ASSIGNMENTS
ASSIGNMENTS
ASSIGNMENT 1
Q.1 Definition and concept of Service Marketing.
Q.2 Explain Service Marketing Mix.
ASSIGNMENT 2
Q.1 Explain Service Market Segmentation and Targeting with a suitable example.
Q.2 How will you develop the service positioning strategies and mechanism for
handling complaints.
GANGA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Assignment No:- 1
Course: : E-comm
Programme:MBA Level: PG Semester:4th
Name of Faculty: Ms.MONIKA Department: CSE Total Marks:20
Course
Sr. No. Questions RBT LEVEL
Outcome
M. Marks
ASSIGNEMENT 1
Q. QUESTIONS RBT MARKS
NO. LEVEL/CO
Q1 Explain Holistic Marketing Approach. LOTS /CO1 10
ASSIGNEMENT 2
Q. QUESTIONS RBT MARKS
NO. LEVEL/CO
Q3 Discuss process of Market segmentation? HOTS/CO3 10
Q4 Discuss Promotion mix HOTS/CO4 10
GANGA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Department of Management
Q2 Write the source code for creating a frame window in an applet. L5/CO5 10
GANGA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Department of Management
Q2 Explain System development life cycle model with its diagram. L3/CO3 10
ASSIGNEMENT 1
Q. QUESTIONS RBT MARKS
NO. LEVEL/CO
Q1 “Industrial relation in India are not conductive to rapid LOTS /CO1 10
industrial growth” explain it.
Q2 Trade union response towards liberalization is not concucive LOTS/CO2 10
to growth” do you agree?
ASSIGNEMENT 2
Q. QUESTIONS RBT MARKS
NO. LEVEL/CO
Q3 Discuss effective grievance handling system in an HOTS/CO3 10
organization?
Q4 Discuss the role of collective bargaining and empowerment HOTS/CO4 10
towards organizational performance?
GANGA INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Department of Management
Q2 Describe the components of ALM. How interest rate risk can be L4/CO4 10
measured in banks?
Department of Management
Programme: MBA (PG) Semester: 4TH
Course Code: 17IMG24GF2 Course Title: SAPM
Course Coordinator/Teacher: Manisha
Department of Management