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Case Study On Entrep

This document discusses a case analysis on the disaster recovery solution implemented by 7-Eleven Philippines. 7-Eleven needed a solution to replicate data from its primary Oracle database to a secondary database to ensure business continuity during typhoons. It selected Dbvisit Standby due to its lower cost compared to Oracle Data Guard and ease of use. Dbvisit Standby replicates data between databases every 5-15 minutes, and was successfully used during one disaster failover. 7-Eleven has also used Dbvisit Standby for data migrations to avoid application downtime.

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Leslie Ann Elazegui Untalan
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64 views7 pages

Case Study On Entrep

This document discusses a case analysis on the disaster recovery solution implemented by 7-Eleven Philippines. 7-Eleven needed a solution to replicate data from its primary Oracle database to a secondary database to ensure business continuity during typhoons. It selected Dbvisit Standby due to its lower cost compared to Oracle Data Guard and ease of use. Dbvisit Standby replicates data between databases every 5-15 minutes, and was successfully used during one disaster failover. 7-Eleven has also used Dbvisit Standby for data migrations to avoid application downtime.

Uploaded by

Leslie Ann Elazegui Untalan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BATANGAS STATE UNIVERSITY

Graduate School

Case Analysis on
Entrepreneurship in Global Perspective

Submitted by:

LESLIE ANN U. GAMUNDOY

DBA STUDENT

Submitted to:

DR. JOY M. REYES


BATANGAS STATE UNIVERSITY
Graduate School

7-ELEVEN(PHILIPPINES) CASE ANALYSIS


The local operator has held the license to operate the country’s 7-Eleven
stores since 1982, and today they employ over 300 permanent staff in their
central warehouse and operation center.

The Philippines is the most hurricane susceptible large country in the


world (hurricanes are also known as tropical cyclones, and locally typhoons).
With an average of 6 to 9 hurricanes reaching landfall every year, each with a
rainfall of up to 40” (1 meter), they are arguably the single largest natural threat
to the people and businesses in the island group.

The Challenge

Like all businesses in the Philippines, 7-Eleven needs to take steps to mitigate
the risks posed to its system and operations by these large storms. The main
warehouse in particular, located in the capital Manila, plays a critical role in
ensuring the country’s 1,000 stores are kept fully stocked. 7-Eleven’s warehouse
management system is a critical component of their overall IT platform, and one
which needs to operate on a 24/7 basis. It therefore requires a robust and
reliable disaster recovery (DR) solution which can be invoked almost instantly
when necessary.

The warehouse management system includes physical Windows-based


application servers and Linux-based database servers. The database servers are
running Oracle 10g Standard Edition and store around 900gb of data, with a
weekly growth rate of approximately 3gb. The system maintains a daily volume
of around of 14gb of transactional data and archive logs of approximately 100gb,
all of which need to be replicated to the standby database. This is a large volume
of data to be kept replicated across multiple servers without impacting
performance.
BATANGAS STATE UNIVERSITY
Graduate School

The Solution

7-Eleven selected Dbvisit Standby as a solution for their DR needs. Dbvisit


Standby is a proven, reliable and cost-effective physical data replication solution
for Oracle Standard Edition databases that can be used to deliver disaster
recovery.

Although 7-Eleven initially looked at using Oracle Data Guard, they ruled this out
due to the total cost of ownership. While their warehouse management system
was able to operate on Oracle Standard Edition, Data Guard required Oracle
Enterprise Edition, increasing the overall cost of the Oracle licenses almost six-
fold. Dbvisit Standby offered a cost saving of over 80% when compared with the
Oracle solution.

7-Eleven found that Dbvisit Standby provided the same or improved features
and support levels when compared with other products in the market.
Additionally, the deployment and management of the software, from initial trial
to full production implementation, proved very straightforward.

Another factor in 7-Eleven’s selection of Dbvisit Standby was the level of support
provided by Dbvisit. From the evaluation trial and implementation project, to
ongoing support once the solution was in production, 7-Eleven has been thrilled
with the support they receive.

The Result

7-Eleven has been using Dbvisit Standby in a production environment since


2011. Standby replicates production data from the primary database to the
secondary database at a frequency of between five and fifteen minutes., 24
hours a day, seven days a week.
BATANGAS STATE UNIVERSITY
Graduate School

7-Eleven has found Dbvisit Standby easy to use and operate, both in replication
mode and also in the event of a disaster. Over the course of the 3 years Standby
has been in operation, 7-Eleven has only needed to revert to the DR database
instance on one occasion.

Dbvisit Standby therefore helped with the failover, but also the recovery
process. Not only had it kept the backup copy of the database up-to-date for use
during failover, but it also supported the recovery process by recreating the new
primary database without the need for an application outage.

Added Benefit: Data Migration

As well as using Dbvisit Standby as a DR platform, 7-Eleven has also used it on


several occasions to perform data migrations. The traditional approach to data
migration involves stopping the application to freeze the data while it is copies
to the target database. Dbvisit Standby offers a superior solution by
incrementally replicating the database while the application continues to run,
removing the need for a protracted application outage.
BATANGAS STATE UNIVERSITY
Graduate School

Mang Inasal Case Analysis


SHORT HISTORICAL BACKGROUND

Mang Inasal (Hiligaynon for Mr. Barbeque) is a barbeque fast food


restaurant chain in the Philippines established in Iloilo City in 2003. It is one of
the fastest growing food companies in country specializing in grilled chicken. The
company was started by Edgar Sia II, a young enterprising architect who owned
his first business at the age of twenty. He engaged in the food business at
twenty six years of age, opening the first Mang Inasal branch in December 2003
at the Robinson’s Mall Carpark in Iloilo City. The restaurant was an instant
success despite stiff competition from other more established grilled food
restaurants. The branches were first opened in the Visayan region then to
neighboring Mindanao to its south, before spreading to Metro Manila. The
company started franchising in 2005. By 2008, Mang Inasal had 23 restaurants
opened, with ten being franchised. In October 2010, 70% of Mang Inasal was
acquired by Jollibee Food Corporation, the largest food chain company in the
country, for 3 billion. As of March 2014, the chain has grown to about 460
stores.

Alternative Courses of Action

ACA # 1 Revolutionizing the Marketing Mixes. Marketing mix is the set of


controllable, tactical marketing tools that a company uses to produce a desired
response from its target market. It consists of everything that a company can do
to influence demand for its product. It is also a tool to help marketing planning
and execution.

Advantages Disadvantages

- Better Profits / increase Profits - Costly


- Enhanced brand recognition - Requires investment of Time
- Promote product/services
BATANGAS STATE UNIVERSITY
Graduate School

- Gain more clients


ACA #2 Changing the brand image into something new

Advantages Disadvantages

- New brand image -Expensive


- Innovated / Improved - Time consuming
- Aligned with technological issues - More promotions efforts needed

ACA # 3 Facilitate Competitive Analysis

Advantages

- Identification of the problems of the environment


- Enables you to identify gaps in the market for products, services or
initiatives
- Assists you to price your goods and services both competitively and
strategically.
- Might give your ideas for new technology and methodology that could be
applied within your own organization.
Disadvantages

- Expensive
- Time consuming
- Involves a commitment of resource which will have an inherent cost to
the business.
- Flawed analysis of competitors might result in making poor business
decisions.
- Too much focus on the activities of competitors might lead a business into
becoming reactive instead of proactive, resulting in a lack of unique
identity in the market.
BATANGAS STATE UNIVERSITY
Graduate School

Conclusions and Recommendations

Highly recommend the ACA#1 with the use of revolutionizing the


marketing mixes. Mang Inasal should continue the promotion of their own style
barbeque chicken and unlimited rice. Employees should have proper training of
cleanliness and sanitary procedures. Mang Inasal should continue strengthen its
existing branches and should focus on the quality products that provide
consumer satisfaction and add value to them. And also they should conduct
feasibility for possible international expansion. They must ensure the freshness
and quality of the food and must increase operational efficiency.

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