    Mother’s Dairy

    Pastonji

    Dinshaw’s

    Naturals

    Others (Please specify)

    9. How frequently do you purchase ice-cream?

    Daily

    Weekly

    Monthly

    Festive Season

    Occasionally

    10. What factors do you consider while buying an ice-cream? (Give ratings from 1 to 5, 1-
    highest and 5- lowest)

    1 2 3 4 5
    Price
    Brand
    Flavor
    Availability
    Packaging

    11. Which flavor do you like the most?

    12. Which pack do you usually buy?

    . Scoops

    Cups

    Sticks

    Cones
    Family Pack

    Sundaes

    13. From where do you buy an ice-cream?

    . General Store

    Ice-Cream Parlor

    Dairy

    14. Who usually decides the choice of the icecream?

    . Yourself

    Children

    Retailer

    Parents

    15. Have you ever eaten Amul Ice-cream? (if no then go to 17th question)

    . Yes No

    16. If yes, then which thing you like the most about Amul Ice-cream?

    . Price

    Flavor

    Taste

    Packaging

    Availability

    17. Have you seen or ever visit Amul parlor?

    . Yes No

    18. Is Amul Ice-cream easily available?

    . Yes No

    19. Is the brand name visible?

    . Yes No
    20. Have you seen any recent advertisement of Amul ice-cream on T.V. ?

    . Yes No

    21. Which new flavor would you like to eat?

    22. Are you satisfied with Amul ice-cream?

    . Yes No

    23. Do you gain freshness by eating Amul Ice-cream?

    . Yes No

    24. Have Amul Ice-cream caused any health problem to you earlier?

    . Yes No

    25. Do the Amul Ice-cream tastes real flavors?

    . Yes No

    23. Any other suggestions?

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