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    Answer No.1

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    Nasir Hussain
    The document discusses a scenario where the owner of a newly inaugurated supermarket is deciding on a business-level strategy during the COVID-19 pandemic. 1. The owner analyzes local supermarket chains and identifies their strategies as low cost, differentiation, or focus. Strengths and weaknesses are noted, such as fresh meat corners or poor cash services. 2. The owner decides to open a low-cost supermarket called BIG BAZAR targeting middle-class locals. Elements of the strategy include competitive prices, quality products including fresh items, and attracting customers through promotions, samples, loyalty programs and home delivery.

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    Answer No.1

    Uploaded by

    Nasir Hussain
    397 views2 pages
    The document discusses a scenario where the owner of a newly inaugurated supermarket is deciding on a business-level strategy during the COVID-19 pandemic. 1. The owner analyzes local supermarket chains and identifies their strategies as low cost, differentiation, or focus. Strengths and weaknesses are noted, such as fresh meat corners or poor cash services. 2. The owner decides to open a low-cost supermarket called BIG BAZAR targeting middle-class locals. Elements of the strategy include competitive prices, quality products including fresh items, and attracting customers through promotions, samples, loyalty programs and home delivery.

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    025-18-1092000

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    The document discusses a scenario where the owner of a newly inaugurated supermarket is deciding on a business-level strategy during the COVID-19 pandemic. 1. The owner analyzes local supermarket chains and identifies their strategies as low cost, differentiation, or focus. Strengths and weaknesses are noted, such as fresh meat corners or poor cash services. 2. The owner decides to open a low-cost supermarket called BIG BAZAR targeting middle-class locals. Elements of the strategy include competitive prices, quality products including fresh items, and attracting customers through promotions, samples, loyalty programs and home delivery.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    397 views2 pages

    Answer No.1

    Uploaded by

    Nasir Hussain
    The document discusses a scenario where the owner of a newly inaugurated supermarket is deciding on a business-level strategy during the COVID-19 pandemic. 1. The owner analyzes local supermarket chains and identifies their strategies as low cost, differentiation, or focus. Strengths and weaknesses are noted, such as fresh meat corners or poor cash services. 2. The owner decides to open a low-cost supermarket called BIG BAZAR targeting middle-class locals. Elements of the strategy include competitive prices, quality products including fresh items, and attracting customers through promotions, samples, loyalty programs and home delivery.

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    of 2

    ASSIGNMENT No.

    01 (STRATEGIC MANAGEMENT)
    NASIR HUSSAIN (Reg#10920)

    What Kind of Supermarket?


    Discuss the following scenario: Due to the recent outbreak of COVID-19 and the
    subsequent enforced lock down by provincial and federal authorities. Every day life has
    become extremely difficult as except food, medicine and fuel are the only commodities
    being provided to the general public. You are owner of a newly inaugurated
    supermarket investor. You are trying to decide what business-level strategy would
    provide your supermarket with a competitive advantage that would allow you to attract
    customers and outperform your prospective rivals.
    1. List the supermarket chains in your city and identify their business-level strategies (for
    example, low cost, differentiation, or focus). Also, list any particular kinds of strengths or
    weaknesses that they might have (such as a great bakery or a horrible meat counter).

    Answer No.1
    S.No Super Market Names Business Level Strategy Strengths Weaknesses
    1 Bin Hashim Low Cost Pharmacy Parking Issues
    Supermarket
    2 Chase Up Best Cost Quick Over crowded,
    Counter Narrow Space
    Service
    3 Metro Cash and Carry Differentiation Fresh meat Poor Cash
    corner counter service

    4 Hyper Star Differentiation Imported Highly priced


    Products, even local
    Promotions products
    5 Agha’s Super Market Focus Differentiation Local ppl Limited brands
    accessibility products

    2. On the basis of this analysis, what type of business-level strategy do you think will best
    succeed in the local market? What will the specific elements of this strategy be? (For
    example: What kind of supermarket will it be? What kind of strengths will you try to
    develop? What kinds of customers will you aim for? What will you do to attract them?)
    Answer no.2
    i) What kind of Supermarket will it be?
    I have planned for Opening a Supermarket named BIG BAZAR in my Area Gulshan-e-
    Hadeed, Karachi which will follow Low Cost Strategy. This Supermarket will be a self-
    service mart offering a wide variety of food, beverages and household products, organized
    into sections. It will have aisles for meat, fresh vegetables, dairy, and baked goods. Shelf
    space will also be reserved for canned and packaged goods and for various non-food items
    such as kitchenware, household cleaners, pharmacy products and pet supplies.
    In Current scenario of COVID-19 the basic appeal is the availability of a broad selection of
    goods and pharmacy under a single roof, at relatively low prices, all facilities under one
    single roof and home delivery will be very helpful for the people living in this area.

    ii) What kind of strengths will you try to develop?


     Quality and Variety of Products.
     Fresh Vegetables & Fresh Dairy Products.
     Separate Counters for Members.
     Competitive prices, Good Packages.
     Ensure sales floor is adequately stocked, signed, and merchandised to brand
    presentation.

    iii) What kind of customers will you aim for?


    Mostly, I would aim for locals and middle class segment as our population primarily consists
    of this segment. As I am following Low Cost Strategy, so in this segment, mostly people are
    family oriented, so they would be well attracted to what I am offering them as temptations &
    to always be the first choice of customers.

    iv) What will you do to attract them?


     Seasonal Campaigns
     Free Samples
     Promotional Prices
     Loyalty Programs
     Home Delivery
     Ease of Parking Services (Valet)

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