TABLE OF CONTENTS

WHAT IS TIKTOK? 3
USER INTERFACE 4
6 REASONS TO GO TIKTOK 5
1 FASTEST GROWING MEDIA 6
2 BE THE FIRST MOVER 8
3 IT’S EVERGREEN 10
4 YOU CAN GO VIRAL OVERNIGHT 11
5 TIKTOK TURNS YOU TO A CREATOR 13
6 TIKTOK GIVES YOU A FRAMEWORK 14
6 IDEAS TO TRY IN TIKTOK 17
15 VIRAL SONGS IN TIKTOK 21
 WHAT IS TIKTOK?
TikTok is a media app for creating and sharing short videos. It

was launched as Douyin in September 2016, in China. The

following year, in 2017, the app was launched by ByteDance for

markets outside of China. TikTok is available all around the world

via the App Store or Google Play stores. TikTok is more of an

entertainment platform, instead of a lifestyle platform like

Instagram.

TikTok is the fastest growing social media platform. TikTok is

hugely popular with teens, but the number of older users is

growing at a rapid pace.

All indications are that TikTok will be a very important social

media for entrepreneurs in the future.

 USER INTERFACE

Whose profile is this?

Like the post

Comments on post

Share post

Audio used

Home

Search

Create a post

All the activity Vertical media is best for

TikTok but horizontal and
square works too.

Your profile
 6
REASONDS WHY
YOU SHOULD
GO TIKTOK
TODAY
 THE FASTEST GROWING MEDIA
Remember 2011, when Instagram was just for teens? And what it is

now ... One of the most important customer acquisition channels for

an entrepreneur and company, the place to build your brand and one

of the most effective places to advertise your products and services.

Instagram was weird just like TikTok is now for anyone older than the

Z generation and Millennials. And that’s a good thing, because weird

also means something new. TikTok is a new way and place to market

to both new and old target groups.

TikTok was one of the most downloaded apps of 2019, and it is the

most downloaded app of 2020. TikTok have 1.5 billion users. Nine

out of ten TikTok users use the app multiple times daily. TikTok users

spend an average 52 minutes per day on the app.

66% of worldwide users are under the age of 30, which means that

one third is over 30 years old. In less than 18 months, the number of
US adult users grew 5.5 times. 56% of users are male, and 44% are
female.
The number of downloads is growing exponentially and faster than
any other previous social media

TikTok is from month to month the top 3 most downloaded app in

the app store
 BE THE FIRST MOVER
If you're planning huge success on Facebook, Instagram, or YouTube,

you're probably late. Or at least you have hard work ahead.

Did you know that the most successful Instagram accounts are
among the first to join the app?

For the brave first movers, there is always a huge advantage.

I recommend that you don't even think about whether TikTok is

useful to you or not. Just go for it and figure it out later. As the

number of users grows and grows, success will be more difficult.

TikTok is crazy (for people older than 30?), but as with all apps, you'll

get used to it and adapt to its world and the way you create content

there.

Simply put: TikTok is currently the fastest way to grow your social

presence and online brand.

 ”
I recommend that
you don't even think
about whether
TikTok is useful to
you or not. Just go
for it and figure it
out later.

- Jerry Hietaniemi
 IT’S EVERGREEN
One of the best things about TikTok is that the content you create

stays visible for a long time, unlike in many other social media

platforms. An old TikTok video can suddenly come up for some

reason and go viral.

Evergreen content makes TikTok a little more like YouTube. However,

not necessarily a search engine (yet?), but TikTok will surprise you by

randomly highlighting the content.

While TikTok is mainly for fun and "not so serious" content, it's worth

putting effort into your content because you never know what's

going to happen.
 YOU CAN GO VIRAL OVERNIGHT
TikTok's algorithm does not only favor already large accounts. If you

manage to create entertaining content, then even your first post can

go viral, and you can get thousands of followers overnight.

Sure, producing quality content regularly improves your chances of

success at TikTok, but TikTok is fun because you never to know when

you succeeded beyond expectations.

TikTok has content that is entertaining and offers something new and

surprising. At TikTok, you must and must be genuine, authentic, and

honest. Content is much more important than its technical quality. In

TikTok, you can fail in peace. You don’t have to feel like you’re going

to get judged for the content you produce.

 ”
TikTok is currently
the fastest way to
grow your social
presence and online
brand.

- Jerry Hietaniemi
 TIKTOK TURNS YOU TO A CREATOR
The fascinating part of TikTok is that it makes it easy for you to

become a content creator. It allows you to create content that you

would not otherwise be able to make as easily.

For example, the TikTok app gives you tools like filters, control over

video speed, access to professional audio, and much more. Even if

you're not the best lip-syncer or dancer, you can always create

something fun on TikTok with a trendy music background.

TikTok is similar to what Instagram did for photography — through

filters and easy-to-use photo editing settings, Instagram made it

easier for people to create and distribute photos. Now TikTok is

making it to videos.
 TIKTOK GIVES YOU A FRAMEWORK
Everything is possible at TikTok. And at the same time, it's an app

that gives you a lot of great ideas about what content you could

create to make your account grow.

The TikTok Discover tab gives you the hottest trends that you can

join with the content you create. Just check trending #hashtags and

figure out your version of trending content ideas.

Your chances to go viral grows when you think, "What would I least

expect with this?" when you create content to TikTok. TikTok is for

surprising and fun ideas.

 ”
Your chances to go
viral grows when
you think, "What
would I least expect
with this?" when
you create content
to TikTok.
- Jerry Hietaniemi
 TIKTOK GIVES YOU A FRAMEWORK
Everything is possible at TikTok. And at the same time, it's an app

that gives you a lot of great ideas about what content you could

create to make your account grow.

The TikTok Discover tab gives you the hottest trends that you can

join with the content you create. Just check trending #hashtags and

figure out your version of trending content ideas.

Your chances to go viral grows when you think, "What would I least

expect with this?" when you create content to TikTok. TikTok is for

surprising and fun ideas.

 6
EASY IDEAS TO TRY IN

TIKTOK
 1 BEFORE / AFTER VIDEO
You can use a short before/after video to tell your own or your company's

story. Choose a good song and guide the viewer through the

transformation from past to this moment by combining old photos. You can

put single words on the video one by one and point words with your finger.

The Candy Shop challenge is one fun way to make a short before/after

video about your story. Quickly tell at the beginning what you were before

and at the end what you are now. The challenge focuses on the change in

outfit, but you can tell anything you want.

Click here to watch example.

2 DOMINATE THE TREND

From the Discover tab, you will find trendy challenges. Open the challenge

and scroll down to see content created by others. Participate in the

challenge by coming up with your own new, fun, and surprising content.
 3 QUICK TIPS AND HACKS
TikTok is also a place for your niche and small community who are

interested in the same thing. The best content for them is short and

inspiring “how-to” videos. Put a popular song in the background and bring

something fun with you.

4 CREATE A CHALLENGE
Do you still remember the ice bucket challenge? TikTok is all about

challenges. And you can create your own challenge and spread it. For

example, if you come up with a fun way to use your product in a challenge,

there is a huge chance that it will become a fun viral challenge. It's perfect

way to market your brand and your products.

Check for example Red Bull flip challenge here.

 5 TALKING HEAD
The talking head is an Instagram thing, but it also works with TikTok. You

can simply describe your story with, for example, the theme "Get to know

me".

However, it's best to bring in movement and TikTok's effects instead of just

standing still and talking monotonously. For example, you can throw

common assumptions and misconceptions about you over the video and

shake your head for YES or NO during the video and song.

6 YUP NOPE
Take a video of yourself nodding your head for YES or NO with the "Yup,

Nope" song.

Then use the text tool to add questions about you or your business onto

the screen, timing them so that your nodding answers the question with

either a "Yup" or a "Nope."

Check example here.

 15
VIRAL SONGS IN

TIKTOK
 5 TALKING HEAD

12 VIRAL SONGS IN TIKTOK

Once you have installed TikTok and opened it, you will surely notice that

almost all the posts have a trendy song on the background.

And viral songs are worth putting in your posts as it will probably get a lot

more visibility.

Try these 15 viral songs as you make posts on TikTok:

• Soap - Melanie Martinez

• Supalonely - BENEE
• Boss Bitch -Doja Cat
• Ooh Aah - Pur Mudd
• Snake - Lil Need
• WHATS POPPIN - Jack Harlow
• Don’t Start Now - Dua Lipa
• They Call Me Tiago - Tiagz
• Shooting Stars - Bag Raiders
• Cyber Sex - Doja Cat
• Skechers - DripReport
• In The End -Tommee Profitt
• Flowers - Kelvin Wood
• Cannibal - Kesha
• You & Me - Adam Rom