Question 3 Term End Assignment
Question 3 Term End Assignment
Question No 3.
Design a needs analysis questionnaire that the following candidates must fill up so
that you can frame an appropriate Business English Curriculum for them.
Candidate information: • Fresh engineering graduates • Inadequate Communication
skills • Hailing from small suburban towns • To join Marketing and Sales team of a
Multinational company
ANSWER
NAME:
COMPANY:
DEPARTMENT:
DESIGNATION:
In the questionnaire below, place a check mark in the column that reflects your
current level of skill. Rank your skill on a scale from 1(being poor) to 5(being
excellent).
Communication Skills 1 2 3 4 5
Poor Fair Average Good Excellent
Meeting visitors
Negotiation
Social discussion
Pronunciation
Listening skills
Enthusiasm on phone calls
Face to Face confidence
Quick response to queries
Ability to assist others
Sales and Marketing skills 1 2 3 4 5
Poor Fair Average Good Excellent
Identify customer needs
Identifying objections
Understanding customers’ POV
Overcoming customer objections
Polite with customers and
management
Conducting Presentations
Friendly and approachable
Building rapport with customers
Teamwork
Target Skills 1 2 3 4 5
Poor Fair Average Good Excellent
Product knowledge
Strategic prospecting skills
Active listening
Time management
Customer relationship
Presentation skills
Negotiating skills