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Assignment On: Competitive Analysis of BATA

1) Bata is a global footwear manufacturer and retailer founded in 1894 in the Czech Republic and currently headquartered in Switzerland. 2) In Bangladesh, Bata has a 22% market share and is the clear market leader. 3) Bata's strengths include its strong brand value, nationwide retail network, reasonable prices, and global presence. However, its weaknesses include limited market share due to competitors and fewer variations in products.

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Fazly Rabby Bhuiyan 1330492030
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97 views

Assignment On: Competitive Analysis of BATA

1) Bata is a global footwear manufacturer and retailer founded in 1894 in the Czech Republic and currently headquartered in Switzerland. 2) In Bangladesh, Bata has a 22% market share and is the clear market leader. 3) Bata's strengths include its strong brand value, nationwide retail network, reasonable prices, and global presence. However, its weaknesses include limited market share due to competitors and fewer variations in products.

Uploaded by

Fazly Rabby Bhuiyan 1330492030
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment

On
Competitive Analysis of BATA

Course Title: Marketing Management & International Trade


Course Code: TEX-401
Submitted To:
Shamima Akter
Asst. Professor,
Department of Business Administration
City University

Submitted By:
Md. Mohiudddin MIa
Department of Textile Engineering
ID: 141265021
Batch: 26th
City University

Date of Submission: Nov 12, 2017


Introduction
Bata is a global footwear and fashion accessory manufacturer and retailer, headquartered in
Lausanne, Switzerland. Bata was founded in 1894 in Zlin, the Czech Republic by Tomas Bata.
The introduction of factory automation, long distance retailing and modernized shoe making
ensured the profitability of the company from the very beginning. Bata is still owned by the Bata
family and expanded in over 70 countries. India has been a preferred market for Bata with a
presence in over 500 cities across 1265 retail stores.

Competitive in the Market:

In Bangladesh, ‘BATA” is the market leader. It has 22% share of total market. Bata is exactly in a
leading position here in Bangladesh.
SWOT Analysis of BATA:

STRENGTH

 Brand Value
 Position Defense
 Nationwide retail Network
 Reasonable Price
 Skilled Workforce
 Distribution Channel
 Unique Products
 Customer Loyalty
 Global Presence
 Market Penetration
 Strong Distribution Network
 Excellent Positioning
 Cost Advantages
 Market Research
 Flexibility
 Service Motive

Weakness

 Limited Market Share Due to competitors


 Falling Sales
 Fewer Variation
 Delay in Decision Making
 Lack of Advertising
 Weak Promotional Methods
 Low Quality Image

Opportunities

 Footwear as a Fashion statement


 Growing Rural Market
 Growing demand in the premium footwear category
 Goodwill
 Direct Communication
 Creating Relationship
 Online Market & International Expanse
THREATS:

o Intense competition
o Duplicity in the market
o Competitors
o Price Rate
o Government Regulation

Conclusion:
Bata is having in the zone to lead from the front within its market share. People have positive
feedback on “Bata” because of its brand value. They love to purchase the “Bata” products after
looking without any hesitation. But nowadays, this trend is changing because of the less variation
of “Bata” products. The other shoes companies are bringing their product adhering with the
changing fashion and styles. In that case, Bata lags behind. So Bata needs to change their way of
technical approach to hold the largest of the folk as well as their loyal customers.

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