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Creating An Elevator Pitch Worksheet

This document provides guidance on creating an effective elevator pitch to promote a program or organization. An elevator pitch should be 30-60 seconds or 80-90 words to summarize the key points in the time it takes to ride an elevator. It outlines five topics to address: 1) who you are, 2) what problems you solve, 3) the benefits of working with you, 4) how you do it, and 5) a call to action. Examples are given for each topic to demonstrate how to craft short, powerful sentences that grab attention and convey the essential information about your program in a concise yet compelling way. Fine-tuning tips encourage connecting phrases smoothly and focusing on the listener's interests.

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Jane Cheung
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788 views2 pages

Creating An Elevator Pitch Worksheet

This document provides guidance on creating an effective elevator pitch to promote a program or organization. An elevator pitch should be 30-60 seconds or 80-90 words to summarize the key points in the time it takes to ride an elevator. It outlines five topics to address: 1) who you are, 2) what problems you solve, 3) the benefits of working with you, 4) how you do it, and 5) a call to action. Examples are given for each topic to demonstrate how to craft short, powerful sentences that grab attention and convey the essential information about your program in a concise yet compelling way. Fine-tuning tips encourage connecting phrases smoothly and focusing on the listener's interests.

Uploaded by

Jane Cheung
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CREATING AN ELEVATOR PITCH

In the time it takes to ride an elevator, what would you tell someone about your program? Please take
10-15 minutes to use each idea to write one short powerful sentence for each topic.

These five topics will help you to write a carefully planned and prepared message that grabs attention
in a few words, which should only take 30-60 seconds to read.

The elevator speech in total is:

▪ Absolutely no longer than 30-60 seconds.


▪ Or, in words- approximately 80-90 words
▪ Or, in sentences- 8 to 10 sentences

_____________________________________________________________________________________

1) About you- Open with a statement that grabs attention: a hook that prompts your listener to ask
questions; Tell who you are: what is your role, include location.

Examples: I’m Mary Smith, Executive Director for Homes for the Homeless, a Detroit area non-
profit that runs homeless shelters. OR I’m Robin Young and I am the Executive Director of Little
Ones Stay and Play, a Brooks County owned and operation child care center.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

2) What do you offer- Tell what problems you solve, offer a vivid example.

Examples: We help about 80 families in the Valdosta area with high quality child care so that the
parents can go to work or school. OR We offer the only Quality Rated after school program in
Colquitt County, so that children have a safe, supervised, and quality place to spend the hours after
the instructional day.
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3) What are the benefits- Tell what very special services, or solutions you can offer, what are the
advantages of working with you, work your organization name in a 2nd time, include phrases that
define or refine.

Examples: What makes our child care program different is that we are Quality Rated, which means
that we have been certified by state credentialed early childhood education experts that we go
above and beyond minimum health and safety standards to offer an early learning experience that
prepares children for kindergarten. OR Because we are able to keep our rates low, working poor

Grant Writing Training August 22, 2018


Kristin Bernhard ~ Georgia Department of Early Care and Learning
Adapted from the SAMHSA SOAR TA Center
families are able to remain employed or in school, which helps provide a PATH out of poverty. OR
We are a minority, woman owned business that employs 35 local residents of Lowndes County

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

4) How do you do it- Give a concrete example or tell a short story, show your uniqueness, emotional
appeals, real impact stories.

Examples: We have helped 700 individuals access Social Security benefits since we began our
SOAR program in 2007. Our outcomes tell us that applicants access stable housing and
healthcare in an average of 65 days from date of application. OR We serve 30 children who receive
CAPS, which means their parents work, but don’t make above 85% of the median income.
Because we’re Quality Rated, that means these children, who need our support the most, benefit
from an environment with highly trained teachers, lower rations,
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

5) Include a specific call to action- What is the most wanted response after your elevator speech?
Do you want a business card, a referral or an appointment for a presentation after your elevator
speech?

Examples: Can I contact you to see how we might work together? OR I see you are carrying a
DSM-V, we are looking for medical providers to perform mental status exams. OR Can we use
meeting space at your office to host our next staff development/training day?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Checklist for fine-tuning:

✓ First write down all that comes up in your mind.


✓ Then cut the jargon and details. Make strong short and powerful sentences. Eliminate unnecessary
words.
✓ Connect the phrases to each other. Your elevator speech has to flow naturally and smoothly. Don’t
rush.
✓ Memorize key points and practice.
✓ Have you really answered the key question of your listener: What’s in it for me?
✓ Create different versions for different audiences of your elevator speech.

Grant Writing Training August 22, 2018


Kristin Bernhard ~ Georgia Department of Early Care and Learning
Adapted from the SAMHSA SOAR TA Center

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