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    Online Course-Digital Marketing

    Uploaded by

    Virendra Joshi
    This document provides information about a one week online course on global digital marketing strategies being offered by Annamalai University's Department of Business Administration from May 20-26, 2020. The course will help participants understand global digital marketing strategies and tactics through topics like SEO, PPC, content marketing, social media marketing, and more. It will be conducted through Google Classroom with 50 seats available. Interested students from any UG or PG program can register by May 15. The course is free and participants will receive an e-certificate upon successful completion.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Online Course-Digital Marketing

    Uploaded by

    Virendra Joshi
    78 views2 pages
    This document provides information about a one week online course on global digital marketing strategies being offered by Annamalai University's Department of Business Administration from May 20-26, 2020. The course will help participants understand global digital marketing strategies and tactics through topics like SEO, PPC, content marketing, social media marketing, and more. It will be conducted through Google Classroom with 50 seats available. Interested students from any UG or PG program can register by May 15. The course is free and participants will receive an e-certificate upon successful completion.

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    Online course digital marketing

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    This document provides information about a one week online course on global digital marketing strategies being offered by Annamalai University's Department of Business Administration from May 20-26, 2020. The course will help participants understand global digital marketing strategies and tactics through topics like SEO, PPC, content marketing, social media marketing, and more. It will be conducted through Google Classroom with 50 seats available. Interested students from any UG or PG program can register by May 15. The course is free and participants will receive an e-certificate upon successful completion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    78 views2 pages

    Online Course-Digital Marketing

    Uploaded by

    Virendra Joshi
    This document provides information about a one week online course on global digital marketing strategies being offered by Annamalai University's Department of Business Administration from May 20-26, 2020. The course will help participants understand global digital marketing strategies and tactics through topics like SEO, PPC, content marketing, social media marketing, and more. It will be conducted through Google Classroom with 50 seats available. Interested students from any UG or PG program can register by May 15. The course is free and participants will receive an e-certificate upon successful completion.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Annamalai University

    Faculty of Arts
    Department of Business Administration

    Global Strategies on Digital Marketing

    Date: 20.5.2020 to 26.5.2020 Time: 10.00 am to 11.00 am


    Google Class Room Code: otljta7
    Last Date for registration is 15/05/2020
    Eligibility: Students pursuing or completed UG/ PG courses (any discipline)
    No of seats: 50
    Note: There is no Registration Fees/the course will be conducted through Google Classroom hence
    Gmail ID is mandatory/ only shortlisted candidates will be permitted to undergo the course/ the
    candidates will be issued e-certificate based on the successful completion of the course.

    Course Co-ordinators:
    Dr. M.Ramesh, Professor
    Dr. C. Kathiravan, Associate Professor
    Dr. Rincy V Mathew, Associate Professor
    Department of Business Administration
    Annamalai University
    Email: [email protected]; Mobile: 9994249466, 9486283154

    Dr. A. RAJAMOHAN
    Professor and Head
    Department of Business Administration
    Annamalai University
    For REGISTRATION
    Details of the Course

    Title of the Course:

    A digital marketing strategy is a plan that helps the individuals to achieve specific digital
    business goals through carefully selected online marketing channels such as paid, earned, and
    owned media. The objective of one week online course on global strategies of digital marketing
    is to enable the participants of the programme a deep understanding on global strategies of
    digital marketing and action plans that help them to achieve their company goals through
    carefully selected online marketing channels.

    Day Title
    Day-1 Global Strategy & Tactics Digital Marketing
    Day-2 Search Engine Optimization (SEO)
    Day-3 Pay-Per-Click (PPC) Marketing.
    Day-4 Webinar Production and Content Marketing (Blogging & Article Writing)
    Day-5 Email Marketing & Social Media Marketing.
    Day-6 Video Production & Competitor and Website Analysis.
    Day-7 Web analytics & Online Test

    RESOURCE PERSONS
    FROM THE DEPARTMENT OF BUSIESS ADMINISTRATION
    • Dr. A.Rajamohan, Prof. & Head
    • Dr. M.Ramesh, Professor
    • Dr. C. Kathiravan, Associate Professor
    • Dr. Rincy V Mathew, Associate Professor
    • Dr.B.Karthikeyan, Associate Professor
    EXTERNAL RESOURCE PERSON
    Dr. V.D. Patil, Training Officer, Colmbo Plan Staff College Pasig City, Philippines

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