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Public Relations and Corporate Image

This document contains questions related to public relations, corporate image, and marketing from 2014-2018. The questions cover topics such as the role of marketing in corporate image building, defining public relations and the tools used, corporate identity and objectives, the impact of visual style on market position, elements that communicate a corporate message, differentiating between PR, advertising, and merchandising, PR publication tools and their advantages/disadvantages, the relationship between corporate identity and image, the objectives of an in-house journal, the functions of a PR agency, corporate visual identity, ghost writing, media tracking, how the 4 Ps of marketing can build corporate image, and more.

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Ashutosh Agal
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158 views2 pages

Public Relations and Corporate Image

This document contains questions related to public relations, corporate image, and marketing from 2014-2018. The questions cover topics such as the role of marketing in corporate image building, defining public relations and the tools used, corporate identity and objectives, the impact of visual style on market position, elements that communicate a corporate message, differentiating between PR, advertising, and merchandising, PR publication tools and their advantages/disadvantages, the relationship between corporate identity and image, the objectives of an in-house journal, the functions of a PR agency, corporate visual identity, ghost writing, media tracking, how the 4 Ps of marketing can build corporate image, and more.

Uploaded by

Ashutosh Agal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Public Relations and Corporate Image 2014 Questions

1.) Enumerate the role of marketing in developing Corporate Image Building.


2.) Define Public relations and enlist the various tools used for the same.
3.) Define Public Opinion. Enlist the characteristics of group influences on Individual Opinion.
4.) What do you understand by corporate identity? What are its main objectives?
5.) The visual style of a company influences its place in the market. Discuss.
6.) Enlist the elements incorporated in the corporate design that send out the message that .a
corporate wishes to portray. Enumerate with examples.
7.)
a) Differentiate between public relations and advertising (4 marks)
b) Differentiate between merchandizing and packaging (4 marks) –
c) Point of purchase material (2 marks)
8.) Discuss the different tools used in PR publication. Express in terms of advantages and
disadvantages of each.
9.) numerate the evolutionary relationship between corporate identity and corporate image.

Public Relations and Corporate Image 2015 Questions


1.) Enumerate the objectives of an in-house journal.
2.) How do press releases & brochures help in promoting the PR of a company ?
3.) What do you mean by PR agency? Discuss the 'functions of a PR Agency.
4.) What is corporate visual identity?
5.) Briefly explain ghost writing.
6.) What is media tracking?
7.) Discuss the 4 Ps of marketing & analyze how they can help in creating corporate image.
8.) 'Media plays an important role in developing & maintaining good customer relations ‘Explain.
9.) What cautions and precautions a spokesperson should take while facing a press/TV interview?

Public Relations and Corporate Image 2016 Questions


1.) Does a good Corporate Image lead to increase in Sales and Profits? Comment.
2.) Public Relations is all about Advertising? Comment. Also explain the other channels of Public
Relations.
3.) How different is in house PR agency from a external PR Agency?
4.) Explain the role of Packaging and Sponsorships to build Corporate Image.
5.) Explain Role of Public Relations for celebrity marketing.
6.) What is Ghost Writing? Explain with the help of an example.
7.) Explain the relationship between Public Relations and Corporate Image. How does one affect
the other?
8.) Explain the impact of Society on Corporate Image. Also explain the importance of Corporate
Social Responsibility.
9.) How would you conduct a Public Relations Research for your company dealing in Soft Drinks?

Public Relations and Corporate Image 2017 Questions


1.) What is Product Mix? Explain with the help of an example.
2.) What are the main requirements of a good Integrated Marketing Communications plan?
3.) Explain in detail the role of public relations in today's business environment and branding.
4.) How point of Purchase has effect on Corporate Image?
5.) Explain in detail the factors responsible for the changing content analysis and campaign
examination environment.
6.) What do you understand by the concept Public Relations? What is their contribution in building
corporate identity, reputation and image?
7.) What are the various types of in-house journals? Explain with examples.
8.) Explain the concept of STP in marketing. What are the 7 ways to achieve effective positioning
(please give a short description along with examples).
9.) "Social Media Mistakes can hurt your business" explain with examples.

Public Relations and Corporate Image 2018 Questions


1.) Define public relations and enlist the various tools used for the same?
2.) How can Advertisements and Brochures helps in promoting the PR of the company?
3.) List out the difference between PR and Sales promotion.
4.) Explain the procedure in which media handling can be done effectively.
5.) Discuss the various segmentation procedure involved in marketing.
6.) Define the following terms
a. POP
b. Kiosk
c. E-Marketing
d. Merchandising
7.) Explain in detail the marketing Mix and promotional mix with suitable examples.
8.) Discuss the various strategies adopted by the retail giant NESTLE in recovering MAGGI back into
the shelves in India.
9.) Will Micromax be able to achieve success in foreign markets as well? Give reasons in support
your answers.

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