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DESIGN AND

TYPOGRAPHY

f rom
Laurence King Publishing
Princeton Architectural Press
Chronicle Books

CHRONICLEBOOKS.COM/
DESIGNARCH
CONTENTS

We are pleased to present this catalog of design titles from three leading book DESIGN BRIEFS Retro Graphics 25
publishers: Laurence King Publishing, Princeton Architectural Press, and Chronicle The Wayfinding Handbook 4 Graphic Design Cookbook 25
Books. Compiled for architecture educators, practitioners, students, and enthusiasts,
Graphic Design Theory: Readings
this listing offers a glimpse at the comprehensive line of books offered by these three
from the Field 4 MONOGRAPHS & SURVEYS
publishers in the areas of graphic design, 3-D design, typography, illustration, and
Geometry of Design 5 Seymour: The Obsessive Images
theory. As you look through this catalog, or on the website, we hope you’ll find books
that will inspire, challenge, and educate. DIY - Design It Yourself 5 of Seymour Chwast 26
Thinking with Type 5 It Is Beautiful…Then Gone 27
Typographic Systems 6 Soak Wash Rinse Spin 27
Laurence King Publishing / www.laurenceking.com Daniel Eatock: Imprint 28
Visual Grammar 6
Publishing books across the spectrum of creative arts—including art, architecture,
design, graphic design, fashion, film, photography, and craft—Laurence King Publishing Grid Systems 6 Paul Rand: Conversations
Elements of Design 6 with Students 28
has an international reputation for creating books that are authoritatively written and
beautifully designed, and provide essential information for students and professionals, Modern Dog: 20 Years of Poster Art 29
as well as general readers. GRAPHIC DESIGN Rex Ray: Art + Design 29
Young Guns 6 and The Undisovered
Letter 7 TYPOGRAPHY
Princeton Architectural Press / www.papress.com 365: AIGA Year in Design 29 7 1000 Fonts 30
For more than 25 years Princeton Architectural Press has published books on
Digital Textile Design 8 Fraktur Mon Amour 31
architecture, design, and visual culture that have won critical acclaim, commercial
success, and professional awards for the beauty of their design and the quality of their Textiles Now 8 Modern Typography 32
scholarship. The company is proud to publish books that cross boundaries and defy Twentieth Century Pattern Design 9 Watching Words Move 32
easy categorization. Their unique definition of design includes not only the diversity Patterns: New Surface Design 9
of form and function found in the architectural and landscaped environment, but also ILLUSTRATION
Essentials of Visual Communication 10
the material artifacts of the physical world and their many manifestations in our visual Sketchbooks: The Hidden Art of
Copywriting 11
culture. Designers, Illustrators & Creatives 33
Sizes May Vary 11
Forecast: Nozone X 34
By Its Cover 12
Street Sketchbook 34
Chronicle Books / www.chroniclebooks.com Indie Publishing 12
Founded in 1967, Chronicle Books continues to challenge conventional publishing Drawing for Designers 35
Designing Pornotopia 13
wisdom, setting trends in both subject and format, building an international reputation How to be an Illustrator 35
Make It Bigger 13
for award-winning, distinctive publishing that is instantly recognizable for its spirit,
creativity, and value. Known for its persistence in exploring the medium of the book The Handy Book of Artistic Printing 14 3-D DESIGN
as art form, Chronicle Books collaborates with artists, designers, and manufacturers There’s Nothing Funny About Design 14 Designing Sustainable Packaging 36
to create sophisticated and critically acclaimed books unlike any other trade publisher, Over & Over 15 I Miss My Pencil 37
and maintains a list that includes much-admired illustrated books and gift products
Hand Job 15 Visual Merchandising 38
in design, art, architecture, photography, food, lifestyle, pop culture, and acclaimed
children’s titles. Manufractured 16 Making It 38
The Printmaking Bible 16 Materials, Process, Print 39
Art of the Modern Movie Poster 17 Packaging Design 39
For more information and a complete listing of titles, visit Signs: Lettering in the Environment 17
www.chroniclebooks.com/designarch. Dot Dot Dot 17 18 THEORY
onehundredat360° 18 How to Set Up and Run a
To request an examination copy: Fresh Dialogue 8 19
Fashion Label 40
Screen 40
The ABC’s of Triangle Circle Square 19
E-mail: academic@chroniclebooks.com Graphic Design: The New Basics 20
How to Be a Graphic Designer
Phone: Wendy Hagenmaier at 415.537.4229 Without Losing Your Soul 41
Seventy-Nine Short Essays on Design 21
This Means This, That Means That 41
Logo 21
Everyday Engineering 42
Stylepedia 22
Thoughtless Acts? 42
Pentagram Papers 22
Design Studies 43
The Designer’s Toolkit: 1000 Colors 23
The Designer’s Toolkit: 500 Grids 23 MUSIC/MOTION/VIDEO
1000 New Designs and Where to Cover Art By: New Music Graphics 43
Find Them 24
Inside Game Design 44
Process 24
New Media Design 44
DESIGN BRIEFS DESIGN BRIEFS

The Wayfinding Handbook Geometry of Design


Information Design for Studies in Proportion
Public Places and Composition
DESIGN BRIEF SERIES

David Gibson
Kimberly Elam

Geometry of Design takes the reader on a geometrical journey, lending insight


and coherence to the design process by exploring the visual relationships that
Where am I? What can I do here? Where can I go from here? How do I get out have foundations in mathematics as well as the essential qualities of nature.
of here? Consciously or not, we ask such questions every day as we navigate the
2001 / 108 pp / 4 color + 92 b/w ill. / 978-1-56898-249-6 / pb / $19.95 / CDN $25.95
places and spaces of our lives. The Wayfinding Handbook is an exciting new
volume in our acclaimed Design Brief series. Professional wayfinding designer
David Gibson draws on more than thirty years of experience in collaborating DIY—Design It Yourself
with architects, planners, developers, managers, and civic leaders to offer an DESIGN BRIEF SERIES
insider’s view of this rapidly evolving discipline. Using real-life examples,
Gibson illustrates the way type, color, mapmaking, dimensional forms, material Ellen Lupton
selection, and new media are used to create effective wayfinding systems.

2009 / 152 pp / 5 b/w images / pb / 978-1-56898-769-9 / $24.95 / CDN $32.50

graphic design theory


Readings from the Field

Helen Armstrong, Editor


DIY: Design It Yourself provides the tools you’ll need to create projects from
conception through production. Tips include how to “think like a designer” and
so much more.

2006 / 176 pp / 250 color ill. / 978-1-56898-552-7 / pb / $19.95 / CDN $25.95

Thinking with Type


A Critical Guide for Designers,
The titles in our best-selling Design Brief series are highly praised by graphic Writers, Editors, & Students
design students, educators, and professionals worldwide as invaluable resources.
Each beautifully designed, affordable volume offers a concise overview of a Ellen Lupton
design fundamental—the hows of design. But as most seasoned designers will
tell you, a comprehensive education also requires an understanding of the whys
of design practice. Graphic Design Theory presents groundbreaking, primary
texts from the most important historical and contemporary design thinkers.
From Aleksandr Rodchenko’s “Who We Are: Manifesto of the Constructivist
Group” to Kenya Hara’s “Computer Technology and Design,” this essential
volume provides the necessary foundation for contemporary critical vocabulary
and thought. Thinking with Type is a clear and concise typographic primer by leading design
educator and critic Ellen Lupton. Thinking with Type has an accompanying
2009 / 152 pp / 41 color + 32 b/w images / pb / 978-1-56898-772-9 / $24.95 / CDN $32.50 website, www.thinkingwithtype.com.

2004 / 176 pp / 100 color ill. / 978-1-56898-448-3 / pb / $19.95 / CDN $28.95

4 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 5


DESIGN BRIEFS GRAPHIC DESIGN

TYPOGRAPHIC SYSTEMS YOUNG GUNS 6


AND THE UNDISCOVERED LETTER
Kimberly Elam
The Art Directors Club with lettera27

2007 / 160 pp / 55 color + 400 b/w ill. / 978-1-56898-687-6


pb / $19.95 / CDN $30.95

This two-volume set explodes with creative inspiration. The first volume,
VISUAL GRAMMAR
Young Guns 6, is a compilation of the groundbreaking visual media and design
DESIGN BRIEF SERIES
chosen by ADC through their annual design challenge to benefit lettera27. The
accompanying volume, The Undiscovered Letter, is a Moleskine cahier filled
Christian Leborg with images that envision the 27th letter of the alphabet. Designers, artists, and
others impassioned by visual creativity will find that this duo of books, with their
signature Moleskine forms, are perfectly at home nestled in the bikebag or next
to the computer.

2006 / 96 pp / 200 2-color ill. / 978-1-56898-581-7 2009 / volume 1: 350 pp, volume 2: 128 pp / full-color images throughout / 978-0-8118-86945-4
pb / $19.95 / CDN $28.95
pb / $40.00 / CND $52.00

365
Grid Systems AIGA YEAR IN DESIGN 29
Principles of Organizing Type
DESIGN BRIEF SERIES AIGA

Kimberly Elam

2004 / 120 pp / 45 color + 200 2-color ill. / 978-1-56898-465-0


pb / $19.95 / CDN $28.95

Elements of Design Each year, AIGA celebrates the best design work of the previous twelve months
Rowena Reed Kostellow and the through two prestigious competitions. Widely recognized as the most discerning
Structure of Visual Relationships statement on design excellence today, these competitions extend a legacy that
DESIGN BRIEF SERIES began nearly 100 years ago.

Gail Greet Hannah 365: AIGA Year in Design 29 is the sourcebook for the 2008 winners of the “365:
AIGA Annual Design Competition,” which recognizes exciting new work in com-
munication design, including packaging, branding, advertising, corporate com-
2002 / 160 pp / 150 color ill. / 978-1-56898-329-5 munication, typography and illustration and entertainment; and the “AIGA 50
Books/50 Covers,” a competition that reviews the best-designed books and book
pb / $19.95 / CDN $28.95
covers.

2009 / 300 pp / 300 color images / 978-0-8118-6916-4 / pb / $40.00 / CND $52.00

6 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 7


GRAPHIC DESIGN GRAPHIC DESIGN

DIGITAL TEXTILE DESIGN TWENTIETH CENTURY PATTERN DESIGN

Melanie Bowles and Ceri Isaac Lesley Jackson

New digital textile-printing technology enables designers to work with an almost The first book to examine pattern as an essential part of twentieth-century
unlimited palette of colors to produce work of staggering detail in relatively design history is now available in paperback. Organized by decade, Twentieth-
short timescales. Written specifically for textile designers, Digital Textile Design Century Pattern Design details the technical innovations that affected the
provides the know-how for students and professionals who wish to use Adobe development of modern textiles and wallpapers. With stunning color plates
Photoshop and Illustrator as design tools. A series of inspirational tutorials, and lively text, Lesley Jackson takes readers on a tour of the development of
presented in step-by-step format, guide the reader through the process of twentieth-century patterns from around the world. Focusing on surface pattern
creating designs that will be suited to both the traditional textile production in the home, Jackson draws frequent parallels to the worlds of fashion, pack-
process, and to the new industry of digital printing onto fabric. aging, and graphics and explores the interrelationship between painting and
pattern design. The result is a book that is as inspiring as it is informative.
2009 / 192 pp / 200 ill. / 978-1-85669-586-2 / pb / $35.00 / CND $45.95 Twentieth-Century Pattern Design is an invaluable resource for modern design
enthusiasts and historians, collectors, and interior and graphic designers.
Textiles Now
2007 / 224 pp / 360 color images / 978-1-56898-712-5 / pb / $35.00 / CDN $45.95
Drusilla Cole
PATTERNS
NEW SURFACE DESIGN

Drusilla Cole

Textiles Now celebrates international contemporary textile design, focusing on


fabric and fiber designs from the past five years. The book is lavishly illustrated
with photographs showing the textiles and their end use. Clear captions provide
information on the contributing artists techniques and inspirations enabling a
Pattern is back, and what better way to cele-
deeper critical understanding and appreciation of the medium. Organized into
brate its revival than with a compendium of the best pattern design from around
three sections embracing constructed textiles; dyed painted and printed textiles;
the globe? This book showcases some of the most innovative pattern designs,
and stitched and mixed-media textiles the images are arranged to make an
including graphics, textiles, fashion, furnishings, ceramics, tiles, wallpaper, and
impressive visual statement.
stationery, from designers working both commercially and independently. Figu-
2001 / 272 pp / 400 ill. / 978-1-85669-572-5 / pb / $35.00 / CDN $45.95 rative, funky, abstract, pixel-based, graphic, or retro patterns are all featured in
this visual feast of the best work to emerge in the last five years.

2007 / 240 pp / 400 color ill. / 978-1-85669-505-3 / pb / $25.00 / CDN $33.00

8 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 9


GRAPHIC DESIGN GRAPHIC DESIGN

ESSENTIALS OF VISUAL COPYWRITING


COMMUNICATION
Mark Shaw
Bo Bergström

Essentials of Visual Communication is an inspiring and uniquely Creating effective copywriting is of vital importance in today’s design and com-
accessible guide to visual communication. The book presents the major munication industries. This book explores the challenges of commercial writing,
disciplines in today’s media, and puts theory into practice, explaining how providing the tools to become a confident and versatile copywriter. Leading copy-
to achieve a strong communication chain – from strategy and messages writing talents from both the UK and the US are interviewed, major campaigns
to design target and influence – to reach the audience. This book will be covering all areas of the industry are illustrated in colour and examined in
invaluable for anyone wanting to communicate through the use of images depth, and exercises and tips aid in developing writing, editing, and presentation
and text, and in particular for students, whether in the fields of graphic skills.
design, advertising, editorial design, journalism, new media, information
technology, mass communication, photography, film or television – in fact, 2009 / 216 pp / 80 ill. / 978-1-85669-568-8 / pb / $24.95 / CND $32.95
any discipline that seeks to deliver a message through words and pictures.
Essentials of Visual Communication is illustrated throughout with up- Sizes May Vary
to-date examples of best practice from around the world that help to put
A Workbook for Graphic
visual theory into context. Summary boxes provide a useful aid to revision
Design
and reference.

Bo Bergström has extensive experience in visual communication. He is Mark Boyce


responsible for courses at design schools and universities, conducts work-
shops for photographers and journalists, leads seminars for industry, and With CD-ROM
is also a consultant. He has written six books and has been awarded many
prizes for his work in communication.

2009 / 240 pp / 482 ill. / 978-1-85669-577-0 / pb / $35.00 / CND $45.95

TA B L E O F C O N T E N T S

Scared of Seeing
Storytelling
Work A sketchbook, notebook and reference book in one, Sizes May Vary, is a unique
Stratgey working tool for graphic designers and students. The sketchbook area provides
Messages a space for sketching and visualizing, containing more than 200 pages of
Influences thumbnails and scale line drawings of commonly reproduced formats, including
Creativity stationery sets, letterheads, business cards and compliment slips; envelopes,
Typography mailers and postcards; CDs and DVDs; jewel cases and digipacks; posters and
Text billboards; and browser windows and banner ad spaces. A 16-page reference
Images section provides essential information on a range of topics, from international
Design paper sizes and digital formats to measurement conversion tables. Plain paper
Paper and graph paper, signature sheets and a notebook area offers extra space for ideas
Colour and thoughts.
Profiles
2008 / 336 pp / 2000 ill. / 978-1-85669-543-5 / pb / $24.95 / CDN $32.95
Sound
Interplay
Further Reading

10 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 11


GRAPHIC DESIGN GRAPHIC DESIGN

Indie Publishing Designing Pornotopia


How to Design and Produce Travels in Visual Culture
Your Own Book
Rick Poynor
Edited by Ellen Lupton

Indie Publishing is a practical guide to creating and distributing printed books


regardless of your background, skill set, or ambition. It will help you realize Explicit sexual imagery has erupted in every medium and on every surface.
projects of every scale and budget, from the traditional bookmaking techniques While some react to it by pointing and laughing, hardly anyone has stopped to
used to create zines to the more ambitious industrial production methods re- seriously consider its impact. Behind this phenomenon lies the normalization
quired to produce hardcover books in large quantity. of pornography, which along with the complete turnaround in social attitudes
to it, has been one of the most momentous developments in contemporary
Indie Publishing’s special focus on the visual design of books makes it unique life. In Designing Pornotopia, Rick Poynor explores recent advertising and
among publish-it-yourself manuals. Readers are taken step-by-step through the design and the invasion of sexual imagery into everyday life, revealing how
process of designing a book to give it personal style as well as visual coherence advertising walks the fine line between prudish and vulgar imagery.
and authority.
Published with the Herb Lubalin Center, The Cooper Union. 2006 / 208 pp / 37 color images / 978-1-56898-607-4 / pb / $24.95 / CDN $32.50

2008 / 176 pp / 270 color images / 978-1-56898-760-6 / pb / $21.95 / CDN $28.95 Make It Bigger

BY ITS COVER Paula Scher


MODERN AMERICAN BOOK COVER
DESIGN

Ned Drew and Paul Sternberger

An outspoken voice in the world of graphic design for more than twenty
years, Paula Scher has developed a worldwide reputation for her bold,
modern graphics and her incisive, sometimes stinging, critiques of the design
profession. In Make in Bigger, Scher candidly reveals her thoughts on design
practice, drawing on her own experiences as one of the leading designers in
the United States, and possibly the most famous female graphic designer
By Its Cover traces the story of the American book cover from its inception as
in the world. Pointed and funny, it is an instructive guide for all those who
a means of utilitarian protection for the book to its current status as an elabo-
navigate the difficult path between clients, employees, corporate structures,
rately produced form of communication art. It is, at once, the intertwined story
artists, and design professionals. Make it Bigger provides a survey of Scher’s
of American graphic design and American literature, and features the work of
groundbreaking work, from her designs as art director at Columbia Records,
such legendary figures as Rockwell Kent, E. McKnight Kauffer, Paul Rand, Alvin
to her identity for New York’s Public Theater, to her recent work for the New
Lustig, Rudy deHarak, and Roy Kuhlman along with more recent and contem-
York Times, Herman Miller, and the American Museum of Natural History’s
porary innovators including Push Pin Studios, Chermayeff – Geismar, Karen
Rose Center planetarium.
Goldberg, Chip Kidd, and John Gall.
2002 / 256 pp / 300 color photographs / 978-1-56898-332-5 / hc / $45.00 / CDN $58.50
2005 / 192 pages / 200 color ill. / 978-1-56898-497-1 / $29.95 / CDN $33.50
2002 / 256 pp / 300 color photographs / 978-1-56898-548-0 / pb / $19.95 / CDN $29.95

12 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 13


GRAPHIC DESIGN GRAPHIC DESIGN

THE Handy Book of Over and Over


Artistic Printing A Catalog of Hand-Drawn
A Collection of Letterpress Patterns
Examples, with Specimens of
Type, Ornament, Corners, Mike Perry
Borders, Twisters, Wrinklers,
Printers Devils, and Other
Freaks of Fancy

Doug Clouse and Angela Voulangas

Over and Over: A Catalog of Hand-Drawn Patterns collects groundbreaking work


Print design, like virtually all other decorative arts, exploded in a profusion of from 50 of today’s most talented designers who create patterns by hand and use
ornament during the late-nineteenth century. “Artistic printing,” as this style of them in their work in inventive and innovative ways. From Deanne Cheuk’s
Victorian graphic design was called, was dense with embellished typefaces, color patterns that adorn current fashion, to those of Robin Cameron that explore
images, and ornaments, all framed by intricate borders. Used widely for bills, her interest in art, to Garrett Morin’s patterns that arose from an exercise for
menus, advertisements, flyers and on other ephemeral products, this commercial a character called Eloie, the examples in this book push the boundaries of the
style, for a while, represented the “best” of popular taste. traditional concept of what a pattern is.

2009 / 224 pp / 185 color images / 978-1-56898-7057 / pb / $40.00 / CDN $52.00 2008 / 256 pp / 250 color images / 978-1-56898-757-6 / pb / $35.00 / $45.50

There’s Nothing Funny Hand Job


About Design A Catalog of Type

David Barringer Michael Perry

There’s Nothing Funny About Design is a selection of David Barringer’s writings Hand Job collects groundbreaking work from fifty of today’s most talented ty-
since the publication of Emigre 68: American Mutt Barks in the Yard. It is a pographers who draw by hand. Graphic designer and hand typographer Michael
collection of design essays that approaches design culture in a literary and Perry selects work representing the full spectrum of design methods and styles.
personal way, with humor and intentionally breaking forms (crossing and Each hand-drawn work is entirely shaped by the artist’s unique process—every
subverting definitions of literature, the critical essay, satire, poetry, personal one a carefully executed composition enhanced by unplanned “accidents” of
reflections). The collection includes previously published essays (in magazine line, color, and craft. Hand Job also includes photographs of found type, artists
format), many of which are included in this volume in extended form, and a studios, and the tools that help make typography come to life. Whether you are
number of new, previously unpublished material (specifically in “The Business of looking to invigorate your design work or are just in need of a little offbeat inspi-
Design” section). ration, Hand Job will have you reaching for your favorite pen.
2009 / 264 pp / 160 b/w images / 978-1-56898-828-3 / pb / $24.95 / CDN $32.50 2007 / 256 pp / 500 color ill. / 978-1-56898-626-5 / pb / $35.00 / CDN $45.00

14 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 15


GRAPHIC DESIGN GRAPHIC DESIGN

Manufractured Art of the Modern Movie Poster


The Conspicuous Transformation International Postwar Style
of Everyday Objects and Design

Steven Skov Holt Judith Salavetz, Spencer Drate,


and Mara Holt Skov and Sam Sarowitz
With text by Dave Kehr

Critically authoritative, visually stunning, and physically massive, Art of the


This volume reveals a major trend taking place today in visual and material Modern Movie Poster is the first and last word on post-WWII film poster design.
culture—the radical appropriation of consumer goods as raw material for art- Showcasing fascinating examples from 15 nations, this collection of more than
and object-making. A growing number of artists, craftspeople, and designers are 1,500 exemplary designs is a must-have for film buffs and design and poster
realigning traditional craft practices with already manufactured objects and aficionados alike. The posters are organized by country of origin, offering an
materials to marry the uniquely handmade with the uniformly mass-produced. intriguing glimpse into each region’s unique visual sensibility and sometimes
Published to coincide with a show at the Museum of Contemporary Craft in unexpected takes on familiar films. Gathered from the renowned collection of
Portland, Oregon, Manufractured offers an arresting look at the new crossover of the Posteritati Gallery in New York—one of the largest holdings of international
craft, art, and design, and an exciting new cultural genre. film posters in the world—this volume is the definitive survey of both film and
popular graphic art in the modern era.
2008 / 144 pp / 80 color images / 978-0-8118-6509-8 / hc / $35.00 / CDN $45.00
2008 / 516 pp / 1500 color images / 978-0-8118-6171-7 / hc / $75.00 / CDN $97.00
the printmaking bible
The Complete Guide to Printing signs
Materials and Techniques letterING in the environment

Ann d’Arcy Hughes Phil Baines


and Hebe Vernon-Morris

This book focuses on the letterforms and typography in public places from road
signs to building names that help us to navigate cities and countryside and
Perennially popular, printmaking is enjoying a contemporary resurgence—but no contribute to a sense of place. Featuring examples from around the world, the
comprehensive up-to-date manual on the subject exists. At over 400 pages and packed with book discusses the function and execution of signage. Visually led Signs contains
1,000 full-color photos and illustrations, The Printmaking Bible is the definitive resource 700 color images grouped together thematically and described in extended
to the ins-and-outs of every variety of serious printmaking technique practiced today. In- captions showing the best current examples alongside historical material. Part
depth instructions are accompanied by profiles that show how working artists create their resource part celebration, the book forms an exciting visual compendium. Phil
prints. Historical information, troubleshooting tips, and an extensive resource section Baines is an accomplished designer and senior lecturer in typography at Central
provide more invaluable tools. Perfect for students, artists, print aficionados, and collectors,
Saint Martins College of Art & Design and co-curator of the Central Lettering
this is truly the ultimate volume for anyone involved in this creative and influential art
form. Record. He is a frequent contributor to the quarterly graphic design magazine
Eye.
2008 / 416 pp / 1000 color images / 978-0-8118-6228-8 / $50.00 / CDN $69.95
2008 / 192 pp / 700 ill. / 978-1-85669-576-3 / pb / $19.95 / CDN $26.50

16 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 17


GRAPHIC DESIGN GRAPHIC DESIGN

Dot Dot Dot 17 Fresh Dialogue 8:


Designing Audiences
Edited by Stuart Bailey New Voices in Graphic Design

AIGA NY, moderated by Ze Frank

The must-read journal on every designer’s desk, Dot Dot Dot covers design in the
Each year the New York chapter of AIGA brings together emerging designers
widest possible sense. Steering clear of both commercial portfolio presentations
for Fresh Dialogue, a panel discussion that provides a forum to present and
and impenetrable academic theory, it offers intelligent, passionate, and clever
talk about work, thoughts, and ideas.
writing on the tangled web of influences that determine the shape of contempo-
rary cultural production. Art, music, language, film, literature—you never know
This lively Fresh Dialogue volume includes designers from a variety of media:
what you might discover on its offbeat pages. Featuring a design as unexpected
Stefan Bucher with his wildly popular Daily Monster series; Eric Rodenbeck
as its contents, Dot Dot Dot 17 presents new artifacts from its ongoing investiga-
with the Flickr mapping brainchild Mappr as well as live data visualizations
tion into the past, present, and future of visual culture.
at Digg Labs; and Katie Salen with Karaoke Ice, the traveling karaoke
2008 / 104 pp / 14 color + 90 b&w images / 978-0-97946-542-0 / pb / $16.95 ice cream truck. Designing Audiences is a stimulating and entertaining
CDN $21.95 discussion of the changing role of the designer in the era of constant feedback.
The moderator is popular online personality Ze Frank, creator of the web-
based “the show with zefrank,” stand-up comic, and soon-to-go-Hollywood
onehundredat360˚ charmer.
Graphic Design’s New Global
Generation 2008 / 128 pp / 130 color images / 978-1-56898-751-4 / pb / $16.95 / CDN $23.95

Michael Dorrian and Liz Farrelly The ABC’s of Triangle


Square Circle
The Bauhaus and
Design Theory

Ellen Lupton and J. Abbott Miller

Scanning the world for the best new graphic design talent, Michael Dorrian
and Liz Farrelly have collated the work of 100 new designers, from São Paulo to
Tokyo, Melbourne to Los Angeles. The book focuses on practitioners still in the The essays collected in The ABCs of Triangle Square Circle: The Bauhaus
first decade of their career and details projects, aesthetics, and methodologies and Design Theory trace the origins and impact of the Bauhaus, addressing
that push boundaries and redefine working practices. As well as pinpointing the modernist design theory in relation to the 19th-century kindergarten movement,
best new talent worldwide, this visually stunning survey provides a showcase of and Bauhaus graphic design in relation to the ideal of a universal “language” of
cutting-edge imagery for a student and professional audience. Full biographies vision. Additional essays address psychoanalysis, fractal geometry, and
and contact details are provided for each designer/studio. Weimar culture.

2007 / 352 pp / 500 color ill. / 978-1-85669-526-8 / pb / $29.95 / CDN $38.95 Published with the Herb Lubalin Study Center, The Cooper Union.

1991 / 64 pp / 105 b/w ill. / 978-1-87827-142-6 / pb / $24.95 / CDN $28.50

18 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 19


GRAPHIC DESIGN GRAPHIC DESIGN

GRAPHIC DESIGN SEVENTY-NINE SHORT ESSAYS


The New Basics ON DESIGN

Ellen Lupton and Jennifer Cole Phillips Michael Bierut

How do designers get ideas? Many spend their time searching for clever Seventy-nine Short Essays on Design brings together the best of designer
combinations of forms, fonts, and colors inside the design annuals and Michael Bierut’s critical writing—serious or humorous, flattering or biting,
monographs of other designers’ work. For those looking to challenge the cut- but always on the mark. Bierut is widely considered the finest observer on
and-paste mentality there are few resources that are both informative and design writing today. Covering topics as diverse as Twyla Tharp, ITC Garamond,
inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling the paper clip, McSweeney’s Quarterly Concern, and color-coded terrorism
author of such books as Thinking with Type and Design It Yourself, and design alert levels, Bierut’s intelligent and accessible texts pull design culture into
educator Jennifer Cole Phillips refocus design instruction on the study of the crisp focus.
fundamentals of form in a critical, rigorous way informed by contemporary
media, theory, and software systems. 2007 / 240 pp / 978-1-56898-699-9 / hc / $24.95 / CDN $32.50

2008 / 248 pp / 400 color / 978-1-56898-770-5 / hc / $50.00 / CDN $65.00


LOGO
2008 / 248 pp / 400 color / 978-1-56898-702-6 / pb / $35.00 / CDN $45.50
Michael Evamy
TA B L E O F C O N T E N T S

Foreword
Back to Basics (Ellen Lupton)
Beyond the Basics (Jennifer Cole Phillips)
Point, Line, Plane
Rhythm and Balance
Scale
Texture
Color
Figure/Ground
Framing
Hierarchy
Layers
Transparency This book provides graphic designers with an indispensable reference source for
Modularity contemporary logo design. More than 1300 logos are grouped according to their
Grid focal form, symbol, and graphic associations into 75 categories such as crosses,
Pattern stars, crowns, animals, people, handwritten, illustrative type, etc. Logos are also
Diagram indexed alphabetically by name of company/designer and by industrial sector.
Time and Motion To emphasize the visual form of the logos, they are shown predominantly in
Rules and Randomness black and white. As a bonus, the book’s jacket opens to form a poster with all the
Bibliography logos displayed.
Index
2007 / 352 pp / 110 color ill. / 1190 b+w / 978-1-85669-528-2 / $40.00 / CDN $51.95

20 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 21


GRAPHIC DESIGN GRAPHIC DESIGN

sTYLEPEDIA The Designer’s Toolkit


A GUIDE TO GRAPHIC DESIGN 1000 Colors,
MANNERISMS, QUIRKS, AND thousands of color
CONCEITS combinations
WITH CD-ROM
Steven Heller and Louise Fili
Graham Davis

The Designer’s Toolkit series provides proven, fast-track instruction to help both
Stylepedia is the first handy, cross-referenced desk guide to the kaleidoscope
experienced and amateur designers identify the best tools for the job, and then
that is modern design. In more than 100 illustrated entries, Heller and Fili, the
employ them to create successful professional-quality work. Fundamental to
award-winning authors of Euro Deco and numerous other popular design titles,
all design, color is always informed by adjacent colors, so choosing appropriate
survey the designers, schools, and movements that comprise the practice today,
color combinations is essential. The Designer’s Toolkit and its accompanying CD
as well as take a fascinating glimpse back at some of the seminal early leaders.
are structured by color themes—historical period, mood or feeling, the natural
From the first Santa Claus to appear on a Coca-Cola bottle to the increasingly
world, and so on—for easy access to color combinations that work for particular
ubiquitous camouflage T-shirt, iconic everyday items of yesterday and today
projects. The CMYK values are included for quick reference, and palettes can be
provide valuable inspiration to designers and design aficionados. As quirky as
imported directly to your desktop or saved in a number of different file formats.
it is useful and packed with lavish color illustrations, this designer’s design
compendium is the only one of its kind. 2008 / 160 pp / 350 color ill. + CD / 978-0-8118-6305-6 / hc / $29.95 / CDN $32.95
2006 / 336 pp / 600 color ill. / 978-0-8118-3346-2 / pb / $29.95 / CDN $32.95
The Designer’s Toolkit
PENTAGRAM PAPERS 500 Grids and Style Sheets
WITH CD-ROM
Pentagram Partners
Delphine Hirasuna, Editor Graham Davis

Good graphic design relies on a simple, fundamental concept: the grid. With the
invisible, unifying structure they provide, grids bring consistency and visual
Celebrated global design firm Pentagram has produced a series of signature harmony to multi-page or multi-screen documents. The Designer’s Toolkit is
annual documents, known as Pentagram Papers, exclusively for clients and the first book to streamline the use of this critical tool, providing a fast-track
colleagues since 1975. On the occasion of the firm’s 35th anniversary, these way for both experienced and amateur designers to identify and employ the
Papers were collected together for the first time. Each explores a unique topic of best grid for the job. A CD embedded in the book’s cover includes 500 ready-
interest to the Pentagram designers—Mao buttons, rural Australian mailboxes, to-use grid templates formatted for the most commonly used design programs.
and the pop architecture of Wildwood, New Jersey, have all been featured The templates can be used as-is or be easily customized to create professional-
subjects. Included are in-depth reproductions, a detailed discussion of the quality work. This unique book-plus-CD package provides the foundation for
Papers’ origins, and an exclusive new Paper created especially for this book. anyone to create effective, original, and sophisticated design.

2006 / 224 pp / 220 color + b/w ill. / 978-0-8118-5563-1 / hc / $60.00 / CDN $78.00 2007 / 160 pp / 350 color ill. + CD / 978-0-8118-6051-2 / hc / $29.95 / CDN $38.95

22 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 23


GRAPHIC DESIGN GRAPHIC DESIGN

1000 New Designs and RETRO GRAPHICS


Where to Find Them A VISUAL SOURCEBOOK TO 100
A 21st-Century Sourcebook YEARS OF GRAPHIC DESIGN

Jennifer Hudson Jonathan Raimes and


Lakshmi Bhaskaran

Bringing together the best of contemporary design for the home, this is a com- Retro Graphics makes it easy for DIY designers to mimic the most prominent
prehensive roundup of 1000 striking and innovative objects produced in the styles of the past hundred years. A plethora of authentic design models—from
last five years. It covers furniture, storage, lighting, textiles, carpets and rugs, Art Deco and Gothic Revival to Pop Art and Post Modernism—are presented and
bathrooms, table- and kitchenware, and electronic products. Web addresses of broken down into their component parts in this handy sourcebook. These entries
designers and manufacturers are given for every object, along with full captions include step-by-step techniques, color palettes, typefaces, illustration styles,
and color illustrations, making every design easy to source. Also included are and ornamentation to help anyone create the look of such diverse materials as
commentaries providing insight into current design developments, a listing of Victorian advertisements and pulp fiction book covers. History can’t be revived,
the best design stores around the world, and revealing interviews with 30 but it can be simulated with this richly illustrated and meticulously researched
top designers. visual encyclopedia.

2006 / 352 pp / 1000 color ill. / 978-1-85669-466-7 / pb / $29.95 / CDN $38.95 2007 / 176 pp / 350 color + b/w ill. / 978-0-8118-5508-2 / pb / $24.95 / CDN $27.95

process GRAPHIC DESIGN COOKBOOK


50 Product Designs from MIX & MATCH RECIPES FOR FASTER,
Concept to Manufacture BETTER LAYOUTS

Jennifer Hudson
Leonard Koren and R. Wippo Meckler

This book provides an in-depth study of the creative and manufacturing With over 100,000 copies sold, Graphic Design Cookbook is one of the most
processes behind 50 contemporary domestic design objects. The work of useful all-purpose resources for designers and anyone who wants to create a
both long-established and emerging designers is featured. Each project is dynamic layout for magazines, newsletters, books, posters, and other media.
presented through explanatory text as well as inspirational image, sketch, With a fresh new cover and more than a thousand line drawings, the book
detail shots of production processes and the completed product. Process illustrates effective design devices, type treatments, spatial solutions, and
offers students and professional designers alike, an interesting and useful pictorial presentations, allowing examination and comparison of various options
insight into how products are designed. in no time. It can be opened to virtually any page for instant access to great
ideas. As a catalyst for cooking up endless new design recipes, this classic goes
2008 / 240 pp / 350 color ill. / 200 b+w / 978-1-85669-541-1 / pb / $45.00 / CDN $58.50 on inspiring one generation of designers to the next.

2001 / 142 pp / b/w ill. / 978-0-8118-3180-2 / pb / $15.95 / CDN $17.95

24 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 25


MONOGRAPHS & SURVEYS MONOGRAPHS & SURVEYS

Seymour It Is Beautiful…then Gone


The Obsessive Images of
Seymour Chwast Martin Venezky

Introduction by Steve Heller


Essay by Paula Scher

A revolutionary of visual culture, Seymour Chwast is one of the most


influential illustrators of the last half century. Filled with hundreds of his Martin Venezky is not your typical point-and-click designer. While he is adept
distinctive illustrations, Seymour is a career-spanning volume, sure to be at operating a mouse, he is just as comfortable cutting and pasting type from
an indispensable addition to the libraries of illustration buffs, pop-culture old books or collaging found signs or making his own photographs. What results
aficionados, and Chwast’s die-hard fans. As co-founder of Push Pin Studios, are the unique creations of a unique eye. And with this eye and his design firm,
Chwast has produced a body of illustrations—humorous, ironic, political, and Appetite Engineers, Venezky has created beautiful and influential work for
utterly unique—that are as inspirational to designers and illustrators today Speak and Open magazines, the Sundance Film Festival, Reebok, and numerous
as they were when they first came on the scene over sixty years ago. Seymour publishers and arts institutions. It Is Beautiful...Then Gone presents Venezky’s
is a spectacular and extensive tribute to a monumental figure in American commercial design work as well as new graphic work created for the book;
illustration. details of the wall collage that define his office and his aesthetic; the singular
photography, collections, and notebooks that define his personality; and text that
Seymour Chwast has designed and illustrated more than 30 books. explains—or at least questions—it all.

Steven Heller is the author of many books on design and culture. 2007 / 192 pp / 1392 color + 35 b/w ill. / 978-1-56898-729-3 / $29.95 / CDN $38.95

Paula Scher has been a partner at Pentagram Design since 1991.


Soak Wash Rinse Spin
2009 / 272 pp / 270 color images / 978-0-8118-6546-3 / hc / $40.00 / CND $52.00
Tolleson Design
TA B L E O F C O N T E N T S

Seymour: The Book


Seymour: The Man
Seymour: The Interview
Used Cars
Fab Fashion
Brylcreem Man
Unreliable Diagrams & Charts
Mexican Wrestlers
Monkeys All Over
Fine Food
Not Quite Human
War
Steve Tolleson’s approach to design might best be described as scientific: it
Odd Celebs
involves relentless research in which every element of a project is subject to
Fauna and a Little Flora
rigorous study. The end results of this process are designs that are meticulously
Ordinary Objects
executed, sometimes cerebral, but never without emotion and wit. Soak Wash
Body Parts
Rinse Spin investigates the cycles of the Tolleson Design creative process
Around the World
through a textual and graphic layering of information involving four phases:
Interior Design
research, collaboration, visual exploration, and environmental influences.
Expressive Expressions
1999 / 320 pp / 800 color ill. / 978-1-56898-198-7 / $45.00 / CDN $58.50

26 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 27


MONOGRAPHS & SURVEYS MONOGRAPHS & SURVEYS

Daniel Eatock Modern Dog


Imprint 20 Years of Poster Art
(Not Canine Related)

Mike Strassburger and Robynne Raye

Seattle-based design studio Modern Dog’s heady mix of cheeky humor and punk
Imagine the work of a young designer for whom concept and humor are more rock aesthetics makes it unique among design firms—and a lot of fun. Gathered
important than the glossy aesthetics of mainstream periodicals and design here for the first time is its groundbreaking work in poster design over the past
annuals and for whom the message trumps the media, and you begin to get two decades—design that is both contemporary or “modern” and devoted to
an idea of the refreshingly smart and thought-provoking work of Daniel mirroring the current through persistence or “doggedness.”
Eatock. Rejecting the widely held opinion that work made without a client
is “art” and work for hire is “design,” Eatock challenges both categories by What’s more—and unusual in a design monograph—their text is laugh-out-loud
purposely blurring the distinction. The first monograph on this unconventional funny. Interviews with founders Mike Strassburger and Robynne Raye by design
practitioner, Daniel Eatock Imprint is as unconventional as the artist himself. luminaries James Victore and Rick Valicenti and an essay by critic Steven Heller
Constantly oscillating between art and graphic design, this book is full of illuminate the working methods of these creators of iconic and irreverent
Eatock’s astute observations and eccentric obsessions. fin-de-siècle design.

2008 / 224 pp / 700 color images / 978-1-56898-788-0 hc / $60.00 / CDN $66.95 2008 / 160 pp / 200 color ill. / 978-0-8118-6168-7 / hc / $27.50 / CDN $35.95

Paul Rand Rex Ray


Conversations with Students Art + Design

Michael Kroeger Douglas Coupland


Michael Paglia
Steven Skov Holt

As one of the most influential and inspirational graphic designers of the 20th Rex Ray’s highly collectible artwork is coveted in design as well as art
century, Paul Rand defined modern American graphic design. His iconic logo circles. His color-bursting, curvaceous art graces the walls of high-design
designs for IBM, UPS, and the ABC television network distilled the essences hotels, world-class museums, and hip restaurants, yet remains, as acclaimed
of modernity for his corporate patrons. This latest volume of the popular author Douglas Coupland puts it in his foreword, “unslick, but superslick
Conversations with Students series presents Rand’s last interview, recorded at the same time.” Abstract and handcrafted, with a retro-futuristic mid-
at Arizona State University one year before his death in 1996. Beginners and century feel, Rex Ray’s meditations on fluid forms are a rare combination of
seasoned design professionals alike will be informed by Rand’s words and sophistication and decorative appeal.
thoughts on varied topics ranging from design philosophy to design education.
2007 / 160 pp / 150 color ill. / 978-0-8118-5975-2 / hc / $35.00 / CDN $38.95
2007 / 96 pp / 30 b+w ill. / 978-1-56898-725-5 / pb / $19.95 / CDN $25.95
[For other titles in series, go to www.papress.com]

28 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 29


TYPOGRAPHY TYPOGRAPHY

1000 Fonts Fraktur Mon Amour


An Illustrated Guide to
Finding the Right Type- Judith Schalansky
face

Edited by Bob Gordon


Text by Graham Davis,
Robin Dodd,
and Keith Martin

Finding the perfect font is tricky, and in an increasingly digital age, the options
When was the last time a book on typography made you swoon? Just wait until
seem endless. This handy volume takes the mystery out of font selection by
you feast your eyes on Fraktur Mon Amour, Berlin-based graphic designer
displaying the entire alphabet and numerals for 1000 unique typefaces, making
Judith Schalansky’s love letter to Blackletter fonts.
it easy for designers—or anyone who works with type—to find the perfect face
for any job. An easy-to-understand icon system organizes hundreds of fonts,
Blackletter, also known as Fraktur or Gothic type, was commonly used
making searching and cross-referencing easy. And, an additional feature, color
throughout Europe in the Middle Ages. By the end of the Renaissance it had
photos offer real-world examples of many of the fonts in action, showing how
mostly been replaced by the typeface Latin Antiqua. The use of Blackletter
they translate from screen to final layout. Accessible and thorough, 1000 Fonts
type became taboo in Germany after World War II because it was incorrectly
is an indispensable tool for novice and expert designers alike.
associated with the Nazis, who actually banned its use in 1941 because it was
falsely believed to be a Jewish invention. Revelations about the true history and
Bob Gordon teaches graphic design and art at both the University of Brighton
meaning of Blackletter type have resulted in a resurgence in usage by graphic
and Kingston University, England. He has more than 40 years of experience
designers. Companies such as Nike, Reebok, and Coca-Cola now use Fraktur in
working with typography.
their advertising. It decorates posters, album covers, and even skin in the form
of tattoos. But a comprehensive collection of the most beautiful classic faces, as
2009 / 512 pp / full-color images throughout / 978-08118-6846-4 / pb / $29.95 / CND $38.95
well as the best new variations, has been missing until now.

TA B L E O F C O N T E N T S Fraktur Mon Amour reproduces 300 variations of Blackletter fonts, ranging from
How to Use This Book
historical fonts to contemporary reinventions, in a sensuous, beautifully crafted,
Serif
hot-pink prayer book-style catalog that is destined to become a fetish object for
Sans Serif
designers and type enthusiasts. Each Blackletter font is presented on a full page
Display
along with its complete alphabet, date of origin, the name of its designer, and
Script
its original foundry. On the facing page is a composition created from that font
Billboard & Poster
that explores the subversive beauty of this unique typeface. In addition, 137 of
Monospaced
these fonts—including four created exclusively for this book—are collected on an
Screen & Web
enclosed CD (Mac and PC) for free private and restricted commercial use.
Inline & Stencil
Fraktur Mon Amour is the winner of several awards, including the Type
Ornamental
Directors Club of New York’s 2007 Award for Typographic Excellence.
Symbols & Dingbats
Fun
2008 / 648 pp / 300 complete character sets, CD (Mac & PC) containing 137 fonts
Illustritive
978-1-56898-801-6 / hc / $75.00 / CDN $98.00
Font Economics
For an examination copy, contact katharine@papress.com.
Font Designers
Glossery
Resources

30 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 31


TYPOGRAPHY ILLUSTRATION

Modern
Typography Sketchbooks
An Essay in Critical History The Hidden Art of Designers,
2nd edition Illustrators & Creatives

Robin Kinross Richard Brereton

Modern Typography is Robin Kinross’s classic survey of European and North


American typography since 1700. The book breaks ground by focusing on the A fantastic source of inspiration, the book gives insight into the inner workings
history of typography as an intricate web of social, technical, and material and private inspiration of creatives from the world of advertising, design, graphic
processes rather than a parade of typeface styles. Kinross’s clear, concise writing design, fashion design, art, street art, and illustration. Intimate and often
combined with his extensive knowledge of the history of typography create a unseen, sketchbooks document the sources of inspiration as well as the journey
gold standard for how design history ought to be written. to final execution. Providing a showcase of ideas, the sketchbooks themselves
are complemented by interviews where the artists explain how they use their
2004 / 224 pp / 64 b+w ill. / 978-0-907259-18-3 / pb / $27.50 / CDN $35.95 sketchbooks and how these relate to finished works, giving readers a direct and
unmediated insight into the process of research and creation.
watching words move
Richard Brereton began his career in the London and New York art markets,
before becoming a television producer for the BBC. He currently lives and works
Ivan Chermayeff, Tom Geismar in London and is the editor of GRAPHIC.

2009 / 240 pp / 530 ill. / 978-1-85669-582-4 / pb / $24.95 / CND $41.95

CONTRIBUTORS INCLUDE:

Carole Agaësse
Pablo Amargo
Lauren Simkin Berke
Pep Carrió
Dominic Del Torto
Marion Deuchars
Words have the power to move. In 1962, a modest design studio created its own
Paulus M. Dreibholz
riff on that statement in the form of a small booklet of typographic brilliance,
Ed Fella
and changed forever how designers thought about the graphic potential of words.
Peter James Field
Decades later, the impact of watching words move is still felt. Never before had
Flo Heiss
the idea been so lucidly and playfully expressed that type itself could speak; that
Boris Hoppek
word-forms carried their own implied visual meanings; that the placement of let-
Seb Jarnot
ters on the page could suggest motion, narrative, emotion—just about anything.
Oliver Jeffers
Now widely available for the first time, this reproduction of the original includes
Fumie Kamijo
thoughts by numerous influential designers on the lasting impact of this lively
Hirishi Kariya
type primer.
Daniel Kluge

2006 / 64 pp / b+w ill. / 978-0-8118-5214-2 / hc / $10.00 / CDN $13.00 Hiro Kurata


Asako Masunouchi
Robert Nicol
Peter Saville
Simon Spilsbury
Holy Wales

32 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 33


ILLUSTRATION ILLUSTRATION

Forecast Drawing for Designers


Nozone X
Alan Pipes
Edited by Nicholas Blechman

Forecast revisualizes abstractions about everything from our environment to Drawing for Designers offers a comprehensive guide to drawing for product/
our waistlines, from the stock market to the Middle East through the eyes of industrial designers and students. As well as industrial product design, the book
cartoonists and graphic designers who have made comics with a conscience: encompasses automotive design and the design of other 3D artifacts, such as
Ward Sutton imagines a nation divided into a red and a blue zone; Paula Scher jewelry and furniture. Covering both manual and computer drawing methods,
maps out the Northern Hemisphere of 2100; Elizabeth Amon interviews New it follows the design process from initial concept sketches through presentation
Yorker journalist Elizabeth Kolbert on global warming; and Tom Tomorrow looks drawings and visualizations. Case study spreads featuring famous designer
back on the legacy of Bush-Cheney. Ultimately, Forecast is an optimistic book: products shown both as drawn concepts and the finished object are interspersed
using humor, it encourages all of us to take responsibility for predictions of the with the chapters. There are also several ‘how-to-do-it’ step-by-step sequences.
future and to take action to affect change.
2007 / 224 pp / 230 color + 70 b/w ill. / 978-1-85669-533-6 / pb / $29.95 / CDN $38.95
2008 / 168 pp / 170 two-color images / 978-1-56898-793-4 / pb / $24.95 / CDN $27.95
How to be an Illustrator
Street Sketchbook
Inside the Journals of Darrel Rees
International Street and
Graffiti
Artists

Tristan Manco

At last! Here is true practical help for budding freelance illustrators. This book
helps you avoid the pitfalls that can ruin a career, with advice on crucial first
With interest in graffiti and street art at a record high, the time is ripe for the impressions, how to create a portfolio and approach clients, how to negotiate
first-ever volume to reveal the working methods and private fixations of more contracts, and how to handle, deliver, and bill the first job. It discusses how to
than 60 leading international street artists through their personal sketchbooks. set up a studio, maintain a steady flow of work, and manage time and money. In
Artists’ sketchbooks offer exclusive access into the creative process—their addition, it provides information on successful self-promotion, self-publishing,
dog-eared, paint-splattered, sometimes crumbling pages have an intimate and and the pros and cons of agents.
visceral appeal. Street Sketchbook includes never-before-seen works by new
and acclaimed figures such as Banksy (UK), Alexander Purdy (US), and more, Packed with useful tips gleaned from the author’s own career and his work as
as well as sketches that have formed the basis of large public works. Ingenious an agent handling major artists in the US and UK, the book includes interviews
throughout, these sketchbooks epitomize the audacious originality of vision that with nine big-name illustrators.
defines the street art scene today.
2008 / 160 pp / 40 color + 40 b/w / 978-1-85669-530-5 / pb / $24.95 / CDN $32.95
2007 / 272 pp / 500 color ill. / 978-0-8118-6138-0 / hc / $35.00 / CDN $45.95

34 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 35


3-D DESIGN 3-D DESIGN

Designing Sustainable I Miss My Pencil


Packaging
Martin Bone and Kara Johnson
Scott Boylston of IDEO

Designing Sustainable Packaging challenges the next generation of designers to


re-envision packaging design in a more environmentally responsible way, and
examines an array of techniques and methodologies for creating innovative and What if doorbells used smell instead of sound? What if watches told time more
sustainable packaging designs, from first concept to final production. slowly on weekends? Designers at the ground-breaking firm IDEO—the most
innovative design company in the world—push themselves to ask seemingly
The book is organized into two distinct sections embracing first the theory, and outrageous questions like these daily as they work to construct the products
then the practice of eco-friendly packaging design. In the first part of the book, that shape our lives. Following 12 design experiments conceived by designers at
after introducing the student to the background of packaging design and its IDEO, I Miss My Pencil takes a voyeuristic look at what designers do daily, might
purpose, the author focuses on issues of sustainability. Through a series of case get to do once, and sometimes only hope to do. Each experiment is made real
studies and interviews he looks at some of the companies that are leading the through collaboration, sketching, prototyping, fabrication, and photographing to
way in sustainable packaging. The second part of the book provides practical go beyond the conceptual to the curiously concrete.
information on creating eco-friendly packaging and follows various projects
through, step by step. Martin Bone is an award-winning design director at IDEO.

Scott Boylston is a writer and professor of graphic design at Savannah College Kara Johnson leads initiatives at IDEO exploring the intersection of materials,
of Art and Design. He also lectures widely on the social, cultural and ethical design, and brand.
aspects of graphic design. He is the author and designer of Creative Solutions
for Unusual Projects and Corrosion: Season of Anecdote A poetic exploration of IDEO is one of the most innovative companies in the world.
ecological decline across the globe. Boylston previously worked as the art director
of a New York City design firm and owned an environmentally-friendly surfwear 2009 / 272 pp / full-color photographs throughout / 978-0-8118-6075-8 / hc / $50.00 / CND 65.00
company.
EXPERIMENTS INCLUDE:
2009 / 192 pp / 400 ill. / 978-1-85669-597-8 / pb / $40.00 / CND $52.00
What Does A Laptop Taste Like?
Ink
TA B L E O F C O N T E N T S: Blow
Smellbell
Section 1 - Re:focus
Loop
Package design and commerce: a foundation on which to build
Package design and sustainability: constructing a future
Sustainability in the professional realm How Knitting Became Cool…
Pixelated

Section 2 - Re:structure Trademark

Materials and construction Scuff

Case studies in building prototypes PhotoCopy

Julie Andrews Made Me Do It.


Screw Cork
Herbendingetje
C60
Black

36 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 37


3-D DESIGN 3-D DESIGN

Visual Merchandising Materials, Process, Print


Windows and In-Store Creative Ideas for Graphic
Displays for Retail Design

Tony Morgan Daniel Mason

A great introduction for retail students, this book offers a user-friendly Materials, Process, Print explores the enormous wealth of materials and of print
reference guide to all aspects of visual merchandising and covers both and manufacturing processes currently available to designers. In-depth analysis
window dressing and in-store areas. Using examples from a range of of specific materials and of key print and manufacturing processes is combined
stores from fashion emporia to supermarkets, the book offers practical with a series of case studies showcasing innovative practice from major inter-
advice on the subject, supported by hints and tips from established visual national studios at the cutting edge of contemporary design. Functioning as
merchandisers. It reveals the secrets of their tool kit, and information on the a handbook for reference and a highly illustrated source of ideas and creative
use of mannequins, the latest technology, how to construct and source props, solutions, this book suggests fresh approaches and new ways of thinking for
and explains the psychology behind shopping and buyer behavior. designers working in graphic design and packaging, and will also be of interest
to product designers and anyone who commissions design in these fields.
2008 / 208 pp / 250 color ill. / 50 b+w / 978-1-85669-539-8 / pb / $40.00 / CDN $52.00
2007 / 208 pp / 200 color ill. / 978-1-85669-510-7 / pb / $40.00 / CDN $52.00
Making It
Manufacturing Techniques PACKAGING DESIGN
for Product Design

Bill Stewart
Chris Lefteri

Using contemporary design as a vehicle to describe production processes,


Packaging design became established as a specialist discipline in the 1960s, yet
Making It covers a broad range of almost 90 production methods with
few books have been published that offer sound practical advice for students.
descriptive text, specially commissioned diagrams, product shots, and
Now Bill Stewart describes the design process from concept creation to
photographs of the manufacturing process. It will appeal not only to product
production, including considerations of brand development and the designer’s
designers involved in lighting, consumer electronics, packaging, domestic
obligations and responsibilities to the environment. Illustrated by a wide range
accessories, and tableware, but also to interior, furniture, and graphic designers
of packaging examples, including useful tips and ideas for the designer, and
who need access to a range of production methods, as well as
concluding with a chapter on career advice, this book will be of interest to all
to all students of design.
students involved with packaging, whether their focus is structural or graphic
2007 / 224 pp / 300 color ill. / 978-1-85669-506-0 / pb / $35.00 / CDN $45.95 design, product design, marketing, or consumer behavioral studies.

2007 / 224 pp / 300 color ill. / 978-1-85669-525-1 / pb / $35.00 / CDN $38.95

38
www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 39
THEORY THEORY

How to Set Up and Run a Fashion HOW TO BE A GRAPHIC DESIGNER


Label WITHOUT LOSING YOUR SOUL

Toby Meadows Adrian Shaughnessy

This book addresses the concerns of young designers who want to earn a living
No matter how talented you are as a designer, if you are going to run a successful by doing expressive and meaningful work and who want to avoid becoming hired
fashion label you also need to know about business – from marketing and PR to drones working on soulless projects. Written by a designer for designers, and
manufacturing your collection, and where to find the money to finance it all. In including interviews with Neville Brody, Natalie Hunter, Rudy VanderLans, John
How to Set Up and Run a Fashion Label, Toby Meadows presents a no-nonsense Warwicker, Angela Lorenz, Alexander Gelman, Andy Cruz, Kim Hiorthoy, Peter
guide to running your own business, whether it is within the clothing, accessories Stemmler, and Corey Holms, it combines practical advice with philosophical
or footwear sectors. Packed with tips, case studies and tasks to help you analyse guidance to help young professionals embark on their careers.
yourself, your market and your product, the book is designed for anyone wanting
to start their own fashion business. 2005 / 160 pp / 20 b+w ill. / 978-1-56898-559-6 / pb / $19.95 / CDN $25.95

2009 / 176 pp / 137 ill. / 978-1-85669-575-6 / pb / $30.00 / CND $40.00 This Means This, This Means That
A User’s Guide to Semiotics
Screen
Essays on Graphic Design, New Sean Hall
Media, and Visual Culture

By Jessica Helfland
Introduction by John Maeda

Semiotics is the theory of signs. Signs are amazingly diverse, from simple
road signs that point to a destination, to smoke that warns us of fire, to the
Designer and critic Jessica Helfand has emerged as a leading voice of a new culturally-conditioned symbols buried within art and literature. Our reading
generation of designers. Her essays appear in places as diverse as Eye, Print, of signs is very much a part of everyday life, yet semiotics is often perceived as
ID, The New Republic, and the LA Times. The essays collected here decode the a mysterious science. This introductory book decodes the mystery of semiotics
technologies, trends, themes, and personalities that define design today and using visual examples instead of abstract theory. Divided into 75 key semiotic
provide a road map of things to come. Her first two chapbooks — Paul Rand: concepts, each section of the book begins with a single image or sign, accompanied
American Modernist and Six (+2) Essays on Design and New Media — became by a question that invites us to interpret what we are seeing.
instant classics. This new compilation brings together essays from the earlier
publications along with more than twenty others on a variety of topics. 2007 / 176 pp / 45 color + 30 b/w ill. / 978-1-85669-521-3 / pb / $28.00 / CDN $33.00

2001 / 208 pp / 65 color + 120 b/w ill. / 978-1-56898-310-3 / $19.95 / CDN $25.95

40 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 41


THEORY THEORY / MUSIC / MOTION

Everyday Engineering Design Studies


How Engineers See Theory and Research
in Graphic Design
Andrew Burroughs and IDEO
Audrey Bennett and Steven Heller

World-renowned design and innovation firm IDEO uses first-hand observations


Design Studies, a collection of 27 essays from an international cast of top
to inform and inspire its work. As it did with the groundbreaking observational
design researchers, sets out to mend the schism between research and practice
primer Thoughtless Acts?, IDEO once again brings its instructive methods to
within the discipline of graphic design. Each author outlines methods in
bear on the world around us, this time with an eye toward the inherent but
which research has aided their design—whether by investigating how senior
unheralded presence of modern engineering. By observing the built environment
citizens react to design aesthetics, how hip hop culture can influence design,
we walk through every day—the often-overlooked details of buildings and
or how design for Third World nations is affected by cultural differences.
roads, the joinings and interfaces of our infrastructure—we can learn to see the
Contributors also outline ways in which design educators can teach research
world as engineers do, and adapt this perspective to critical thinking. Through
methods to their students.
simple pictures of how objects and environments behave over time, Everyday
Engineering invites anyone in creative fields, business, and design to see the 2006 / 464 pp / 50 b+w ill. / 978-1-56898-586-2 / pb / $40.00 / CDN $44.95
world through IDEO’s eyes. [Also available in hardcover: 978-1-56898-597-8 / $65.00]

2007 / 204 pp / 175 color ill. / 978-0-8118-6054-3 / hc / $29.95 / CDN $38.95


Cover art by:
Thoughtless Acts? New Music Graphics
Observations on Intuitive Design
Adrian Shaughnessy
Jane Fulton Suri and IDEO

The album cover is a subject of perennial interest among graphic designers.


Thoughtless Acts? is a primer in the observation method that keeps IDEO’s Revealing state-of-the-art contemporary music graphics, Cover Art By: is packed
practice human-centered and ever ingenious. People unconsciously perform with more than 400 examples of sleeve art. As well as CD and album covers, the
ultraordinary actions every day, from throwing a jacket over a chair back to insides of CD booklets and the backs of vinyl sleeves are shown.
claim the seat, or placing something in the teeth when all hands are full. These
“thoughtless acts” reveal the subtle but crucial ways people behave in a world 2008 / 320 pp / 400 color ill. / 978-1-85669-527-5 / pb / $40.00 / CDN $44.00
not always perfectly tailored to their needs. A collection of dozens of (often
humorous) snapshots capturing such fleeting adaptations and minor exploitations,
Thoughtless Acts? provides a privileged peek at how IDEO creates the people-
friendly products, services, and spaces for which they are so widely recognized.

2005 / 192 pp / 100 color ill. / 978-0-8118-4775-9 / hc / $29.95 / CDN $38.95

42 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 43


MUSIC / MOTION
COMING in 2009 and 2010

Chronicle Books / www.chroniclebooks.com


Inside Game Design
John Rombola: Eclectic Eccentri
978-0-8118-6904-1 / hc / $50 / CND $58.50
Iain Simons
Pictorial Webster’s: A Visual Dictionary of Curiosities
978-0-8118-6718-4 / hc / $35 / CND $38.50
Graphic Design for Nondesigners
978-0-8118-6831-0 / pb / $19.95 / CND $29.95

Photographs by Graphic Designers


978-0-8118-6903-4 / pb / $29.95 / CND $32.50

Kindling: James Jean


978-0-8118-7039-9 / $29.95 / CND $32.50

Laurence King Publishing / www.laurenceking.com


Inside Game Design offers a unique insight into today’s leading game
New Packaging Design
designers, examining in a series of in-depth interviews their influences and 978-1-85669-613-5 / $35.00 / CND $45.95
the processes that translate their vision into a functioning game. Including Art Direction Explained, At Last!
industry legends such as David Braben and Michel Ance and new entrants 978-1-85669-624-1 / $35.00 / CND $45.95
to the field such as Relentless and Keita Takahashi, the interviews contain Graphic Design, A User’s Manual
978-1-85669-591-6 / $30.00 / CND $38.95
candid opinions and practical advice about how to enter and work in the
Animation in Process
industry. The book includes full color artwork, process production sketches, 978-1-85669-587-9 / pb / $40 / CND $51.95
stills from the finished games, studio photographs, and marketing artwork.
A ludography listing games and awards is provided for each designer, as well
as a detailed glossary and bibliography.
OTHER TITLES of INTEREST
2007 / 160 pp / 300 color ill. / 978-1-85669-532-9 / pb / $29.95 / CDN $38.95
Chronicle Books
New Media Design Pushpin Graphics
978-0-8118-4103-0/$50.00/CDN $62.96

Tricia Austin and Richard Doust Graphic Designer’s Cookbook


978-0-8118-3180-2/$15.95/CDN $21.95

The Journey is the Destination
978-0-8118-1586-4/$35.00/ CDN $45.50

The 1000 Journals Project


978-0-8118-5856-4/$22.95/ CDN $29.95

Everyday Engineering
978-0-8118-6054-3/$29.95/ CDN $32.95

Thoughtless Acts
978-0-8118-4775-9/$29.95/ CDN $32.95

Princeton Architectural Press


Getting It Right With Type
978-1-85669-474-2 / $19.95 / CDN $21.95
New Media Design explains how graphic designers use computers as a medium
to combine word, image, motion, sound, and user interaction for the internet,
TV, promos, games, animation, CDs, and exhibitions. Mapping the spectrum Hyphen Press
of career opportunities created by digital technologies in the industry, it also What is a Designer: Things, Places, Messages
describes the attitudes, skills, and knowledge needed to enter the profession and 978-0-90725-916-9 / $20.00 / CDN $22.50

captures the flavor and excitement of working in this field. The authors’ broad Asleep in the Afternoon
perspective—taking in everything from photography and illustration to motion, 978-0-90725-937-4 / $35.00 / $38.95

environmental, and wearable graphics—describes the growing importance Human Space


978-0-90725-935-0 / $25.00 / CDN $27.95
of new media for graphic designers in developing new experiences for the
information and entertainment industries across the globe. Type Now: A Manifesto
978-0-90725-924-4 / $27.50 / $30/95

2007 / 192 pp / 300 color ill. / 978-1-85669-431-5 / $35.00 / CDN $38.95 The Transformer: Principles of Making Isotype Charts
978-90725-940-4 / $25.00 / $27.50

Sugar in the Air


978-90725-936-7 / $35.00 / CDN $38.95

44 www.chroniclebooks.com/designarch examination copies: academic@chroniclebooks.com 45


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ORDERING INFORMATION Chronicle Books, innovative publisher of distinctive books and gift
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