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Mid MM BBA-Sec-2 Spring 2020

The document outlines an exam for a marketing management course. It provides instructions for the exam and contains two questions. The first question asks students to outline the steps of a business strategic planning process and explain the steps of a good marketing research process. The second question asks students to discuss a model of consumer behavior with a diagram and example and discuss if digital marketing will replace traditional marketing.

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Shama Abbasi
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36 views1 page

Mid MM BBA-Sec-2 Spring 2020

The document outlines an exam for a marketing management course. It provides instructions for the exam and contains two questions. The first question asks students to outline the steps of a business strategic planning process and explain the steps of a good marketing research process. The second question asks students to discuss a model of consumer behavior with a diagram and example and discuss if digital marketing will replace traditional marketing.

Uploaded by

Shama Abbasi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Capital University of Science and Technology

Department of Management Science


MKTB-2013 –Marketing Management. (BBA, Sec. 2)
Mid Term-BBA (Management Science)
Semester: Spring 2020 Max Marks: 20
Date: 30-04-2020 Time: 1 Hours
Instructor Name: Dr. Arif Vaseer
Instructions:
 Attempt all questions. All questions Carry equal marks. This exam carries 20%
weightage towards the final evaluation.
 This examination is being conducted in extra ordinary circumstances so I expect that all
students will exhibit higher moral standards. In this connection it is advised that a
statement may be written at the end of answer sheet that “I solemnly declare that I
have not shared this content/answer sheet with anyone before submission”.
 Stay home and Stay safe

Name: Reg. No.

Part -1
Question -No 1 CLO-1 10 Marks
A. Assume that you are directed to prepare short brief explaining the steps of the Business Unit
Strategic-Planning Process. Your task is to construct such a brief by carefully outlining the
steps of the aforementioned process. (5-Marks)

B. Explain and Discuss different steps are involved in conducting the good marketing
research process? (5-Marks)

Part -2
Question -No 2 CLO-2 10 Marks

A. Discuss the Model of Consumer Behavior through Diagram with example. (6-Marks)

B. Do you think that Digital Marketing will completely replace Traditional Marketing practices
in the near future? r (4-Marks)

MKTB-2013 –Marketing Management-S2 Page 1 of 1

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