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    Ethex Brand PDF

    Uploaded by

    John-Paul Walton
    Ethex is a brand focused on increasing participation and reducing friction in the global economy. Their brand values include craftsmanship, fairness, and recognizing the humanity in their users. Their style guidelines cover colors, icons, buttons, logos, and typography to create a consistent brand experience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Ethex Brand PDF

    Uploaded by

    John-Paul Walton
    41 views10 pages
    Ethex is a brand focused on increasing participation and reducing friction in the global economy. Their brand values include craftsmanship, fairness, and recognizing the humanity in their users. Their style guidelines cover colors, icons, buttons, logos, and typography to create a consistent brand experience.

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    ethex-brand.pdf

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    Ethex is a brand focused on increasing participation and reducing friction in the global economy. Their brand values include craftsmanship, fairness, and recognizing the humanity in their users. Their style guidelines cover colors, icons, buttons, logos, and typography to create a consistent brand experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views10 pages

    Ethex Brand PDF

    Uploaded by

    John-Paul Walton
    Ethex is a brand focused on increasing participation and reducing friction in the global economy. Their brand values include craftsmanship, fairness, and recognizing the humanity in their users. Their style guidelines cover colors, icons, buttons, logos, and typography to create a consistent brand experience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 10

    ETHEX

    Brand and Style


    PURPOSE

    Ethex is increasing
    participation and
    reducing friction in
    the global economy.

    ETHEX BRAND
    VALUE

    Craftsmanship
    Attention to detail. We are confident but
    not boastful, our craftmanship is at service Buy ETX
    to providing our users with a first rate
    experience. We strive to inspire
    confidence, transparency and trust.

    AMOUNT MAX

    CURRENT ALLOWANCE FOR ETHEX

    TOTAL TO APPROVE

    advanced
    ETHEX BRAND
    ETHEX FEE

    CURRENT ALLOWANCE FOR ETHEX


    $
    VALUE Ð

    Fairness
    The future has no favored nation. Our
    community is multi-lingual, multi-cultural,
    and multi-currency. We strive to make our
    products usable by anybody with no
    economic barrier for entry.
    €
    £

    ETHEX BRAND ¥
    VALUE

    The Economy is People


    Blockchain makes it easy to get lost in a sea of
    addresses, hashes, and 18 decimal precision. The
    Ethex brand is an island of humanism in this
    ocean that can sometimes look like like a spy
    thriller. Ethex strives to engage with users, build
    community, and remember the person.

    ETHEX BRAND
    TEAM ACTIONS

    Blockchain Life Celebrate Success, Participate in the


    Announce failure Community

    The future is happening all around us. If something exciting happens, from For the featured Tokens on our
    Try the latest wallets, play games on large to small, broadcast it on the exchange, participate in telegram
    the blockchain, read the papers. Most channel! On the flip side, don’t allow channels, subreddits and forums.
    importantly, use Ethex products to “silent failures” to happen. Announce Follow the CEOs, influencers, and
    experience the future today! Did you when something hasn’t gone right pundents, Attend meetups,
    breed your Cryptokitty? Buy some Art and get help! conferences and live streams.
    on chain? Brag about it in Ethex
    channels.

    ETHEX BRAND
    STYLE

    Colors

    etxDeepSea etxMinty etxUltraNurple etxGrayRule


    Hex #1D3E46 Hex #31D280 Hex #1A1B22 Hex #ECECEC

    etxBlueFlame etxSalmon etxGrayLight etxGrayDark


    Hex #009BFD Hex #FF6363 Hex #FAFAFA Hex #AFAFAF

    etxCoolBlue etxNurple etxGrayMed


    Hex #00CAEE Hex #4E5166 Hex #F5F5F5

    Iconography
    Source Icons in Use
    Material Design Icons
    https://material.io/tools/icons/?style=baseline

    Backup Delete Receive/ Copy Trade/ Send Tokens News Chevron Chevron Chevron Chevron Swap
    Account Account Account Address Switch Right Left Up Down Values
    Usage

    Done Flash Info Lock Unlock Arrow Arrow Close/ Sold Bought Value Value
    Back Forward Clear Up Down

    Icon Button Inline Icon

    ETHEX BRAND
    STYLE
    Button Styles
    Regular Button Text Button Icon Button

    Normal Normal
    28px 56px
    Cancel
    Approve EtxBlueFlame Color
    Core Sans C / 65 Bold / 18pt 14 14
    px px

    EtxBlueFlame bg & EtxGrayLight text


    Core Sans C / 65 Bold / 18pt
    Max Corner Rounding Hover
    Hover Cancel
    EtxMinty Color
    Core Sans C / 65 Bold / 18pt
    Approve
    Disabled
    EtxMinty bg & EtxGrayLight text
    Core Sans C / 65 Bold / 18pt
    Max Corner Rounding Cancel
    EtxGrayDark Color
    Disabled Core Sans C / 65 Bold / 18pt

    Approve

    EtxGrayRule bg & EtxGrayDark text


    Core Sans C / 65 Bold / 18pt
    Max Corner Rounding

    Approve 56px

    40px 40px

    ETHEX BRAND
    STYLE

    Logo

    Primary Logo Icon Mark Word Mark Tagline

    ETHEX ETHEX Token Trading


    Token Trading

    ETHEX ETHEX Token Trading


    Token Trading

    ETHEX BRAND
    STYLE

    Typography

    Typefaces Web Usage


    Core Sans C
    45 Regular
    Roboto
    Regular
    Heading TABULAR DATA
    Roboto / Regular / 14pt

    Core Sans C Roboto Core Sans C / 65 Bold / 40pt

    55 Medium Medium
    TABULAR TOTALS
    Body Text Roboto / Bold / 14pt
    Core Sans C Roboto Core Sans C / 45 Regular / 18pt
    65 Bold Bold
    COLUMN HEADINGS
    Core Sans C Buttons Core Sans C / 55 Medium / 16pt

    85 Heavy Core Sans C / 65 Bold / 18pt

    TABS
    Core Sans C / 45 Regular / 22pt

    Subtitle
    Core Sans C / 55 Medium / 20pt

    ETHEX BRAND

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