Unit of Study Guide

Unit Code: SBM3301

Unit Name: Entrepreneurship and
Innovation

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Date: Click or tap to enter a date.

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reproduced by any process without the written permission of Asia Pacific International College.
Table of Contents

1. Unit Overview .................................................................................................................. 1

1.1 Unit Description .................................................................................................................. 2

1.2 Unit Learning Outcomes (ULOs).......................................................................................... 2
1.3 Teaching Methods and Strategies....................................................................................... 2
1.4 Development of Course Learning Outcomes and Graduate Attributes.............................. 3
1.5 Schedule of Teaching and Learning Activities ..................................................................... 3
1.6 Key dates ............................................................................................................................. 4
1.7 Student Feedback and Continuous Improvement .............................................................. 4

2. Learning Resources........................................................................................................... 5

2.1 Prescribed and Recommended Readings............................................................................ 5

2.1.1 Prescribed.................................................................................................................... 5
2.1.2 Recommended ............................................................................................................ 5
2.1.3 Access to Library Resources ........................................................................................ 5
2.2 Additional Resources Required ........................................................................................... 5

3. Assessment Information ................................................................................................... 6

3.1 Assessment Overview ......................................................................................................... 6

3.2 Assessment Principles and Practice .................................................................................... 6
3.3 Submitting assessments ...................................................................................................... 7
3.4 Late submission of assessments.......................................................................................... 7
3.5 Receiving marks for assessments........................................................................................ 7
3.6 Changes to assessments...................................................................................................... 7
3.7 Assessment moderation...................................................................................................... 8
3.8 Appeals against assignment marks ..................................................................................... 8

4. Policies............................................................................................................................. 9

4.1 Academic Integrity and Professional Standards.................................................................. 9

4.2 Other Relevant Policies, Procedures and Forms ................................................................. 9

5. Student Support ..............................................................................................................10

5.1 Academic and Learning Support ....................................................................................... 10

5.2 Technical Support.............................................................................................................. 10

i
 5.3 Student Services Support .................................................................................................. 10

APPENDIX A - Assessment Information ....................................................................................11

Assignment 1: Debate................................................................................................................... 11
Assignment 2: Unit project - Part A .............................................................................................. 12
Assignment 3: Unit project - Part B............................................................................................... 14
Assignment 4: Unit project - Part C............................................................................................... 16

APPENDIX B: Unit Moderation Status.......................................................................................18

ii
 1. Unit Overview
Unit Title Entrepreneurship and Innovation

Unit Code SBM3301

Credit Points 6

Pre-Requisites Click or tap here to enter text.

Co-Requisites Click or tap here to enter text.

Equivalent Units Click or tap here to enter text.

Other Requirements Click or tap here to enter text.

AQF Level 7

COURSE(S) BBUS

Academic Team - Melbourne

Director of Studies: Dr Viral Pandya Phone: (03) 9603 5323

Email: [email protected]

Office: Room 6.05A, Level 6, 399 Lonsdale

Street, Melbourne 3000, Australia

Lecturer: Click or tap here to enter Phone: (03) 9603 5333

text.
Email: Click or tap here to enter text.

Office: Level 6, 399 Lonsdale Street,

Melbourne 3000, Australia

Academic Team - Sydney

Director of Studies: Dr Rakesh Khanal Phone: (02) 9318 8111

Email: [email protected]

Office: Level 1, 55 Regent Street,

Chippendale, NSW 2008, Australia

Lecturer: Click or tap here to enter Phone: (02) 9318 8111

text.
Email: Click or tap here to enter text.

Office: Level 1, 55 Regent Street,

Chippendale, NSW 2008, Australia

Unit of Study Guide: SBM3301, 25/01/2018 2:28:00 PM Page 1

 1.1 Unit Description

This unit focuses on entrepreneurship, creativity and innovation as prevailing culture and means of
achieving breakthrough solutions in terms of customer and stakeholders’ needs and community
welfare. Innovation, new insights and creative abilities are fundamental to the success of
organisation.
The areas of study under focus include:
 Identifying opportunities for innovation and targeting areas that the organisation can be, or is
required to be, good at.
 Promoting and facilitating a culture of Entrepreneurship and Innovation.
 Recognising and promoting the importance of professionalism (a culture of discipline and
ethics).
 Leveraging new technology as an integral part of the business, process and product delivery
models.
 Development and realisation of sound business plans, including effective management of
processes for employee innovation, product/process innovation, business formulation and
entrepreneurship building in means of continuous improvement.
This unit is a core unit in the BBUS program.

1.2 Unit Learning Outcomes (ULOs)

On successful completion of this unit, students will be able to:

[ULO1] Demonstrate an understanding of the importance of entrepreneurship and innovation to
economies and society.
[ULO2] Identify and assess the qualities of successful entrepreneurs.
[ULO3] Critique new business ideas and ventures.
[ULO4] Describe and discuss the legal issues and risks associated with new business ventures.
[ULO5] Identify and critically assess how governments might create a business climate in which
innovation can flourish.

1.3 Teaching Methods and Strategies

This unit is delivered over 14 weeks, comprised of 13 weeks of classes and a one-week final
examination period. Unit content is delivered to students via lectures and tutorials, and totals 4
student contact hours per week.
Students will participate in teaching and learning activities including ‘activity-based learning’ under
academic supervision, with frequent interaction with fellow students and the faculty, who will also
provide frequent feedbacks to individuals and the class as a whole..
In addition to timetabled contact hours, students are expected to do at least 4 hours of personal
study each week to review lectures and read prescribed and recommended materials for this unit.
The expected total individual workload for this unit is 140 hours (including in-class activities and
individual self-study).
This unit does not include a Work Integrated Learning (WIL) component.

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 1.4 Development of Course Learning Outcomes and Graduate Attributes

This unit assures the learning required to deliver the following Course Learning Outcomes:
 [CLO1] Broad and coherent knowledge of a range of business and related disciplines
including accounting, project management, economics, statistics, general management, and
marketing.
 [CLO3] Cognitive skills to undertake basic research and to analyse and evaluate new
concepts and evidence from a range of business, industry, and academic sources.
 [CLO4] Cognitive and technical skills to facilitate problem solving and critical thinking in a
business environment, and to present reasoned arguments and analyses of key business
and technical data.
 [CLO7] Through the identification, implementation, and evaluation of innovative and
professional business practice.

Successful completion of this unit also contributes specifically to development of the following APIC
Graduate Attributes:
 GA3: Analyst. Determines robust, logical and transferable information from a variety of
sources.
 GA9: Inquirer, Innovative and Creative. Seeks information by questioning, and combines
their discoveries with novel thinking to inform the development of new ideas or products.
 GA12: Researcher. Evaluates questions, ideas or processes and forms conclusions based on
qualitative and/or quantitative evidence.

1.5 Schedule of Teaching and Learning Activities

Week Topic Scheduled Teaching and Learning Activities

1 Small Business Introduction to SBM3301
Management, Lecture
Entrepreneurship, and Tutorial: Case Study: Gazelle or Turtle?
Ownership Consultation on Assessment 1
Entrepreneurship:
Evolutionary
Development -
Revolutionary Impact
2 The Entrepreneurial Lecture
Mind-Set in Individuals: Tutorial: Case Study: Avoiding Another Enron Disaster
Cognition and Ethics Assessment 1; Debate
3 The Entrepreneurial Lecture
Mind-Set in Tutorial: Southwest Airlines: Creating an Entrepreneurial
Organizations: Corporate Culture
Entrepreneurship Consultation on Assessment 2
4 Social Entrepreneurship Lecture
and the Global Tutorial: Lismore Case Study
Environment for Consultation on Assessment 2
Entrepreneurship

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 Week Topic Scheduled Teaching and Learning Activities
5 Innovation: The Creative Lecture
Pursuit of Ideas Tutorial: Design Thinking
Consultation on Assessment 2
6 Assessment of Lecture
Entrepreneurial Tutorial: Case Study: Nothing Unique to Offer
Opportunities
Assessment 2 due
7 Pathways to Lecture
Entrepreneurial Ventures Tutorial: Discussion Questions; An Idea for Dogs
Consultation on Assessment 3
8 Legal Challenges for Lecture
Entrepreneurial Ventures Tutorial: Legal Challenges for Entrepreneurial Ventures
Consultation on Assessment 3
9 Marketing Challenges for Lecture
Entrepreneurial Ventures Tutorial: Marketing Challenges for Entrepreneurial
Ventures
Consultation on Assessment 3
10 Financial Preparation for Lecture
Entrepreneurial Ventures Tutorial: Financial Preparation for Entrepreneurial
Ventures
Consultation on Assessment 3
Presentation of Assessment 3
11 Developing an Effective Lecture
Business Plan Consultation on Assessment 3
Presentation of Assessment 3
12 Harvesting the Lecture
entrepreneurial venture Assessment 3 due
Exam Revision Finalising the presentations of assessment 3
Consultation on Assessment 4
13 Review

1.6 Key dates

The Semester Key dates can be assessed at http://apicollege.edu.au/courses/calendar/

1.7 Student Feedback and Continuous Improvement

APIC is committed to the principle of continuous improvement, and seeks feedback from students
to assist APIC in providing the best possible teaching and learning experience.
As a result of feedback received from students via APIC’s Student Evaluation Questionnaire (SEQ),
implemented at the end of each teaching period, the following changes have been made to this unit:
N/A

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 2. Learning Resources

2.1 Prescribed and Recommended Readings

2.1.1 Prescribed

Kuratko, D.F. (2017). Entrepreneurship: Theory, Process and Practice (10th ed.). Australia: Cencage
Learning.
Hatten, T.S. (2016). Small Business Management: Entrepreneurship and Beyond (6th ed.). Australia:
Cencage Learning.

2.1.2 Recommended

Textbook(s)
Scarborough, NM & Cornwall, JR 2016, Essentials of Entrepreneurship and Small Business
Management, 8th edn, Pearson Education Limited, Harlow (ISBN:9781292094861).

Journal Articles
Carayannis, EG & Stewart, MR 2013, ‘Obsessed maniacs and clairvoyant oracles: empirically
validated patterns of entrepreneurial behavior’, Journal of Innovation and Entrepreneurship, 2
(2), 1–24.
Datta, PB & Gailey, R 2012, ‘Empowering women through social entrepreneurship: case study of a
women’s cooperative in India’, Entrepreneurship Theory and Practice, 36 (3), 569–587.
Garud, R & Giuliani, AP 2013, 'A narrative perspective on entrepreneurial opportunities', Academy
of Management Review, 38, (1), 157–160.

2.1.3 Access to Library Resources

Library opening hours are as follows:

Melbourne Sydney

Monday – Friday: 9:00am to 9:00pm Monday – Friday: 9:00am to 5:00pm

Saturday: Closed Saturday: Closed
Sunday: Closed Sunday: Closed
Public holidays: Closed Public holidays: Closed

E-library (ProQuest) resources are accessible 24/7 via the OLS.

2.2 Additional Resources Required

N/A

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 3. Assessment Information

3.1 Assessment Overview

The assessment in this Unit has 4 components as listed below:

Task Assessment Tasks and Description ULO Weighting

Due Week 2 Debate Why it is important for an [ULO1] 10%

economy to have entrepreneurs?

Due Week 6 Unit project - Select and evaluate an [ULO1], 30%

Part A entrepreneur [ULO2]

Due Week 12 Unit project - Analyse a new business venture [ULO1], 40%
Part B [ULO3],
[ULO4]

Due Week 13 Unit project - Facilitating creativity and [ULO1], 20%

Part C innovation in the society [ULO3],
[ULO4],
[ULO5]

Full details of all assessment tasks for this unit of study (including detailed marking criteria) can
be found in Appendix A of this document.

3.2 Assessment Principles and Practice

The following principles and practice inform the design, development and implementation of
assessment at APIC:
 Assessment is fair and valid;
 Assessment is marked against clearly-defined criteria;
 Assessment processes provide timely feedback to students to improve their understanding
and subsequent performance;
 Assessment is designed to the appropriate level for the course;
 Assessment provides opportunities for students to apply and demonstrate their learning in
a variety of ways, including both individually and working in groups.

Group assignments provide a platform of authentic assessment that highlights best practice and
enhances the development of collaborative skills. The assessment focus is around the process of
working in groups for purposes including:
 Collaboration and cooperation;
 Analysis of the task for the purpose of assigning responsibility for its components;
 Incorporating elements of leadership, teamwork, delegation and coordination;
 Preparation and presentation of group reports, which may be supplemented by individual
component reports;

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  Understanding and evaluating the challenges that arise in collaborative work, and
formulating techniques to manage them.
Students are expected to undertake all assessment with due regard to the APIC Academic Integrity
Policy (see Section 4, Policies).

3.3 Submitting assessments

All written assessments are to be submitted via the Unit site on the Online Learning System (OLS)
by the due date and time given in the Assessment Overview. Unit lecturers will provide instructions
and in-class demonstration of the submission process prior to the due date for the first assessment
in the Unit. Students who experience technical issues when attempting to submit their assignment
via the OLS should immediately contact technical support or the website for assistance (see Section
5.2, Technical Support).
Vivas, examinations and presentations must be attended as scheduled, unless by prior arrangement
due to exceptional circumstances (see Section 4, Policies). Non-attendance at a scheduled
assessment may result in a Fail grade for the assessment piece, and may impact students’ overall
grade in the Unit.

3.4 Late submission of assessments

Written assessments that are submitted after the due date and time published in this Unit of Study
Guide will receive a penalty of 10% of the maximum available mark per working day. Exceptions to
this will only be granted where a student has requested and been granted an extension to the
assignment due date in advance, or where an application for Special Consideration has been granted
(see Section 4, Policies).

3.5 Receiving marks for assessments

Students will normally be notified of marks for individual assignments via the OLS. All student results
for an individual assessment item will be released concurrently.
Marks will normally be returned within two weeks of the assessment being submitted. Students will
be notified if there is to be a delay to the release of marks for an assignment.

3.6 Changes to assessments

Other than in exceptional circumstances, no changes should be made to the assessment profile
published in this Unit of Study Guide after the end of Week 1 in any teaching period. If after this
time it becomes necessary to make changes to an assessment, any modifications must be:
 made in consultation with students;
 communicated to all students in writing by the Unit Coordinator; and
 approved by the Dean.

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 3.7 Assessment moderation

Pre- and post-assessment moderation is a quality assurance process for ensuring appropriate
assessment and the consistent marking and grading of student work. APIC does not define the
proportion of marks and/ or grades that lie within pre-determined bands.
Moderation may occur:
 before marking individual assessment tasks (pre-assessment) to ensure markers have a
shared understanding of the relevant criteria and standards; and
 after marking individual assessment tasks and before the release of marks to students (post-
assessment) to ensure markers have applied the relevant criteria and standards
consistently.

3.8 Appeals against assignment marks

Appeals against the mark(s) awarded for an assessment task will only be considered on the grounds
that:
 a Unit of Study Guide was not provided for the unit;
 the assessment requirements as specified in the Unit of Study Guide were varied without
the approval of the Dean and without written notification to students;
 assessment requirements specified in the Unit of Study Guide were unreasonably or
prejudicially applied to the student;
 the student believes that a clerical error has occurred in the computation of the mark; or
 due regard has not been paid to an approved application for Special Consideration.
Requests for re-marking must be made in writing to the Unit Coordinator within 2 weeks of the
results for the assignment being released.
The assignment will be re-marked by an academic staff member other than the person who did the
original marking. Re-marking may result in the original mark being confirmed, or the student being
awarded a higher or lower mark than originally awarded.
Results of re-marking are final and may not be appealed (see Section 4, Policies).

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 4. Policies

4.1 Academic Integrity and Professional Standards

Plagiarism is the inclusion of another person’s work within your submission without
acknowledgment or permission. While limited amounts of information and concepts expressed by
others may be included as part of your work, each inclusion must be identified by appropriate
referencing and acknowledgement to the original author. Plagiarism is regarded as a form of
cheating. The penalties associated with misconduct are severe, and plagiarism may result in failure
or variation of grade in the Unit.
All APIC students must familiarise themselves with the APIC Academic Integrity Policy, which can be
accessed here: http://www.apicollege.edu.au/policies/ACADEMIC_INTEGRITY_POLICY.pdf.

4.2 Other Relevant Policies, Procedures and Forms

The following documents contain important information relevant to all aspects of studying at APIC:
Policies:
 Assessment Policy
 Academic Progress Policy
 Attendance Policy
 Examination Policy
 Recognition of Prior Learning Policy
 Student Code of Conduct
 Student Grievance and Appeals Policy
 APIC General Regulations
Forms:
 Application for Special Consideration
 Application to Reduce Study Load or Overload

All APIC students are expected to familiarise themselves with these documents as part of their
rights and responsibilities as an APIC student.

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 5. Student Support

5.1 Academic and Learning Support

Students’ first point of contact for academic support is their tutor or lecturer. Contact details for
relevant staff are provided in the Unit Overview, Section 1 of this Unit of Study Guide.
Students will be advised in class of the consultation hours for this Unit and the best means for
contacting individual teaching staff.
APIC also provides a range of workshops and tutorials to support students with study skills, academic
writing and English language learning. These services are open to all APIC students free of charge.
Students may access these services either by referral from a lecturer or tutor, or by speaking directly
to a member of staff at their campus reception desk.

5.2 Technical Support

APIC provides a 24/7/365 OLS technical support service to its staff and students. To access this
service please call 1800 092 652 and select option 1 for students.
The technical team will take a step-by-step approach to resolve queries, and will automatically
escalate unresolved tickets to a local APIC OLS administrator.
We aim to resolve any technical issue within 48 hours of the issue being reported.

5.3 Student Services Support

Students who feel overwhelmed by their studies or living in a new country are strongly encouraged
to make an appointment to see the Welfare and Engagement Officer at their campus. APIC’s Welfare
and Engagement Service provides free confidential support and personalised assistance to help
students to manage their personal issues and help develop strategies to concentrate on their studies
and get more out of their APIC experience.
APIC’s Student Services team can be contacted at [email protected], or by
speaking to a member of staff at the campus reception desk.
All student application forms can be accessed from http://apicollege.edu.au/current-
students/forms/.

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 APPENDIX A - Assessment Information

Assignment 1: Debate

Due date: Week 2

Group/individual: Group assignment

Word count: N/A

Weighting: 10%

Unit learning outcomes: [ULO1]

Course Learning Outcomes: [CLO1]

Graduate Attributes: N/A

Assignment Details:
In this assignment, students are required to work as part of a team (with no more than 4 team
members). They need to pick a position and debate the importance of entrepreneurial ventures
for an economy and society. They need to discuss about the pros and cons of entrepreneurs’
contribution to the economies.

Marking Criteria:
Assessment Level of Attainment Mark
attributes Obtained
Fail Pass Credit Distinction High
Distinction
Demonstrate Inadequate Basic Exhibits Exhibits Displays
an understanding knowledge breadth and accurate and exceptional
understanding of the of the depth of detailed ability in and
of the importance of importance understanding breadth understanding
importance of entrepreneurs of of the and depth of of the
entrepreneurs hip and entrepreneu importance of understanding importance of
hip and innovation to rship and entrepreneurs of the entrepreneurs
innovation to economies innovation hip and importance of hip and
economies and society to innovation to entrepreneursh innovation to
and society economies economies ip and economies
(100%) and society and society innovation to and society
economies and
society

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 Assignment 2: Unit project - Part A

Due date: Week 6

Group/individual: Individual assignment

Word count: 2,000

Weighting: 30%

Unit learning outcomes: [ULO1], [ULO2]

Course Learning Outcomes: [CLO1], [CLO3], [CLO7]

Graduate Attributes: GA9, GA12

Assignment Details:
In this assignment, students are required to write a report on a selected entrepreneur. They need
to evaluate the selected entrepreneur to come up with answers for the following questions:
 What are the main attributes of the entrepreneur which help him/her to success?
 How is the personality and personal approach of the selected entrepreneur?
 What are the businesses, products and/or services, and markets of the selected entrepreneur?
 How is the process involved in entrepreneurship from opportunity identification until
commercialisation? Discuss the nature of any challenges the selected entrepreneur face
during this process.
The approximate word limit for this assignment is 2000 words. Students are required to use at
least 3 academic references from reliable sources (such as text-books and journal articles). They
are also required to follow APA referencing style. Assignment should be submitted in the word
format and follow the following recommended structure:
Title page, including student name and ID
Executive summary
Table of contents
Introduction
Discussion (covering the main requirements and questions provided above)
Conclusion
References
Appendix

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Marking Criteria:
Assessment Level of Attainment Mark
attributes Obtained
Fail Pass Credit Distinction High
Distinction
Demonstrate Inadequate Basic Exhibits Exhibits Displays
an understanding knowledge breadth and accurate and exceptional
understanding of the of the depth of detailed ability in and
of the importance of importance understanding breadth understanding
importance of entrepreneurs of of the and depth of of the
entrepreneurs hip and entrepreneu importance of understanding importance of
hip and innovation to rship and entrepreneurs of the entrepreneurs
innovation to economies innovation hip and importance of hip and
economies and society to innovation to entrepreneursh innovation to
and society economies economies ip and economies
(50%) and society and society innovation to and society
economies and
society
Identify and Inadequate Basic Exhibits Exhibits Displays
assess the knowledge of knowledge breadth and accurate and exceptional
qualities of identification of depth of detailed ability in and
successful and identificatio understanding breadth understanding
entrepreneurs assessment of n and of and depth of of
(50%) the qualities assessment identification understanding identification
of successful of the and of and
entrepreneurs qualities of assessment of identification assessment of
successful the qualities and the qualities
entrepreneu of successful assessment of of successful
rs entrepreneurs the qualities of entrepreneurs
successful
entrepreneurs

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 Assignment 3: Unit project - Part B

Due date: Week 12

Group/individual: Individual assignment

Word count: 2,500

Weighting: 40%

Unit learning outcomes: [ULO1], [ULO3], [ULO4]

Course Learning Outcomes: [CLO1], [CLO3], [CLO4], [CLO7]

Graduate Attributes: GA3, GA9, GA12

Assignment Details:
In this assignment, students are required to write a report and do a presentation on a new
business venture. They need to analyse the selected venture to come up with answers for the
following questions:
 What are the capital sources for the new venture and how they are obtained?
 What are the challenges and difficulties that might be expected for the example ventures? You
need to discuss any possible problem such as legal, technological, political, economic,
environmental, social and cultural challenges.
 How are the potential risks involved in the process of the example business venture?
The approximate word limit for this assignment is 2500 words. Students are required to use at
least 5 academic references from reliable sources (such as text-books and journal articles). They
are also required to follow APA referencing style. Report should be submitted in the word format
and follow the following recommended structure:
Title page, including student name and ID
Executive summary
Table of contents
Introduction
Discussion (covering the main requirements and questions provided above)
Conclusion
References
Appendix
Apart from the written report, students are required to present their assignment. It is expected
that presentations will last between 15 to 20 minutes (including questions and answers).

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Marking Criteria:
Assessment Level of Attainment Mark
attributes Obtained
Fail Pass Credit Distinction High
Distinction
Demonstrate Inadequate Basic Exhibits Exhibits Displays
an understanding knowledge breadth and accurate and exceptional
understanding of the of the depth of detailed ability in and
of the importance of importance understanding breadth understanding
importance of entrepreneurs of of the and depth of of the
entrepreneurs hip and entrepreneu importance of understanding importance of
hip and innovation to rship and entrepreneurs of the entrepreneurs
innovation to economies innovation hip and importance of hip and
economies and society to innovation to entrepreneursh innovation to
and society economies economies ip and economies
(30%) and society and society innovation to and society
economies and
society
Critique new Inadequate Basic Exhibits Exhibits Displays
business ideas knowledge of knowledge breadth and accurate and exceptional
and ventures critiquing new of critiquing depth of detailed ability in and
(35%) business ideas new understanding breadth understanding
and ventures business of critiquing and depth of of critiquing
ideas and new business understanding new business
ventures ideas and of critiquing ideas and
ventures new business ventures
ideas and
ventures
Describe and Inadequate Basic Exhibits Exhibits Displays
discuss the knowledge of knowledge breadth and accurate and exceptional
legal issues description of depth of detailed ability in and
and risks and discussion description understanding breadth understanding
associated of the legal and of description and depth of of description
with new issues and discussion of and discussion understanding and discussion
business risks the legal of the legal of description of the legal
ventures associated issues and issues and and discussion issues and
(35%) with new risks risks of the legal risks
business associated associated issues and risks associated
ventures with new with new associated with with new
business business new business business
ventures ventures ventures ventures

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 Assignment 4: Unit project - Part C

Due date: Week 13

Group/individual: Individual assignment

Word count: 1,500

Weighting: 20%

Unit learning outcomes: [ULO1], [ULO3], [ULO4], [ULO5]

Course Learning Outcomes: [CLO1], [CLO3], [CLO4], [CLO7]

Graduate Attributes: GA3, GA9, GA12

Assignment Details:
In this assignment, students are required to write a report on the importance of creativity and
innovation. They need to select a study area (like their own country) and discuss the importance of
creativity and innovation to come up with answers for the following questions;
 Why it is important for economy and society to invest on creativity and innovation?
 How the example country can facilitate the creativity and innovation?
 What benefits the example country could get if it invests on boosting the creativity and
innovation?
 What are the challenges faced by the example country if it invests on creativity and
innovation?
The approximate word limit for this assignment is 1500 words. Students are required to use at
least 3 academic references from reliable sources (such as text-books and journal articles). They
are also required to follow APA referencing style. Assignment should be submitted in the word
format and follow the following recommended structure;
Title page, including student name and ID
Executive summary
Table of contents
Introduction
Discussion (covering the main requirements and questions provided above)
Conclusion
References
Appendix

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Marking Criteria:
Assessment Level of Attainment Mark
attributes Obtained
Fail Pass Credit Distinction High
Distinction
Demonstrate Inadequate Basic Exhibits Exhibits accurate Displays
an understanding knowledge of breadth and and detailed exceptional
understanding of the the depth of breadth and depth ability in and
of the importance of importance understanding of understanding understanding
importance of entrepreneurs of of the of the importance of the
entrepreneurs hip and entrepreneur importance of of importance of
hip and innovation to ship and entrepreneurs entrepreneurship entrepreneurs
innovation to economies and innovation to hip and and innovation to hip and
economies and society economies innovation to economies and innovation to
society (25%) and society economies and society economies and
society society
Critique new Inadequate Basic Exhibits Exhibits accurate Displays
business ideas knowledge of knowledge of breadth and and detailed exceptional
and ventures critiquing new critiquing depth of breadth ability in and
(25%) business ideas new business understanding and depth of understanding
and ventures ideas and of critiquing understanding of of critiquing
ventures new business critiquing new new business
ideas and business ideas ideas and
ventures and ventures ventures
Describe and Inadequate Basic Exhibits Exhibits accurate Displays
discuss the knowledge of knowledge of breadth and and detailed exceptional
legal issues description description depth of breadth ability in and
and risks and discussion and understanding and depth of understanding
associated of the legal discussion of of description understanding of of description
with new issues and risks the legal and discussion description and and discussion
business associated issues and of the legal discussion of the of the legal
ventures (25%) with new risks issues and risks legal issues and issues and risks
business associated associated risks associated associated
ventures with new with new with new with new
business business business business
ventures ventures ventures ventures
Identify and Inadequate Basic Exhibits Exhibits accurate Displays
critically assess knowledge of knowledge of breadth and and detailed exceptional
how identification identification depth of breadth ability in and
governments and critically and critically understanding and depth of understanding
might create a assessment of assessment of understanding of of
business how of how identification identification identification
climate in governments governments and critically and critically and critically
which might create a might create assessment of assessment of assessment of
innovation can business a business how how how
flourish (25%) climate in climate in governments governments governments
which which might create a might create a might create a
innovation can innovation business business climate business
flourish can flourish climate in in which climate in
which innovation can which
innovation can flourish innovation can
flourish flourish

Unit of Study Guide: SBM3301, 25/01/2018 2:28:00 PM Page 17

 APPENDIX B: Unit Moderation Status

UNIT: Entrepreneurship and Innovation

UNIT CODE: SBM3301

UNIT COORDINATOR:

UNIT MODERATOR:

I have read the Unit of Study Guide for the above-named Unit and consulted with the Unit
Coordinator on amendment, and in my opinion:

a) information presented in the Schedule of Teaching and Learning Activities is consistent

with the current version of the Unit of Study Guide;
b) the chosen educational strategies are appropriate for the aims and objectives of the
Unit;
c) the assessment tasks are consistent with the Unit of Study Guide;
d) the assessment tasks are for the aims & objectives of the Unit.

Signed: Date:

Moderator

Unit Moderation: SBM3301, 25/01/2018 2:28:00 PM Page 18