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    Objectives of Communication

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    Bharath Kumar Chodavarapu
    Communication's job is to help and promote human relations, making use of it in the medium or media. It is used to discourage the spread of mis-information, rumours, gossip and release or emotional tensions of the workers. Communication is aimed at influencing, persuading, to motivating or activating towards desired goals.

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    Objectives of Communication

    Uploaded by

    Bharath Kumar Chodavarapu
    733 views2 pages
    Communication's job is to help and promote human relations, making use of it in the medium or media. It is used to discourage the spread of mis-information, rumours, gossip and release or emotional tensions of the workers. Communication is aimed at influencing, persuading, to motivating or activating towards desired goals.

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    Communication's job is to help and promote human relations, making use of it in the medium or media. It is used to discourage the spread of mis-information, rumours, gossip and release or emotional tensions of the workers. Communication is aimed at influencing, persuading, to motivating or activating towards desired goals.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    733 views2 pages

    Objectives of Communication

    Uploaded by

    Bharath Kumar Chodavarapu
    Communication's job is to help and promote human relations, making use of it in the medium or media. It is used to discourage the spread of mis-information, rumours, gossip and release or emotional tensions of the workers. Communication is aimed at influencing, persuading, to motivating or activating towards desired goals.

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    13

    OBJECTIVES OF COMMUNICATION

    Human Relations: Communication's job is to help and promote human

    relations, making use of it among other things, in the medium or media. There can be

    no mutual understanding without communication and mutual understanding in human

    relations is possible through communication.

    Empathy: Empathy is feeling with the other person expressed by speech. Sympathy

    is feeling sorry for him expressed by words.

    Persuasion: Persuasion is a process of convincing and motivating to get things done.

    Speech is one of the methods to persuade a person. A sense of human interest on the

    person who is being persuaded will understand and appreciate the cause and effect of

    his action.

    Dialogue: Dialogue is a process of conversation or speech with the purpose. It

    involves exchange of ideas. It is for influencing behaviour. Conciliation and

    compromise are generally involved. Dialogue is a democratic, civilised and

    constructive weapon. It takes the form of discussion, criticism and deliberation.

    Others' viewpoints should be considered and there is no place for monopoly of the

    conversation in dialogue.

    Information: In the new information order of the word, information transmission is

    the process of getting things done. In complex business organisations, effective

    decisions depend upon collection, storage and supply of information. Information-

    taking and information-giving is a continuous process in organisations.

    To influence: The object of transmitting information is to change the behaviour of the

    recipient. Communication is aimed at influencing, persuading, to motivating or

    activating towards desired goals.

    Understanding: The main cause for conflict in interpersonal situation is lack of mutual

    VIGNAN’S NIRULA INSTITUTE TECHNOLOGY & SCIENCE FOR WOMEN


    14

    understanding. The problems of communication are really the problems of

    understanding people. The most important managerial function to bridge the gap is,

    possibly, communication, without it mutual understanding cannot be achieved.

    To Discourage Mis-information: The object of communication is not only to pass

    and exchange policies, rules, orders, procedures and objectives but also to avoid

    distortions in communication. Communication is used to discourage the spread of

    mis-information, rumours, gossip and release or emotional tensions of the workers..

    Suggestions and Complaints: Another objective is to encourage ideas, suggestions

    from subordinates for an improvement in the product and work conditions for the

    reduction in that time or cost involved and for avoidance of the waste or raw material.

    Free exchange: The two-way communication model ensures free

    exchange of information and ideas which gives an opportunity to all the employees in

    understanding and accepting the messages, acting and feedback.

    Better Relations: Communication improves employees' and management's relations

    by keeping both in contact with each other. House journal and other labour union

    publications promote good understanding by mutual exchange of ideas.

    Fostering Attitude: Motivation, cooperation and job satisfaction are more essential

    to achieve organisational objective. The purpose of communication is to foster an

    attitude which is necessary for motivation, co-operation and job satisfaction.

    VIGNAN’S NIRULA INSTITUTE TECHNOLOGY & SCIENCE FOR WOMEN

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