International School of Management Studies

Pune – Maharashtra - India

STRATEGIC PLANNING

LEARNING OUTCOME 1, 2 & 3

Mr. Mukul Sharma

(MBA INTERNATIONAL)

Statement of Authenticity

I certify that the work submitted in regard to this assignment is my own and wherever the works of
others have been used to support my work, the credit has been duly acknowledged.

Student Email: [email protected] Date: 11.5.2020

 Extended Diploma in Strategic Management & Leadership
International School of Management Studies, Pune – Maharashtra - India

TABLE OF CONTENTS

Serial No. Particulars Page No.

1. Executive Summary

2. Task 1

3. Task 2

4. Task 3

5. Task 4

6. Task 5

7. Conclusion

8. Bibliography

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 Extended Diploma in Strategic Management & Leadership
International School of Management Studies, Pune – Maharashtra - India

Executive Summary

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 Extended Diploma in Strategic Management & Leadership
International School of Management Studies, Pune – Maharashtra - India

Introduction

Apple Inc. is a multinational American corporation producing and developing consumer electronics and
computer software products. Macintosh computers, the iPod, and the iPhone are among the company's
best known hardware products. Apple software includes Mac OS X operating system, iTunes music
player, iLife entertainment and imagination software suite, iWork productivity software suite, Final Cut
Studio, a suite of professional software tools for the recording and movie industry, and Logic Studio, a
recording suite. The organization runs over 250 convenience outlets in nine countries, as well as an
online store offering hardware and software products.

Established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977, the company
was named Apple Computer, Inc. for its first 30 years but on January 9, 2007 dropped the word
"Computer" to reflect the company's ongoing expansion into the consumer electronics market in
addition to its traditional focus on personal computers. Apple has about 35,000 employees worldwide
and has annual revenue of US$ 32.48 billion worldwide in its fiscal year ending September 29, 2008.
Apple has developed a distinguished reputation in the consumer electronics industry for causes as
varied as its concept of detailed visual design to its distinctive advertisement campaigns. This involves a
customer base devoted to the firm and its brand, particularly in the United States. In 2008 and 2009,
Fortune magazine called Apple the most respected corporation in the U.S., and in the world.

Task 1
Apple was on the verge of bankruptcy and then turned around to one of the most profitable
companies in the world. Identify the major stakeholders of Apple and their need and expectations.
Also, elaborate how Apple created value for stakeholders to become profitable company. (A.C – 1.1,
1.2)

Apple takes into account the needs and desires of a range of key stakeholders in its corporate social
responsibility strategies and programs. Groups of creditors place varying demands on various facets of
industry. The most important players in Apple's case are the following:

 Consumers
 Employees of Apple
 Employees of Suppliers and Distributors
 Investors

Consumers
Apple prioritizes companies in the implementation of corporate social responsibility policies as the key
partners. This community of customers consists of human and corporate purchasers of Apple devices.
The key concern of consumers is to provide fairly priced, reliable and productive goods. The rates for
Apple goods are higher. Apple's luxury price policy, though, is appropriate as it suits such goods' high
quality and aesthetics. The corporation also has sustainable strategies for recycling and responsible
procurement to meet the industry quality demands of the consumers.

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 Extended Diploma in Strategic Management & Leadership
International School of Management Studies, Pune – Maharashtra - India

Employees of Apple
Employees are the second-priority stakeholders in the corporate social responsibility policy that Apple
takes. This community of stakeholders consists of employees at Apple's buildings. Proper compensation
and career development are the main interests of those stakeholders. Employees as a group of
stakeholders are important as they specifically decide the human capital capability of Apple for creativity
and the production of competitive goods. The Organization serves its employees' needs by fair pay
programs in Silicon Valley. Apple's corporate social responsibility activities therefore meet employees'
needs and wants as a broad group of stakeholders.

Employees of Suppliers and Distributors

Staffs in the supply chain for Apple are also critical factors in the corporate social responsibility activities
of the company. Those staffs are secondary partners in the business of Apple who decide the corporate
social obligations of the company. This stakeholder group's principal interest is similar to the interests of
Apple's own employees, such as proper compensation and job security. This stakeholder community
also has an interest in ethical principles for jobs. To address those concerns, Apple has a Code of
Conduct for Suppliers. The company tracks and sets conditions in the supply chain on the company's
working practices. Part of Apple 's strategy is to terminate contractual relationships with suppliers who
tend to struggle or refuse to comply with this Code of Conduct. Apple's 2014 supplier survey showed 92
per cent of manufacturers are now compliant with the 60-hour workweek regulation. Apple's corporate
social responsibility activities thereby meet the needs of the stakeholder group of suppliers' employees
to a certain degree.

Investors
Investors are usually significant partners of corporations and determinants in corporate social
responsibility programs. In the case of Apple, investors are eager to optimize the returns on their
investments. The organization does tackle this community of stakeholders successfully by outstanding
financial results. Apple for instance is now one of the world's most profitable businesses. The firm
maintains high margins for profit. Apple also has a good financial position, suggesting high liquidity by
huge cash volumes. The company succeeded in reducing debt too. Centered on these criteria of
corporate social responsibility, Apple effectively fulfills investor expectations as stakeholder.

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