XML KL: Animation & Games

PRESENTED BY

MSC Malaysia

Digital Content Conference

MEDIA
PARTNERS

2
GREETINGS!
It’s our great honour to partner with MDeC and present X|Media|Lab as
part of the Kre8tif! Festival.

Malaysia is exemplary in its ability to maintain such a rich national identity

and cultural heritage, and also to reach inwards and outwards to so many
other cultures.

The rapidly emerging creative industries in Malaysia are uniquely

positioned to create not only content for the local market, but also
content aimed at the International, Western, Indian, Chinese, Arabic, and
Islamic markets. These are great opportunities!

We work with government agencies across the world and are particularly
pleased to be working with MDeC on Kre8tif! – growing this festival to be
the premier creative industries event for regional and international players
to meet, learn from each other, and do business together.

Over these two days you will have the opportunity to do just that!

Everyone in the Lab is here to help you succeed – we encourage

you to make use of the world-class expertise in the room, build your
international networks and make friends with some truly outstanding
people!

Our great thanks to the host of brilliant people we have worked with at
MDeC to make XML KL possible, and our great thanks to you for being
part of it!

Let’s enjoy ourselves, and build towards your international success!

Best wishes,

Brendan Harkin Megan Elliott

Director, X|Media|Lab Director, X|Media|Lab
3
 XML KL: Animation & Games

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4 xmedialab.com mscmalaysia.my
 WELCOME MESSAGE FROM

KAMIL OTHMAN
Dear Friends,

Welcome to the second XML KL held in partnership with Kre8tif!

Digital Content Conference.

Malaysia is one of the world’s emergent creative industries hot spots,

and we are proud to partner with X|Media|Lab to bring you XML KL:
Animation & Games.

XML KL is all about assisting you to increase the chances of achieving

commercial success with your own animation and games ideas. Over
these two days you will have access to the leaders in your industry
from the US, the UK, India, Australia, Sweden, Singapore and Malaysia.
This is your opportunity to network, exchange knowledge and ideas and
form meaningful and lasting relationships.

Previous XML project teams in the Lab have gone on to win awards at
MIPCOM in Cannes, UNESCO in New York, BAF Awards in India and
Kre8tif! Awards here in Malaysia. I wish your project the greatest of
international success too!

Enjoy these two days and take full advantage of the opportunity to
learn from and be inspired by a group of the world’s most talented
professionals.

Thank you.

Kamil Othman
Vice President and Head of Creative Multimedia Department / MDeC 5
 gain its reputation for creative
and technical innovation and
excellence.

Since its inception, Animal Logic

has produced award winning
digital animation and visual
effects for international television
ZAREH commercials, film and television
visual effects, and animated
NALBANDIAN features. Its credits include
Matrix, Matrix: Reloaded, Babe,
Moulin Rouge, Harry Potter
Goblet of Fire, Hero, House of
Co-Founder, Chief Executive Flying Daggers, 300, Australia,
Officer and Producer, Animal Knowing, Happy Feet, Legend of
Logic (Sydney) the Guardians and Sucker Punch.

Zareh served as Executive

Producer on Academy Award
In 1991, Zareh co‐founded wining Happy Feet, and this
Animal Logic with the vision to year as the Producer for the 3D
build a creative environment animated feature adventure film
allowing artists and technicians Legend of the Guardians: The
to harness the opportunities Owls of Ga’Hoole directed by
offered by digital technologies Zack Snyder.
for visual effects and animation.
With Zareh’s acute business animallogic.com
skills, energy and vision he
has steered Animal Logic to
continually innovate and to
become one of the world’s most
respected digital production
companies. From the outset,
Zareh has been a passionate
advocate of emerging digital
production processes and
technologies and it is this vision
6 that has helped Animal Logic
 RALPH SIMON

Founder of the modern

mobile entertainment
industry (London)

Ralph Simon is the founder of the Simon has been the mobile producer
modern mobile entertainment of many worldwide events including:
industry. Over the last decade he the Live 8 global concerts with Sir
has been a global trailblazer and Bob Geldof, Bono and Live Aid (2005);
innovator, spearheading the growth the Al Gore/Live Earth global event
of the mobile entertainment and (2007); the World Cup “Celebration”
content industries. Hailed as the music event (2010). Simon was voted
‘father of the ring tone’, Simon’s team amongst the world’sTop 50 executives
created the first ring tones in the USA, in Mobile Entertainment in 2005, 2006
Europe, Africa and Australia in 1998. and 2008. In 2007 he received their
special award, for his Outstanding
In the 1970s, Simon co-founded the Contribution to the Global Mobile
Zomba group of music companies Entertainment Industry. In 2009
and Jive Records, building them Simon became the mobile strategy
into the music industry’s leading advisor to Irish rockers, U2.
independent music company. He
became the Executive Vice President Simon heads the London-based
of Capitol Records and Blue Note Mobilium Advisory Group and
Records in Hollywood, where he serves on the Advisory Board of the
started EMI Music’s global New Wireless Life Sciences Alliance. He is
Media division in the mid-‘90s. a Fellow of the Royal Society of Arts,
Commerce & Manufacture in the UK
In the late ‘90s he founded the and a member of the Academy of
Mobile Entertainment Forum – Recorded Arts & Sciences in the USA.
Americas (MEF) and serves as
Chairman Emeritus. mobilium.com / m-e-f.org
7
 A.K. MADHAVAN
(Madmax)

Chief Executive Officer, Crest

Animation Studios (Mumbai)

A.K. Madhavan, the Chief business insights and complete

Executive Officer of Crest understanding of the global
Animation Studios Ltd., is CGI market are key factors in
credited with opening the establishing Crest and India on
doors for Indian Animation in the global CGI map. With his
the intensely competitive and merits and belief in the creative
demanding global CGI market. and technological prowess of his
talented team, he got the first CGI
Madhavan joined Crest in television series to India from the
1999 as Vice President New US even when the country had
Business Development, when nothing to show to the world.
the animation industry was
unrecognized locally and Madhavan is committed to
India’s animation competence ensuring that India is considered
unacknowledged. as a ‘high on value’ destination
for CGI products and services in
As the Chief Architect of Crest’s the global CGI space. He leads
Vision and Sales & Marketing the Indian Animation Industry in
strategy, he is the key driver all government forums including
of the company’s growth, NASSCOM, FICCI etc.
consistently generating more
revenues from the international An exemplary leader, a people
CGI market than any of his person and a communicator
contemporaries in the Indian par excellence – he is the most
animation space. sought after spokesperson for the
Indian Animation Industry.
Madhavan’s leadership, sales
8 and marketing competence, crestindia.com
 LOW HUOI well as digital/mobile interactive
services to the group, transforming
SEONG it into a well-integrated new media
entity.

His latest additions to the group

are companies at the leading edge
CEO, Vision New Media; of new media:
COO, Redberry
(Kuala Lumpur) Vision Interactive Broadband
Services, the interactive services
company that is set to be the
leading provider of interactive,
content-based, marketing solutions
to Asia’s broadcasters, platform
operators and service providers on
convergent networks.

Codemasters Studios, a joint-

venture art and animation studio
dedicated to high-end, 3rd
generation, console-game projects.

New Vision Partners, a technology

joint venture, developing and
deploying a universal applications
Low Huoi Seong has over 25 player that will work on all Java-
years of experience in the content enabled mobile phones.
industry, having started Vision
Entertainment with his partner With these additions, the Vision
in 1985 as a TV programme Group is expecting to help set the
distribution company. A few new media agenda for Asia.
years later, the group ventured
downstream into licensing & Low Huoi Seong is a member
merchandising, and in 1995 of the Local Advisory Panel of
he established a production MSC Malaysia and is sought after
division. Since then, he has consultant to the Malaysian digital
added programme production, content industries.
production facilities, 2D and 3D
animation, console games as visionnewmedia.net
9
 at Industrial Light & Magic he
worked on numerous features
including The Empire Strikes
Back – Special Edition, Saving
Private Ryan, Minority Report, The
Mummy, Mission to Mars, Peter
Pan, and The Day After Tomorrow.
Alex was co-nominated for Best
Visual Effects Art Direction by the
ALEX LAURANT Visual Effects Society for his work
on Minority Report.

On the interactive side he worked

for Electronic Arts on the Harry
Senior Art Director, Visual Potter & the Goblet of Fire console
Designer and Concept Artist game, for Germany’s Crytek
on their award-winning Crysis
(Los Angeles)
and for LucasArts developing
an original, new franchise. Now
consulting under his company
Alex Laurant‘s career spans StudioLXL in Northern California,
nearly two decades of he recently provided conceptual
entertainment media: primarily design for Warner Brothers’
feature films and games; also 2011 blockbuster, Green Lantern,
including TV commercials, motion VFX art direction for Robert
graphics, interactive multimedia, Redford’s upcoming drama The
theatrical scenic design, print Conspirator, and many more
illustration and graphic design. unannounced projects.

Alex has worked with some of Alex is a world-wide sought

the industry’s most prominent after speaker and is a member of
creative directors, visual the A.D.G. (Art Directors Guild),
effects supervisors and game V.E.S. (Visual Effects Society),
development teams providing A.I.A.S. (Academy of Interactive
visual design leadership from Arts & Sciences), and advisory
conceptual development through committee of 5D Immersive
all phases of production. As a Design Conference.
veteran senior visual effects art
10 director and concept designer alexlaurant.com
 LEAH HOYER

Levity Entertainment Group;

Former Director of Development,
Walt Disney Co. (Los Angeles)

A creative executive who has

overseen more than 200 hours
of programming for Disney
Channel, Toon Disney, and
Disney XD networks worldwide.
Over a decade of experience
developing ideas for television
series, online content, video
games and interactive theme
park attractions.

A respected leader with the

ability to assemble and guide
multifunctional teams. A
seasoned business manager
with proven success in
marketing, profit growth, deal
negotiation and developing new
products and services to meet
consumer demand and increase
revenue.

levityentertainmentgroup.com

11
 ANDREW OOI

Founder and Director, Inspidea

(Kuala Lumpur)

Andrew Ooi is the Founder and Malaysia and immediately

Director of Inspidea where he pursued his Masters in Planning
is responsible for developing before joining an architectural
the company’s animation and town planning consulting
properties, including all aspects firm. He then began exploring
of production. the IT industry and became
a software specialist for an
His previous producer credits engineering software company
include Johan the Young and later, started a company
Scientist, three seasons of called Tourific.
Mustang Mama, Mat Kacau
and Boo & Me. All these insipidea.com
programmes have been
accepted by international
agencies and networks including
Cartoon Network, Nickelodeon,
Al Jazeera Children’s Channel,
the BBC, Astro etc. Currently he
is producing a new animated
comedy series for the BBC, Boo
& Me season 2, and Johnny
Bravo Goes to Bollywood for
Cartoon Network.

Andrew Ooi graduated with a

BSc in Housing, Building and
12 Planning from Universiti Sains
 DAVID executives have been his
students, along with numerous
FREEMAN senior game designers and
executives. He has contributed
to many high-profile games
such as Crysis 2 (upcoming),
Tron: Evolution (upcoming),
Internationally renowned
Prey, Need for Speed: Carbon,
teacher of “Beyond Structure”
Terminator: Redemption, Marc
(Los Angeles) Ecko’s Getting Up, Enter the
Matrix, and many others.

He has worked on games for

Activision, Sony, Electronic
Arts, Ubisoft, Take 2 Interactive,
Disney Interactive, 3D Realms,
Atari, and others. David is the
author of the influential book,
Creating Emotion in Games,
which is used as a textbook
at Carnegie Mellon and other
universities. He is a sought after
international speaker, teaching at
film, animation, and videogame
conferences around the world,
David Freeman works as a writer at game publishers across North
in films and videogames, and America and Europe, at film and
is an acclaimed international television companies like Pixar,
speaker and teacher. As a Disney, Aardman Animations,
screenwriter, David has sold and others.
scripts to Sony Pictures,
Paramount Pictures, Columbia beyondstructure.com
Pictures, MGM, and others. He freemangames.com
teaches “Beyond Structure”, the
largest screenwriting class in Los
Angeles, New York and London.

Many top screenwriters,

directors, and Hollywood 13
 that provides a high level of
customer engagement involving
all manner of stakeholders.

Patch Khan is a broadcast

industry veteran with over 20
years of international experience
in broadcast operations and
media management having
PATCH KHAN held senior operational and
technical positions with SONY
Pictures Entertainment, TNT
& Cartoon Network, Chrysalis
TV (MTV Europe), Showtime/
Business Development Gulf DTH, and more recently as
Director of Digital Media, Vice President of Operations for
Asia Pacific & Japan, Hewlett Discovery Networks Asia Pacific.
Packard (Singapore)
hp.com

Patch Khan is the Business

Development Director of
Digital Media, Asia Pacific &
Japan for Hewlett Packard
with overall responsibility for
building HP’s market presence
and go to market strategy
including establishing regional
partnerships, building the brand
and portfolio awareness of the
digital media domain, product
& solutions development,
managing industry/customer
relationships and ensuring field
execution. HP has leveraged
its business and IT consulting
services along with its deep
storage management expertise
14 to create a unique structure
 STEN
SELANDER

Business Development
Director, Nordic Game
Program (Malmö)

Sten has a background in infrastructure for the digital

entrepreneurship, business media industries and new cultural
and application development expressions, as well as forging
of new media and new cultural connections between industry
expressions, media production and research. These projects are
and product development, design specifically aimed towards new
and manufacturing. innovative games development.

With over 32 years of experience Selander is on the board of two

within media, art and design vocational Games Education
fields, and the last 10 years within Institutions and serves as an advisor
games and interactive media, or board member to multiple games
Selander stands on firm ground related businesses.
when it comes to developing
strategic policies for the creative Selander co-founded the Swedish
industries. Selander also has a Games Industry association, which
background in leading start-ups organizes over 40 Swedish games
and fast growing companies – companies and continues to be a
previously he was COO of Unity Senior Advisor and strategic analyst
Technologies, the company to the board. He was instrumental in
behind the very successful Unity putting the Nordic Game Program
game engine. into place, which convinced the
government to provide $15 million
He is currently leading several over 4 years to Nordic Game
projects in partnership with the companies.
Swedish Knowledge Foundation
concerning innovation and nordicgame.com 15
 DIN ALTIT

Producing Partner at Scorpio

Studios (Los Angeles)

An Institut Louis Lumière Ghost Rider, and The Fog. He

alumni, Din Altit’s professional also was instrumental in the
career in film and television implementation of numerous
spans over a decade in creative digital initiatives for the studio.
and executive capacity.
In 2008 Din joined UFA Media
Din Altit began his career as an group as Head of International
editor of MTV flag shows such Creative Services and led
as Real World and MTV’s Burned, creative teams across 23 various
and in 1998 was nominated for channels to ensure direct to core
an Emmy for Best Feature story demographic promotions across
editing for his work on NBC/ all media.
Telemundo.
Most recently Din served as
Din shifted his career to the Vice President of Production
cinematic medium as a creative and Development for Mirage
in 2000 as producer/editor and Holdings group. In 2010 Din
worked on such notable movie formed Scorpio Studios with
campaigns as 2 Fast 2 Furious, producing partner Kevin
The Rundown, and Hellboy. Summerfield where he is
With a wealth of knowledge currently developing and
and experience Din Altit’s career producing a slate of high
peaked at the executive level concept commercial films for the
and in 2005 he joined Sony international market.
Columbia Pictures, where
he worked on blockbuster scorpiostudios.com
16 films such as Casino Royal,
 JOHNCHILL LEE Frequently sought after to consult
and advise the China Central
(Li Zhong Qiu) Government, Johnchill serves as
an Expert of Development of the
Animation Industries to the State
Council and an Expert of State
Secretary General of ASIFA Press and Public Administration.
China; Executive Director, He is a guest professor at JiLin
Deputy Secretary General Animation College and JiangNan
of China Animation University.
Association (Beijing)
Johnchill has served as a jury
member for animation festivals
all over the world, including:
Korea’s “Star Project” (2008) and
PISAF (2003); and Italy’s “I Castelli
Animati” International Animated
Film Festival (2006). He has
served as Jury President of
Xiamen International Animation
Festival (2008) and on the Chief
Jury Committee of CICAF (2004,
2005).

Since 2003 Johnchill has been

researching Pan animation
and interactive media, as well
as animation technology and
Johnchill Lee is China’s education. His applied research
most networked Animation aims at ensuring that academic
professional. He is the programmes meet commercial
Executive Director and Deputy requirements.
Secretary General of China
Animation Association; Johnchill is frequently invited
the Secretary General of to present his research and
ASIFA China; President overviews of China’s animation
of ZhongGuanCun Digital industries at conferences and
Content Association; the forums all over the world.
President of Golden Bridge
Animation Studio; and the chinanim.com
President of Dison Computer
Graphics & Image Co. Ltd. asifa.net
17
 ANAND
GURNANI

Co Founder, CEO & Managing

Editor of AnimationXpress.com
(Mumbai)

AnimationXpress.com is the
internationally acclaimed Animation,
VFX, Gaming information portal and
Business2Business company.

Anand is thoroughly
networked with a 1000+ studios
across India, China and the Asia
Pacific and with an equal number
of content buyers, distributors and
outsourcing studios from the US
& Western Europe. He also loves
writing and traveling and is currently
developing four children focused
Intellectual Properties that will reach
children across the globe in 2011.

animationxpress.com
18 axapac.com
19
VIPS
INTERNATIONAL
 KATERINA to her earning renown amongst
these circles as Australia’s first
MORJANOFF ‘business muse’.

Kat has spent time with some

of the world’s most inspirational
and influential people, even
Director of Business
being intriguingly branded a
Development, X|Media|Lab “Breakthrough Genius” by Siimon
(Sydney) Reynolds, one of the world’s
foremost authorities on advertising
and creativity.

By age 15 Katerina was

representing Australia in
international ice-skating
championships across Europe
against competitors many years
her senior and applying the intense
lessons learnt from the sporting
arena to wider canvasses of life.

A vivid advocate of data driven

decisions, Kat won’t prophesize
anything unless the numbers stack
up. And they do. She expands
As Director of Business Development your mind and profits with an
for X|Media|Lab, Katerina thinks big uncompromising style that goes
and commercially, across platforms, deep beyond the traditional realm
cultures, and multiple countries and of commerce.
projects.
An engagement marketing
In a world drowning in distraction specialist, Katerina recently
and boredom, the most valuable hit Amazon.com’s Best-Seller
currency is engagement. Katerina’s List with the new book she co-
capacity to increase productivity authored, The Relationship Age,
at individual and organizational climbing to #1 in three Amazon.
levels has led to her insights on com categories.
3D engagement being sought by
politicians, advertising agencies facebook.com/KatMorjanoff
and successful entrepreneurs, and xmedialab.com 21
 animation and computer games
industries. Most recently she was
General Manager of Emdigo Inc.
and Deputy General Manager at
Emdigo China, responsible for
the local operations of the China
team and delivering world class
games projects to the US based
company.
JESSICA FAN Prior to this she was a Creative
Director with Emdigo and was
responsible for the project
design and production of
General Manager, SuperGirl 2005 and 2006 for
X|Media|Lab China the China Mobile and Nokia
portals in China. SuperGirl
(Beijing)
was China’s most popular tv
show at the time, attracting
audiences of up to 280 million
As General Manager, XML each episode and voting via
China, Jessica spearheads their mobile phones.
X|Media|Lab’s activities across
the country, including: XML Jessica began her career at
Beijing: Immersive Media, China’s leading media firms:
China Animation Market, China Beijing TV and CCTV where
Creative Industries Exchange, she worked as an Editor,
and the XML China Masterclass Assistant Producer and
Series. Jessica is using her Producer. AT CCTV Jessica was
acute business acumen and the Marketing Manager for
communication skills to some of CCTV’s most popular
connect people from different programmes and brands.
industries and combine them
together to create new business Jessica holds a Bachelor
opportunities within the degree from Communications
X|Media|Lab China platform. University China.

Jessica has over ten years xmedialab.com

22 experience in the film, television, xmedialab.cn
 QUEE SHIAO YEE

Project Director,
X|Media|Lab Malaysia
(Kuala Lumpur)

Shiao Yee drives X|Media|Lab’s operations and played a strong

activities in Malaysia: XML business development role.
KL, Masterclasses, and the
XML partnership with MDeC Shiao Yee was previously a
and Kre8tif! to establish Senior Executive with the
Kre8tif! as the premier creative Technopreneur Development
industries event for regional and Division with MDeC, where she
international professionals to assisted the Vice President in
meet, learn from each other, and managing and executing special
do business together. programmes and projects;
and provided business and
Shiao Yee has a decade of development guidance to budding
experience working with technopreneurs.
entrepreneurs, large companies
and government across the Shiao Yee speaks English,
creative and information Bahasa Malaysia, Mandarin,
industries. Prior to XML, Shiao Cantonese, Hokkien, Hakka
Yee was the Manager, CEO’s Office and Indonesian. She holds an
for Vision New Media where MBA (with Commendation), a
she assisted the Group CEO in MSc Information System, and
providing strategic leadership BSc (Honours) in Computing
for Vision Interactive Broadband (Networks) from the University
Services and Vision Animation. of Hertfordshire.
Complementary to this she also
managed the day-to-day business xmedialab.com 23
PROJECT
TEAMS
ADAMANT PRODUCTIONS
THE ADAMANT ODYSSEY

The Adamant Odyssey is a 3D animated feature film. It is a sci-fi adventure

targeted for boys and girls between ages 8 to 13 with a spillover to ages 15.
This is entertainment the whole family can also enjoy. It details a coming-of
age journey for four young friends who are on a quest to save their galaxy’s
sun from being destroyed.

The primary distribution plan at this stage will cover domestic theatrical
release followed by domestic network and/or cable television with an eventual
distribution to international markets. We are also targeting other channels for
distribution, such as international television and DVD sales, merchandising,
spin-off series and cross-platform promotional activities.

TEAM

Angelia Ong the short film Rojak. Rojak was a part

Producer/Lead Writer of a series of a filmmakers’ showcase
Angelia Ong’s experience extends to sponsored by P1 known as ‘15 Malaysia’.
story/content development for a variety Rojak proved to be extremely successful
of genres, including comic books as well and was seen as a unique employment
as indie creative projects and managing of treatment and style and also made its
those projects as well. way into many international film festivals
[email protected] as an official selection to competitions.
He is also the Technical Director for
Sheldon Goh The Adamant Odyssey with years of
Artistic Director/Concept Artist experience with open source 3D software.
Sheldon Goh is an accomplished comic [email protected]
book, storyboard and concept artist
with experience drawing comic books Jordan Suleiman
for GI Joe licensees in the United Creative Director
States and small press publishers in the Jordan is the other half of the Suleiman
United Kingdom. He has also created Brothers directing duo for the short film
storyboards for animated TV series and TV Rojak. Rojak was a part of a series of a
commercials. filmmakers’ showcase sponsored by P1
[email protected] known as ‘15 Malaysia’. Rojak proved to
be extremely successful and was seen
Mussadique Suleiman as a unique employment of treatment and
Technical Director/Business style and also made its way into many
Development international film festivals as an official
Mussadique Suleiman is one half of the selection to competitions.
Suleiman Brothers directing duo for [email protected] 25
 ADDEEN MULTIMEDIA SDN BHD

Addeen Multimedia is an animation and SFX company, set up in 2009.

Although a new set up, Addeen is a group of experienced individuals in
the whole chain of production activities.
Currently, they are developing a 3D animated TV series, targeted at
children between 8 -12 years old.

TEAM
Azman Azahar Roy
Managing Director, Producer Writer
Azman decided to start his own animation Fairul Nizam Ablah started off writing
business in 2008, and set up the company comics captions for Gempak. After an
in 2009. His full 8 years in MDeC’s Creative illustrious career in Malaysia’s comic
Multimedia Department has given him industry, Roy began writing scripts for TV
valuable experience in content industry drama and animation studios, including the
locally and abroad. highly acclaimed Bola Kampung, Bio-Nik,
[email protected] Belalang and Arjuna.

Fythullah Hamzah Deansham

Creative Director, Director Co-director
Fythullah is the creator of the animated Ahmad Sharifuddin Shamsuddin a.k.a Dean
series Eicak. Formerly a concept artist for Sham is an avid offbeat short filmmaker.
MDeC’s Saladin, he decided to team up He aspires to change the course of the
with Azman to develop their very first own Malaysian film industry and make films that
IP, Eicak. Fythullah is quite a well-known change the mentality of cinema audiences.
figure in the local creative scene. [email protected]
[email protected]
Kamal
Sam Lei Wong Production Manager
Head, SFX and 3D After a career as a 3D animator,
Jurassic Park was the turning point for Kamal joined the Saladin team as a
Sam to become a SFX artist. He then Project Manager in the licensing and
pursued his study and career in Canada. merchandising department. He aims to
He was the Mentor for MDeC’s IPCC bring Eicak to international audiences.
(Animation Category) in 2008 and 2009. His [email protected]
latest projects include the animated series,
Ibn Batutta (as Head of 3D and SFX cum
Producer) and the feature film Merong
Mahawangsa (as the SFX artist).
26 [email protected]
AVANT GARDE STUDIOS SDN BHD
NINJA CAT ICHI, NI, SAN

This 2D-animated HDTV series is an action packed mystery and crime solving
cartoon with wacky and wholesome fun that is suitable for all ages. Ninja Cat
is based in a high crime city where he as a crime-fighting detective, solving
puzzling crime scenes with his intellectual sidekick Oliver, whose mannerisms
resemble that of an intellectual Englishman. He works in a Japanese restaurant
in a city where crime and karaoke bars never sleep. He is very dedicated and
possesses a unique three-step crime solving method, which is his character’s
main signature.Throughout the series, Ninja Cat will be facing multiple
villains ranging from petty criminals, ninja accomplices, a rival crime-fighter
who wants Ninja Cat’s limelight, right through to his arch nemesis Maikel, an
intellectual and evil Orang Utan who’s bent on world domination.

We believe that this program, targeted at children aged 6 - 12 will be able

to penetrate the global content market as the series is designed around the
addictive concept of superheroes and nature.To bring this animatedTV series
into being, we are in co-production with Cyberchicken Animation Ltd, a leading
2D animation house based in South Korea, with years of experience handling
Hollywood clients such as Warner Bros. and Nickelodeon.

TEAM

Syed Hezri Syed Hisham Adrian J. Williams

Managing Director Animation Director
[email protected] [email protected]

Keeta Brennan
Creative Director
[email protected] 27
 BACKBONE ENTERTAINMENT SDN BHD
JINGGO

Backbone Entertainment entered the realm of computer graphics in

1994. She grew as the industry proliferated and earned herself a solid
reputation within the animation and visual effect communities. From
content development to animation productions, our vast portfolio
to date includes 2D/3D animated TV series, visual effects and TV
commercials.

Backbone Entertainment rocks the world with refreshing ideas and churn
ideas into reality.

Synopsis:
Jinggo is the main protagonist of the animation series. He is a sharp
shooter from the country’s Special Force Team. Often clueless and
stumbling through any case he is given. Gadgets created by the so-called
“Genius” inventor, Dr. No, frequently turn out to be pieces of unless tools
rather than being useful. His hot-headed attitude and insufferably clumsy
mistakes pertaining to his surroundings and current environment always
leads him into danger, but he always gets out of trouble through either
Dr. No’s gadgets (well, sometime the gadgets work in an unconventional
way), his assistants (Joned and Kido), or pure luck....

Many cases await our three detectives / super hunters, but will they
succeed? Or will they face more troubles and failures like they always
do? Stay Tuned!!

TEAM

Evelyn Lee Luay

Executive Producer Concept Designer
[email protected]
Kai
Ismail Sanusi Head of Animation
Technical/VFX Director
Akira
Arnold Compositor
28 Animation Director
EDEN STUDIOS SDN BHD
CANDY COATED BOUNTY HUNTERS

Starting in 2007, EDEN Studios was founded as a platform to showcase

the best and brightest of local animation, and dealt mostly in outsourced
works from foreign companies.

In recent years however, EDEN Studios has come to recognize the

creative potential trapped behind the local industry and the growing
interest in locally produced works. For this, we felt we had a duty to
diversify our efforts, and have been gradually expanding to match up
with this growing market.

We have since become an award-winning team of animators and

developers of creative content, and are now working towards becoming
the one platform for anyone, both talents and investors, interested in
finding a niche in the international ACG industry.

Synopsis:
Based in an alternate future where pollution has forced the emergence of
sugar-powered engines and fantasy-like life forms, Candy Coated Bounty
Hunter is projected as a 13-episode action-packed comedy that tells the tale
of a pair of orphaned siblings, Nano and Jaclyn Windfall, who traverse the
skies in their pan-shaped flying home in search of their world’s ultimate
bounty. Zany and fun-filled, the show carries a soft environmental undertone
that sends a clear message without losing the audience’s interest.

TEAM
Ken Yuen Nerv Lim
Previously a creative director/studio Local Comic artist
manager of Toona Animation (M) Layout artist at Toona Animation (M)
Freelance Comic Artist for HK Storm Riders Freelance comic artist
comic book Creator of Candy Coated Bounty Hunter
Art Director for severals TV Ads at VHQ Part time lecturer at Dasein Academy
Post (M)
Ink & Paint artist for 2d animations
Characters Designer for online game (China)
Storyboard artist for 3d short featured film
at Intense Studio (SG) 29
 BIGBEAK PICTURES SDN BHD
CHUMMY & CHAMP

BigBeak Pictures is an animation and live-action production house.

Knowledge R&D continues to be at the forefront of our new intellectual
property developments. Our first product was a puppet show called
Chummy & Champ™, born after 3 years of R&D and psychological testing.
Our vision is to be a social enterprise – one that is profitable but at the same
time, grows and develops our stakeholders as well as the communities
around us.

Synopsis:
The world of Chummy & Champ™ focuses on the most pertinent issue of
today – the environment. Our young viewers ages 3-6 years will learn the
importance of being kind to their environment in a fun and entertaining way.
Chummy & Champ™ is on a GREEN MISSION. The ECO ICONS - Chummy™
(sun bear), Champ™ (orangutan), Big Beak™ (hornbill) – and The Captain™
(leatherback turtle) will entertain children, while championing green issues
and encourage children to love and care for our animals and environment. In
the future – REEMAU™ (tiger), TINY (Pygmy elephant) and QI QI (pronounced
Chi Chi) will be added.
Chummy & Champ™ is unique – it is possibly the FIRST TRANSMEDIA
PRESCHOOL ESTATE that is comprehensive and focused on sharing with
preschoolers about the animals and environment that we live in.
Chummy & Champ™ is now in the next phase of development and we are
working on the games, interactive content, bedtime story books, iBook, and
many other exciting edutainment content for children including mobile content.

TEAM

Azlan Pa’wan Rizalmie

Managing Director Senior Visual Illusionist
[email protected] [email protected]

Yu Han Edo
Matrix Manipulator Visual Illusionist
30 [email protected] [email protected]
E-ONE STUDIO SDN BHD
HIDDEN DAWN

Hidden Dawn is a 3D action adventure game.

Story driven, with quicktime events, platforming, puzzle solving and
combat.

Synopsis:
Spanning the ages, events long past had inexorably caught up to the present life
of a young woman.
She shall know fear and death.
But she will also know dignity and honour ... in places far beyond her humble
village.
While enemies from the darkest shadows hunt her... allies from the strangest
places will aid her.
Setting out to heal her sick father, Heru had embarked on a journey of self
discovery.
Yet she stumbled across an an ancient crisis spanning far beyond her
imaginings.
A crisis that endangers not only her family, but the very fabric of her homeworld.
Heru’s journey soon becomes the sole hope for an entire web of life
Could the fate of one bring freedom to all?

TEAM

Amir Irwan Fawaz Nejdi

Executive Producer Producer
[email protected]
Hafizan Sukaini & 25 others
Erkan Sabanovic Artists
Chief Architect 31
 ED-ONLINE TECHNOLOGIES SDN BHD
RED, YELLOW & BLUE

Ed-Online incorporated in 2001, provides multimedia development and

content solution services in the areas of LEARNING, COMMUNICATIONS
and ENTERTAINMENT.
We started out as the producer and manufacturer of interactive multimedia
learning CD series based on the Malaysian school syllabus. Since then,
we expanded our business to provide multimedia development services
and have been constantly involved in the development of multimedia
courseware for Malaysia Education curriculum. We have also successfully
completed a number of corporate e-learning projects that have been
deployed at local banks and telecommunication service provider.
Our animation studio is developing original intellectual property for the
global entertainment market. Ed-Online has just released Ivan’s Thoughts, a
22’ x 13 episode TV animated series. Red, Yellow & Blue is the next property
to be developed with co-producers from UK and Singapore.
Format: Genre: Target Age:
52 episodes Preschool educational 4 - 6 years old
x 11 minutes adventure

Synopsis:
Watch out!The evil Mr Dull is sucking colours out of all kinds of things with his
Gloomatic Machine.
But fear not!The Colour Squad is here to help.
Johnny Red, SunnyYellow and Billy Blue will repaint all those who have lost their
colours.
Join the Colour Squad as they travel across the different worlds in Hue Zealand,
meet all kinds of characters, solve all kinds of problems and have lots of fun!

TEAM

Tan Chiang Loong Jeremy Song Wai Jin

Producer Writer
[email protected] [email protected]

Lee Chuen Loong Allan Chan Wai Lon

Business Development Director Head of Development
32 [email protected] [email protected]
LC GAMES DEVELOPMENT INC.
LAKSAMANA UPIN & IPIN MOBILE & PC GAME

LC Games Development (LCGDI) was incorporated in April 2010 to be the game

development arm for Les’ Copaque Production Sdn. Bhd. We specialise in
developing games on the PC and mobile.
Our main goal and vision is to be to the games industry what Les’ Copaque is
to the Malaysian animation industry: to be one of the top game development
companies in Malaysia, and create games that showcases our local talents and
Malaysian culture.
Laksamana Upin & Ipin is an upcoming game due to be released in
conjunction with the Laksamana Upin & Ipin 3D animated feature film.

TEAM
Ehsan Azharuddin Hakim Sabri
Manager & GDI Master Game Developer and Sith Juggernaut
Before coming into LC Games Development Inc., Before joining LC Games, Hakim attended
Ehsan studied at Multimedia University Cyberjaya Liverpool’s John Moores University where
and got his degree in Digital Media. He then he earned a degree in making games. Upon
put his knowledge gained from the three years graduating, he landed a job at the University in
at University in good use by not using it at all in conjunction with the BBC on a project called
applying to be a screenwriter in Les’ Copaque. It’s Homura Game Engine. His role was to create
a Zen thing. He then dabbled in audio design and characters, animate them in games, make
as Le Copaque’s International Sales & Marketing websites, and eat ice creams. During his spare
Manager. Ehsan now manages LC Games time, he trained in a local Jedi Academy to learn
Development Inc as the GDI Master. He enjoys the ways of the Force. He was expelled shortly
writing, drawing, and generally being the Devil’s after a lightning incident. 2 years passed, Hakim
advocate, much to the chagrin of his friends. was called upon by the Malaysian Sith Council
[email protected] to bring his leetness home. Back in Malaysia,
he had a short stint at Animasia-Studio as key-
Syed Nurfaiz Khalid. frame animator until he moved to Les’ Copaque
Game Developer & Awesome Friend as a Web Developer. He still gets to eat lots of
Known as Faizu among his colleagues, he is ice creams.
a graduate of UniKL MIIT. Faizu joined Les [email protected]
Copaque Production to pursue his career in
the animation industry. There he became an Hizral Ashraq
animator, render artist, trainer, rigger and finally Game Developer and Company Ninja
the Head of Modeling. He has continued his Hizral leaves his house every morning to pursue
journey in LC games as a game developer. Faizu a career in game development at LCGDI as
enjoys playing TF2 (Pwning his colleagues while employee number 4. Over here at LCGDI he
he’s at it btw). He is also known for his crazy creates demos that we use to show the team’s
behavior if he drinks coffee. potential of making great games. He also has this
[email protected] obsession about Telletubbies.
[email protected] 33
 TRIPOD ENTERTAINMENT SDN BHD
ZOOROCCO

Zoorocco was conceived as an animated TV series, 22mins x 26 eps, with

potential for a three to four season story arc.
Produced in a hybrid traditional 2D and 3D CG animation style, the Pilot
episode is complete and Tripod is seeking co-production and network
interest to develop the rest of the series.
Tripod is also planning for both standard and stereoscopic 3D versions of Zoorocco.

Synopsis:
Ralph, an ordinary teenage boy, is caught in an alien trap and accidentally
transported to Zoorocco, a giant zoo planet a million light years from Earth.
Zoorocco was once the greatest tourist attraction in the galaxy, with aliens from
a thousand cultures held captive on towering Habitats high above the planet
surface, for the amusement of Zoorocco’s masters, the Keepers.
When Ralph turns up, the zoo planet had been abandoned for nearly 50 years
by its Keepers, with the multitude of alien captives now loose and building an
exotic new world.
Ralph crash-lands on Zoorocco, and is saved from cannibal pygmies by
the cute but crazy Dara Buka, a “hoomin” girl and Captain of the Windship
“Maggie Mead”. She’s a smart explorer, tough trader, resilient diplomat and
all-teenage girl, but personal safety isn’t at the top of her list.
Although they don’t get along at first, Dara and Ralph must trust each other if
they are to find a way back home to Earth.
This is the start of a beautiful relationship!

TEAM

Leon Tan Jazzlyn Loh

Producer Audio Producer/Line Producer
[email protected] [email protected]

Michael Bloemendal
Associate Producer/Audio Director
34 [email protected]
TERATO SDN BHD
QALVINIUS

Terato Tech Sdn. Bhd. is a company focusing on mobile applications

development across the Apple iPad and iPhone, Google Android, the
Palm Pre and Symbian. They are a multi-award winning MSC status
company.

Synopsis:
Qalvinius is a full featured RPG on the iPhone which is amongst the Top 100
iPhone Games in France, Japan, Philippines, Macau, Hong Kong, China &
many other markets.

Trouble ensues on the Island of Qalvinius, when the extinct eponymous

volcano suddenly shows signs of life. To make matters worse, monsters have
begun attacking the peaceful islanders of Qalvinius. The only answer lies
within a mysterious stone missing known only as the Aida Stone.
Embark on a quest that spans across the Qalvinius Island and right the
wrongs of a troubled world, and find out what set off the unfortunate chain
of events

Features:
Open-ended RPG gives you time to fully explore Qalvinius Island.
Includes puzzles and minigames

TEAM
Reza Fahmi Razali Ahmad Ashraf Azman
Founder Engineer
[email protected]
Helmi Hasan
Muhamad Salih Md Soot Engineer
Creative Director
Hijazi Bahaman
Nor Amin Engineer
Creative Designer

Henzman Kumpul
Multimedia Specialist 35
 SYMPHONIC PICTURES
LANDS OF WAR

In 2008, Ian Abercromby united his 25 years of experience in production

across a wide range of media with Zaalen Tallis who has almost 15 years
of experience in music composition, writing scripts and making films to
create the innovative Australian film production company Symphonic
Pictures.

Symphonic Pictures is focused on producing imaginative and exciting

animated content for a global audience. Its initial strategies aim to
entice audiences via net based interactions: The production of feature
length animated films and associated gaming opportunities will seize
this momentum to form a valuable thematic platform. Their first major
project Lands of War is currently underway with a second project ready
and waiting.

Symphonic Pictures has done extensive investigations into both

Australian and foreign creative companies and believes that possible
collaborations with teams from other cultural backgrounds could
produce a formidable creative force.

Symphonic Pictures is excited about the prospect of engaging in

an open dialogue with potential collaborators and looks forward
to discussing the possibility of future alliances with other creative
companies.

TEAM

Ian Abercromby Zaalen Tallis

Company Director Company Director
36 [email protected] [email protected]
OSCAR HALLMARK SDN BHD
KE ZOO

Oscar Hallmark is a Malaysian cartoon animation company providing

animation, 2D Flash animation, illustration, character design and
animation production services to the Malaysian and international
animation, publishing and character licensing industries.

Ke Zoo is a 23 minute x 13 episode animated TV series based on morality

and friendship between animals at our local zoo. These are stories about
how they overcome everything together – how they stand tall even
when they are facing big problems.

TEAM

Aziz Bin Mohamad Zaman Rashidah Binti Abd Rahman

Executive Director Animator
[email protected]
Azhar Bin Mohamed
Nor Rizal Bin Ngah Animator
Art Director
Mas’od Bin Maseri
Azhar Bin Yusof Animator
Studio Director/Editor
Arnaz Dinoza Bin Adnan
Anuar Bin Shariff Animator
Animation Director/Storyboard
Jefry Bin Osman
Noor Azizam Bin Mohamed Bashri Animator
Animator
Mathadir Bin Pauji
Mas Johan Bin Hanafi Background Artist
Animator 37
 XML KL: Animation & Games

About MSC Malaysia

MSC Malaysia is the national initiative spearheaded by the

Malaysian government to develop and promote the information
and communications technology (“ICT”) industry. A test-bed
for the global ICT industry, MSC Malaysia provides a conducive
enabling environment designed to facilitate companies to harness
their full potential.

With its ideal business environment, coupled with availability of

talent resources, MSC Malaysia has attracted participation from
major global ICT companies to develop and host their leading-edge
technologies in the MSC Malaysia Cybercities and Cybercentres.
MSC Malaysia also provides the ideal growth environment
for Malaysian ICT small and medium enterprises (“SMEs”) to
transform themselves into world-class companies.

Steering the development of this initiative is the Multimedia

Development Corporation (“MDeC”) a Government implementation
agency driving the MSC Malaysia vision of an innovation-led,
knowledge-rich and progressive society and nation.

mscmalaysia.my / [email protected] / @mscmalaysia

38
About X|Media|Lab

X|Media|Lab is the internationally acclaimed creative industries

event. XML creates a meeting place uniquely designed to assist
companies and people get their own creative ideas successfully
to market, through concept development, business matching, and
direct access to world-class networks of creative professionals.

Each XML is a unique event where people with original

digital media ideas connect with a superb international
network of independent creative thinkers, technology wizards,
commercialization experts, potential business partners, and
potential financial resources. The focus of XML is always on you
and your ideas.

X|Media|Lab specialises in building high-value professional

networks between the emergent creative industries in China,
India, the Middle East, and North and South Asia: the new
geographies and new media hotspots that have the highest
growth markets, the biggest numbers of consumers, the largest
youth markets, and the greatest emerging talent pools. We also
stage X|Media|Labs with partners in selected traditional media
hotspots including London, Los Angeles, Sweden and Amsterdam.

The ‘X’ in X|Media|Lab stands for cross-platform, cross-

disciplinary, and cross-cultural. Cross-roads, intersections,
collaboration, meeting places, and the critical moments when
something new might happen – these are our guiding thoughts.

Lastly, ‘X’ marks the spot! We look forward to welcoming your

participation at any X|Media|Lab in the time-zone within which we
always operate: the near future!

xmedialab.com / [email protected] / @xmedialab 39

xmedialab.com