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    Resume VVN

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    Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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    Resume VVN

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    Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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    Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    137 views1 page

    Resume VVN

    Uploaded by

    api-513466567
    Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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    of 1

    VIET NGUYEN LOPEZ

    80 Marine Parade Dr, M8V 0A3, Toronto, ON • (437) 244 1309 • [email protected]
    https://www.linkedin.com/in/vietng • Vietnamese, Spanish / Canadian Permanent Resident
    _______________________________________________________________________________________________________________________________
    Data-minded digital marketing professional with 5+ years experience in building integrated marketing ecosystems, and managning paid media campaigns; a
    lifelong learner with technical skills, “testing” mindset, can-do attitude, strong passion to succeed in fast-paced work environment. Seeking to further Digital
    Marketing career by collaborating with SEMs & media agencies

    PROFESSIONAL EXPERIENCE

    Rogers Media, Rogers Communications Inc.


    Digital Ad Operations Specialist Toronto, September 2019 to Present
    • Manage social media campaigns on Facebook Ads, Twitter Ads; PPC search campaigns on Google Ads; Programmatic display campaigns on
    various DSPs for Rogers-owned brands and top-tier clients
    • Monitor and optimize campaign performance to ensure the pacing is always around 100%; KPIs and goals are met successfully
    • Constantly analyze campaign results, build reports for internal media team and clients
    • Work seamlessly with cross-functional teams including product management, sales, data team to build omni-channel marketing strategies

    Norwegian Air Shuttle


    Digital Marketing Manager Barcelona, August 2018 to September 2019
    • Worked on integrations between various elements of adserving technology such as Adserver, DSPs, Tag Management system, Analytics tools
    • Reliably planned, executed, optimized paid media campaigns (Facebook Ads, Google Ads PPC, DCM + DBM/ DV360)
    • Conducted and analyzed A/B tests to advance ads performance and maximize conversions
    • Carried out data-driven marketing analysis, leverage data to make decisions and improve the performance of marketing efforts
    • Maintained day-to-day relationships with internal and external partners to ensure creative and media buys are optimal

    Glovo App
    Peformance Marketing Manager Barcelona, July 2017 to August 2018
    • Designed digital marketing plans; defined KPI & metrics for performance-based acquisition and retention towards higher ROI & CLV
    • Planned and executed paid media campaigns cross different channels to acquire Web traffic and mobile app users
    • Took charge of digital marketing spend; optimized campaign performance, adjusted spend to increase ROAS significantly and reduce CAC by 45%
    • Led a small digital marketing team; proactively worked with cross-functional teams on marketing analysis and strategies

    McKinsey & Company, Spain


    Junior Digital Marketing Consultant Barcelona, August 2015 to July 2017
    • Assisted sales & marketing team in outlining marketing plan and roadmap
    • Acquired new technical skills, and helped marketing team to enable CRM & retargeting campaigns
    • Collaborated closely with cross-functional teams to ensure flawless execution of digital marketing campaigns
    • Built Ad-Hoc reports to present business growth based on the analysis and interpretation of data

    Associate, Marketing & Sales Barcelona, March 2015 to August 2015


    • Successfully managed and developed client relationships
    • Mapped out the competitive landscape and digital challenges of clients cross their business
    • Diligently assisted sales & analytics team in gathering and analyzing data from various sources

    EDUCATION

    Universitat Autonoma de Barcelona


    Master´s degree in International Business Management, Concentration: Marketing Barcelona, September 2015 to August 2016
    Coursework includes: International Marketing Strategies, Digital Marketing,
    eCommerce Operations, Financial Management

    Hanoi University of Science and Technology


    Bachelor´s degree in English language and International Business Hanoi, August 2010 to July 2014
    Coursework includes: English for Business, English for Science and Technology,
    American Studies, Research Methodology, Business Foundations

    SKILLS & QUALIFICATIONS


    Languages: Vietnamese, English, Spanish
    • Strong quantitative and analytical skills, data-driven mindset, strategic thinking, can-do attitude
    • Cross-cultural communication skills, team spirit, willingness to acquire new knowledge
    • Proven experience in building integrated online marketing strategies; managing paid media campaigns for well-known consumer goods companies
    • Extensive hands-on experience with third party ad serving, DSPs (DV360, Sizmek, Taboola, Simplifi); Search Engine Marketing (Google Ads, Bing
    Ads, Apple SearchAds), Social Media Marketing (Facebook Ads, Twitter Ads, Snapchat Ads), CRM (Braze, Salesforce)
    • Familarity with web development (HTTML), Event tracking, Pixel implementation, Tag management (Google Tag Manager); Web analytics (Google
    Analytics, Adobe Analytics)
    • High proficiency in MS.Excel, SQL relational databases, analytical & statistical packages such as Tableau, Power BI, Looker, Google Data Studio

    Courses & certifications: - Integrated Online Marketing Strategy, Project Management Institute, 2020
    - Google Analytics Certification, Google Skillshop, 2019
    - Display and Video 360 Certification, Google Skillshop, 2019
    - Google Adwords Certification, Google Skillshop, 2018
    - Marketing Analytics, University of Virginia, 2017

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