Culture Manual
Culture Manual
Manual
Dedicated
to TextNow
employees.
Thank you for helping us make
TextNow a great place to work.
You are our most valuable asset.
This is your
step by step
guide on the
culture at
TextNow.
We hope this will help you
understand how choices are made
and how your decisions contribute
to our fantastic culture.
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Welcome
to the TextNow
Culture Manual!
Ever since our humble beginnings in Waterloo in 2009, we’ve
experienced rapid and continual growth. Now that we’ve entered
our tenth year, we need to ensure people understand and, more
importantly, embrace the TextNow culture.
Helping all of our employees embrace our culture is key
to TextNow’s success. By providing transparency and
understanding through the following culture manual, we
believe this will help us build a great product and brand.
So... what is
Derek Ting - TextNow Co-Founder and CEO
the TextNow
culture, then?
The culture we create at TextNow is something we all contribute to,
all day, every day. It is a group of shared beliefs and values within our
company. It’s about teamwork and having fun; it’s about growth both
personal and professional; it’s about building what hasn’t been made
yet; it’s about trying new things and learning from mistakes; it’s about
being bold and, sometimes, failing. It’s about the hard work that goes
into giving our customers the quality they deserve.
But most of all, our culture is our people, and the unshakable belief
that if we work together and focus on the right things, then what we
make together will be amazing
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Values
& Mission
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Textnow Values
At TextNow, our values are everything.
We live and breathe them, and we base
our decisions around them. We expect our
employees to keep them in mind (don’t worry,
there’s no quiz) and to use them as a guide
for your own decision-making.
The values don’t stand alone. They should be
used together to make the best decisions.
Sound good? Let’s run through them now.
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No Brilliant Jerks
We’re cool with the brilliant part. The jerk part? Not so much. We work
together and respect each other. You are egoless and think team first,
respectful of all people and functions and always acting in the best
interest of TextNow and your teammates.
Meet Marko.
Marko is an amazing engineer and an expert in his field, which makes him believe he
knows everything much better than everyone else. He interrupts others, ignores their
opinions and input and believes he is the most important person in any room. Marko
only works on projects that benefit him and will help to promote his work. He trash-talks
other technologies, companies and people (behind their backs, of course). Marko enjoys
talking about himself and refuses to change his behavior. He passes off feedback he re-
ceives by saying, “it’s other people’s concern” not his. Marko is a brilliant jerk.
- Simon Sinek
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Take Action
and Ownership
Crack the problem, engineer the solution, own the work, share the glory! When you see
an opportunity, or issue you get involved or find the right person to involve. As a leader,
it means taking ownership of your function and working cross-functionally to hit results.
Meet Ashley.
- Benjamin Franklin
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Be Bold and
Take Risks
Learning comes from trying new things, taking risks and sometimes failing. Being bold and
iterating on ideas favors TextNow. You are trusted to take thoughtful risks appropriate to
your scope and function. Do things that others believe cannot be done. Trying and learning
from new things is more important than the chance of failure.
So, what does being bold and taking risks look like?
Meet Adam.
Adam is an intern that was tasked with a problem – how do we ensure activations happen
reliably for our customers? Instead of going down the typical route to solve this problem,
Adam had a feeling there was a better way, and took a risk with a different solution—that we
had not tried before. Knowing that there were no guarantees that this new solution would
actually work out, and he may have to redo it, Adam still pushed forward to prove
his assumption was correct and successfully completed the project.
– Steve Jobs
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Create Cool
Shit Together
We’re not here to build what’s already been built. We’re here to build what hasn’t.
Everything we do is an opportunity to collaborate and create something exciting
and innovative. “Cool” is often in the eye of the beholder – but we think creating
together is pretty cool.
– African proverb
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Be Respectfully Candid
We share our ideas and criticisms candidly and directly, without being political.
Feedback is a gift and should be given and received with the same level of care.
We love feedback. We love asking for it, and we love giving it. It helps us make better
decisions, communicate clearly, and get shit done. Of course, how it’s delivered
makes all the difference. The best feedback is direct and comes from a good place.
This doesn’t mean you should only give positive feedback – ideally, you want to help
others improve by giving challenging, clear feedback in the most caring way possible.
Meet Bob.
Bob is a leader at TextNow and one of his
team members didn’t deliver a project on
time. For Bob this is disappointing, there
is not much he can do about it now. There
is no point in getting mad, but Bob un-
derstands that he needs to find a solution
and give his team member feedback to
make sure this doesn’t happen again. Here
is Bob giving feedback:
Be Resourceful
and Scrappy
We work hard to charge our customers less, not more, and sometimes that means
figuring out how to do more with less. This also relates to how we spend money and
how we work. We are efficient with resources and money, we prove things out through
testing, we spend money for the company like it’s our own. We work smarter not harder.
Meet Jane.
Jane works for the marketing team at
TextNow and needs access to a variety
of different tools – analytics, email
marketing platforms, and social media
tools – to complete her work. She has
a budget set out for the cost of these
tools on a yearly basis, but depending
on the time of year and her marketing
plans, she isn’t always leveraging them
at the same time. Instead of paying
the yearly subscription for the use of
these platforms, Jane negotiates a
discount for the times she will not be
using the tools, and where possible,
stops the payments all together so
the business is not being charged for
something that is not being used.
*Scrappy – Urban Dictionary defines this term as “one who is little but who can really kick
some ass.” Our roots as a small startup were certainly scrappy. Things may have been
small and messy, but some ass-kickin’ sure happened. So, while we’ve outgrown the
definition of a startup, we’ve kept our resourceful approach to ideas and projects.
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Mission
Statement
Join us in our mission to help people
stay connected with technology that is
free (or as close to free as possible.)
Our Purpose
To help people by creating new ways for
them to connect using technology, for
free or as close to free as possible.
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Culture
Our People
TextNow is a motley crew of smart, funny, creative people
- some are even two of those things - who are determined
to bring communication to everyone by helping people
connect for free.
We Work Together
So take the time to get to know your workmates. Ask them about what they’re working on,
or how their vacation went, or just shoot the breeze. You’ll be surprised at what you find.
About Feedback
and Vulnerability
TextNow culture is all about giving and receiving feedback. It helps us make
better decisions, communicate clearly and get shit done. Of course, how it’s
delivered makes all the difference. “That looks great” isn’t really a feedback but
that looks great because of XY&Z is.
Make your feedback valuable.
Collaboration
No matter what your role is, we expect you to contribute to the
project. Great work requires collaboration. Don’t let others down.
Don’t disappear in the middle of a project. Over-deliver on
expectations. Over communicate. Trust is earned, not given.
LIST
That’s one of the reasons we’ve instituted unlimited vacation. If you want
to take time off, and you’re either caught up on work or you have people
who can cover in your absence, and you’ve talked it over with your man-
ager, then take some time off without having to worry about it coming
out of your allotted vacation days.
Our offices are a shared space for all of us where we create together,
work, play, laugh and enjoy the day. Visitors to the office for the first time
can sometimes think our space is a little too good to be true, what with
the free snacks, food, cold drinks, taps for both beer and water, and the
truly impressive amount of coffee machines. “What’s the catch?” they
ask. No catch - just like our unlimited vacation policy, food and drink
are here if you need them. Nobody’s counting how many Coffee Crisps
you’ve had today.
And one more awesome feature of the Waterloo office: the Living Wall,
an impressive 3 storey green wall that features over 4,000 tropical
plants and that welcomes you when you enter the Evolv1 building.
Here are some simple tips on how to work with us ”international remotes”:
Work-life harmony has to exist for everyone. Be mindful of international
time zones, holidays and unlimited vacation policy when connecting with
colleagues from different time zones.
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Owning a Piece
of TextNow
Every full-time TextNow employee owns company shares. Shortly
after joining TextNow, you’ll be granted shares in the company.
WHY? The answer is simple – Because this is OUR company – we all
have a hand in making it succeed and making it worth something.
Speak Up
Don’t be afraid to ask questions. How many times have you prefaced and inquiry
with “sorry to bug you” or ended an email with a “sorry for all the questions”
to laugh off the feeling of being annoying? Stop that. Asking questions shows
you’re engaged, curious, and trying to do things correctly. Whether you’re
new to a company or simply starting on a new project within your existing role,
asking questions is actually crucial for building trust and gaining confidence
What Happens If
I Make a Mistake
Here’s a thing you might not know: People learn from
mistakes. Providing the freedom to fail is very important
for TextNow. After all, Be Bold and Take Risks is literally
one of our values!
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We Care
About Our
People
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Phonies
At TextNow, we know our people are our greatest asset. Without
the talent and dedication of our employees, we wouldn’t be
where we are today. Well, we might still be in Waterloo, but we
wouldn’t be where we are today in a metaphorical sense. Look,
you get it.
Superstar Program
We know TextNow is filled with Superstars, so we’ve created
a program to recognize people amazing contributions!
Manager is the one that nominate for this award. Unlike our
Kudos and Phonie Awards this will not be made public to
anyone. A gift card with a denomination up to $100
(Examples: Restaurants, Stores, Gas, Best Buy etc.).
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Kudos
Kudos are a peer-to-peer program we sent up to catch the
little things: did somebody do you a solid, or help you with a
particularly thorny problem, or did something you think the
rest of the company should know about? Give ‘em a kudos, a
nice and public way of acknowledging the cool thing they did.
They’re not just empty word, though: you get $1 TextNow buck
for each kudos received. Use your Kudos $ to cash in on a
TextNow swag item from our TextNow swag store.
Honeymoon Program
TextNow will make contribution of $500 for the happy couples.
Babymoon Program
Hey, that’s great for the newlyweds, but what about the
alreadymarrieds? Well, we thought a new baby should count,
so parents of little bundles of joy also get $500 to use.
Unlimited Vacation
Yep, this is still true. We explain it up under Hours and Our Office
above in detail, but the skinny is: If you need to take time off, and
you’re caught up on work or have people that can cover you,
then take it off. It won’t count towards any vacation limit, because
there isn’t one.
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Wellness
It’s no surprise that employee health and wellness programs reduce
overall medical costs for the company, with an increase in morale
and on-the-job efficiency as a bonus. But the reason why TextNow
offers health and wellness programs - everything from implementing
standing desks for those that want to use them, to yoga and spin
classes, to intensive “boot-camps” for the those truly dedicated
to getting jacked - is because it’s just the right thing to do. You
shouldn’t have to choose between your health and your work,
and at TextNow you don’t need to.
Fun
You know the old saying: “We work hard and play harder!” Well we
like to think we work smart, and play smarter. We have loads of social
events that relate to our values and help us celebrate company-wide
achievements and the hard work of our employees. Every month has
at least one fun activity - a BBQ, a wine tour, a learn-to-paint night, a
family-friendly movie night, along with the occasional ad-hoc Game
Night or after-hours Dungeons & Dragons.
Referral Program
Talent recognizes talent, and we consider our employees to be the
best ambassadors for TextNow. If you’re happy here and spread the
word about what a great place TextNow is to work, naturally some
of your friends might be interested too. Recruiting a friend that you
know would fit in well at TextNow isn’t just a good thing to do, but
it’s also lucrative for you as well - if we end up hiring the person you
referred, you get a $5,000 referral bonus. You get to help a friend
and get a little extra in your pocket!
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Communication
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Meetings
Meetings are booked through Outlook, and you can invite who you
need and pick the room you want to meet in. The rooms also have
consoles that will tell you who currently has the room booked. You
can also book the room directly from the console as well.
You should also practice good meeting etiquette. Are you inviting the
people that really need to be there? Is this a subject that requires a
meeting that couldn’t be covered in an email or Slack? Try to respect
the time of your co-workers. Provide a clear agenda and what you
plan on accomplishing.
Work Week
There’s always a pile of work to do around here, as befits a small
company trying to take on huge telecommunication companies,
but that doesn’t mean we work all the time. Different people have
different needs and schedules, so it helps to stay flexible to help the
other people on your team. By collaborating with your team and team
leader, you can tailor your schedule to meet your personal and work
demands to find the right balance for you.
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What We
Believe In
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What Makes
Us Different?
“I love paying for my phone bill” – said no one ever
Our People
We care about each other as human
beings – not just employees.
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Our Commitment to Diversity and inclusion at TextNow, our mission is built around
inclusion and offering a service for EVERYONE, in an industry that traditionally only
catered to the select few who had the means to afford it. We aim to provide a service
that is accessible, and to do that, we need a diverse and inclusive group to build it.
We believe that diversity of thought and inclusion of others promotes a greater feeling
of belonging and higher levels of engagement, which is why we’ve created a trusted
environment for all of us to bring our whole self. We have an unshakable belief that if
we work together, we can do amazing things. We know that our differences are what
make our company and product great.
Funding
Founded in
Investors
The TextNow app has been Freestyle Capital with participation
downloaded over by the Menlo Talent Fund, Menlo
Ventures’ Seed Program as well
million
times
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What
Difference
are we Trying
to Make in
the World?
With over 16MM MAU’s, we are helping
our customers (who may not otherwise
have access to) stay connected with a
real phone number.
Our Product
We’re
Customer
Obsessed
From parents who needs to stay connected with
kids, to those who use TextNow number primarily
as a second (business) number. 1 in 5 users are
currently unemployed but looking for a job and
TextNow helps them stay connected to potential
employers. A large group of people use TextNow
to make and receive international calls regularly,
staying connected to family and friends abroad.
We also see “The Traveller” segment, a group of
young people who are looking to stay connected
while seeing the world.
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Corynna Ford
Excellent coverage and the price for text and data is the most afford-
able, also if you purchase a phone you cannot beat the price anywhere
Doreen Callen
I’ve had this for several months now. I really have no negatives at this point.
I even receive business calls on this app overseas and my customers don’t know
I am out of the country. It delivers on all its promises and there’s a little ad barely
noticeable when I am texting...download it for a second line and don’t look back.
Ehizodie Odiase
I love my text now service. Highly recommend. I have had textnow premium
service now for 3 years and it is just as good as any of the big names. I pay
20$ a month for high quality service. Plus, last year they gave me 3 months
of unlimited service for my original 20$ a month. And they have great phones
available. I have purchased 3 phones from them and all of them are exactly
what i ordered and got them super fast in the mail. Ill never switch services.
Richard Kleckner
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Making the best workplace in the world starts with hiring the right
people. We strongly believe that culture comes out of the people who
work here, and not from the top-down. Walk our halls and you’ll hear
people hard at work, or laughing, or collaborating on a project, or often
all three at the same time. Our culture is what sustains us as a company,
because nobody should have to feel bad about heading to work.
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Tammy M.
Working at TextNow means never being
satisfied at the status quo. If there is some-
thing that could be improved, the code,
the tech, the business, the people, we work
at improving it. There is nothing I can say
I like that won’t be out of date by the time
you read it, things are always getting better
Robert R.
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On being
TextNow
Culture Ninja?
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Meet Asad.
Glossary of Terms
#textnow – the hashtag use to share all
the good things about TextNow
textnow.com