Chapter 5
Chapter 5
CHAPTER 2
INTRODUCTION TO MANAGEMENT
IMPORTANCE OF MANAGEMENT
Management is important in any organisation. In order to achieve the objectives, management is required.
Following points show the importance of management;
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Organisation Structure and Behaviour - F.Y. BCA (Sem 2), VNSGU, Surat
- An organisation can only go ahead if it has better management. An organisation require good
marketing management, financial management, production management, human resource
management etc.
- When all the functions of the organisation are managed well, then it helps in the growth of the
organisation.
5. Provides innovation:
- Better management will always provide new ideas, imaginations and visions to an organisation.
- Innovation helps the organisation to grow.
FEATURES OF MANAGEMENT
1. Continuous and never ending process: Management is a Process. It includes four main functions,
viz., Planning, Organizing, Directing and Controlling. The manager has to Plan and organize all the
activities. He has to give proper directions to his subordinates. He also has to control all the activities.
The manager has to perform these functions continuously. Therefore, management is a continuous and
never ending process.
2. Getting things done through people: The managers do not do the work themselves. They get the
work done through the workers. The workers should not be treated like slaves. They should not be
tricked, threatened or forced to do the work. A favourable work environment should be created and
maintained.
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3. Result oriented science and art: Management is result oriented because it gives a lot of importance
to "Results". Examples of Results like, increase in market share, increase in profits, etc. Management
always wants to get the best results at all times.
4. Multidisciplinary in nature: Management has to get the work done through people. It has to
manage people. This is a very difficult job because different people have different emotions, feelings,
aspirations, etc. Similarly, the same person may have different emotions at different times. So,
management is a very complex job. Therefore, management uses knowledge from many different
subjects such as Economics, Information Technology, Psychology, Sociology, etc. Therefore, it is
multidisciplinary in nature.
5. A group and not an individual activity: Management is not an individual activity. It is a group
activity. It uses group (employees) efforts to achieve group (owners) objectives. It tries to satisfy the
needs and wants of a group (consumers). Nowadays, importance is given to the team (group) and not to
individuals.
7. Computerised management: Now a days, all managers use computers. Computers help the
managers to take accurate decisions. However, computers can only help management. Computers
cannot replace management. This is because management takes the final responsibility. Thus
Management is aided (helped) but not replaced by computers.
8. Situational in nature: Management makes plans, policies and decisions according to the situation. It
changes its style according to the situation. It uses different plans, policies, decisions and styles for
different situations. The manager first studies the full present situation. Then he draws conclusions
about the situation. Then he makes plans, decisions, etc., which are best for the present situation. This is
called Situational Management.
9. Need not be an ownership: In small organizations, management and ownership are one and the
same. However, in large organizations, management is separate from ownership. The managers are
highly qualified professionals who are hired from outside. The owners are the shareholders of the
company.
10. Both an art and science: Management is result-oriented. Therefore, it is an Art. Management
conducts continuous research. Thus, it is also a Science.
11. Management is all pervasive: Management is necessary for running a business. It is also essential
for running business, educational, charitable and religious institutions. Management is a must for all
activities, and therefore, it is all pervasive.
13. Use a professional approach in work: Managers use a professional approach for getting the work
done from their subordinates. They delegate (i.e. give) authority to their subordinates. They ask their
subordinates to give suggestions for improving their work. They also encourage subordinates to take the
initiative. Initiative means to do the right thing at the right time without being guided or helped by the
superior.
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14. Management is dynamic in nature: Management is dynamic in nature. That is, management is
creative and innovative. An organization will survive and succeed only if it is dynamic. It must
continuously bring in new and creative ideas, new products, new product features, new ads, new
marketing techniques, etc.
SCOPE OF MANAGEMENT
According to many authors, it is very difficult to clearly describe the scope of management. However,
we can understand the scope of management through following ways;
1 Subject-matter of Management
Management is considered as a continuing activity made up of basic management functions like
planning, organizing, staffing, directing and controlling.
These components are considered as the subject-matter of management.
Office Management : Office management is concerned with office layout, office staffing and
equipment of the office.
4 Principles of Management:
The principles of management are of universal application. This means that the theories of
management can be applied anywhere.
These principles are applicable to any group activity (like organisation) undertaken for the
achievement of some common goals.
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Management is a challenging job. It requires certain skills to accomplish such a challenge. Thus,
essential skills which every manager needs for doing a better management are called
as Managerial Skills.
According to Professor Robert Katz, there are three managerial skills, viz.,
Conceptual Skills,
Human Relations Skills, and
Technical Skills.
According to Prof. Robert Katz, all managers require above three managerial skills. However, the
degree (amount) of these skills required varies (changes) from levels of management and from an
organisation to organisation.
The above picture or diagram shows the managerial skills which are required by managers working at
different levels of management. The top-level managers require more conceptual skills and less technical
skills. The lower-level managers require more technical skills and fewer conceptual skills. Human
relations skills are required equally by all three levels of management.
1. Conceptual Skills
Conceptual skill is the ability to visualise (see) the organisation as a whole. It includes Analytical,
Creative and Initiative skills. It helps the manager to identify the causes of the problems and not the
symptoms. It helps him to solve the problems for the benefit of the entire organisation. It helps the
manager to fix goals for the whole organisation and to plan for every situation. Conceptual skills are
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mostly required by the top-level management because they spend more time in planning, organising and
problem solving.
3. Technical Skills
A technical skill is the ability to perform the given job. Technical skills help the managers to use different
machines and tools. It also helps them to use various procedures and techniques. The low-level managers
require more technical skills. This is because they are incharge of the actual operations.
Apart from Prof. Robert Katz's three managerial skills, a manager also needs (requires) following
additional managerial skills.
4. Communication Skills
Communication skills are required equally at all three levels of management. A manager must be able to
communicate the plans and policies to the workers. Similarly, he must listen and solve the problems of the
workers. He must encourage a free-flow of communication in the organisation.
5. Administrative Skills
Administrative skills are required at the top-level management. The top-level managers should know how
to make plans and policies. They should also know how to get the work done. They should be able to co-
ordinate different activities of the organisation. They should also be able to control the full organisation.
6. Leadership Skills
Leadership skill is the ability to influence human behaviour. A manager requires leadership skills to
motivate the workers. These skills help the Manager to get the work done through the workers.
Different experts have classified functions of management. According to George & Jerry, “There
are four fundamental functions of management i.e. planning, organizing, actuating and
controlling”.
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According to Henry Fayol, “To manage is to forecast and plan, to organize, to command, & to
control”. Whereas Luther Gullick has given a keyword ’POSDCORB’ where P stands for
Planning, O for Organizing, S for Staffing, D for Directing, Co for Co-ordination, R for reporting
& B for Budgeting.
But the most widely accepted are functions of management given by KOONTZ and O’DONNEL
i.e. Planning, Organizing, Staffing, Directing and Controlling.
1. Planning
It is the basic function of management. It deals with deciding the future actions & deciding in
advance the most appropriate actions for achievement of pre-determined goals.
According to KOONTZ, “Planning is deciding in advance - what to do, when to do & how to
do. It fills the gap from where we are & where we want to be”.
A plan is a future course of actions. It is an exercise in problem solving & decision making.
Planning is determination of courses of action to achieve desired goals.
Thus, planning is a systematic thinking about ways & means for accomplishment of pre-
determined goals.
Planning is necessary to ensure proper use of human & non-human resources. It is present
everywhere, it is an intellectual activity and it also helps in avoiding confusion, uncertainties,
risks, wastages etc.
2. Organizing
It is the process of bringing together physical, financial and human resources and developing
productive relationship among them for achievement of organizational goals.
According to Henry Fayol, “To organize a business is to provide it with everything useful or its
functioning i.e. raw material, tools, capital and personnel’s”.
To organize a business involves determining & providing human and non-human resources to
the organizational structure.
Organizing as a process involves:
Identification of activities.
Classification of grouping of activities.
Assignment of duties.
Delegation of authority and creation of responsibility.
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Coordinating authority and responsibility relationships.
3. Staffing
It is the function of manning (deciding the staff) the organization structure and keeping it manned.
Staffing has assumed greater importance in the recent years due to advancement of technology,
increase in size of business, complexity of human behavior etc.
The main purpose of staffing is to put right man on right job.
According to Kootz & O’Donell, “Managerial function of staffing involves manning the
organization structure through proper and effective recruitment, selection, training & development
of employees to fill the roles designed in the structure”.
Staffing involves:
Manpower Planning (estimating man power in terms of searching, choose the person and
giving the right place).
Recruitment, Selection & Placement.
Training & Development.
Remuneration.
Performance Appraisal.
Promotions & Transfer.
4. Directing
It is that part of managerial function which implements the organizational methods to work
efficiently for achievement of organizational purposes.
It sets it in motion the action of people because planning, organizing and staffing are the mere
preparations for doing the work.
Direction involves influencing, guiding, supervising, motivating sub-ordinate for the achievement
of organizational goals. Direction has following elements:
Supervision
Motivation
Leadership
Communication
Supervision- implies overseeing the work of subordinates by their superiors. It is the act of
watching & directing work & workers.
Motivation- means inspiring, stimulating or encouraging the sub-ordinates with zeal to work.
Positive, negative, monetary, non-monetary incentives may be used for this purpose.
Leadership- may be defined as a process by which manager guides and influences the work of
subordinates in desired direction.
Communications- is the process of passing information, experience, opinion etc from one person
to another. It is a bridge of understanding.
5. Controlling
It involves comparing the actual performance with the planned performance. If there is any
variation, then necessary actions are to be taken. These actions are called controlling.
The purpose of controlling is to make sure that everything occurs according to plan.
According to Koontz & O’Donell “Controlling is the measurement & correction of performance
activities of subordinates in order to make sure that the enterprise objectives and plans desired to
obtain them as being accomplished”.
Therefore controlling has following steps:
a. Establishment of standard performance.
b. Measurement of actual performance.
c. Comparison of actual performance with the standards and finding out deviation if any.
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d. Corrective action.
Levels of management in an organisation structure can be divided into three parts – top level, middle
level and lower level management;
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Top Management
Board of Directors,
Managing Directors, or
General Manager.
Workers, Peons.
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Sending Reports and statements to advice and provide regular feedback on work related
issues to middle level management.
To maintain good human relation with workers and acting as liaison man between middle
management and the workers.
It is important for the managers to make use of the resources (men, machines, money, materials etc) well.
This will help in achieving the objectives of the organisation. Henry Mintzberg has divided the role of
managers into three categories;
1. INTERPERSONAL ROLE:
- Interpersonal role means how managers deal with his contacts and other people. This includes the
following;
o A manager is considered as an ‘ambassador’ to all outsiders
o A manager is considered as ‘figure head’. He has formal authority. He also has a special
status in the organisation.
o A manager performs the role of a leader. He has to communicate with his subordinates,
motivate them and activate them to work in order to achieve the objectives.
2. INFORMATIONAL ROLE:
- A manager’s contact with the outside world and his leadership position make him a focal point of
information. He has to receive and collect information so that he can develop a thorough
understanding of his organisation. This role includes the following;
o He gathers information from the environment and transmits it into his organisation.
o He functions as a monitor. He keeps a watch on the information that is spreading
throughout the organisation.
o He functions as a spokesman by passing the organisation’s information into the
environment. For example, when a company launches a new product, the manager provides
this information to the public through press conferences etc.
3. DECISIONAL ROLE:
- A manager occupies an important role in an organisation because of his special and unique
position and authority. This means that he must be performing important organizational duty of
decision making. There are four decisional role that he has to perform:
o He has to perform the entrepreneur’s role by initiating change and taking the risk in
introducing the change in the organisation.
o He has to solve the problem whenever his organisation is under a problem or threat.
o He performs the role of an allocator of resources when he decides how and where his
organisation will expand its efforts and resources.
o He performs the role of a negotiator. As negotiator, he deals with those situations where he
has to enter into negotiations on behalf of the organisation.
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To conclude whether management is science or art, we must understand the features and meanings of
science, art and compare them with management meaning and features.
Management as a Science:
Science can be defined as a systematic and organised body of knowledge based on logically observed
findings, facts and events. Science is made up of exact principles which can be verified and it can
establish cause and effect relations.
2. Scientific principles are derived on the basis of logical and scientific observations:
The scientists perform logical observation before deriving any principle or theory. They are very objective
while doing the observations. But when managers are observing they have to observe human beings and
observation of human being cannot be purely logical and objective.
Some kind of subjectivity enters in the observations so this feature of science is not present in
management. All the scientific principles have same effect, wherever we try them whereas effect of
management principles varies from one situation to other.
4. Universal Validity:
Scientific principles have universal application and validity. Management principles are not exact like
scientific principles so their application and use is not universal. They have to be modified according to
the given situation. So this feature of science is not present in management.
5. Replication is possible:
In science replication is possible as when two scientists are undertaking the same investigation working
independently and treating the same data under the same conditions may desire or obtain the identical or
exactly same result. But in management managers have to conduct research or experiments on human
beings. So if’ two managers are investigating same data, on different sets of human beings they will not
get identical or same result because human beings never respond in exactly identical manner. So this
feature of science is also not present in management.
Management as an Art:
Art can be defined as systematic body of knowledge which requires skill, creativity and practice to get
perfection. The main features of art are:
2. Personalised application:
In the field of art only theoretical knowledge is not enough. Every artist must have personal skill and
creativity to apply that knowledge. For example, all musicians learn same ragas but they apply these ragas
according to their personal skill and creativity which makes them different.
In management also all managers learn same management theories and principles. But their efficiency
depends on how well they use these principles under different situations by applying personal skills and
creativity so this feature of art is also present in management.
PROFESSIONALISATION OF MANAGEMENT
Profession can be defined as an occupation backed by specialised knowledge and training, in which entry
is restricted. The main features of profession are:
2. Restricted Entry:
The entry to a profession is restricted through an examination or degree. For example a person can
practice as Doctor only when he is having MBBS degree.
Whereas there is no legal restriction on appointment of a manager, anyone can become a manager
irrespective of the educational qualification. But now many companies prefer to appoint managers only
with MBA degree. So presently this feature of profession is not present in management but very soon it
will be included with statutory backing.
5. Service Motive:
The basic motive of every profession is to serve the clients with dedication. Whereas basic purpose of
management is achievement of management goal, for example for a business organisation the goal can be
profit maximisation.
But nowadays only profit maximisation cannot be the sole goal of an enterprise. To survive in market for
a long period of time, a businessman must give due importance to social objectives along with economic
objectives. So presently this feature of profession is not present but very soon it will be included.
Definition of Management: Management is defined as an act of managing people and their work, for
achieving a common goal by using the organization’s resources. It creates an environment under which
the manager and his subordinates can work together for the attainment of group objective. It is a group of
people who use their skills and talent in running the complete system of the organization. It is an activity,
a function, a process, a discipline and many more. Planning, organizing, leading, motivating, controlling,
coordination and decision making are the major activities performed by the management. Management
brings together 5M’s of the organization, i.e. Men, Material, Machines, Methods and Money. It is a result
oriented activity, which focuses on achieving the desired output.
The major differences between management and administration are given below:
Management is a systematic way of managing people and things within the organization. The
administration is defined as an act of administering the whole organization by a group of people.
Management is an activity of business and functional level, whereas Administration is a high level
activity.
Management plays an executive role in the organization. The role of administration is decisive in
nature.
Administration takes all the important decisions of the organization while management makes
decisions under the boundaries set by the administration.
A group of persons, who are employees of the organization are collectively known as
management. On the other hand, administration represents the owners of the organization.
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Management can be seen in the profit making organization like business enterprises. Conversely,
the Administration is found in government and military offices, clubs, hospitals, religious
organizations and all the non profit making enterprises.
Management is all about plans and actions, but the administration is concerned with framing
policies and setting objectives.
The manager looks after the management of the organization, whereas administrator is responsible
for the administration of the organization.
Management focuses on managing people and their work. On the other hand, administration
focuses on making the best possible utilization of the organization’s resources.
Conclusion
Theoretically, it can be said that both are different terms, but practically, you will find that the terms are
more or less same. You would have noticed that a manager performs both administrative and functional
activities. The managers who are working on the top-most level are said to be the part of administration
whereas the managers working on the middle or lower level represents management. So, we can say that
administration is above management.
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