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    Mother Dairy

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    twinkj
    Mother Dairy is an Indian dairy cooperative that aims to provide quality and affordable food products to consumers while ensuring fair returns for farmers. It has over 3,100 employees and manufacturing facilities across India. The company procures over 270 tons of fresh fruits and vegetables daily from 14 locations. New sales trainees undergo classroom and on-the-job training over 6 months before being confirmed as executives, with the goal of becoming assistant managers within 4 years. Trainees are expected to learn the company's values and contribute to business growth through commitment and energy.

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    Mother Dairy

    Uploaded by

    twinkj
    341 views19 pages
    Mother Dairy is an Indian dairy cooperative that aims to provide quality and affordable food products to consumers while ensuring fair returns for farmers. It has over 3,100 employees and manufacturing facilities across India. The company procures over 270 tons of fresh fruits and vegetables daily from 14 locations. New sales trainees undergo classroom and on-the-job training over 6 months before being confirmed as executives, with the goal of becoming assistant managers within 4 years. Trainees are expected to learn the company's values and contribute to business growth through commitment and energy.

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    Mother Dairy is an Indian dairy cooperative that aims to provide quality and affordable food products to consumers while ensuring fair returns for farmers. It has over 3,100 employees and manufacturing facilities across India. The company procures over 270 tons of fresh fruits and vegetables daily from 14 locations. New sales trainees undergo classroom and on-the-job training over 6 months before being confirmed as executives, with the goal of becoming assistant managers within 4 years. Trainees are expected to learn the company's values and contribute to business growth through commitment and energy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    341 views19 pages

    Mother Dairy

    Uploaded by

    twinkj
    Mother Dairy is an Indian dairy cooperative that aims to provide quality and affordable food products to consumers while ensuring fair returns for farmers. It has over 3,100 employees and manufacturing facilities across India. The company procures over 270 tons of fresh fruits and vegetables daily from 14 locations. New sales trainees undergo classroom and on-the-job training over 6 months before being confirmed as executives, with the goal of becoming assistant managers within 4 years. Trainees are expected to learn the company's values and contribute to business growth through commitment and energy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    Serving the farmer and consumer

    Mother Dairy
    Sales Services
    Operation Flood

    Fair price &


    Augment rural Increase milk
    right products
    income production
    for consumer

    Y
    Year 1974
    Focus Area of Most Businesses

    30%
    Population

    70%
    Population
    3.75 lac independent
    Economic entities covering
    3800 villages
    Our Vision
    Provide quality food and beverages to consumers at affordable prices
    while ensuring fair returns to the producers.

    Quality & affordable


    Return to the farmer
    price to the consumer

    Building
    HEALTHY &
    WEALTHY
    India
    Our Values
    Mother Dairy’s heritage is intrinsically linked to the cooperative
    movement in India. With determination & pride we will continue to serve
    our farmers, rural India & our consumers. Our values reflect who we are &
    what we firmly believe in
    Few Facts

    • Rs 4000Cr + Company, fast and


    G
    Growing
    i Geometrically
    G t i ll

    • Employee strength of 3100+


    • Pan India Presence

    • State of Art Manufacturing


    Facilities

    • Based Across India

    • Sales
    S l 3.5
    3 5 Milli
    Million Litres
    Lit off Milk
    Everyday.

    • Procurement of 270tons of Fresh


    Fruits & Vegetables Everyday
    Few more…
    • It is the second largest milk company in India and the
    largest in the fresh dairy products sector.

    • It is the largest company in the branded fruits and


    vegetables business

    • It was the first company


    p y to establish exclusive milk and
    dairy stores in India

    • O
    Onlyl company to use non chemical
    h i l methods
    h d ffor ripening
    i i
    of fruits and vegetables

    • Is trusted by consumers for its quality and reliability


    Mother Dairy Value Chain

    PRECURE PROCESS RETAIL & DISTRIBUTE


    Our Current Procurement locations
    State Type of Milk
    Uttar Pradesh Buffalo
    Haryana
    y Buffalo
    Gujarat Buffalo
    Madhya Pradesh Buffalo
    Tamil Nadu Cow
    Karnataka Cow
    Himachal Cow
    Uttaranchal Cow
    Maharashtra Cow
    Bihar Cow & Buffalo
    Punjab Cow & Buffalo
    Rajasthan Cow & Buffalo
    Andhra Pradesh Cow & Buffalo

    Fresh Fruits & Vegetables are procured from additional


    14 locations
    Manufacturing Facility

    Ramgarh
    Delhi-2
    Pilkhuwa

    Anand

    Junagarh

    Mumbai

    Tirupati

    Bangalore
    Mother Dairy Product Portfolio
    BRANDS

    Milk & Milk Products Fruit & Vegetables Edible Oil


    Organizational Structure
    MDFV(P)L
    SBU SBU
    Milk & Food Services Shared Services Horticulture

    Mfg Mfg
    R&D &
    Finance IT HR QA

    SCM
    SCM

    Sales & Mkt Sales & Mkt


    Sales Trainee Development Cycle

    Appraisal
    ,Assessment &
    Execution of Confirmation after 6
    project in months
    assigned
    t it
    territory
    Orientation in
    Sales support
    otation
    Job Ro

    Orientation in Sales div :


    Products/Dhara/ Milk
    Sales /Horticulture

    Campus to
    corporate
    training

    1 week 7 weeks 7 weeks 8 weeks


    Sales Trainee Roadmap
    Level 5(b)
    Assistant Manager

    2 yrs

    Level 6
    Sr Executive

    1.5 y
    yrs

    Level 6
    Confirmed as Executive after Executive
    6 Months Probation/Training

    Infusion of Level – 6
    Sales Trainee Sales Trainee

    4 years
    Start up
    Compensation-
    Rs.3.5 lacs per
    The time span and salary mentioned above is indicative and can
    annum vary based on actual performance. As a normal progression an
    Sales Trainee should take a Managerial role after 4 years
    In sum…
    • Mother Dairy is a company that gives consumers a variety
    of choice at an affordable price
    price, yet protecting the interest
    of the farmer by giving him a fair share for his yield.

    • Mother Dairy provides you with all the learning of FMCG /


    urban and rural sector / growing organization / heritage
    brand / quality products along with the exposure to a huge
    scales of business.

    Mother Dairy = Great place to learn and grow


    FAQ’S
    1.What will be the career graph?
    Ans. Sales Trainee (6 months) – Confirmation Executive. We expect high performance from the Sales
    Trainee’s
    Trainee s to occupy the position of Assistant Manager in 4 years time
    time.
    2.What is the remuneration?
    Ans. Remuneration will be Rs. 3.5 lacs p.a. (In line with the Choice Pay Scheme) during the training
    period, post successful completion of the training the compensation would be revised as per Mother Dairy
    compensation
    ti scheme.
    h
    3.What is the growth plan of the organization?
    Ans. Year on year growth of 20-22% & venturing into new geographies.
    4 Wh t is
    4.What i the
    th vision
    i i & values
    l off the
    th organization?
    i ti ?
    Ans. Vision: To provide quality Food & Beverages to consumers at affordable prices while ensuring fare
    returns to the producer.
    Value: Mother Dairy’s
    y heritage
    g is intrinsically
    y linked to the cooperative
    p movement in India. With
    determination & pride we will continue to serve our farmers, Rural India & our consumers. Our values
    reflect who we are & what we firmly believe in.
    5.Where are the different Sales & Marketing & Production locations of Mother Dairy
    Ans. Presence is pan India: Manufacturing: Mangolpuri,
    Ans Mangolpuri Ramgarh,
    Ramgarh FPP Mumbai & Bangalore,
    Bangalore
    Patparganj, Pilkhwa, Vashi, Junagarh & Balaji Sales & Marketing: All Metros & key towns.
    FAQ’S
    6.What are the companies expectation from the Sales Trainee’s?

    Ans. Understanding the values of the company & contributing to the business platform of the company by high
    level of commitment, flexibility, strong integrity & infectious energy level.

    7.Who will the Sales Trainee report into?


    Ans. In the 6 months (Training phase) they will be part of corporate HR & on completion they will be posted to
    their job family & reporting in line with the organizational hierarchy.
    8.What is the organizational total manpower?
    Ans. 3100+
    9.Would the location change with the project?
    Ans. Yes
    10.What will be the nature of projects assigned?
    Ans. Hands-on, on the site on the job work.
    11.How would the evaluation & final placement happen?
    Ans. On completion of each phase of OJT corporate HR along with the location head would review & give
    necessary feedback to the Sales Trainee, at the end of the year final review would be done keeping in mind
    the earlier assessments. Placement will be a function of Business need & the individuals performance.
    12.Where will be my posting after training?
    Ans. Any where in India

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