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Culture Manual

This document provides an overview of the culture at TextNow. It begins with a welcome message from the CEO explaining that the company's culture is defined by its people and shared beliefs. It then outlines some of TextNow's core values like having no "brilliant jerks," taking ownership, being bold, creating innovative products through collaboration, and giving respectful yet candid feedback. The document serves as a guide for employees to understand and embrace the culture that has contributed to TextNow's success.

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0% found this document useful (0 votes)
135 views38 pages

Culture Manual

This document provides an overview of the culture at TextNow. It begins with a welcome message from the CEO explaining that the company's culture is defined by its people and shared beliefs. It then outlines some of TextNow's core values like having no "brilliant jerks," taking ownership, being bold, creating innovative products through collaboration, and giving respectful yet candid feedback. The document serves as a guide for employees to understand and embrace the culture that has contributed to TextNow's success.

Uploaded by

super_sumo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Culture

Manual
Dedicated
to TextNow
employees.
Thank you for helping us make
TextNow a great place to work.
You are our most valuable asset.

This is your
step by step
guide on the
culture at
TextNow.
We hope this will help you
understand how choices are made
and how your decisions contribute
to our fantastic culture.
LIST

Message from Our Communication


CEO – What is the We’re Not Email-Heavy
TextNow Culture? Meetings
Values and Mission Work Week
TextNow Values
Mission Statement
What We Believe
Who We Are
Culture What Difference are We
Strong Culture – Strong Company Trying to Make in the World?
Our People
We Do Things Together
Trust Our Product
TextNow Offices We Do Great Work and are
Owning a Piece of the Company! Damn Proud of It
Speak Up
What Happens if I Make a Mistake?
We Are Customer
Obsessed
We Care About
Taking Care of Customers
Our People
is the Reason We’re Here!
Phonies
Kudos
Honeymoon Program How Are We making
Babymoon Program TextNow the Best
Unlimited Vacation Place to Work?
Wellness
Fun
Referral Program
LIST

Welcome
to the TextNow
Culture Manual!
Ever since our humble beginnings in Waterloo in 2009, we’ve
experienced rapid and continual growth. Now that we’ve entered
our tenth year, we need to ensure people understand and, more
importantly, embrace the TextNow culture.
Helping all of our employees embrace our culture is key
to TextNow’s success. By providing transparency and
understanding through the following culture manual, we
believe this will help us build a great product and brand.

So... what is
Derek Ting - TextNow Co-Founder and CEO
the TextNow
culture, then?
The culture we create at TextNow is something we all contribute to,
all day, every day. It is a group of shared beliefs and values within our
company. It’s about teamwork and having fun; it’s about growth both
personal and professional; it’s about building what hasn’t been made
yet; it’s about trying new things and learning from mistakes; it’s about
being bold and, sometimes, failing. It’s about the hard work that goes
into giving our customers the quality they deserve.
But most of all, our culture is our people, and the unshakable belief
that if we work together and focus on the right things, then what we
make together will be amazing
LIST

Values
& Mission
LIST

Textnow Values
At TextNow, our values are everything.
We live and breathe them, and we base
our decisions around them. We expect our
employees to keep them in mind (don’t worry,
there’s no quiz) and to use them as a guide
for your own decision-making.
The values don’t stand alone. They should be
used together to make the best decisions.
Sound good? Let’s run through them now.
LIST

No Brilliant Jerks
We’re cool with the brilliant part. The jerk part? Not so much. We work
together and respect each other. You are egoless and think team first,
respectful of all people and functions and always acting in the best
interest of TextNow and your teammates.

So, what does brilliant jerk look like?

Meet Marko.
Marko is an amazing engineer and an expert in his field, which makes him believe he
knows everything much better than everyone else. He interrupts others, ignores their
opinions and input and believes he is the most important person in any room. Marko
only works on projects that benefit him and will help to promote his work. He trash-talks
other technologies, companies and people (behind their backs, of course). Marko enjoys
talking about himself and refuses to change his behavior. He passes off feedback he re-
ceives by saying, “it’s other people’s concern” not his. Marko is a brilliant jerk.

“The opportunity is not to


discover the perfect company
for ourselves. The opportunity
is to build the perfect
company for each other.”

- Simon Sinek
LIST

Take Action
and Ownership
Crack the problem, engineer the solution, own the work, share the glory! When you see
an opportunity, or issue you get involved or find the right person to involve. As a leader,
it means taking ownership of your function and working cross-functionally to hit results.

So, what does taking action and ownership look like?

Meet Ashley.

Ashley works on the Android team and


has for many years. She noticed that there
was a re-occurring messaging issue that
was showing up in App Store reviews that
the team was too busy to look into. Ashley
took the time to reach out to the customer
support team and get more information
from the customers experiencing the issue,
and dug into a solution herself. She was
able to get a fix for the problem into the
next release and quickly resolved the issue
before more customers could be affected.
She also gave a kudos to her colleagues
on the customers support team to say
thank you for the help.

“Well done is better than well said.”

- Benjamin Franklin
LIST

Be Bold and
Take Risks
Learning comes from trying new things, taking risks and sometimes failing. Being bold and
iterating on ideas favors TextNow. You are trusted to take thoughtful risks appropriate to
your scope and function. Do things that others believe cannot be done. Trying and learning
from new things is more important than the chance of failure.

So, what does being bold and taking risks look like?

Meet Adam.
Adam is an intern that was tasked with a problem – how do we ensure activations happen
reliably for our customers? Instead of going down the typical route to solve this problem,
Adam had a feeling there was a better way, and took a risk with a different solution—that we
had not tried before. Knowing that there were no guarantees that this new solution would
actually work out, and he may have to redo it, Adam still pushed forward to prove
his assumption was correct and successfully completed the project.

“The people who are


crazy enough to think
they can change the
world are the ones
who do.”

– Steve Jobs
LIST

Create Cool
Shit Together
We’re not here to build what’s already been built. We’re here to build what hasn’t.
Everything we do is an opportunity to collaborate and create something exciting
and innovative. “Cool” is often in the eye of the beholder – but we think creating
together is pretty cool.

So, what does is look like to create cool shit together?

Meet TextNow Core Team.


The core team is a cross-functional group of employees that solve challenging problems like:
what technology are we building next for our customers that can be offered for free or as
close to free as possible? The launch of our Nationwide Talk and Text service – a first of its
kind offering that provides customers free calling and texting without WiFi, is one example of
how the TextNow Core team came together to create cool shit. Developers, product owners,
customer care team members, designers, QA, and marketers all worked to bring this project
to life. The ability to use the TextNow service outside of WiFi was the #1 request from our
customer base, and this team was able to successfully deliver that to our customers.

“To go fast, go alone.


To go far, go together.”

– African proverb
LIST

Be Respectfully Candid
We share our ideas and criticisms candidly and directly, without being political.
Feedback is a gift and should be given and received with the same level of care.

We love feedback. We love asking for it, and we love giving it. It helps us make better
decisions, communicate clearly, and get shit done. Of course, how it’s delivered
makes all the difference. The best feedback is direct and comes from a good place.
This doesn’t mean you should only give positive feedback – ideally, you want to help
others improve by giving challenging, clear feedback in the most caring way possible.

What does it mean to be respectfully candid?

Meet Bob.
Bob is a leader at TextNow and one of his
team members didn’t deliver a project on
time. For Bob this is disappointing, there
is not much he can do about it now. There
is no point in getting mad, but Bob un-
derstands that he needs to find a solution
and give his team member feedback to
make sure this doesn’t happen again. Here
is Bob giving feedback:

The project wasn’t delivered on time, let’s


talk about where you were blocked and
how I could have helped? As you know,
we’re trying to get everything organized
for launch, so if you’re late on a project,
it slows down the rest of the team. Next
time, let’s work together to ensure you
have more time and resources to finish
as planned and better communicate when
you need additional help. I often find that
“When we are closed to ideas, what we
when I schedule my work in advance, it
hear is criticism. When we are open to
helps me deliver promptly and ensures
criticism, what we get is advice.”
I am not overloaded towards the end,
when everything is due. - Simon Sinek
LIST

Be Resourceful
and Scrappy
We work hard to charge our customers less, not more, and sometimes that means
figuring out how to do more with less. This also relates to how we spend money and
how we work. We are efficient with resources and money, we prove things out through
testing, we spend money for the company like it’s our own. We work smarter not harder.

So, what does it mean to be resourceful and scrappy?

Meet Jane.
Jane works for the marketing team at
TextNow and needs access to a variety
of different tools – analytics, email
marketing platforms, and social media
tools – to complete her work. She has
a budget set out for the cost of these
tools on a yearly basis, but depending
on the time of year and her marketing
plans, she isn’t always leveraging them
at the same time. Instead of paying
the yearly subscription for the use of
these platforms, Jane negotiates a
discount for the times she will not be
using the tools, and where possible,
stops the payments all together so
the business is not being charged for
something that is not being used.

*Scrappy – Urban Dictionary defines this term as “one who is little but who can really kick
some ass.” Our roots as a small startup were certainly scrappy. Things may have been
small and messy, but some ass-kickin’ sure happened. So, while we’ve outgrown the
definition of a startup, we’ve kept our resourceful approach to ideas and projects.
LIST

Mission
Statement
Join us in our mission to help people
stay connected with technology that is
free (or as close to free as possible.)

Our Purpose
To help people by creating new ways for
them to connect using technology, for
free or as close to free as possible.
LIST

Culture

Companies with strong healthy cultures have employees who


like being challenged by their work, who get along well with their
co-workers, and love their workplace.
LIST

Our People
TextNow is a motley crew of smart, funny, creative people
- some are even two of those things - who are determined
to bring communication to everyone by helping people
connect for free.

Together we are determined to craft products that solve


real - world problems. Products that make people’s lives
easier. We make decisions by setting clear goals for
our products and technology. Inspired by our passion
and determination we work strategically to simplify our
products and services for our customers.

During your time at TextNow, you’ll be expected to have


fun and create some of the best work of your career.

TextNow isn’t big on hierarchy, because teamwork is all


that matters here. We want everyone here to grow with the
company as professionals and individuals. Respect each
other. Share and learn from one another. Create cool shit
together without fear. We’re all in this together.
LIST

We Work Together

Leave Your Ego at the Door


Teamwork is about we, not me. The work we create is crafted
for our customers. Move past our prejudices and agendas.
Design for the brief and be proud of the outcome.

Socialize and Get to Know People


Get to know the people you are working with. One of TextNow’s traditions is that we all
eat lunch together. It sounds like a little thing, but everybody eating together - engineers,
communications, fulfilment, design, HR, everybody - is more than just a team-building
exercise. It’s central to who we are as a company, because when we all come together,
conversations between departments, or between people who usually do not work together,
happen spontaneously. Ideas flow from conversations, and innovation flow out of ideas.

So take the time to get to know your workmates. Ask them about what they’re working on,
or how their vacation went, or just shoot the breeze. You’ll be surprised at what you find.

Trust Your Judgement


We’re not big on micromanagement around here, because we believe in the old
Hollywood adage that 90% of a movie is casting. We’re careful to hire amazing
people, and our goal is to unleash you to perform at your peak and stay out of
your way. We don’t have a lot of rules and procedures and policies here; instead,
we trust our employees to get the job done, collaborate with your team and man-
ager to set your priorities, and ask for help when you need it.
LIST

About Feedback
and Vulnerability
TextNow culture is all about giving and receiving feedback. It helps us make
better decisions, communicate clearly and get shit done. Of course, how it’s
delivered makes all the difference. “That looks great” isn’t really a feedback but
that looks great because of XY&Z is.
Make your feedback valuable.

Accepting Imperfection is building Workplace Value.

We encourage employees to ask for help, to take responsibility when a project


goes awry, leaders who reaching out to an employee who are suffering a
personal crisis are displays of vulnerability. Leaders and employees who are
vulnerable and authentic with one another are more likely to feel connected
increasing workplace productivity and employee engagement.

Collaboration
No matter what your role is, we expect you to contribute to the
project. Great work requires collaboration. Don’t let others down.
Don’t disappear in the middle of a project. Over-deliver on
expectations. Over communicate. Trust is earned, not given.
LIST

Hours and Our Offices


As you probably have guessed, TextNow also isn’t big on tracking hours.
Time isn’t the only way, or even the most important way, of assess-
ing productivity; creating quality work is. While people will sometimes
choose to push themselves to put in extra hours during crunch times,
we also understand the need for work/life balance. We also realize that
burnout is a real thing.

That’s one of the reasons we’ve instituted unlimited vacation. If you want
to take time off, and you’re either caught up on work or you have people
who can cover in your absence, and you’ve talked it over with your man-
ager, then take some time off without having to worry about it coming
out of your allotted vacation days.

Our offices are a shared space for all of us where we create together,
work, play, laugh and enjoy the day. Visitors to the office for the first time
can sometimes think our space is a little too good to be true, what with
the free snacks, food, cold drinks, taps for both beer and water, and the
truly impressive amount of coffee machines. “What’s the catch?” they
ask. No catch - just like our unlimited vacation policy, food and drink
are here if you need them. Nobody’s counting how many Coffee Crisps
you’ve had today.

We have 2 locations: one in Waterloo, Ontario, Canada, and the other in


San Francisco, California. Friends and family are always welcome – invite
them over for a lunch or to grab an after-work beer, or have them join us
for events. We love showing off our spaces.

And one more awesome feature of the Waterloo office: the Living Wall,
an impressive 3 storey green wall that features over 4,000 tropical
plants and that welcomes you when you enter the Evolv1 building.

Here are some simple tips on how to work with us ”international remotes”:
Work-life harmony has to exist for everyone. Be mindful of international
time zones, holidays and unlimited vacation policy when connecting with
colleagues from different time zones.
LIST

Owning a Piece
of TextNow
Every full-time TextNow employee owns company shares. Shortly
after joining TextNow, you’ll be granted shares in the company.
WHY? The answer is simple – Because this is OUR company – we all
have a hand in making it succeed and making it worth something.

Speak Up
Don’t be afraid to ask questions. How many times have you prefaced and inquiry
with “sorry to bug you” or ended an email with a “sorry for all the questions”
to laugh off the feeling of being annoying? Stop that. Asking questions shows
you’re engaged, curious, and trying to do things correctly. Whether you’re
new to a company or simply starting on a new project within your existing role,
asking questions is actually crucial for building trust and gaining confidence

What Happens If
I Make a Mistake
Here’s a thing you might not know: People learn from
mistakes. Providing the freedom to fail is very important
for TextNow. After all, Be Bold and Take Risks is literally
one of our values!
LIST

We Care
About Our
People
LIST

Phonies
At TextNow, we know our people are our greatest asset. Without
the talent and dedication of our employees, we wouldn’t be
where we are today. Well, we might still be in Waterloo, but we
wouldn’t be where we are today in a metaphorical sense. Look,
you get it.

We want to recognize individuals and teams who go way above


and way beyond and make a difference in driving the company
forward and who embody the company culture.

That is why we have the TextNow Phonies, an award-based


program to thank our employees for their dedication to TextNow.

You’re wondering what TextNow employees can win, I bet? The


prizes are pretty sweet. You could win $500 cash or $500 gift
card for any favorite restaurant, amazon, or anything else that
you have in mind

Superstar Program
We know TextNow is filled with Superstars, so we’ve created
a program to recognize people amazing contributions!

This program was created to bridge the gap between our


Kudos and Phonie Program. Just like a Kudos you will be
recognized for your great work, but it will come directly
from your Manager - with the added bonus of a prize!

Manager is the one that nominate for this award. Unlike our
Kudos and Phonie Awards this will not be made public to
anyone. A gift card with a denomination up to $100
(Examples: Restaurants, Stores, Gas, Best Buy etc.).
LIST

Kudos
Kudos are a peer-to-peer program we sent up to catch the
little things: did somebody do you a solid, or help you with a
particularly thorny problem, or did something you think the
rest of the company should know about? Give ‘em a kudos, a
nice and public way of acknowledging the cool thing they did.
They’re not just empty word, though: you get $1 TextNow buck
for each kudos received. Use your Kudos $ to cash in on a
TextNow swag item from our TextNow swag store.

Honeymoon Program
TextNow will make contribution of $500 for the happy couples.

Babymoon Program
Hey, that’s great for the newlyweds, but what about the
alreadymarrieds? Well, we thought a new baby should count,
so parents of little bundles of joy also get $500 to use.

Unlimited Vacation
Yep, this is still true. We explain it up under Hours and Our Office
above in detail, but the skinny is: If you need to take time off, and
you’re caught up on work or have people that can cover you,
then take it off. It won’t count towards any vacation limit, because
there isn’t one.
LIST

Wellness
It’s no surprise that employee health and wellness programs reduce
overall medical costs for the company, with an increase in morale
and on-the-job efficiency as a bonus. But the reason why TextNow
offers health and wellness programs - everything from implementing
standing desks for those that want to use them, to yoga and spin
classes, to intensive “boot-camps” for the those truly dedicated
to getting jacked - is because it’s just the right thing to do. You
shouldn’t have to choose between your health and your work,
and at TextNow you don’t need to.

Fun
You know the old saying: “We work hard and play harder!” Well we
like to think we work smart, and play smarter. We have loads of social
events that relate to our values and help us celebrate company-wide
achievements and the hard work of our employees. Every month has
at least one fun activity - a BBQ, a wine tour, a learn-to-paint night, a
family-friendly movie night, along with the occasional ad-hoc Game
Night or after-hours Dungeons & Dragons.

Referral Program
Talent recognizes talent, and we consider our employees to be the
best ambassadors for TextNow. If you’re happy here and spread the
word about what a great place TextNow is to work, naturally some
of your friends might be interested too. Recruiting a friend that you
know would fit in well at TextNow isn’t just a good thing to do, but
it’s also lucrative for you as well - if we end up hiring the person you
referred, you get a $5,000 referral bonus. You get to help a friend
and get a little extra in your pocket!
LIST

Communication
LIST

Slack vs. Email


Everybody has an official TextNow email address, of course, and there
are still some company-wide communications that happen in email.
But we’re mostly Slack users around here! If you have an urgent need
to talk to a specific person, Slack is the way to go.

Meetings
Meetings are booked through Outlook, and you can invite who you
need and pick the room you want to meet in. The rooms also have
consoles that will tell you who currently has the room booked. You
can also book the room directly from the console as well.

You should also practice good meeting etiquette. Are you inviting the
people that really need to be there? Is this a subject that requires a
meeting that couldn’t be covered in an email or Slack? Try to respect
the time of your co-workers. Provide a clear agenda and what you
plan on accomplishing.

Work Week
There’s always a pile of work to do around here, as befits a small
company trying to take on huge telecommunication companies,
but that doesn’t mean we work all the time. Different people have
different needs and schedules, so it helps to stay flexible to help the
other people on your team. By collaborating with your team and team
leader, you can tailor your schedule to meet your personal and work
demands to find the right balance for you.
LIST

What We
Believe In
LIST

Who Are We?


We work together to help solve complex and interesting problems that have
a positive impact on our customers lives. We value and invest in the growth
of our employees – both professional and personal.

TextNow is based around a simple idea: Communication belongs to everyone.


We work hard to help people stay connected for free.

What Makes
Us Different?
“I love paying for my phone bill” – said no one ever

Our Culture and Values


Our culture is something we defined and built as a team and
we contribute to every day. It’s about teamwork and having
fun; it’s about growth and building what hasn’t been built yet.

Our Work and Product


We solve unique and challenging problems together
and use cutting edge technology to create products
that impact millions

Our People
We care about each other as human
beings – not just employees.
LIST

Our Commitment to Diversity and inclusion at TextNow, our mission is built around
inclusion and offering a service for EVERYONE, in an industry that traditionally only
catered to the select few who had the means to afford it. We aim to provide a service
that is accessible, and to do that, we need a diverse and inclusive group to build it.
We believe that diversity of thought and inclusion of others promotes a greater feeling
of belonging and higher levels of engagement, which is why we’ve created a trusted
environment for all of us to bring our whole self. We have an unshakable belief that if
we work together, we can do amazing things. We know that our differences are what
make our company and product great.

Funding
Founded in

2009 Raised $1.4M seed funding, and boot


strapped to almost $60 of revenue
We have been putting and consistent profitability today
technology that makes phone
service free into the hands of
customers for over a decade.

Investors
The TextNow app has been Freestyle Capital with participation
downloaded over by the Menlo Talent Fund, Menlo
Ventures’ Seed Program as well

200 as prominent investors Troy Carter


and Scooter Braun

million
times
LIST

What
Difference
are we Trying
to Make in
the World?
With over 16MM MAU’s, we are helping
our customers (who may not otherwise
have access to) stay connected with a
real phone number.

We work hard to charge our customers


less and create products that they want,
not that we think they need.

We move quickly – working in sprints


with rapid feature release that go out
to millions of customers.

Your connections with family and friends


are priceless, but that doesn’t mean you
should pay a fortune to talk to them.
LIST

Our Product

We provide phone service without Customers can simply download the


compromise for everyone and every TextNow app on their existing phone,
budget — even $0 or a hand-me- down/recycled device
to get started with TextNow today.
TextNow is the largest provider
of free phone service in
Use your existing phone, or a
the U.S., giving customers a
hand-me-down/recycled device
free phone number and free
to get started with TextNow today.
unlimited calling and texting.
LIST

We’re
Customer
Obsessed
From parents who needs to stay connected with
kids, to those who use TextNow number primarily
as a second (business) number. 1 in 5 users are
currently unemployed but looking for a job and
TextNow helps them stay connected to potential
employers. A large group of people use TextNow
to make and receive international calls regularly,
staying connected to family and friends abroad.
We also see “The Traveller” segment, a group of
young people who are looking to stay connected
while seeing the world.
LIST

Taking care of customers is


the reason we’re here! Here are
some recent testimonials from
real people using TextNow:
Thank you again for your unbelievable free service. Its saved me from homelessness
literally. 9 months ago i got a call back and got the job. Now I’m back on my feet
again. You are a true blessing. Ty I don’t know if you hear this enough I hope you
all get this. For some struggling people. You and a free hotspot are the best thing
that has come along in forever. The service has improved to the quality of any major
providers. I got my food stamps. My job my apt. And now I make too much to be on
food stamps. But I can’t pay my phone bill till payday. And here you are again.

Corynna Ford

Excellent coverage and the price for text and data is the most afford-
able, also if you purchase a phone you cannot beat the price anywhere

Doreen Callen

I’ve had this for several months now. I really have no negatives at this point.
I even receive business calls on this app overseas and my customers don’t know
I am out of the country. It delivers on all its promises and there’s a little ad barely
noticeable when I am texting...download it for a second line and don’t look back.

Ehizodie Odiase

I love my text now service. Highly recommend. I have had textnow premium
service now for 3 years and it is just as good as any of the big names. I pay
20$ a month for high quality service. Plus, last year they gave me 3 months
of unlimited service for my original 20$ a month. And they have great phones
available. I have purchased 3 phones from them and all of them are exactly
what i ordered and got them super fast in the mail. Ill never switch services.

Richard Kleckner
LIST

How Are We Making


TextNow the Best
Place to Work?
We’re dedicated to not just making the best product for the market, but
also in having the best workplace in the world. The whole world. For real.

Making the best workplace in the world starts with hiring the right
people. We strongly believe that culture comes out of the people who
work here, and not from the top-down. Walk our halls and you’ll hear
people hard at work, or laughing, or collaborating on a project, or often
all three at the same time. Our culture is what sustains us as a company,
because nobody should have to feel bad about heading to work.
LIST

So you are probably wondering


what current TextNowvians think
about the TextNow Culture
To me the culture at TextNow is innovative I will never forget my interview expe-
and forward thinking. I feel lucky to work rience and initial tour at TextNow. I
at a company where employees are valued remember leaving the TextNow office,
and have incredible resources, flexibility, feeling energized. The individuals I met
and support to be successful in their role. with and those I was introduced to,
When the people you work with are awe- were all so upbeat positive, and friend-
some and the work is engaging you look ly. You got a feeling that this was not a
forward to coming in each day. I feel proud company but a family, who all shared
to be a member of such a dynamic team. the same goal. To be part of something
great, something cool, something in-
Brooke R. novative. The drive balanced with their
relaxed nature was infectious. I had to
Making an impact is a way of life at Text- be part of this team! I wasn’t looking
Now. Whether it is building a new feature for a new career; I was in fact a tenured
for our customers, fixing a bug that has leader who was recently promoted.
annoyed you as a daily user of our product, But what I didn’t have, was a culture
or helping your peers grow through re- that motivated me to want to do more,
spectful feedback you know that when you be part of something new, and take a
come to work you’re going to make some- leap of faith, a risk. That would have
one’s life better through the work you do. great pay off in how I felt about my
professional contributions, and positive
Darren H. impact on my personal well being.

Tammy M.
Working at TextNow means never being
satisfied at the status quo. If there is some-
thing that could be improved, the code,
the tech, the business, the people, we work
at improving it. There is nothing I can say
I like that won’t be out of date by the time
you read it, things are always getting better

Robert R.
LIST

On being
TextNow
Culture Ninja?
LIST

Meet Asad.

As he prepared to graduate from the University of Waterloo’s computer


science program, he set two conditions for his job search: he wanted to
live in a new city, and he didn’t want to work for a messaging company.
Then he visited TextNow. We’ll let him explain what happened next. “When
I first came in to have lunch and tour the office, it felt different than any
other workplace I had been in. I was being actively recruited at the time
and was doing office tours every week. In most places, I would be paired
with someone from recruiting to meet with one or two designated people,
most of whom were trained beforehand. At TextNow, I just sat down for
lunch with the rest of the team. I was joined by the Director of Client
Engineering and the web team lead, and they talked to me what they
were working on and how things were organized at the company. They
answered all of my questions and it got me excited about the long-term
vision. I was amazed at the openness and transparency of the culture. A
company’s culture is not defined by the ping pong tables or the catered
lunches. It is about making sure that every hire is aligned with the
company’s core values. That’s why we pass over some talented people: it
only takes one “B” player to destroy the team.TextNow has given me the
freedom and flexibility to do my best work. Teams are set up to maximize
collaboration and accountability, so we avoid office politics and stay
resourceful and scrappy. The company sets a high bar and then gives me
the responsibility and ownership to drive excellence.”Be like Asad. Let’s
get cool shit done together.
LIST

Glossary of Terms
#textnow – the hashtag use to share all
the good things about TextNow

#textnowlife – hashtag to use to share culture and


all amazing stuff about people at TextNow

TN – TextNow , short version

Slack – TextNow internal chat tool

TextNowU – Textnow internal learning and development tool

Confluence – TextNow internal database and


archive where Textnovians soure informations

BambooHR – TextNow internal HR tool

TextNow101 – presentations to new employees from each


team (IT 101, Marketing 101 etc) part of Onboarding

TextNovians – people who are TextNow employees

Killing it – someone who is doing and awesome job at something

TownHall – all hand monthly meeting to share


updates, experiences with all Textnovians

Remote – Textnovians whose primary workspace


is located outside of Textnow offices

AMA – Ask me Anything – often part of TownHall meetings where


TextNovians have opportunity to ask anything senior leaders

SLT – Senior Leadership team


LIST

textnow.com

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