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Amazon, Apple, Facebook and Google

Amazon, Apple, Facebook and Google compete across several digital domains: - Google dominates search and YouTube, but faces challenges from Amazon's Alexa and Apple's Siri. - Facebook dominates social media through acquisitions like WhatsApp and Instagram, fighting off Google+. - Apple leads in mobile apps and revenues while Android has more users, and both challenge Amazon in retail. - Google and Facebook earn most revenue from ads, while Apple and Amazon focus on retail and services. - Contests in search, social media, retail and ads are likely to remain close as companies innovate and expand.

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2K views2 pages

Amazon, Apple, Facebook and Google

Amazon, Apple, Facebook and Google compete across several digital domains: - Google dominates search and YouTube, but faces challenges from Amazon's Alexa and Apple's Siri. - Facebook dominates social media through acquisitions like WhatsApp and Instagram, fighting off Google+. - Apple leads in mobile apps and revenues while Android has more users, and both challenge Amazon in retail. - Google and Facebook earn most revenue from ads, while Apple and Amazon focus on retail and services. - Contests in search, social media, retail and ads are likely to remain close as companies innovate and expand.

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TheTVReviewer
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Case – Amazon, Apple, Facebook and Google

Q1. Define and describe the contested boundaries between Amazon, Apple, Facebook,
and Google
Amazon, Apple, Facebook and Google, all the big four had significantly powerful business
models with the potential to become the biggest player in the digital marketing war.
Apple and Google had a presence in the operating system for smartphones and tablets,
whereas Amazon is one of the giants of the e-retailing world. Google dominated the search
category, where Apple with the voice-activated Siri, and Amazon with Echo tried to
challenge Google. Facebook dominated the social media channel; Google launched Google+
to capture the audience, but Facebook’s acquisition of WhatsApp and Instagram made this a
difficult task for Google. Google was the biggest player in the entertainment segment this
was made possible by the huge acquisition of video streaming platform YouTube, Amazon
tried to infiltrate the audience with its Amazon Prime. Google’s OS (Android) was the market
leader followed by Apple’s (iOS), but the iOS contributions to the overall online segment
were far greater than that provided by their Android counterparts and were also the leaders in
providing access to mobile web. Amazon diversified their offerings by starting to provide
cloud-computing solutions through its Amazon Web Services; later Google also entered this
segment by launching Google Cloud Platform and starting the other Google services under
the brand Alphabet. Google and Apple made a fair share of revenue from applications and
in-app purchases, Apple led in this segment. Facebook transformed the social media
experience by incorporating advertisements by building clusters based on attitude and
behaviours; this step was benefitted by the shift from analog media to digital media.
Amazon was the e-retailing giant, but Google and Apple tried to challenge Amazon’s
position by launching their own Google Play, and Apple iTunes. Google and Facebook
earned the majority share of their revenue through advertising, whereas Apple and Amazon
focused more on the retail channels.

Q2. For each boundary, how is the contest likely to play out?
Google main mode of operations is through advertisements, Facebook operates on the same
model but puts into consideration people’s interests and attitudes, and Amazon relies on
physical as well as digital distribution or retailing, whereas Apples also retail-oriented
focuses on providing innovative technology at premium prices.
Google with its constantly innovating search algorithm is set to remain dominant unless the
AI backed Siri or Echo becomes the new trend. Facebook is set to remain the leader of the
social media segment, mainly because of its expansion strategy, using which it acquired
WhatsApp and Instagram, also due to providing advertising clients opportunity to target
potential consumers through their actual behaviour and attitudes.
Amazon’s retail dominancy will be hard to challenge, due to its fast delivery and availability
of Amazon Prime that serves as a premium service on top of already existing retail options.
Google’s dominance in the Smartphone segment is set to stay because of its strategy to target
the mid-income level segment, but if Apple decides to do the same then it might infiltrate the
audience of Google. The application revenue is set to be higher with Apple because of the
higher value being generated by iOS users. In the advertising segment, Google is set to
remain the leader because of the diverse set of services being offered by Google AdWords
and Google AdSense. For the entertainment sector, Google with the acquisition of YouTube
has marked its territory, but with the rise of Apple Music, Amazon Prime and Netflix this title
might be challenged in the near future.
There is not much difference in the offerings of the cloud services of both Amazon and
Google; this is one segment, which is hard to predict how the contest will be played out.

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