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ANNA UNIVERSITY, CHENNAI

AFFILIATED INSTITUTIONS
R - 2009
CURRICULUM I SEMESTER (FULL TIME)
MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER – I

Code No. Course Title L T P C

BA9201 Statistics for Management 3 1 0 4
BA9202 Economic Analysis for Business 4 0 0 4
BA9203 Total Quality Management 3 0 0 3
BA9204 Organizational Behaviour 3 0 0 3
BA9205 Communication Skills 3 0 0 3
BA9206 Accounting for Management 3 1 0 4
BA9207 Legal Aspects of Business 3 0 0 3
BA9208 Seminar I 0 0 2 1
Total 22 2 2 25

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BA9201 STATISTICS FOR MANAGEMENT LT P C

3104

UNIT I INTRODUCTION TO STATISTICS & PROBABILITY 12

Statistics – Definition, Types. Types of variables – Organising data - Descriptive Measures.
Basic definitions and rules for probability, conditional probability independence of events, Baye’s
theorem, and random variables, Probability distributions: Binomial, Poisson, Uniform and
Normal distributions.

UNIT II SAMPLING DISTRIBUTION AND ESTIMATION 12

Introduction to sampling distributions, sampling distribution of mean and proportion, application
of central limit theorem, sampling techniques. Estimation: Point and Interval estimates for
population parameters of large sample and small samples, determining the sample size.

UNIT III TESTING OF HYPOTHESIS 12

Hypothesis testing: one sample and two sample tests for means and proportions of large
samples (z-test), one sample and two sample tests for means of small samples (t-test), F-test
for two sample standard deviations. ANOVA one and two way – Design of experiments.

UNIT IV NON-PARAMETRIC METHODS 12

Chi-square test for single sample standard deviation. Chi-square tests for independence of
attributes and goodness of fit. Sign test for paired data. Rank sum test. Kolmogorov-Smirnov –
test for goodness of fit, comparing two populations. Mann – Whitney U test and Kruskal Wallis
test. One sample run test, rank correlation.

UNIT V CORRELATION, REGRESSION, INDEX NUMERS AND TIME SERIES

ANALYSIS 12
Correlation analysis, estimation of regression line. Time series analysis: Variations in time
series, trend analysis, cyclical variations, seasonal variations and irregular variations. Index
Numbers – Laspeyre’s, Paasche’s and Fisher’s Ideal index.

TOTAL: 60 PERIODS
TEXT BOOKS
1. Levin R.I. and Rubin D.S., Statistics for Management, 7th edition, Prentice Hall of India Pvt.
Ltd., New Delhi, 2001.
2. Srivatsava TN, Shailaja Rego, Statistics for Management, Tata McGraw Hill, 2008.
3. Anand Sharma, Statistics for Management, Himalaya Publishing House, Second
Revised edition, 2008.

REFERENCES
1. Anderson D.R., Sweeney D.J. and Williams T.A., Statistics for business and economics, 8th
edition, Thomson (South – Western) Asia, Singapore, 2002.
2. Aczel A.D. and Sounderpandian J., Complete Business Statistics, 6th edition, Tata
McGraw – Hill, 2004.
3. Prem S. Mann, Introductory Statistics, Wiley Student Edition, Fifth Edition.

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BA9202 ECONOMIC ANALYSIS FOR BUSINESS LT P C

4004

UNIT I INTRODUCTION 8
The themes of economics – scarcity and efficiency – three fundamental economic problems –
society’s capability – Production possibility fronties (PPF) – Productive efficiency Vs economic
efficiency – economic growth & stability – Micro economies and Macro economies – the role of
markets and government – Positive Vs negative externalities.

UNIT II CONSUMER AND PRODUCER BEHAVIOUR 13

Market – Demand and Supply – Determinants – Market equilibrium – elasticity of demand and
supply – consumer behaviour – consumer equilibrium – Approaches to consumer behaviour –
Production – Short-run and long-run Production Function – Returns to scale – economies Vs
diseconomies of scale – Analysis of cost – Short-run and long-run cost function – Relation
between Production and cost function.

UNIT III PRODUCT AND FACTOR MARKET 13

Product market – perfect and imperfect market – different market structures – Firm’s equilibrium
and supply – Market efficiency – Economic costs of imperfect competition – factor market –
Land, Labour and capital – Demand and supply – determination of factor price – Interaction of
product and factor market – General equilibrium and efficiency of competitive markets.

UNIT IV PERFORMANCE OF AN ECONOMY – MACRO ECONOMICS 13

Macro-economic aggregates – circular flow of macroeconomic activity – National income
determination – Aggregate demand and supply – Macroeconomic equilibrium – Components of
aggregate demand and national income – multiplier effect – Demand side management – Fiscal
policy in theory.

UNIT V AGGREGATE SUPPLY AND THE ROLE OF MONEY 13

Short-run and Long-run supply curve – Unemployment and its impact – Okun’s law – Inflation
and the impact – reasons for inflation – Demand Vs Supply factors –Inflation Vs
Unemployement tradeoff – Phillips curve –short- run and long-run –Supply side Policy and
management- Money market- Demand and supply of money – money-market equilibrium and
national income – the role of monetary policy.

TOTAL: 60 PERIODS
TEXT BOOKS
1. Paul A. Samuelson and William D. Nordhaus, Economics, 18th edition, Tata
McGraw Hill, 2005.
2. William Boyes and Michael Melvin, Textbook of economics, Biztantra, 2005.
3. N. Gregory Mankiw, Principles of Economics, 3rd edition, Thomson
learning, New Delhi, 2007.
4. Richard Lipsey and Alee Charystal, Economics, 11th edition, Oxford
University Press, New Delhi, 2008.
5. Karl E. Case and Ray C. fair, Principles of Economics, 6th edition, Pearson
Education Asia, New Delhi, 2002.

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BA9203 TOTAL QUALITY MANAGEMENT LTPC

3 00 3

UNIT I INTRODUCTION TO QUALITY MANAGEMENT 9

Definitions – TOM framework, benefits, awareness and obstacles. Quality – vision, mission and
policy statements. Customer Focus – customer perception of quality, Translating needs into
requirements, customer retention. Dimensions of product and service quality. Cost of quality.
UNIT II PRINCIPLES AND PHILOSOPHIES OF QUALITY MANAGEMENT 9
Overview of the contributions of Deming, Juran Crosby, Masaaki Imai, Feigenbaum,
Ishikawa, Taguchi techniques – introduction, loss function, parameter and tolerance design,
signal to noise ratio. Concepts of Quality circle, Japanese 5S principles and 8D
methodology.

UNIT III STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY 9

Meaning and significance of statistical process control (SPC) – construction of control charts
for variables and attributed.
Process capability – meaning, significance and measurement – Six sigma concepts of
process capability.
Reliability concepts – definitions, reliability in series and parallel, product life characteristics
curve.Total productive maintenance (TMP) – relevance to TQM, Terotechnology. Business
process re-engineering (BPR) – principles, applications, reengineering process, benefits and
limitations.

UNIT IV TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT 9

Quality functions development (QFD) – Benefits, Voice of customer, information organization,
House of quality (HOQ), building a HOQ, QFD process. Failure mode effect analysis (FMEA) –
requirements of reliability, failure rate, FMEA stages, design, process and documentation.
Seven old (statistical) tools. Seven new management tools. Bench marking and POKA YOKE.

UNIT V QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION 9

Introduction to IS/ISO 9004:2000 – quality management systems – guidelines for performance
improvements. Quality Audits. TQM culture, Leadership – quality council, employee
involvement, motivation, empowerment, recognition and reward- Introduction to software quality.

TOTAL: 45 PEROIDS
TEXT BOOKS
1. Dale H.Besterfield et al, Total Quality Management, Third edition, Pearson Education
(First Indian Reprints 2004).
2. Shridhara Bhat K, Total Quality Management – Text and Cases, Himalaya Publishing
House, First Edition 2002.

REFERENCES
1. Douglas C. Montgomory, Introduction to Statistical Quality Control, Wiley Student
Edition, 4th Edition, Wiley India Pvt Limited, 2008.
2. James R. Evans and William M. Lindsay, The Management and Control of Quality,
Sixth Edition, Thomson, 2005.
3. Poornima M.Charantimath, Total Quality Management, Pearson Education, First
Indian Reprint 2003.
4. Indian standard – quality management systems – Guidelines for performance

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improvement (Fifth Revision), Bureau of Indian standards, New Delh

BA9204 ORGANIZATIONAL BEHAVIOUR LT P C
3003

UNIT I FOCUS AND PURPOSE 5

Definition, need and importance of organizational behaviour – Nature and scope – Frame work
– Organizational behaviour models.

UNIT II INDIVIDUAL BEHAVIOUR 12

Personality – types – Factors influencing personality – Theories – Learning – Types of learners
– The learning process – Learning theories – Organizational behaviour modification.
Misbehaviour – Types – Management Intervention.Emotions - Emotional Labour – Emotional
Intelligence – Theories.Attitudes – Characteristics – Components – Formation – Measurement-
Values.Perceptions – Importance – Factors influencing perception – Interpersonal perception-
Impression Management.Motivation – importance – Types – Effects on work behavior.

UNIT III GROUP BEHAVIOUR 10

Organization structure – Formation – Groups in organizations – Influence – Group dynamics –
Emergence of informal leaders and working norms – Group decision making techniques – Team
building - Interpersonal relations – Communication – Control.

UNIT IV LEADERSHIP AND POWER 8

Meaning – Importance – Leadership styles – Theories – Leaders Vs Managers – Sources of
power – Power centers – Power and Politics.

UNIT V DYNAMICS OF ORGANIZATIONAL BEHAVIOUR 10

Organizational culture and climate – Factors affecting organizational climate – Importance. Job
satisfaction – Determinants – Measurements – Influence on behavior. Organizational change –
Importance – Stability Vs Change – Proactive Vs Reaction change – the change process –
Resistance to change – Managing change. Stress – Work Stressors – Prevention and
Management of stress – Balancing work and Life. Organizational development – Characteristics
– objectives –. Organizational effectiveness

TOTAL: 45 PERIODS
TEXT BOOKS
1. Stephen P. Robins, Organisational Behavior, PHI Learning / Pearson Education,
11th edition, 2008.
2. Fred Luthans, Organisational Behavior, McGraw Hill, 11th Edition, 2001.

REFERENCES
1. Schermerhorn, Hunt and Osborn, Organisational behavior, John Wiley, 9th Edition, 2008.
2. Udai Pareek, Understanding Organisational Behaviour, 2nd Edition, Oxford Higher
Education, 2004.
3. Mc Shane & Von Glinov, Organisational Behaviour, 4th Edition, Tata Mc Graw Hill, 2007.
4. Hellrigal, Slocum and Woodman, Organisational Behavior, Cengage Learning, 11th Edition
2007.
5. Ivancevich, Konopaske & Maheson, Oranisational Behaviour & Management, 7th edition,
Tata McGraw Hill, 2008.
.

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BA9205 COMMUNICATION SKILLS LT P C

3003

UNIT I COMMUNICATION IN BUSINESS 9

Systems approach- forms - functions and principles of communication - management and
communication- communication patterns - barriers to communication - interpersonal perception
– SWOT analysis -Johari Window -Transactional Analysis.

UNIT II NON-VERBAL AND INTERCULTURAL COMMUNICATION 9

Importance of non-verbal communication - personal appearance - facial expressions-
movement- posture – gestures - eye contact –voice - beliefs and customs- worldview and
attitude.

UNIT III ORAL COMMUNICATION 9

Listening - types and barriers to listening - speaking - planning and audience awareness -
persuasion- goals - motivation and hierarchy of needs - attending and conducting interviews-
participating in discussions, debates - and conferences - presentation skills- paralinguistic
features -fluency development strategies

UNIT IV BUSINESS CORRESPONDENCE 9

Business letter - principles of business writing- memos -e-mails – agendas- minutes- sales
letter- enquiries- orders- letters of complaint- claims and adjustments- notice and tenders-
circulars- letters of application and résumé.

UNIT – V BUSINESS PROPOSALS AND REPORTS 9

Project proposals- characteristics and structure- Project reports – types- characteristics,-
structure-Appraisal reports – performance appraisal, product appraisal- Process and mechanics
of report writing- visual aids- abstract - executive summary- recommendation writing- definition
of terms.
TOTAL: 45 PERIODS

TEXTBOOKS
1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, Basic Business
Communication, 10th ed. Tata McGraw-Hill, New Delhi, 2007.
2. Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product. Pearson
Education, New Delhi, 2008.
3. Murphy, Herta, Herbert W Hildebrandt, and Jane P Thomas, Effective Business
Communication. 7th ed. Tata McGraw-Hill, New Delhi.
4. Bovee, Courtland and John V Thill, Business Communication Today, 8th ed. Pearson
Education, New Delhi, 2008.

REFERENCES
1. McGrath, E. H., S.J,Basic Managerial Skills for All, 8th ed. Prentice-Hall of India, New Delhi,
2008.
2. Raman, Meenakhshi, and Prakash Singh, Business Communication. O U P, New Delhi,
2008.
3. Stuart Bonne E., Marilyn S Sarow and Laurence Stuart, Integrated Business
Communication in a Global Market Place.3rd ed. John Wiley India, New Delhi, 2007.
4. Guffey, Mary Ellen., Business Communication: Process and Product. 3rd ed. Thomson and
South-western, 2004.

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BA9206 ACCOUNTING FOR MANAGEMENT LT P C

3104

UNIT I FINANCIAL ACCOUNTING 9+3

Introduction to Financial, Cost and Management Accounting- Generally accepted accounting
principles, Conventions and Concepts-Balance sheet and related concepts- Profit and Loss
account and related concepts - Introduction to inflation accounting- Introduction to human
resources accounting.

UNIT II COMPANY ACCOUNTS 9+3

Meaning of Company -Maintenance of Books of Account-Statutory Books- Profit or Loss Prior to
incorporation- Final Accounts of Company- Alteration of share capital- Preferential allotment,
Employees stock option- Buy back of securities.

UNIT III ANALYSIS OF FINANCIAL STATEMENTS 9+3

Analysis of financial statements – Financial ratio analysis, cash flow (as per Accounting
Standard 3) and funds flow statement analysis.

UNIT IV COST ACCOUNTING 9+3

Cost Accounts - Classification of manufacturing costs - Accounting for manufacturing costs.
Cost Accounting Systems: Job order costing - Process costing- Activity Based Costing- Costing
and the value chain- Target costing- Marginal costing including decision making- Budgetary
Control & Variance Analysis - Standard cost system.

UNIT V ACCOUNTING IN COMPUTERISED ENVIRONMENT 9+3

Significance of Computerized Accounting System- Codification and Grouping of Accounts-
Maintaining the hierarchy of ledgers- Prepackaged Accounting software.

TOTAL:45+15 PERIODS

TEXT BOOKS

1. M.Y.Khan & P.K.Jain, Management Accounting, Tata McGraw Hill, 2004.

2. R.Narayanaswamy, Financial Accounting – A managerial perspective, PHI Learning, New
Delhi, 2008.

REFERENCES

1. Jan Williams, Financial and Managerial Accounting – The basis for business Decisions, 13th
edition, Tata McGraw Hill Publishers, 2005.
2. Horngren, Surdem, Stratton, Burgstahler, Schatzberg, Introduction to Management
Accounting, PHI Learning, 2008.
3. Stice & Stice, Financial Accounting Reporting and Analysis, 7th edition, Cengage
Learning, 2008.
4. Singhvi Bodhanwala, Management Accounting -Text and cases, PHI Learning, 2008.
5. Ashish K. Battacharya, Introduction to Financial Statement Analysis, Elsevier, 2007.

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BA9207 LEGAL ASPECTS OF BUSINESS LT P C

3003

UNIT I MERCANTILE AND COMMERCIAL LAW 15

THE INDIAN CONTRACT ACT 1872

Essential of a valid contract, Void Agreements, Definition of contract, Formation of a contract,
performance of contracts, breach of contract and its remedies, Quasi contracts.
THE SALE OF GOODS ACT 1930
Sales contract, Transfer of title and risk of loss, Guarantees and Warranties in sales contract,
performance of sales contracts, conditional sales and rights of an unpaid seller.
NEGOTIABLE INSTRUMENTS ACT 1881
Nature and requisites of negotiable instruments. Transfer of negotiable instruments and liability
of parties, enforcement of secondary liability, holder in due course, special rules for Cheque and
drafts, discharge of negotiable instruments.
AGENCY
Nature of agency – Creation of agency, types of agents, Agent’s authority and liability of
principal and third party: Rights and duties of principal, agents and Third party, liability of agents
torts, termination of agency.

UNIT II COMPANY LAW 10

Major principles – Nature and types of companies, Formation, Memorandum and Articles of
Association, Prospectus, Power, duties and liabilities of Directors, winding up of companies,
Corporate Governance.

UNIT III INDUSTRIAL LAW 8

An Overview of Factories Act, Payment of Wages Act, Payment of Bonus Act, Industrial
Disputes Act.

UNIT IV INCOME TAX ACT AND SALES TAX ACT 5

Corporate Tax Planning, Overview of central Sales Tax Act 1956 – Definitions, Scope,
Incidence of CST, Practical issues of CST, Value Added Tax – Concepts, Scope, Methods of
VAT Calculation, Practical Implications of VAT.

UNIT V CONSUMER PROTECTION ACT AND INTRODUCTION OF CYBER

LAWS 7
Consumer Protection Act – Consumer rights, Procedures for Consumer greivances redressal,
Types of consumer Redressal Machinaries and Forums, Cyber cvimes, IT Act 2000 and 2002,
Cyber Laws, Introduction of IPR – Copy rights, Trade marks, Patent Act.
TOTAL: 45 PEROIDS

TEXT BOOKS:
1. N. D. Kapoor, Elements of mercantile Law, Sultan Chand and Company, India, 2006.
2. P. K. Goel, Business Law for Managers, Bizentra Publishers, India, 2008.

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REFERENCES:
1. P. P. S. Gogna, Mercantile Law, S. Chand & Co. Ltd., India, Fourth Edition, 2008.
2. Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.
3. Akhileshwar Pathack, Legal Aspects of Business, 4th Edition, Tata McGraw Hill, 2007.
4. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage
Learning, 2008.
5. V. S. Datey, Taxman Publication, 21st Edition, 2008.

BA9208 SEMINAR I - MANAGEMENT CONCEPTS LT P C

0021

Note: Students Are Expected To Prepare And Present On Topics Suggested Below:
1. General principles of Management.
2. Management Decisions – Making.
3. Domestic and Global business environment.
4. Social responsibility of business and managerial ethics.
5. Value-Chain of business.
6. Creativity and Management of innovation.
7. Customer focus and relationship management.
8. Globalization of business and international trade relations.
9. Competitive Advantage and Competency.
10. The role of Quality in business.
TOTAL: 30 PERIODS

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